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All Journal SPEKTRUM: Jurnal Pendidikan Luar Sekolah (PLS) Binus Business Review NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Prologia Koneksi Revitalisasi : Jurnal Ilmu Manajemen Mezurashii: Journal of Japanese Studies Jurnal Manajemen Safari : Jurnal Pengabdian Masyarakat Indonesia Lentera : Jurnal Kajian Bidang Pendidikan dan Pembelajaran The Indonesian Journal of General Medicine PITIMAS: Journal of Community Engagement in Health
Viona viona, Viona
Universitas Bina Nusantara
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Journal : Binus Business Review

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Mengukur Loyalitas Pelanggan Melalui Citra Toko dan Kepercayaan Pelanggan di Toko Retail Prabowo, Hartiwi; viona, Viona
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1088

Abstract

An automobile spare parts shop at first having its sales increased. But, in 2008 the store experienced a significant decline in sales, so that the purpose of this study was to determine how much influence store image and customer trust on customer loyalty. This type of research is associative descriptive research. Data collection is conducted using questionnaires using Likert scales to 100 shop. Technical analysis is conducted using several techniques, which are Test Validity, Test Reliability, Test Normality, and Path Analysis. Results show that customer loyalty is influenced by greater consumer confidence than the image of the store. Therefore, PT Sloka Kencana Abadi must continue to improve the image of his shop by looking for a more strategic location making it easier to attract new customers, set prices according to the quality of the product and prices set by the competitor, maintain the quality of the product in the sense that the product is durable and free from damage, providing many choice of products making it easier for consumers to find the required product, and maintain these. 
Co-Authors Ahyuni Ahyuni Amarylis, Afizah Ratu Cahyono Cahyono Charmaine, Charmaine Cuandra, Fendy Dadang Mulyana, Dadang Dewi Wulansari Erik Putra Sadaliya Eveline Susilo, Jane Goh, Joan Harisal Harisal Hartanti, Bela Nova Hartiwi Prabowo, Hartiwi Hendri Hendri Irene Vangoh Jane Eveline Kelly Kelly Laska, Yulinda MHD Natsir Nelson, Alden Rafikatul Lisyana Mashudah Rendy Ferdianto Rifki Adi Rahman Rizky, Arfa Nur Faizatul Rusdi, Farid Siti Novita Asti Suzy Azeharie, Suzy Sylvia, Sylvia Tasya, Alcung Tolak Iyam Valentina, Cindy Vangoh, Irene Wasil Afandi Zai, Immanuel