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All Journal TA'DIBUNA: Jurnal Pendidikan Agama Islam SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat JUKESHUM: Jurnal Pengabdian Masyarakat Rengganis Jurnal Pengabdian Masyarakat Jurnal Abdimas Kartika Wijayakusuma Unram Journal of Community Service (UJCS) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Veteran Society : Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Transformasi: Journal of Economics and Business Management Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service International Journal of Applied Research and Sustainable Sciences (IJARSS) International Journal of Educational and Life Sciences (IJELS) VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Malikussaleh Mengabdi Economics Studies and Banking Journal
Cholid Fadil
Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Journal : Jurnal Pengabdian kepada Masyarakat Nusantara

 1 
Perluasan Target Pasar UMKM Barongan dan Pengenalan Kerajinan Barong Khas Blitar Melalui Digital Marketing Yeyen Andriana; Niniek Imaningsih; Cholid Fadil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1233

Abstract

The problem with the current target market for traditional handicrafts is that the younger generation in Indonesia, both in cities and in regions, are less interested in the surrounding culture, besides that the limited ability of craftsmen to take advantage of technological developments is also an obstacle in expanding the target market. So that this service is carried out with the aim of solving various problems faced by the UMKM Wisanggeni Art Gallery in expanding the market and introducing culture to the wider community. Preserving culture is also included in efforts to defend the country which may rarely be considered. Each region has various types of Barong, one of which is the typical Blitar City Barongan. The characteristics of the typical Blitar Barogan can be seen from the shape, color, and motifs which describe a personality that is firm and fierce but likes to joke or play and is often nicknamed "Ngucing". The raw material for making Barongan is large and heavy wood. The method for carrying out community service activities is divided into three stages, namely introduction, implementation, and evaluation. The purpose of this service is to expand the target market for Barongan UMKM through the implementation of a digital marketing system by creating an online shopping platform in the form of a Shopee sales application and several social media accounts such as Instagram and Tiktok as a medium for expanding product information, besides that the author also provides education about creating content that attracts buyers.  
PENDAMPINGAN PEMBUATAN NOMOR INDUK BERUSAHA(NIB) PADA UMKM DI DESA MUSIR KIDUL KECAMATAN REJOSO KABUPATEN NGANJUK Finda Rohmatin Nakrowiyah; Niniek Imaningsih; Cholid Fadil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1236

Abstract

Semen Hamlet, which is located in Musir Kidul Village, is now known as Dusun Tape because the majority of their MSMEs are tape entrepreneurs. However, in every business trip, it is necessary to have business legality to get legal protection from the government. It is not surprising that MSME actors in Musir Kidul Village have minimal business legality due to the lack of knowledge regarding this matter. One of the goals of this community service activity is to solve problems with MSMEs, especially regarding business legality by making a Business Identification Number (NIB). The implementation method used is the door to door method. There are three stages in this activity, namely the MSME survey, assistance in making NIB, and submission of NIB certificates. The result of this activity is that business actors can know the importance of business legality in their MSMEs and business registration into the OSS institution. Therefore, later MSME business actors who have registered NIB will receive business protection, ease of access to business capital, assistance to develop MSMEs, and empowerment from the government.  
Sosialisasi Dan Pelatihan Inovasi Makanan Sehat Sebagai Ide Bisnis Di Kelurahan Kepanjen Kidul,Blitar Cita Devi Ainaya; Niniek Imaningsih; Cholid Fadil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1238

Abstract

Kepanjen Kidul Village is one of the villages in Kepanjen Kidul District, Blitar City, East Java Province. One of the problems faced is the lack of awareness of MSME actors about the importance of digital marketing to advance their business. This sub-district is the city center so it must be able to show special culinary delights for tourists from outside the city so they can find out more about Blitar City. This community service activity aims to provide training in making healthy food, namely "Fried Shredded Egg Omelette" which can later be used as a new business idea for MSMEs. This activity was also supported by socialization regarding digital marketing and the use of the Canva application to support their business. The activity was held on June 13 2023 which was attended by 15 participants. The material presented in the training activities is the process of making, decorating, and also packaging the Shredded Egg Omelette. The method used is socialization and training with the aim of being able to provide knowledge to the community and continued training methods so that they can maximize the knowledge gained during the socialization. The implementation of the activity was carried out with socialization regarding digital marketing and then continued with training on making healthy food. After this activity is carried out, it is hoped that it will increase knowledge about digital marketing, use the Canva application and understand about managing healthy food, decorating and packaging a product.
Co-Authors A. Muammar Alawi Ahmad Baedowi Ahmad Baedowi Ahmad, Bisyrul Kafi Ibnu Ahmada Rifqi Zulfahmi Ainiyah, Siti Nur Al-Qodry, Maulana Alawi, A. Muammar Amalia, Holisatul Ananta, Daffa Adli Arif Ainur Rafiq Choirunnisa, Salsa Cita Devi Ainaya Dewanti, Francisca Galuh Fabella Aprilia Duarsa Fauzatul Laily Nisa Fauzatul Laily Nisa Fazriyah, Nurul Finda Rohmatin Nakrowiyah Firmansyah, Riki Zogik Ginting, Sonia Br Girycki Sana Aleffin Harya, Gyska Indah Herwanti, Eva Ilham Rahmatullah Rahmatullah Imaningsih, Ec.Niniek Imaningsih, Niniek Imaningsih, Niniek Priana Isbahi, Surya Alimansyah Jeisica, Jeisica Junior, Hanny Naafillia Krisna Rendi Awalludin Kusumastuti3, Erwin Laluna Nandita Hapsari Latifah, Mutiara Lestari, Mulyani Libyanita, Elysa Sukma Marshelynda, Alfia Rahmadhanti Meidianto, Chulaisy Mikhael Simalango Mohammad Rifqi Rizqullah Ghozalie Muhammad Ghulam Dzaki Abdillah Mukti, Nilam Indra Permata Naurah, Adinda Putri Nicolas, Diva Delia Rossa Niniek Imaningsih Niniek Imaningsih Niniek Imaningsih Niniek Imaningsih Nisa, Fauzatul Laily Novaninda Ayu Cipta Novaninda Ayu Cipta Nur Okluanty, Fibi Pamungkas, Prasetio Drajat Pratama, Arista Putra, Moch Zufar Irhab S Rachmah, Nur Nabillah Raya, Dian Anisa Riko Setya Wijaya Rohmatul Faizah Saifuddin Zuhri Savira Apriliana Sulistyono, Bunga Aura Putri Utami, Nabela Wahyuningtyas, Ulfa Alvina Wanti Mindari Winanda, Salsabila Nuri Yeyen Andriana Zahirah, Ayu Zawawi Zawawi