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ANALISIS STUDI KELAYAKAN USAHA KEMITRAAN ATAU WARALABA BUNBUN COOKIES AND CAKES Hari Sandi Atmaja; Wahyudi Ilham
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9373

Abstract

Dalam situasi perekonomian yang menantang, unit usaha perlu menciptakan bisnis yang prospektif, menguntungkan, dan dapat bersaing, meskipun dengan keterbatasan modal. Penelitian ini mengevaluasi kelayakan usaha waralaba Bunbun Cookies and Cakes melalui analisis enam aspek utama, yaitu hukum, lingkungan, pasar, teknis/teknologi, manajemen/SDM, dan keuangan, dengan pendekatan kualitatif dan metode deskriptif. Hasil penelitian menunjukkan bahwa usaha ini layak dikembangkan dengan potensi keuntungan yang menjanjikan. Strategi pertumbuhan diidentifikasi melalui analisis SWOT, sementara metode NPV dan Payback Period memberikan hasil positif. Rekomendasi mencakup optimalisasi media sosial dan diversifikasi produk untuk meningkatkan daya saing.
PENGARUH DAYA TARIK WISATA TERHADAP KEPUASAN WISATAWAN DI PANTAI BALE-BALE Nabila Khuzaimah; Eryd Saputra; Agung Arif Gunawan; Wahyudi Ilham
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9465

Abstract

Pantai Bale-Bale di Kecamatan Nongsa, Batam, adalah salah satu destinasi wisata yang menarik wisatawan, baik lokal maupun mancanegara. Dibuka pada 2016, pantai ini awalnya merupakan perkampungan dengan pemandangan alam yang mempesona. Dikelola oleh Muhammad Nurdin, pantai ini terus berkembang dengan berbagai fasilitas seperti musholla, gazebo, restoran seafood, dan area parkir. Selain itu, atraksi budaya seperti tarian Melayu juga ditampilkan, menambah daya tarik wisata. Pantai Bale-Bale berfokus pada kenyamanan wisatawan dengan fasilitas yang memadai dan inovasi yang terus dilakukan setiap tahunnya. Penelitian ini bertujuan menganalisis pengaruh daya tarik wisata terhadap kepuasan wisatawan di Pantai Bale-Bale, yang diharapkan dapat meningkatkan kunjungan dan ekonomi daerah sekitar. Penelitian ini menggunakan pendeketan kuantitatif dan jenis penelitian analisis deskriptif, instrumen penelitian diuji dengan uji validitas dan reliabilitas. Analisis data yang digunakan adalah analisis linier sederhana, analisis deskriptif, dan uji hipotesis menggunakan uji F dan uji t. Berdasarkan analisis data dan hasil pembahasan perihal daya tarik wisata terhadap kepuasan wisatawan. Maka dapat disimpulkan bahwa variabel daya tarik wisata berpengaruh positif signifikan terhadap kepuasan wisatawan di Pantai Bale-Bale. Hal ini dibuktikan dengan sejumlah penilaian yang diberikan wisatawan (responden) yang pernah melakukan kunjungan ke Pantai Bale-Bale
Environmental Education And Mirota Beach Clean-Up Actions To Realize Sustainable Marine Tourism In Batam City Mulyadi, Tirta; Frangky Silitonga; Hari Sandi Atmaja; Wahyudi Ilham; Febriyanti Dwi Cahyani
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.468

Abstract

This study investigates the implementation of the Environmental Education and Mirota Beach Clean-Up Action as a community-based initiative to support sustainable marine tourism in Batam City, Indonesia. Mirota Beach, one of Batam’s prominent coastal destinations, has been facing increasing environmental pressures due to rising tourist activity, improper waste disposal, and limited awareness of coastal conservation. Using a qualitative case study approach, data were collected through observations, interviews, and documentation involving students, local residents, tourism operators, and destination managers. The program integrated environmental education, waste management training, and collaborative clean-up activities conducted with more than 30 participants. The results demonstrate significant improvements in environmental awareness, with over 80% of participants showing increased understanding of the 3R (Reduce, Reuse, Recycle) principles and sustainable marine tourism practices. The clean-up action directly contributed to enhancing the beach’s cleanliness while fostering community engagement and developing a sense of ownership toward environmental preservation. The initiative also produced academic benefits for participating students through experiential learning aligned with higher education’s Tri Dharma. Furthermore, the formation of the Mirota Beach Care Community and ongoing partnerships with local stakeholders highlight strong potential for long-term sustainability. Overall, this program serves as a practical model of collaborative environmental stewardship that supports the achievement of SDG 11 (Sustainable Cities and Communities) and SDG 14 (Life Below Water), and it offers replicable strategies for other coastal destinations in Indonesia.
Developing Senior High School Students’ Leadership Character through a Gamified Leadership Training Program at SMA Negeri 3 Kota Batam Siska Amelia Maldin; Rezki Alhamdi; Natal Olotua Sipayung; Dailami; Wahyudi Ilham; Syafruddin Rais; Tito Pratama; Moh. Thanzir; Abd Rahman Yusuf
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.389

Abstract

This community service program aimed to develop students’ leadership character through a Gamified Leadership Training program implemented at SMA Negeri 3 Kota Batam. The program employed a gamification-based experiential learning approach involving interactive activities such as Leadership Identity Card, Mission Possible, Leader Swap Role Play, Trust Tower Challenge, Leaderboard and Reward System, and Guided Reflection Sessions. The activities were designed to strengthen students’ leadership competencies, including communication, teamwork, critical thinking, responsibility, decision-making, and problem-solving skills. The findings indicate that gamification created a more engaging, collaborative, and student-centered learning environment that increased students’ participation and motivation throughout the training process. Furthermore, reflective sessions helped students connect leadership values learned during the games with real-life situations and social interactions. The program also demonstrated strong sustainability and scalability potential for implementation in other educational institutions as an innovative approach to character education and leadership development among secondary school students