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All Journal JPM17: Jurnal Pengabdian Masyarakat SINERGI: Jurnal Ilmiah Ilmu Manajemen JEM17: Jurnal Ekonomi Manajemen Jurnal Ilmiah Abdi Mas TPB Unram Jurnal Ekonomi Jurnal Publikasi Ilmu Manajemen ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Jurnal Riset Ilmiah JURNAL RUMPUN MANAJEMEN DAN EKONOMI AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Bisnis Kreatif dan Inovatif JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pelayanan Masyarakat Jurilma ⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities PESHUM Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Ilmu Manajemen dan Akuntansi Nusantara (JIMAKUN) Jurnal Riset Sosial Humaniora dan Pendidikan Sciences du Nord Community Service Journal of Community Dedication Prosperia: Journal of Economic Development, Accounting, and Global Markets
Kartini, Ida Ayu Nuh
Universitas 17 Agustus 1945 Surabaya
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PENGARUH BRAND IMAGE, INFLUENCER MARKETING, DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK LE MINERALE PADA MAHASISWA UNIVERSITAS 17 AGUSTUS 1945 SURABAYA Bagus Pranjaya; Ida Ayu Nuh Kartini
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i8.10718

Abstract

This study aims to analyze the influence of brand image, influencer marketing, and word of mouth on the purchase interest of Le Minerale products among students of the University of 17 August 1945 Surabaya. This study uses primary data, namely data that is directly collected or obtained by researchers from the research object, where this study uses a questionnaire data collection technique. This study uses a quantitative method with a population of all students of the University of 17 August 1945 Surabaya as many as 75 people. The data analysis technique in this study is multiple linear regression analysis, the coefficient of determination (r2) and the hypothesis test uses the t test and f test. The results of this study are that Brand Image (X1) has a significant effect on Purchase Interest (Y) with a t count of 2.398 and a sig. value of 0.019 <0.05. Influencer Marketing (X2) has a significant effect on Purchase Interest (Y) with a t count of 3.151 and a sig. value of 0.002 <0.05. Word of Mouth has a significant effect on Purchase Interest (Y) with a t count of 2.812 and a sig. value of 0.006 <0.05. The conclusion of the results of this study is that the variables of brand image, influencer marketing and word of mouth have a significant effect on students of the University of 17 August 1945 Surabaya. Where this means that the better the brand image, influencer marketing and word of mouth, the more it can increase consumer purchase interest.
PENGARUH BRAND AMBASSADOR, BRAND AWARENESS, DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE SAMSUNG PADA 17 AGUSTUS 1945 SURABAYA Yeni Mustika Sari; Ida Ayu Nuh Kartini
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 8 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i8.10720

Abstract

This study aims to determine the influence of brand ambassadors, brand awareness and viral marketing on purchasing decisions for Samsung Smartphone products. This study is expected to provide clear insight into the factors that influence purchasing decisions, so that it can be a strategic guide for companies in formulating more efficient and targeted marketing strategies. This study uses a quantitative method, with a population of 11,312 students at the University of 17 Agusutus 1945 Surabaya. The sampling technique uses the Slovin formula with a sample size of 100 respondents. The type of data used is quantitative data, derived from primary data sources using a questionnaire. The distribution of questionnaires via google form. The instrument test in this study is a validity test and a reliability test. The data analysis used is multiple linear regression analysis with hypothesis testing using the t test and F test and the coefficient of determination (R2). The data is processed using SPSS 26. The results of the study show that all indicators are valid and reliable. The results of the T test state that brand ambassadors, brand awareness and viral marketing have a significant effect on purchasing decisions. The results of the F test state that brand ambassadors, brand awareness and viral marketing have a simultaneous effect on the purchase decision of Samsung Smartphone products. While the results of the R² test show that the influence of the independent variable on the dependent variable is 59.3% while the remaining 40.7% is influenced by other variables outside the research model.
ANALISIS MANAJEMEN RESIKO ASURANSI PRATAMA DAN RETIREPLAN(BANCASSURANCE) PERUSAHAAN AIA FINANCIAL PADA BANK BCA (STUDI KASUS BANK BCA KCP KAS RUNGKUT MADYA SURABAYA) Andri Hermawan; Syifaul Islamiyah; Shafa Aqila; Sonia Maylany; Ida Ayu Nuh Kartini
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i1.3758

Abstract

. This study aims to analyze risk management in the marketing of bancassurance products, specifically the Pratama and Retireplan insurance products offered by AIA Financial through Bank BCA KCP Kas Rungkut Madya Surabaya. Using a qualitative case study approach, the research identifies various key risks, such as moral hazard, operational, legal, and reputational risks, which potentially affect customer trust. The findings reveal that risk management has been implemented through strict selection procedures for prospective customers and prudent fund management. However, significant challenges arise in educating customers about the Retireplan product, which requires a deep understanding of its long-term benefits. Recommendations include enhancing customer education through agent training, more structured communication, and leveraging digital technology to improve transparency. This study contributes to strengthening risk management practices in bancassurance in Indonesia and improving customer satisfaction and trust in insurance products.
Pengolahan Jamur Tiram Sebagai Alternatif Makanan Bernutrisi dengan Eksplorasi Rasa dan Tekstur Jamur Crispi Tries Ellia Sandari Sandari; Ida Ayu Nuh Kartini; Pramita Studiviany Soemadijo; Rini Rahayu Sihmawati
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 6 No. 4 (2024): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v6i4.2175

Abstract

Penelitian ini bertujuan mengimplementasikan Sistem Informasi Lembaga Pemberdayaan Masyarakat (SILPM) di Kelurahan Sempaja Timur untuk meningkatkan kesejahteraan masyarakat melalui digitalisasi manajemen data, pemantauan kegiatan, dan kolaborasi. Mitra utama adalah LPMK Sempaja Timur, yang berperan aktif dalam perencanaan dan pelaksanaan program. Metode pelaksanaan menggunakan pendekatan partisipatif melalui sosialisasi, pelatihan, penerapan teknologi, serta pendampingan dan evaluasi. Hasil menunjukkan peningkatan signifikan, dengan 100% anggota LPM yang dilatih mampu mengoperasikan sistem informasi, serta 90% responden merasa terbantu dalam mengakses informasi dan pelaporan melalui SILPM. Sistem ini berhasil mendigitalisasi 95% data anggota dan mencatat 80% laporan kegiatan secara real-time. Kesimpulannya, digitalisasi manajemen LPM mendukung peningkatan transparansi, efisiensi program, dan keterlibatan masyarakat. Rekomendasi mencakup pelatihan lanjutan, pemantauan keberlanjutan sistem, dan integrasi dengan program pemberdayaan lainnya. Implementation of the East Sempaja LPM Information System as an Acceleration of Increasing Community Welfare This study aims to implement the Community Empowerment Institution Information System (SILPM) in East Sempaja Village to enhance community welfare through digitalized data management, activity monitoring, and collaboration. The main partner is the East Sempaja Community Empowerment Institution (LPMK), actively involved in planning and execution. The participatory method included socialization, training, technology application, and monitoring and evaluation. The results demonstrate significant improvements, with 100% of trained LPM members able to operate the information system and 90% of respondents finding it beneficial for accessing information and reporting. The system successfully digitalized 95% of member data and recorded 80% of activity reports in real-time. In conclusion, LPM management digitalization supports enhanced transparency, program efficiency, and community engagement. Recommendations include advanced training, system sustainability monitoring, and integration with other empowerment programs.  
THE EFFECT OF WORK MOTIVATION, WORK DISCIPLINE AND COMPENSATION ON EMPLOYEE PERFORMANCE AT PT TELEKOMUNIKASI INDONESIA (TELKOM) SURABAYA Febri Ali Wijaya, Histwo; Ida Ayu Nuh Kartini
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of work motivation, work discipline and compensation on employee performance at PT. Telekomunikasi Indonesia (Telkom) Surabaya), Jl. Dr. Ir. H. Soekarno No. 175, Klampis Ngasem, Kec. Sukolilo, City of SBY, East Java 60116. This study uses data sampling from 50 employees through the distribution of questionnaires. The type of data used is quantitative. In this study, the t-test showed that the work motivation variable had a partial influence on employee performance with a regression coefficient value of Work Motivation (X1) of 4.2774 and the value of the Work Discipline regression coefficient (X2) of 3.793 while Compensation (X3) had a coefficient value of regression of 2,645. F test obtained f count > f table that is 124.175 > 2.81 so it can be concluded that the independent variables Work Motivation (X1), Work Discipline (X2), and Compensation (X3) have a significant effect simultaneously on the dependent variable Employee Performance (Y ). This research is expected to be able to support the basic decision making for PT. Telekomunikasi Indonesia (Telkom) Surabaya). related to Work Motivation (X1), Work Discipline (X2), Compensation (X3). In addition, this research is expected to be able to provide new knowledge about Work Motivation (X1), Work Discipline (X2), Compensation (X3) at PT. Telekomunikasi Indonesia (Telkom) Surabaya.
MENINGKATKAN DAYA SAING UMKM DENGAN INOVASI PADA SABUN YANG RAMAH LINGKUNGAN Sandari, Tries Ellia; Kartini, Ida Ayu Nuh; Studiviany, Pramita; Djumaifin, Thesalonika; Pranoto, Felix Chandra
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 7 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i7.1595

Abstract

The object of this research is Utopia Soap MSMEs located in Manyar Surabaya. The purpose of its implementation is to conduct training and business assistance in MSMEs, because the potential of the organic soap market is increasingly promising along with increasing public awareness of the importance of products made from natural and environmentally friendly materials. Our organic soap MSMEs still face many challenges, including competition with similar products and lack of access to more modern production knowledge. Utopia Body soap MSMEs are MSMEs formed by several soap artisans in Manyar Surabaya which aims to provide high-quality natural skincare products to the community. Then collaborating with several other soap MSMEs is to increase the competitiveness and profitability of MSMEs through the development of innovative and high-quality organic soap products. This collaboration process involves several stages, ranging from identifying potential collaborations, exchanging knowledge, developing new products, testing and evaluating products, to marketing and selling products. The results of the collaboration created a new organic soap recipe that combines the advantages of each other, so that Utopia MSMEs succeed in improving product quality, product diversification, and business profitability. This service program has also succeeded in improving the sustainability of Utopia's MSME business through product diversification and wider market access.
Pengendalian Produk Pakaian Untuk Meminimasi Defect Dengan Menggunakan Metode Statistical Quality Control pada trit adventure Elvira Djalil; Ida Ayu Nuh Kartini
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i5.6629

Abstract

Product Quality Is A Crucial Factor In Maintaining A Company's Competitiveness, Especially In The Apparel Industry. This Research Was Conducted At Trit Adventure, A Company Engaged In The Production Of Outdoor Equipment, Which Faces Quality Issues Such As Untidy Stitching, Damaged Screen Printing, And Inconsistent Sizing. The Aim Of This Study Is To Minimize Defective Products Through The Application Of The Statistical Quality Control (SQC) Method.The Methods Used Include P-Chart, Pareto Diagram, And Fishbone Diagram To Analyze The Main Causes Of Defects And Determine Appropriate Corrective Actions. The Results Show That Human Factors, Particularly Employee Negligence, Are The Dominant Cause Of Product Defects.The Implementation Of SQC Has Proven To Assist The Company In Identifying Critical Points In The Production Process, Reducing Defect Rates, And Improving Operational Efficiency. Through Better Quality Control, Trit Adventure Can Maintain Product Quality Standards And Enhance Customer Satisfaction In The Competitive Outdoor Equipment Market.
Strategi Pengolahan dan Pemasaran Jamur Tiram sebagai Upaya Peningkatan Pendapatan Petani Pacet Mojokerto Sandari, Tries Ellia; Rini Rahayu Sihmawati; Pramita Studiviany Soemadijo; Ida Ayu Nuh Kartini
ARMADA : Jurnal Penelitian Multidisiplin Vol. 2 No. 8 (2024): ARMADA : Jurnal Penelitian Multidisplin, Agustus 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v2i8.1405

Abstract

Program pemberdayaan petani budidaya jamur tiram Pacet yang selama ini hanya menjual jamur curah ke pasar tradisinal atau hasil panen di ambil oleh tengkulak dengan harga yang murah sehingga petani hanya mendapat keuntungan sedikit dari hasil panen jamur tiram, Tim Pengabdian mengajarkan cara mengolah jamur menjadi makanan siap saji seperti memproduksi jamur tiram menjadi jamur crispi dan kaldu jamur, kemudian memberikan pelatihan dan pendampingan tentang manajemen dan pemasaran sehingga dapat mengembangkan usahanya menjadi lebih baik lagi karena hasil penjualan jamur menjadi meningkat daripada jika jamur dijual curah tanpa diproses.
Meningkatkan Daya Saing UMKM Dengan Inovasi Pada Bahan Baku Sabun Yang Ramah Lingkungan Sandari, Tries Ellia; Ida Ayu Nuh Kartini; Pramita Studiviany Soemadijo; Thesa Djumaifin; Felix Chandra Pranoto; Della Widyasari
ARMADA : Jurnal Penelitian Multidisiplin Vol. 2 No. 9 (2024): ARMADA : Jurnal Penelitian Multidisplin, September 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v2i9.1460

Abstract

Potensi pasar sabun organik semakin menjanjikan seiring dengan meningkatnya kesadaran masyarakat akan pentingnya produk yang berbahan alami dan ramah lingkungan. UMKM sabun organik kita masih menghadapi banyak tantangan, antara lain persaingan dengan produk sejenis dan kurangnya akses terhadap pengetahuan produksi yang lebih modern. UMKM Utopia Bodysoap merupakan UMKM yang dibentuk oleh beberapa pengrajin sabun di Manyar Surabaya yang memiliki tujuan untuk menyediakan produk perawatan kulit alami berkualitas tinggi kepada masyarakat. Kemudian berkolaborasi dengan beberapa UKM sabun lainnya adalah untuk meningkatkan daya saing dan profitabilitas UMKM melalui pengembangan produk sabun organik yang inovatif dan berkualitas tinggi. Proses kolaborasi ini melibatkan beberapa tahap, mulai dari identifikasi potensi kolaborasi, pertukaran pengetahuan, pengembangan produk baru, pengujian dan evaluasi produk, hingga pemasaran dan penjualan  produk. Hasil dari hasil kolaborasi tersebut menciptakan resep sabun organik baru yang menggabungkan keunggulan masing-masing, Sehingga UMKM Soappahollic Utopia berhasil meningkatkan kualitas produk, diversifikasi produk, dan profitabilitas usaha. Program pengabdian ini juga berhasil meningkatkan keberlanjutan usaha UMKM Soappahollic melalui diversifikasi produk dan akses pasar yang lebih luas.
Analisa Penerapan Statistical Quality Control Dalam Mengurangi Produk Cacat Pada Kerupuk Udang Devina Ayu Ristanti; Ida Ayu Nuh Kartini
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 3 (2023): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i3.2309

Abstract

A company is always looking for the minimum raw materials (price) and looking for the maximum gain (profit). Companies cannot stand alone, companies coexist through other components, one of which is a good level of production. Often there is a misalignment between the product made and the desired product. The purpose of writing this thesis is to see the level of a product, to apply a level control system, and to see the factors that cause defective products. This research was applied at the company PT Titani Alam Semesta, for 30 days from February 06 - March 06, 2023. This research utilizes the quota sampling method by randomly sampling a total of 1000 kilograms of export-type shrimp crackers within 1 hour and will later be processed by utilizing the P control map. The check sheet results show the number of defective cracker products totaling 300 kilograms of shrimp crackers, Central Line Analysis (CL) of 0.01, the calculation gain (UCL) of 0.019, and the calculation gain (LCL) of 0.001. Based on the research applied regarding the analysis of the application of Statistical Quality Control in minimizing the total defective products at the company PT. Titani Alam Semesta Gresik, a conclusion can be drawn that there is still a need for a good level of improvement so that the level of production can increase and can produce good products.
Co-Authors Achmad Axsel Fahrezi Achmad Maulana Setia Putra Adi Rahmad Adrian Dewa Mutiara Sakti Aggraini, Nunung Akbar, Jalaluddin Mohammad Alamsyah, Muhammad Aktoriel Aldrich Azka Rama Athaariq Alfin Cahya Firmansyah Aliffia Iza Nurheta Andre Rizky Rayhan Ubaidillah Andri Hermawan Anisah Fitri Ardhea Mareta Aini Aulia Afifah Aulia Sintya Azzahra Aulya Nurul Islamiyah Aziz, M. Saiful Bagus Pranjaya Baharudin Yusuf Habibi Bimantara Putra Ernanto Darmawan, Indra Manggala Dwi Dava Rizqi Al Fajri Davin Al Aufa Setiawan Debora Kristian Della Widyasari Deni Irawan Devina Ayu Ristanti Diah Ayu Susilaningtias Djonien, Azarya B. Djumaifin, Thesalonika Dyah Ayu Sukmawati Elfan Adiel Prastino Elvira Djalil Endang Setyowati Erlangga Rifki Saputra Eva Dwi Fani Fajrin Naja, M. Afrirul Farhan Adi Faserin Sahnia Febri Ali Wijaya, Histwo Felix Chandra Pranoto Fika Syanty Ayu Febriella Fitra Aoelintiano Nico Victorian Gregorius Arie Angga Dwiputra Handa, Nur Harun Aminuddin Herlini Sanika Rahmawati Hieronimus Aldo Bagas Ariputra Ida Ayu Sri Brahmayanti Ida Bagus Cempena Ilham, M. Shafrial Indra Manggala Dwi Darmawan Intan Ayu Purnama Jauzaa Ronaa Nuur Aqiila Jeslin Cecelia Thunggal Jessicka Amelia Joyta Johana Rizky Widyastuti Khairudin Mufid Kharin Dinda Aisyah M. Afandi M. Fathur Rizki Mariana Peka Powo Meilani, Revi Moch. Afif Mohammad Luqman Farandila Muhamad Rafli Fatahila Muhammad Thufail Musta’in Muhammad Yasin Muttaqin, Muhammad Zukhruful Nasha Aurellya Putri Intiati Nekky Rahmiyati Nesya Azrina Fernanda Shalvianita Nico Api Sunda Ninik Martini Oriza Sativa Pramita Studiviany S Pramita Studiviany Soemadijo Pramita Studiviany Soemadijo Pramudhita Jessika Putri Pranoto, Felix Chandra Prasetya, Mahfud Eko Pratama, Anthon Yoga R.Frengkly Listiya Dendi Wicaksana Rafi Putra Indriarto Rahmawati, Herlini Sanika Randy Dwi Tinara Revalia Wulan Suryani Ridwanda, Zahwa Nabilla Rini Rahayu Sihmawati Risqi Tirta Diroska Riyana Astutik Ningsih Rizqi Nazal Farkhani Sajiyo Sajiyo Salwa Najiba Sandari, Tries Ellia Shafa Aqila Silvi Silvi Siti Romlah Soebandono, Mochamad Raka Putra Soemadijo, Pramita Studiviany Sonia Maylany Sophia Rani Larasati Studiviany, Pramita Sulistyorini Sulistyorini Sundari Putri Langit Kemul Mega Syailendra, Yusfi Syarief, Dwi Jayanthi Syifaul Islamiyah Tansa Sugi Karenia Tarangga Ali Ramadhani Teresya Dwigantara Wega Thesa Djumaifin Tri Hutomo Yogiantoro Tries Ellia Sandari Tries Ellia Sandari Sandari Waasi’u Khairunnisa Yeni Mustika Sari Yusak Fahrur Hamzah Zhannah, Putri Nur Miftahul