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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Mediator Komunikator PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Jurnal Integrasi Kesehatan dan Sains Jurnal Visi Komunikasi Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Jurnal Media Pengabdian Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan CHANNEL: Jurnal Komunikasi Annaba: Jurnal Ilmu Jurnalistik
Rini Rinawati
Universitas Islam Bandung
Religion Arts Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Manajemen Kesan Dosen Milenial di Panggung Digital dalam Interaksi dengan Mahasiswa Generasi Z Rahman, Eva Rufaida; Rinawati, Rini; Kurniadi, Oji
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8752

Abstract

The interaction between Millennial Lecturers and Generation Z students has expanded beyond the classroom into digital spaces, particularly social media, where identity and professionalism are continuously negotiated. Despite this shift, limited research explores how lecturers manage impressions in these online environments. This study aims to examine how Millennial Lecturers perform impression management on digital stages, especially social media, and how it supports their on-campus image. Using a qualitative approach within the dramaturgical framework, data were collected through in-depth interviews, observations, documentation, and source triangulation. The findings reveal that lecturers consciously curate their digital presence to balance professionalism and approachability. Social media serves as a stage for self-representation and role negotiation that influences academic relationships. The study highlights self-awareness, communicative flexibility, and digital literacy as essential in sustaining positive academic and interpersonal impressions.
Strategi Komunikasi dalam Mengedukasi Pencegahan Kekerasan pada Perempuan dan Anak Siti Salma Rizkiyah Sofyan; Rini Rinawati
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8380

Abstract

Abstrak. Kekerasan merupakan salah satu bentuk pelanggaran hak asasi manusia yang berdampak secara fisik, seksual, dan mental. Penelitian ini membahas strategi komunikasi UPTD PPA Jabar dalam mengedukasi pencegahan kekerasan terhadap perempuan melalui media sosial, khususnya Instagram. Tujuan penelitian ini adalah untuk mengetahui strategi UPTD PPA Jabar dalam menentukan khalayak, menyusun pesan, menetapkan metode penyampaian, serta memilih media dalam proses edukasi. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi, dengan UPTD PPA Jabar sebagai informan utama. Hasil penelitian menunjukkan bahwa (1) khalayak sasaran UPTD PPA Jabar adalah perempuan dan anak usia 0–18 tahun, (2) strategi penyusunan pesan mengacu pada elemen dalam model SCMR seperti konten, elemen, treatment, struktur, dan kode, (3) metode penyampaian pesan bersifat repetitif, informatif, persuasif, dan edukatif, serta (4) media yang digunakan dalam proses edukasi adalah Instagram dan TikTok. Strategi ini dirancang untuk menjangkau khalayak lebih luas dan meningkatkan kesadaran masyarakat terhadap isu kekerasan perempuan dan anak. Abstract. Violence is one of the most severe violations of human rights, with impacts that are physical, sexual, and psychological. This study discusses the communication strategy of UPTD PPA Jabar in educating the public on the prevention of violence against women through social media, particularly Instagram. The purpose of this research is to explore how UPTD PPA Jabar identifies its target audience, constructs messages, determines delivery methods, and selects media in the educational process. This study uses a qualitative method with a case study approach. Data collection techniques include observation, interviews, and documentation, with UPTD PPA Jabar serving as the primary informant. The results show that (1) the target audience consists of women and children aged 0–18 years, (2) message formulation strategies refer to elements in the SCMR model such as content, elements, treatment, structure, and code, (3) the delivery methods used are repetitive, informative, persuasive, and educational, and (4) the media platforms used are Instagram and TikTok. These strategies are designed to reach a wider audience and raise public awareness about the issue of violence against women and children.
The Four Pillars of Islamic Marketing Communication Ethics: A Case Study of @jsrstore on Instagram Cholifah, Yuristia Wira; Rachmiatie, Atie; Rinawati, Rini; Adrianto, Aditya Eko
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1680

Abstract

Social media has become a space where brands express Islamic values to build trust and authenticity, raising new ethical questions about the boundary between sincere spirituality and commercial exploitation. This study investigates the ethical discourse of Islamic marketing communication on Instagram through a case study of @jsrstore, the official store of Dr. Zaidul Akbar, a prominent figure in Indonesia’s Islamic wellness movement. Drawing on Kartajaya and Sula’s four-pillar framework of Islamic marketing (teistic, ethical, realistic, and humanistic), the research analyzes how these principles are linguistically and discursively enacted in caption texts and audience interactions. Employing virtual ethnography and qualitative content analysis of 20 Instagram posts, complemented by interview data, the study reveals that @jsrstore consistently embeds spiritual intentionality (niyyah), truthfulness (ṣidq), transparency, and relational care into its digital narratives. This integration transforms commercial messaging into a form of digital da’wah, fostering trust, emotional resonance, and perceived authenticity among Muslim consumers. The findings advance Islamic communication theory by proposing a discourse-based model that transcends symbolic religiosity, demonstrating how ethical values can be performatively realized in social media branding while offering practical insights for marketers seeking to align digital engagement with Islamic ethics in Muslim-majority contexts.
Hoax Digital Literacy on Instagram Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.581

Abstract

The development of communication technology brings forth new media with various multiplatforms. Information spreads instantaneously to all corners of the world through abundant media devices. In social media spaces, every individual can produce informational content and disseminate it, so it appears as a new phenomenon of citizen journalism. Individuals act as both producers and targets of social media content simultaneously. Ironically, due to freedom of expression on social media, various hoaxes appear intentionally or unintentionally and are widely distributed. This study aims to explore the official Instagram account that handles hoaxes in West Java Province and provide a digital literacy education in their post. This study uses the content analysis method, which efficiently investigates media content on both printed form and digital posts. In addition, it also uses descriptive content analysis to describe in detail a message or a specific content. The study object is Instagram @jabarsaberhoaks with an analysis unit of information items about hoaxes and various digital literacy on Instagram @jabarsaberhoaks in 2020.  In total, their number reaches 900 posts. The result of this study shows that the most common hoax is fake news, such as manipulated content, misleading content, fake news, and fabricated content with health, political, and economic themes. Explicitly or implicitly, digital literacy education about hoaxes can be obtained by accessing the information contained in Instagram accounts. The implication is that it is necessary to study the extent of this educational content responded by the public, so media messages can effectively and efficiently be in the form of educational media about interactive hoaxes.
Co-Authors Abdullah, Sandi Ibrahim Adiva Vanka Tamika Adrianto, Aditya Eko Afra Cholisul Anggraini Ajeng Muktiwidari Alisya Sakinah Anita Asmara Annisa Shafira Nurvadila Arbaiyah Satriani Arli Nursiwan Atie Rachmiatie Cholifah, Yuristia Wira Dadi Ahmadi Dedeh Fardiah Deska Muhammad Ghifari Hermulya Ferry Darmawan Hadnansyah, Edwan Ionis Dui Kusumawangi Iska Nur Indira Dewi Kinanti Novinka Kurnia Lucky Mutia Umar Nayla Rachmi Nia Kurniati Nihayah, Izzatin Oji Kurniadi Oji Kurniadi Oji Kurniadi Pranasakya Ananda Gilang Umbara Putri Syifa Rabbani, Nabil Rahman, Eva Rufaida Rifqi Abdul Ristianto Riza Al Ghifari Suseno Rizkayanti Mariva Robby waluya nurdiansyah Sakti Ahmad Fajri Salwa Tsana Shabira Sandi Ibrahim Abdullah Sania Wahyuni Siti Salma Rizkiyah Sofyan Supaat, Viky Edya Martina Vianqa Azizah Vigor M. Loematta Yuristia Wira Cholifah