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Manajemen Kesan Dosen Milenial di Panggung Digital dalam Interaksi dengan Mahasiswa Generasi Z Rahman, Eva Rufaida; Rinawati, Rini; Kurniadi, Oji
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8752

Abstract

The interaction between Millennial Lecturers and Generation Z students has expanded beyond the classroom into digital spaces, particularly social media, where identity and professionalism are continuously negotiated. Despite this shift, limited research explores how lecturers manage impressions in these online environments. This study aims to examine how Millennial Lecturers perform impression management on digital stages, especially social media, and how it supports their on-campus image. Using a qualitative approach within the dramaturgical framework, data were collected through in-depth interviews, observations, documentation, and source triangulation. The findings reveal that lecturers consciously curate their digital presence to balance professionalism and approachability. Social media serves as a stage for self-representation and role negotiation that influences academic relationships. The study highlights self-awareness, communicative flexibility, and digital literacy as essential in sustaining positive academic and interpersonal impressions.
Strategi Komunikasi dalam Mengedukasi Pencegahan Kekerasan pada Perempuan dan Anak Siti Salma Rizkiyah Sofyan; Rini Rinawati
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.8380

Abstract

Abstrak. Kekerasan merupakan salah satu bentuk pelanggaran hak asasi manusia yang berdampak secara fisik, seksual, dan mental. Penelitian ini membahas strategi komunikasi UPTD PPA Jabar dalam mengedukasi pencegahan kekerasan terhadap perempuan melalui media sosial, khususnya Instagram. Tujuan penelitian ini adalah untuk mengetahui strategi UPTD PPA Jabar dalam menentukan khalayak, menyusun pesan, menetapkan metode penyampaian, serta memilih media dalam proses edukasi. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi, dengan UPTD PPA Jabar sebagai informan utama. Hasil penelitian menunjukkan bahwa (1) khalayak sasaran UPTD PPA Jabar adalah perempuan dan anak usia 0–18 tahun, (2) strategi penyusunan pesan mengacu pada elemen dalam model SCMR seperti konten, elemen, treatment, struktur, dan kode, (3) metode penyampaian pesan bersifat repetitif, informatif, persuasif, dan edukatif, serta (4) media yang digunakan dalam proses edukasi adalah Instagram dan TikTok. Strategi ini dirancang untuk menjangkau khalayak lebih luas dan meningkatkan kesadaran masyarakat terhadap isu kekerasan perempuan dan anak. Abstract. Violence is one of the most severe violations of human rights, with impacts that are physical, sexual, and psychological. This study discusses the communication strategy of UPTD PPA Jabar in educating the public on the prevention of violence against women through social media, particularly Instagram. The purpose of this research is to explore how UPTD PPA Jabar identifies its target audience, constructs messages, determines delivery methods, and selects media in the educational process. This study uses a qualitative method with a case study approach. Data collection techniques include observation, interviews, and documentation, with UPTD PPA Jabar serving as the primary informant. The results show that (1) the target audience consists of women and children aged 0–18 years, (2) message formulation strategies refer to elements in the SCMR model such as content, elements, treatment, structure, and code, (3) the delivery methods used are repetitive, informative, persuasive, and educational, and (4) the media platforms used are Instagram and TikTok. These strategies are designed to reach a wider audience and raise public awareness about the issue of violence against women and children.