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DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Tiara Estu Amanda; Evi Suwarni; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama; Bambang Suryanto
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
IMPLEMENTASI LANDING PAGE INTERAKTIF DAN MEDIA SOSIAL UNTUK MENINGKATKAN LOYALITAS PELANGGAN UMKM MADU HERBAL Sanita Dhakirah; Farida Akbarina; Win Narasuci; Maskur Maskur; Prima Beauty Kartikasari; Lilies Nur Aini
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8988

Abstract

This community service program aims to optimize Customer Relationship Management (CRM) through the development of an interactive landing page and structured social media content strategy for UMKM Hexa Anugerah Bersinar, a producer of premium herbal honey in Malang. The problem addressed includes limited customer interaction, lack of digital marketing utilization, and absence of structured customer data management. The method applied consisted of training, mentoring, and implementation of CRM systems, interactive landing page design, and social media content development using storytelling, education, and testimonials. The results show that the new Nutri Bunga landing page (https://nutribunga.netlify.app)  successfully functions as a customer engagement entry point, while the Instagram account (@nutribunga_) rebranding increases brand visibility with structured educational content. Early monitoring indicates an increase in customer engagement and higher product conversion rates. This initiative contributes to strengthening MSME’s competitiveness by integrating digital-based customer engagement strategies.
Assessing Polytechnic Students’ Dependency on AI Tools in ESP Writing Nouval, Alvin; Kartikasari, Prima Beauty
TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transtool.v5i1.2183

Abstract

The rapid integration of Artificial Intelligence (AI) tools in language education has reshaped writing practices, particularly in English for Specific Purposes (ESP) contexts. This study investigates Polytechnic students’ dependency on AI tools in Business English writing, focusing on how AI use influences writing self-efficacy and perceived autonomy. A qualitative research design was employed involving 25 undergraduate students enrolled in a Business English course. Data were collected through open-ended questionnaires and analyzed using thematic analysis to identify recurring patterns related to AI use, confidence, dependency, and feedback perceptions. The findings reveal that students primarily perceive AI as a language enhancement tool that improves vocabulary, grammar, translation accuracy, and writing efficiency. However, strong functional dependency emerged, particularly at the lexical and sentence levels, with several students reporting reduced confidence when writing without AI assistance. While AI-generated feedback was valued for clarity and immediacy, human feedback from lecturers and peers was considered more contextually meaningful and pedagogically authoritative. Students also expressed awareness of risks such as overreliance, reduced effort, and ethical concerns. The study concludes that AI serves as both a supportive scaffold and a potential source of dependency. Effective and structured pedagogical integration is essential to ensure that AI enhances rather than replaces students’ independent writing competence.
TRAINING AND GUIDANCE ON PACKAGING DUWET POLINEMA SWEET TOMATO JAM FOR RESIDENTS OF DUWET VILLAGE, TUMPANG SUBDISTRICT, MALANG DISTRICT Eny Widiyowati; Baroroh Lestari; Evi Suwarni; Fatkhur Rochman; Alvin Nauval; Prima Beauty Kartikasari
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.519

Abstract

The primary objective of this service activity is to enhance the value of products through effective packaging and product promotion. The community involved in the production of Duwet Polinema Sweet Tomato Jam in Duwet Village, Tumpang Sub-district, Malang Regency, faces a weakness in terms of promoting their products, resulting in limited consumer awareness. Duwet Polinema Sweet Tomato Jam is currently packaged in a very simplistic manner, which fails to capture public attention. To address these challenges, it is crucial to provide assistance and support in terms of packaging and labeling for the Duwet villagers who produce this jam. This intervention will contribute to increased visibility and appeal among potential consumers. To ensure consumer recognition of the Duwet Polinema Sweet Tomato Jam product, it is essential to convey information through branding and labeling. Additionally, to support the sustainability of the Duwet Polinema Sweet Tomato Jam business, it is highly recommended to offer comprehensive assistance in marketing and financial management to the company partners. This issue arises from the partners' lack of knowledge about product packaging. Furthermore, it is imperative for the growth and sustainability of the business to obtain government certifications such as P-IRT licenses and food safety certifications, as these certifications guarantee the quality and safety of the Sweet Tomato Jam.