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All Journal JURNAL PENDIDIKAN TAMBUSAI Economics and Digital Business Review Jurnal Abdi Mas Adzkia Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Cakrawala Ilmiah Economic Reviews Journal Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Informatika Ekonomi Bisnis Jurnal Medika: Medika Journal of Advanced Studies in Management
Ahmad Aufar Ribhi
Institut Teknologi Sains dan Kesehatan Sugeng Hartono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Brand Trust Halal Certification and Product Variety on Repurchase Intentions for Frozen Halal Foods Ribhi, Ahmad Aufar; Arifin, Samsul; Novandalina, Arini
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 2 (2024): November 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This investigation is driven by the phenomenon of Repurchase Intention, which is evidenced by the notable decrease in sales of Anka Frozen Jepara during the preceding months. A heightened repurchase intention signifies an elevated degree of customer satisfaction when contemplating the adoption of a product. This research endeavor seeks to examine the impact of Brand Trust, Halal Label, and Product Variation on the Repurchase Intention of halal frozen food offerings. The study employed a sample comprising 97 respondents, who were consumers of Anka Frozen Food Jepara, selected through a non-probability sampling method, specifically accidental sampling. This approach entails the selection of participants from the target population based on convenience or serendipity. The results indicate that Brand Trust and Product Variation exert a significant influence on Repurchase Intention. Conversely, the variable of Halal Label does not exhibit a significant effect on Repurchase Intention. Concurrently, Brand Trust, Halal Label, and Product Variation collectively exert an influence on Repurchase Intention. These findings offer valuable insights for enterprises to prioritize the cultivation of consumer trust and the provision of diverse product variations to bolster repurchase intentions, whereas the role of halal labeling may necessitate further exploration to elucidate its limited impact within this framework.
Peningkatan Kinerja Pelaku Industri Rumah Tangga Kreatif Melalui Kemampuan Inovasi Dan Branding Produk Literasi Melalui Teknologi Dan Pengenalan Peluang Bisnis Palupi, Fitria Hayu; Noviati, Titik Dwi; Ribhi, Ahmad Aufar
Jurnal Abdi Mas Adzkia Vol 4, No 1 (2023): Agustus - Desember 2023
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/adzkia.v4i1.18254

Abstract

The biggest problems faced by home industry players are difficulties in marketing products and lack of skills in using technology as well as a lack of product quality assurance which causes difficulties in accessing a wider market. The aim of this service is to improve the performance of creative home industry players through innovation capabilities and product branding through technological literacy and recognition of business opportunities. The method used in this service starts from the planning process, implementing activities and monitoring evaluation. In the process of implementing activities in the form of providing training using lecture and discussion methods as well as mentoring to participants. This program was carried out by a team of ITSK Lecturers and Students Sugeng Hartono with the target being household food industry players who are members of ASEMKESUR in Solo Raya. The results of this program are that household food industry players obtain a PIRT licensing certificate as a quality guarantee for business products and use digital platforms to support the progress of their business.Keywords: Bookkeeping System, Micro Small And Medium Enterprises, PIRT     Licensing
Artificial Intelligence in Digital Marketing Performance Optimization for Micro Small and Medium Enterprises in Surakarta Ribhi, Ahmad Aufar; Budiono, Graceilla Kristia Seraphim; Rizki, Muhammad Ircham
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1322

Abstract

Digital marketing has become a necessity for Micro, Small, and Medium Enterprises (MSMEs) to increase their competitiveness in the digital economy era. Artificial Intelligence (AI) plays a central role in this revolution, particularly in the field of digital marketing, by reducing targeting complexity, enabling predictive analytics, and personalizing content, which is crucial for businesses with limited resources like MSMEs. The research method used is a qualitative approach with data collection techniques through interviews, observations, and documentation, selecting Surakarta MSME respondents who had never used AI in their digital marketing. This study focuses on proving the effectiveness of using AI, which is currently a trend, in improving MSME digital marketing performance. The results of the testing documentation comparing Meta Advantage+ (AI-based) with a prospecting set up or structured control (without AI) showed a good improvement in digital marketing performance. The use of AI in digital marketing was proven to provide a substantial increase in key ad campaign performance parameters such as Click Through Rate and Conversion Rate. This optimization occurred thanks to AI's ability to analyze consumer behaviour, perform hyper-personalization targeting, and automate effective ad allocation. generally, AI assists MSMEs in product and market research, formulating marketing strategies, and increasing operational efficiency. Although AI offers great opportunities to optimize MSME performance, its implementation in Surakarta still faces a number of multidimensional challenges. The main obstacles include low technological literacy and a lack of human resources with expertise in technology within the MSME sector. Furthermore, ethical issues, such as privacy risks and the security of sensitive data in AI systems, are also concerns for business owners when creating ad campaigns. The implementation of AI through Meta Advantage+ is proven to increase efficiency, service personalization, and digital promotion effectiveness. To maximize AI potential and achieve competitive advantage, MSMEs are advised to adopt a strategic approach that prioritizes collaboration between AI and humans, accompanied by increased digital literacy and human oversight to overcome ethical and technical obstacles.
Literasi Keuangan Digital sebagai Determinan Perilaku Menabung Generasi Z di Indonesia Tamtomo, Agatha Pricillia Sekar; Ulfa, Mutia; Budiono, Graceilla Kristia Seraphim; Ribhi, Ahmad Aufar; Fauzi, Muhammad Anwar
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1076

Abstract

This study aims to examine the influence of digital financial literacy on the saving behavior of Generation Z in Indonesia based on findings from previous studies. A qualitative approach was employed through a literature review of eleven relevant scientific articles discussing digital financial literacy and saving behavior, particularly among Generation Z and university students. The results indicate that the majority of studies report a positive and significant relationship between digital financial literacy and saving behavior. This suggests that individuals with higher levels of digital financial literacy tend to have better financial management skills and demonstrate stronger saving habits. However, several studies present contrasting findings. Some research revealed that financial literacy does not have a significant effect on students’ saving behavior or saving intentions. These findings imply that financial knowledge alone may not be sufficient to encourage consistent saving practices, as saving behavior may also be influenced by internal factors such as self-discipline and personal financial control. Based on the review of the selected articles, it can be concluded that digital financial literacy generally has a positive and significant influence on the saving behavior of Generation Z in Indonesia, although its impact may vary depending on individual characteristics.
Co-Authors Alfan Ridha Arini Novandalina Azizah, Zhairoh Hilwa Budiono, Graceilla Kristia Seraphim Budiono, Graceilla Kristia Sheraphim Dwi Noviyati, Titik fauzi, Muhammad Anwar Hayu Palupi, Fitria Imam Syafii Kurniaditya, Viki Hendi Liya Yuni Astutik Mohamad Rifqy Roosdhani Mutia Ulfa Mutia Ulfa Nita Ilmiyatul Lailiah Nita Ilmiyatul Lailiyah Palupi, Fitria Hayu Pamela, Alberta Silvia Prasetya, Bintang Galang Indra Rizki, Muhammad Ircham Samsul Arifin TAMTOMO, AGATHA PRICILLIA SEKAR Titik Dwi Noviati ulfa, mutia Vincensia Serenade