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All Journal Bulletin of Scientific Contribution : Geology English Language and Literature PRISMA Jurnal Onoma: Pendidikan, Bahasa, dan Sastra NUSRA: Jurnal Penelitian dan Ilmu Pendidikan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal of Social Empowerment Al-Irsyad Journal of Mathematics Education Philosophiamundi : Journal of Global Humanistic Studies
Anisa Nurjanah, Anisa
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Peran Kepuasan Pelanggan Memoderasi Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan E-Commerce pada Generasi Z di Jabodetabek Nurjanah, Anisa; Sriminarti, Nurul
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6884

Abstract

The purpose of this study was to determine the role of customer satisfaction in moderating the influence of service quality and customer experience on customer loyalty. This study uses a survey method with a questionnaire as its instrument. The respondents of this study were 160 respondents who used e-commerce in the Jabodetabek area. The sampling process used a nonprobability sampling technique using a quantitative approach that was associative using primary data. The method used was the PLS-SEM method with WARP-PLS 7.0 as its software. These results indicate that Service Quality has a positive and significant effect on Customer Loyalty, Customer Experience has a positive and significant effect on Customer Loyalty, Customer Satisfaction moderates the relationship between Service Quality and Customer Loyalty significantly, although with a small moderation contribution, thus the customer satisfaction variable can be said to be a Quasi Moderation. And Customer satisfaction is unable to moderate Customer Experience on Customer Loyalty but is significant when used as a direct variable, so from this the customer satisfaction variable can be called Pure Moderation.
Challenges in E3 Listening Skills: Perspectives of Universitas Advent Indonesia Students Nurjanah, Anisa; Panjaitan, Nelson Balisar
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 2 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Mei 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i2.2614

Abstract

This study investigated Universitas Advent Indonesia's perceptions of the challenges and importance of E3 English listening skills in the context of academic and career development. Using a quantitative approach and data collection through a closed Likert-type questionnaire, 125 students from various study programs at Universitas Advent Indonesia responded to the study. The analysis showed that most students experienced several challenges in developing their listening skills, with 45.3% agreeing that such barriers existed. However, they also recognize the importance of listening skills, with 49.67% agreeing that it is vital to their academic success. Furthermore, 52.97% of the students agreed that the strategies used in the listening test were effective methods to improve their comprehension. In addition, most respondents supported recommendations to improve the teaching and learning of listening skills at Adventist University, with 50.93% agreeing with such efforts. This study sheds important light on the development of listening skills in higher education and provides valuable insights for efforts to improve them.
Kajian Literatur: Peran Media Sosial Dalam Pemasaran Secara Komprehensif Nurjanah, Anisa; Ananda, Nadya Asri; Azqia, Syifa; Hananto, Djoko
Philosophiamundi Vol. 2 No. 2 (2024): Philosophiamundi April 2024
Publisher : PT. Kreasi Karya Majakata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study delves into the role played by social media in contemporary marketing strategies. With the ever-expanding landscape of information and communication technology, social media has emerged as a primary platform for companies to engage with their consumers. The research aims to identify how social media influences consumer behavior, creates brand awareness, enhances customer engagement, and ultimately impacts purchase decisions. Research methods employed include surveys, interviews, and data analysis. Findings indicate that social media not only serves as a means to promote products or services but also as a vital platform for fostering closer relationships between brands and consumers. The practical implications underscore the importance of integrated marketing strategies with social media in this digital era. In conclusion, a profound understanding of the role of social media in marketing can offer valuable insights for practitioners and researchers in developing effective marketing strategies for the future.
Co-Authors Alfathmy, Alfathmy Ananda, Nadya Asri Aritsya Imswatama Armandani, Aditya Raihan Aulia, Khanaya Syafarah Aulia, Yasmin Az zahra', Salmaa Aulia Azqia, Syifa Budiyono Budiyono Delsy Arma Putri Hananto, Djoko Herlin Triana Idarwati, . Lestari, Suci Febria Melati, Sekar Muhammad Kholis, Muhammad Mukib, Yusuf Nelson Balisar Panjaitan Novi Andri Nurcahyono Rohimah, Siti Maryam Rosana Rosana Sriminarti, Nurul Sunarti Thaha Giffari, Farhan Vivi Indriyani Yani Kalauw, Pitri Yogie Zulkurnia Rochmana Yusepa, Beni