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Challenges in E3 Listening Skills: Perspectives of Universitas Advent Indonesia Students Nurjanah, Anisa; Panjaitan, Nelson Balisar
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 2 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Mei 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i2.2614

Abstract

This study investigated Universitas Advent Indonesia's perceptions of the challenges and importance of E3 English listening skills in the context of academic and career development. Using a quantitative approach and data collection through a closed Likert-type questionnaire, 125 students from various study programs at Universitas Advent Indonesia responded to the study. The analysis showed that most students experienced several challenges in developing their listening skills, with 45.3% agreeing that such barriers existed. However, they also recognize the importance of listening skills, with 49.67% agreeing that it is vital to their academic success. Furthermore, 52.97% of the students agreed that the strategies used in the listening test were effective methods to improve their comprehension. In addition, most respondents supported recommendations to improve the teaching and learning of listening skills at Adventist University, with 50.93% agreeing with such efforts. This study sheds important light on the development of listening skills in higher education and provides valuable insights for efforts to improve them.
Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.