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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Agrovigor: Jurnal Agroekoteknologi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pengolahan Pangan BUANA SAINS Asian Journal of Agriculture Jurnal Ternak Jurnal Nutrisi Ternak Tropis (JNT) Jurnal sains dan teknologi industri peternakan AGRIEKSTENSIA
Joko Gagung Sunaryono
Politeknik Pembangunan Pertanian Malang
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Economics, Econometrics & Finance Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Veterinary

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Digital Marketing Innovation to Enhance Sheep (Ovis aries) Marketing Performance: A Case Study at PS Tunas Muda, Tuban Regency Elsa Afifatun Nur Rohmah afifa; Joko Gagung Sunaryono; Hana Nur Eritrina; Fitria Nur Aini
Jurnal Ternak Vol. 17 No. 1 (2026): Juni, 2026
Publisher : UNIVERSITAS ISLAM LAMONGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jt.v17i1.296

Abstract

This study aims to analyze the utilization and optimization of TikTok and Facebook as Digital Marketing strategies to increase the sales volume of sheep (Ovis aries) at PS Tunas Muda Farm, Tuban Regency. The study was motivated by the use of conventional marketing methods, which limited market reach and resulted in suboptimal sales volume. This research employed a quantitative descriptive method using primary and secondary data sources. Data were collected through observation, interviews, and documentation. The data were analyzed using descriptive analysis, a One Way ANOVA test to determine differences in sales volume before and after the implementation of Digital Marketing, and a business feasibility analysis including production costs, revenue, profit, R/C Ratio, B/C Ratio, Break Even Point (BEP), and Return on Investment (ROI). The results indicate that the implementation of Digital Marketing through TikTok and Facebook increased promotional reach, Engagement, and sales conversion. However, the One Way ANOVA test showed a significance value of 0.620 > 0.05, indicating that there was no statistically significant difference in sheep sales before and after the implementation of Digital Marketing. Although there was a numerical increase in sales volume after the strategy was applied, the increase was not statistically significant. Financial analysis shows that the sheep farming business at PS Tunas Muda is feasible to develop, as indicated by an R/C Ratio of 1.37 (>1), a B/C Ratio of 0.37 (>0), a BEP production level of 42 sheep, a BEP price of IDR 1.145.840, and an ROI of 37%, reflecting a positive rate of return. The marketing margin analysis also indicates a more efficient profit distribution after the optimization of digital promotion. Thus, the implementation of Digital Marketing through TikTok and Facebook effectively expanded market reach and supported business feasibility, although it did not produce a statistically significant increase in sales volume.
ANALISIS MIKROKLIMAT KANDANG TERHADAP PRODUKSI SUSU SAPI PERAH FRIESIAN HOLSTEIN WAHYU SETIAWAN SHAPUTRA; Fitria Nur Aini; Joko Gagung Sunaryono; Sad Likah
Jurnal Sains dan Teknologi Industri Peternakan Vol 6 No 2 (2026): Agustus 2026
Publisher : Program Studi Peternakan Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/jstip.v6i2.2687

Abstract

Abstract Milk production in dairy cattle is influenced by several factors, including barn microclimate conditions such as air temperature and relative humidity. Environmental conditions outside the comfort zone of dairy cows may cause heat stress which can reduce milk productivity. This study aimed to analyze the effect of barn microclimate conditions represented by air temperature, relative humidity, and Temperature Humidity Index (THI) on the milk production of Friesian Holstein dairy cows. The research used a quantitative descriptive approach through direct observation of barn microclimate conditions and recording of daily milk production. The observed parameters included air temperature, relative humidity, THI values, and milk production per cow per day. Data analysis was carried out using descriptive analysis and multiple linear regression to determine the relationship between microclimate variables and milk production. The results showed that barn microclimate conditions at certain times were categorized as mild to moderate heat stress, with THI values approaching or exceeding the comfort threshold for dairy cows. However, the analysis indicated that variations in air temperature, relative humidity, and THI did not significantly affect the milk production of Friesian Holstein dairy cows. Milk yield remained relatively stable and was more influenced by other factors such as management practices, feeding, and the lactation stage of the animals. Therefore, proper management of barn microclimate remains important to maintain animal comfort and support stable milk production... Results: Provide a brief summary of the results and findings. Key words: animal comfort; dairy productivity; heat stress; humidity; temperature rief summary of the results and findings.
Co-Authors Andri Laksono Cahyanti, Ratih Laraswati Dwi Elsa Afifatun Nur Rohmah afifa Eritrina, Hana Nur Fitria Nur Aini Fitria Nur Aini Harwanto Likah, Sad Lisa Navitasari Maghrobi, Aghitsni Aulia Muhammad Saikhu Ni Made Krisna Indrayani Ningtyas, Novi Faradilla Dwi Prasetyo Kurniawan Purwanti, Eny Wahyuning Rika Despita Romadi, Ugik Suryaman Sule WAHYU SETIAWAN SHAPUTRA Wandansari, Niken Rani Zagita, Nadia Ingrid