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Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

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Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.
ANALISIS GAYA BAHASA DALAM LIRIK LAGU “AJAIB” OLEH GEMPITA KAJIAN STILISTIKA Nurjanah, Anisa; Zoni Sulaiman; Zainah Asmaniah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44223

Abstract

Analysis of Language Style in the Lyrics of the Song "Ajaib" by Gempita Stylistic Studies. This research aims to examine the use of language styles in the lyrics of the song "Ajaib" sung by Gempita through a stylistic approach. The language style contained in the lyrics of this song utilizes various language elements which function to convey messages, emotions and meaning in an effective way to listeners. The analysis was carried out using a qualitative approach, with a focus on identifying and interpreting language styles such as metaphor, personification, repetition and alliteration. The findings from this analysis show that the language style in the lyrics of the song "Ajaib" plays a role in enriching artistic expression, deepening emotional impressions, and creating a strong impact on listeners. Apart from that, the language style used also reflects unique characteristics in conveying messages about magic and extraordinary feelings which are the core of the song's theme. It is hoped that this research will provide deeper insight into the role of linguistic style in popular music works, especially in creating an aesthetic experience for listeners.