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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Journal Of Human And Education (JAHE) Jurnal Ekonomika Dan Bisnis Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Amare Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal bintang manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi dan Pembangunan Indonesia AgroSainT: Jurnal Ilmiah Vifada Management and Social Sciences Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Elisabet Pali
Universitas Kristen Indonesia Toraja
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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Marketing Management Strategies of Buffalo Livestock Traders in Addressing Price Fluctuations at Bolu-Rantepao Animal Market Isak Pasulu; Elisabet Pali; Elsap Patta Pasulu; Johanna R. Tangirerung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3712

Abstract

This study explores marketing management strategies employed by buffalo livestock traders at the Bolu-Rantepao Animal Market, North Toraja, in addressing extreme price volatility shaped by cultural and seasonal factors. Responding to a significant research gap in marketing practices within culturally embedded traditional markets, this study adopts a qualitative descriptive approach using case study methodology. Data were collected through in-depth interviews, participant observation, and document analysis with four purposively selected informants operating in high-volume buffalo trade. Analysis reveals that successful traders implement integrated marketing systems comprising five key components: market intelligence for predictive planning, product portfolio management through quality and segment differentiation, dynamic value-based pricing strategies, multi-channel distribution optimization, and customer relationship management (CRM) for loyalty and premium pricing leverage. These strategies enable traders to navigate volatile market dynamics, especially during ceremonial demand spikes such as the Rambu Solo. The findings highlight that adaptive execution, systematic planning, customer orientation, and feedback-driven improvements are central to marketing success. This study contributes to marketing theory by contextualizing modern management principles in traditional commodity markets and offers practical insights for strategic development in rural livestock economies. It also suggests digital adoption and CRM systems as key leverage points for future competitiveness in similarly structured markets across developing countries.
Performance Analysis of Village Owned Enterprise Development Strategy in North Toraja Regency Elisabet Pali; Isak Pasulu; Elsap Patta Pasulu; Johanna R. Tangirerung
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3713

Abstract

Village development is essential for enhancing community welfare and fostering economic independence in rural areas, yet many village-owned enterprises face operational challenges that hinder their sustainability. This study aims to analyze the development strategy of the Lembang-Owned Enterprise Maju Bersama in Lembang Sa’dan Ulusalu, Sa’dan District, North Toraja Regency, to support sustainable rural growth. A qualitative descriptive approach was employed, utilizing interviews, direct observations and document analysis. The findings reveal that the Lembang-Owned Enterprise benefits from a strong legal foundation and addresses community needs through its kiosk operations. However, weaknesses such as limited managerial skills, poor inventory management, and uncirculated capital due to unpaid loans impede progress. Opportunities include supportive government regulations and the region’s agricultural potential, while threats encompass low community participation and competition from external vendors. The study concludes that a Weakness-Opportunity strategy, focusing on capacity building and leveraging local resources, is critical for enhancing the enterprise’s performance. This research provides practical recommendations for improving managerial skills, community engagement, and partnerships to ensure the sustainability of village-owned enterprises in similar rural contexts.
Analisis Faktor-Faktor Penyebab Turunnya Penyaluran Kredit Cepat Aman (KCA) pada PT Pegadaian (Persero) UPC Pasar Pagi Vani Daun Limbong; Elisabet Pali; Abedneigo C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.672

Abstract

This study aims to identify and describe the factors contributing to the decline in the distribution of Kredit Cepat Aman (KCA) at PT Pegadaian (Persero), Pasar Pagi Service Unit, during the period of January 2022 to December 2024. This research employs a descriptive qualitative method with a case study approach, involving purposively selected informants consisting of the unit manager, appraisers, and customers. Data were collected through in-depth interviews, participatory observations, and documentation analysis (KCA realization data from 2022 to 2024). The data were analyzed using thematic analysis through the stages of data reduction, data display, and conclusion verification/triangulation. The results indicate that the decline in KCA distribution is influenced by internal factors including interest rate (service fee) policies, collateral appraisal standards, credit provision procedures, non-performing loan ratios, service quality, and marketing activities as well as external factors such as competition among financial institutions, fluctuations in collateral prices, product availability, and local economic conditions affecting community purchasing power. These findings suggest the need for improvements in collateral appraisal procedures, enhancements in service quality and localized marketing strategies, and adjustments to interest rate policies that are responsive to local economic dynamics in order to restore and increase KCA distribution performance.
Pengemasan Kluwek pada Kelurahan Tondok Iring Kabupaten Tana Toraja Sulawesi Selatan Adriana Madya Marampa; Elisabeth Pali; Isak Pasulu; Dina Ramba
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.569 KB) | DOI: 10.59024/jnb.v1i1.54

Abstract

Kluwek merupakan salah satu produk yang dihasilkan oleh petani di Kelurahan Lion Tondok Iring Kecamatan Makale Utara. Kendala yang dihadapi oleh mitra yaitu pada proses pengemasan, produk masih belum dikemas dengan baik, sehingga produk yang dihasilkan tidak dapat disimpan dalam waktu yang lama dan berakibat pada penurunan kualitas produk. Padahal desain kemasan merupakan salah satu faktor penentu konsumen dalam membeli produk dan berkaitan dengan daya simpan produk. Oleh sebab itu, tujuan tim pengabdi dalam kegiatan ini adalah memberikan solusi atas kendala yang dialami mitra dengan membuat desain kemasan yang menarik, yang diharapkan dapat meningkatkan daya beli konsumen yang berdampak pada peningkatan nilai tambah produk dan profitabilitas usaha. Metode yang digunakan dalam kegiatan pengabdian ini adalah metode instruksional dan dialog,  tahap kedua dilakukan pengemasan produk dengan desain kemasan yang menarik, Tahap ketiga dilakukan evaluasi hasil kegiatan . Hasil dari kegiatan pengabdian adalah terwujudnya desain kemasan untuk mitra harapannya omzet penjualan mitra semakin meningkat.
Analisis Perbandingan Kinerja Keuangan PT. ABC, Tbk. Sebelum dan Sesudah Mengakuisisi PT. DEF,Tbk Marni Marni; Elisabet Pali; Stefani M. Palimbong
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.264

Abstract

This study aims to determine the financial performance before and after the acquisition listed on the Indonesian Stock Exchange. This type of research is quantitative comparative, this research is to compare financial performance before and after the acquisition. This study uses quantitative data types, meaning that in analyzing the data used is data in the form of numbers. The unit of observation in this study is the 2016-2020 financial statements of PT ABC, Tbk. Data analysis methods used in this research are profitability ratios, liquidity ratios, solvency ratios and activity ratios by comparing the financial performance before and after the acquisition. Based on the results of research showing that financial performance as measured by financial ratios ROA, ROE, NPM, CR, QR, TATO and FATO has decreased after the acquisition compared to before the acquisition. The DAR, DER, and ITO ratios have increased after the acquisition compared to before the acquisition. The acquisition strategy has not been fully achieved within 2 years due to the condition of the financial performance of PT ABC Tbk. before the acquisition is better than after the acquisition.
Pertanian Organik Sebagai Upaya Peningkatan Perekonomian Masyarakat di Lembang Basokan Stefani Marina Palimbong; Olivia Devi Yulian Pompeng; Astriwati Biringkanae; Lisa Kurniasari Wibisono; Elisabet Pali; Yohanis Lotong Ta’dung
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 4 (2025): Desember :Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v2i4.185

Abstract

Organic farming is a farming system that emphasizes the use of natural ingredients without the use of synthetic chemicals, making it more environmentally friendly and sustainable. The implementation of organic farming not only aims to preserve the environment but also has the potential to increase productivity and community economic well-being. This training and outreach activity was held in Lembang Basokan, Nanggala District, North Toraja Regency, with the aim of increasing community understanding and skills regarding organic farming methods. The main focus of this activity was the use of natural liquid organic fertilizer, which is easy to make, environmentally friendly, and has greater benefits for plant growth and health. The implementation method included counseling, demonstrations of liquid organic fertilizer production, and interactive discussions with the community. The outreach strategy was designed in a communicative and participatory manner to attract community interest and encourage active participation throughout the activity. The results of this activity indicate an increased community understanding of the concept of organic farming and the benefits of using liquid organic fertilizer. Furthermore, the community also expressed interest in implementing organic farming practices as an alternative to increase agricultural yields and improve the family economy. Therefore, this organic farming training and outreach activity is expected to be the first step in developing sustainable agriculture in Lembang Basokan.
When Markets Are Social Institutions: Moral Economy and Symbolic Capital in the Buffalo Trade at Bolu Market, Toraja ? Isak Pasulu; Elisabet Pali
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/ee545j85

Abstract

Purpose: This study examines the process of purchasing decisions and buffalo price determination in the Bolu Animal Market, Toraja Utara, through the perspective of Economic Sociology Research Design and Methodology: The research aims to analyze how economic practices in the traditional livestock market are embedded within social relations, cultural values, and local power structures. This study employed a qualitative approach with a case study design. Data were collected through participant observation, in-depth interviews with traders, buyers, and traditional leaders, as well as supporting documentation. The data were analyzed thematically using the concepts of social embeddedness proposed by Mark Granovetter, moral economy by Karl Polanyi, and social and symbolic capital by Pierre Bourdieu. Findings and Discussion: The findings reveal that purchasing decisions and buffalo price formation are not solely determined by economic rationality or market mechanisms. Instead, these processes are strongly influenced by symbolic values, family prestige, social legitimacy, and customary obligations within Torajan culture. Buffalo characteristics, such as physical appearance, gender, and symbolic markings, interact with social status and actor networks in shaping market transactions. These findings imply that traditional markets should be understood as socio-cultural institutions embedded in local social structures. Implications: The study also highlights the importance of economic sociology perspectives in explaining the dynamics of traditional markets and recommends further research on the transformation of indigenous markets in the context of modernization and commercialization.
Analysis of the Characteristics of Customers Experiencing Non-Performing Loans (NPL) Using a Data Mining Approach (Case Study at PT. Pegadaian (Persero) Makale Branch Service Unit) Sylventer Iven; Marchelin; Elisabet Pali
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9392

Abstract

Non Performing Loan, Customer Characteristics, Data Mining, Clustering, Pawnshops
Analisis Transparansi dan Akuntabilitas Laporan Keuangan Gereja Toraja pada Jemaat Rembon : Klasis Nonongan Salu, Toraja Utara Lindayanti Bisara; Olivia Devi Yulian Pompeng; Elisabet Pali
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4530

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis transparansi dan akuntabilitas laporan keuangan Gereja Toraja pada Jemaat Rembon (Klasis Nonongan Salu, Toraja Utara). Penelitian ini menggunakan penelitian kualitatif deskriptif. Teknik analisis data menggunakan analisis komparatif. Berdasarkan hasil penelitian dan pembahasan bahwa transparansi laporan keuangan Gereja Toraja Jemaat Rembon dalam menyajikan dan melaporkan laporan keuangan masih sederhana karena belum mengacu pada Pedoman Umum Pengelolaan Keuangan dan Verifikasi Gereja Toraja. Mengenai akuntabilitas Laporan Keuangan Gereja Toraja Jemaat Rembon belum menerapkan Pedoman Umum Pengelolaan Keuangan karena dalam penyajian laporan keuangan, penyusunan anggaran, pengelolaan kas/dana yang tidak disimpan di rekening, jemaat Rembon tidak mempedomani pedoman yang ada sehingga penyusunannya masih sederhana dan belum sesuai dengan peraturan yang telah di atur dalam pedoman
Analisis Pengelolaan Keuangan pada UMKM dalam Peningkatan Usaha Laundry Fresh dnd Clean di Toraja Utara Selin Bessoran Palulun; Elisabet Pali; Olivia Devi Yulian Pompeng
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4531

Abstract

Analisis pengelolaan keuangan bertujuan untuk mengetahui bagaimana penerapan pengelolaan keuangan mencangkup penggunaan anggaran, pencatatan, pelaporan, dan pengendalian yang diterapkan pada UMKM dalam peningkatan usaha laundry fresh and clean di Toraja Utara. Penelitian ini menggunakan metode analisis deskriptif kualitatif. Data yang diolah merupakan hasil wawancara dengan pemilik usaha. Metode pengumpulan data yang digunakan dalam penelitian ini observasi, wawancara, dan dokumentasi. Hasil penelitian yang didapat adalah UMKM laundry fresh and clean sudah menerapkan pengelolaan keuangan namun belum sepenuhnya dan masih harus diperbaiki lagi, karena masih melakukan pengelolaan keuangan yang sederhana. Pengelolaan keuangan yang diterapkan pada UMKM ini adalah perencanaan dan penggunaan anggaran, pencatatan yang masih sederhana, dan pengendalian yang masih sederhana. Kerena terbatasnya pengetahuan yang dimiliki pemilik menyebabkan UMKM tidak menerapkan pelaporan dalam pengelolaan keuangan
Co-Authors Abedneigo C. Rambulangi Adriana M Marampa Adriana M. Marampa Adriana Madya Marampa Agnes Mayjesti Agustinus Mantong Althon K. Pongtuluran Aris Sarangnga' Arlianti La’biran Asriani Asriani Biringkanae, Astriwati Desnita Layuk Allo Dina Ramba' Elsap Patta Pasulu Febi Andaki Grace Sriati Mengga Heriani Heriani, Heriani Inestasia Inestasia Isak Pasulu Jemi Pabisangan Tahirs Jens B Marewa Johanna R. Tangirerung K. Wibisono , Lisa K. Wibisono Kevin Afandi Willem Kurniasari Wibisono, Lisa Lambe, Elvi Teresa Leni Agnes Lestari, Raden Liandro Doke Lindayanti Bisara Lisa Kurniasari Wibisono Lusiana Tandi Marchelin Marchelin Marchelin Marchelin, Marchelin Marinus Ronal Marinus Ronal Marni Marni Marniati Marniati membia, tania Mey Enggane Limbongan Mince Batara Nilasari Resky Pala’langan Nitha Nitha Olivia Devi Pongpeng Olivia Devi Yulian Pompeng Olivia Devi Yulian Pompeng Palili, Mariani Pasorong, Selvi Pauang, Judika Greis Pompeng, Olivia Devi Yulian Prastika, Ayu Rahma Gusmawati Tammu Randi Tangdialla Raynald Caprius Bandangan Resinta Roland Salempang Sampelawang, Petrus Selin Bessoran Palulun Selmiati Tiranda Stefani Marina Palimbong Sylventer Iven Tangke, Mersi tania membia Tappi , Serlina Tasik, Valentine Toding Triani Sumule Vani Daun Limbong Wandy Desry Wandy Desry Wansi Tandi Ruru Yohanis Lotong Ta'dung Yolanda Basongan