Article Per Year (5 Year)
p-Index From 2021 - 2026
1.642
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Islamic Law, Human Right and Public Policy Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Rahmaniar
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY AND PRICE ON HONDA SCOOPY PURCHASE DECISIONS AT THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Siti Rahmawati Zahra; Rahmaniar; Mariyudi; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22727178

Abstract

The abstract serves as a concise summary of your research paper, highlighting the essential components that provide readers with an overview of your work. It should effectively capture the key issues addressed, the primary objectives of the study, the methods utilized, and the significant results achieved. This summary must be written in a single cohesive paragraph, limited to a maximum of 200 words. Ensure to follow the formatting specifications: use Times New Roman font, size 11, with single spacing, and present it in italics. The goal is to engage the reader while succinctly conveying the importance and impact of your findings. This study aims toanalyze the effect of Brand Image, Product Quality, and Price on the Purchasing Decision of Honda Scoopy motorcycles among students of the Faculty of Economics and Business, Universitas Malikussaleh. The results indicate that Brand Image has a positive and significant effect on Purchasing Decision, with a significance value of 0.001 < 0.05 and a t-value of 3.447. Product Quality has a negative and significant effect on Purchasing Decision, with a significance value of 0.000 < 0.05 and a t-value of -3.611. Price has a positive and significant effect on Purchasing Decision, with a significance value of 0.000<0.05 and a t-value of 14.574. Simultaneously, Brand Image, Product Quality, and Price have a significant effect on Purchasing Decision, with an F-value of 97.990 and a significance value of 0.000. The Adjusted R Square value of 0.718 indicates that 71.8% of the variation in Purchasing Decision can be explained by the three independent variables, while the remaining 28.2% is influenced by other variables that were not examined in this study.
THE EFFECT OF BRAND IMAGE, BRAND TRUST, AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISIONS OF FEB STUDENTS OF UNIVERSITAS MALIKUSSALEH ON SHOPEE Raihan Fazila; Rahmaniar; Naufal Bachri; Khairina AR
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 3 (2027): January - ON PROGRESS
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22727119

Abstract

This study aims to analyze the influence of Brand Image, Brand Trust, and Electronic Word of Mouth on purchase decisions at Shopee among students of the Faculty of Economics and Business, Malikussaleh University. The study employed a quantitative approach using primary data collected through questionnaires from 100 respondents selected by purposive sampling. The data were analyzed using multiple linear regression with the Statistical Package for the Social Sciences (SPSS). Instrument testing showed that all questionnaire items were valid and reliable. The classical assumption tests indicated that the regression model met the requirements of normality, multicollinearity, and heteroscedasticity testing used in the study. The findings show that Brand Image has a positive and significant effect on purchase decisions, Brand Trust has a positive and significant effect on purchase decisions, and Electronic Word of Mouth also has a positive and significant effect on purchase decisions. Therefore, strengthening brand image, maintaining brand trust, and encouraging positive electronic word of mouth are relevant to purchase decisions among Shopee users in the studied student population
Co-Authors Adnan Adnan Ahdi Zikri Chalirafi, Chalirafi Dinda Widia Azhari Frengki Putra Ramansyah Jullimursyida Khairina Khairina AR Likdanawati Mariyudi Mariyudi Martua Rahmat Mirna Zahara Mohd. Heikal Muhibuddin Munandar Munandar Nadhila Isara Nasrianti Naufal Bachri, Naufal Nurainun Oktaviana Raihan Fazila Risna Dewi Rosa Zachrul Phonna Said Abdillah Sapna Biby Siti Rahmawati Zahra Sofyan Jafar Teuku Yudi Afrizal Zulkifli