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Rolyana Ferinia
Fakultas Ekonomi Universitas Advent Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Pemilihan Lokasi Belanja Berdasarkan Motivasi Pembelian dan Keputusan Konsumen Pintauli, Rolyana Ferinia; Simatupang, Michael Sabato
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.614

Abstract

The consumer's selection is a key aspect in addressing the wants or desires of each individual. The problem arise, when shopping, a consumer's decision to select the necessary things can become uncertain. This situation is caused by a consumer's lack of motivation. This study attempts to examine the effect of shopping motivation on customer decisions in choosing retail locations in order to identify conditional difficulties. The survey was done quantitatively with 66 respondents and sent via the G-Form to customers who had shopping experiences in various shopping locations. The data was analyzed using multiple linear regression to determine the association between shopping motivation and consumer decision making. The study's findings indicate that shopping motive has a substantial influence on customer decisions about where to purchase. Understanding the many factors underpinning consumer decision making allows merchants to tailor their marketing efforts to better meet the demands and preferences of their customers. The strategy is that retailers can strategically position their stores in shopping centers or social centers to serve socially motivated buyers by segmenting the market based on shopping purposes.
Co-Authors A. Hendriks Aby Gayel Adhi Prasetio Adila, Adila Albert Christiawan Alfrits Reky Sambur Alvyn Hendriks Andre Alan Df Napitu Aneska Caesar Simbolon Angela Sabatini Lappra Anggi Sinta Dermawan Arif Indrianta Arif Partono Prasetio Ayuhelfia Maylinda B. D. Nainggolan B.D Nainggolan Barutu, Parsaoran Bernard Maruli Hutabarat Celine Winona Duha Dadan Wahyu Daniel Ataupah Daniel Siswanto Devon Shawa Situmorang Dwi Andrianta Ebenezer, Esmeraldo Ediman Jonson Manurung Edwin Gorat Esmeraldo Ebenezer Feri Dolf Djami Hae Grace Orlyn Sitompul Hanna Hutapea Hasibuan, Remista Hesky A. Wauran Hesky Wauran Hutabarat, Bernard Maruli Hutagalung, Stimpson HUTAGAOL, ALEXS SUDIBYO Jamot Yusevender Bin Manganji Peter Janes Sinaga Janes Sinaga Janes Sinaga Jean Jr., C.Venus Lurekke Jhon Rinendy Jhoni Lagun Siang Jimmy Allen Sakul Judith Tagal Gallena Sinaga Juita Lusiana Sinambela Juita Lusiana Sinambela Kingston Pandiangan Laverin Imelda Girsang Lenita Waty Lorina Siregar Sudjiman Marge Ardiangres Beis Marthinus Ismail matthew woran ramlen Max Lucky Tinenti Maxlucky Tinenti Meidy Lieke Karundeng Meidy Tatengkeng Melpin Sihotang Molsen Siburian Monica Presillia Gultom Nainggolan, Bartolomeus Diaz Napitupulu, Tri Yohana Nelly Grasella Simanjuntak Novika Frialestari Harianja Nubatonis, Thimotius Orlando Yudistira Polman sinaga Putri Paulina N Parhusip Raden Deddy Kurniawan Raden Deddy Kurniawan Rafles P. Sabbat Raja Adams Ratuwalangon, Rocky Richard Jimmy Irawan Rimon Jonas Simanjuntak Rocky Ratuwalangon Rosmawati, Patricia Rudolf Weindra Sagala Sagala, Rudolf Sandy Hasudungan Tambunan Saul Situmeang Sembiring, Niken Karina Simanjuntak, Juergen Klinsman Daniel Simatupang, Michael Sabato sinaga, janes Sinaga, Japolman Sinambela, Juita Lusiana Sirait, Samuel Lambok Situmeang, Melinda Sharon Stepanuston Pelawi Stimpson Hutagalung Stimson Hutagalung Supendi Supendi Valentine Siagian Vellynda Sharon Theresia William Sitorus Zico Bangkit Pakpahan