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PELATIHAN PENGELOLAAN DAN PEMASARAN PRODUK UMKM SEBAGAI PENDUKUNG USAHA KAWASAN PARIWISATA DI DESA DUWET, KECAMATAN TUMPANG, KABUPATEN MALANG Pritantina Yuni Lestari; Prima Beauty Kartikasari; Hilda Cahyani; Isnaini Nur Safitri; Aulia Nourma Putri; Siti Rohani
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6610

Abstract

This community service is aimed at accommodating the needs of tourism area business actors in Duwet Village in improving the management and marketing of MSME products through Focused Group Discussion (FGD). Participants in this activity are business actors in the tourism area in Duwet village, Malang. This activity is expected to improve the quality of MSME products in Duwet Village through product management and marketing, which then can be implemented to provide better services to visitors to the Duwet Village tourism area. This activity was carried out in some stages, namely planning (to find out the number of participants who were involved and the materials needed for the training), coordination with the related parties (representative of partner village members, travel agent, and tour guide) to ensure the plans made are in accordance with needs, preparation of Focused Group Discussion (FGD) materials, survey to the exact location in the partner village to ensure the prepared materials are suitable with the condition of the village, doing FGD with the, and evaluation which is giving questionnaires to the participants regarding the implementation and materials.
PELATIHAN MANAJEMEN EVEN UNTUK MENINGKATKAN BRANDING PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Evi Suwarni; Tiara Estu Amanda; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7655

Abstract

The purpose of this community service program is to enhance the event management skills of the SMEs (UMKM) in Desa Duwet, Kecamatan Tumpang, Kabupaten Malang. The approach used includes a series of training and mentoring sessions focused on improving event planning, budgeting, marketing, communication, community engagement, crisis management, and sustainability. The goal is to empower the local community to manage events effectively and sustainably such as bazaars and exhibitions. The result of this program was an increase in the SMEs' capacity to independently manage local events, which in turn boosted local economic activity and promoted product branding.
DESAIN KEMASAN ICE CREAM SAYUR UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Tiara Estu Amanda; Evi Suwarni; Prima Beauty Kartikasari; Alvin Nouval; Cahyo Ramadhan Pratama; Bambang Suryanto
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7658

Abstract

This Community Service aims to provide service in the form of an attractive healthy vegetable ice cream packaging design for MSME products Duwet Village, Malang Regency has problems, including: The abundance of vegetables in Duwet Village causes several problems, such as excess inventory that can cause price declines and farmers' losses. Therefore, food diversification products in the form of healthy vegetable ice cream were made. To attract buyers' interest, it is necessary to create an attractive ice cream packaging design. This community service activity is in the form of an attractive healthy vegetable ice cream packaging design for MSME products in Duwet Village, Malang Regency. At the same time, to overcome the problem of the abundance of vegetables that have not been used properly, food diversification, especially by creating healthy vegetable ice cream and attractive ice cream packaging designs can be a solution. It not only utilizes surplus vegetables, but also creates value-added products, supports local economies, and provides consumers with healthy food options
IMPLEMENTASI LANDING PAGE INTERAKTIF DAN MEDIA SOSIAL UNTUK MENINGKATKAN LOYALITAS PELANGGAN UMKM MADU HERBAL Sanita Dhakirah; Farida Akbarina; Win Narasuci; Maskur Maskur; Prima Beauty Kartikasari; Lilies Nur Aini
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8988

Abstract

This community service program aims to optimize Customer Relationship Management (CRM) through the development of an interactive landing page and structured social media content strategy for UMKM Hexa Anugerah Bersinar, a producer of premium herbal honey in Malang. The problem addressed includes limited customer interaction, lack of digital marketing utilization, and absence of structured customer data management. The method applied consisted of training, mentoring, and implementation of CRM systems, interactive landing page design, and social media content development using storytelling, education, and testimonials. The results show that the new Nutri Bunga landing page (https://nutribunga.netlify.app)  successfully functions as a customer engagement entry point, while the Instagram account (@nutribunga_) rebranding increases brand visibility with structured educational content. Early monitoring indicates an increase in customer engagement and higher product conversion rates. This initiative contributes to strengthening MSME’s competitiveness by integrating digital-based customer engagement strategies.
Assessing Polytechnic Students’ Dependency on AI Tools in ESP Writing Nouval, Alvin; Kartikasari, Prima Beauty
TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING Vol. 5 No. 1 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transtool.v5i1.2183

Abstract

The rapid integration of Artificial Intelligence (AI) tools in language education has reshaped writing practices, particularly in English for Specific Purposes (ESP) contexts. This study investigates Polytechnic students’ dependency on AI tools in Business English writing, focusing on how AI use influences writing self-efficacy and perceived autonomy. A qualitative research design was employed involving 25 undergraduate students enrolled in a Business English course. Data were collected through open-ended questionnaires and analyzed using thematic analysis to identify recurring patterns related to AI use, confidence, dependency, and feedback perceptions. The findings reveal that students primarily perceive AI as a language enhancement tool that improves vocabulary, grammar, translation accuracy, and writing efficiency. However, strong functional dependency emerged, particularly at the lexical and sentence levels, with several students reporting reduced confidence when writing without AI assistance. While AI-generated feedback was valued for clarity and immediacy, human feedback from lecturers and peers was considered more contextually meaningful and pedagogically authoritative. Students also expressed awareness of risks such as overreliance, reduced effort, and ethical concerns. The study concludes that AI serves as both a supportive scaffold and a potential source of dependency. Effective and structured pedagogical integration is essential to ensure that AI enhances rather than replaces students’ independent writing competence.
Co-Authors Alvin Nouval Aulia Nourma Putri Bambang Suryanto Baroroh Lestari Cahyani, Hilda Cahyo Ramadhan Pratama Eka Listianing Rahayu Evi Suwarni, Evi Farida Akbarina Fatkhur Rochman Isnaini Nur Safitri Lilies Nur Aini Maskur, M Nadia Hanayeen Nauval, Alvin Pritantina Yuni Lestari Rahmi, Agil Fathiha Aulia Sanita Dhakirah Sekarsari, Putri Siti Rohani Tiara estu amanda Tri Astuti Handayani Widiyowati, Eny Win Narasuci