Sastra, Ahmad
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Strategic Management of Public Relations Communication in Islamic Educational Institution Astarina, Risna; Sa’diyah, Maemunah; Sastra, Ahmad
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 17, No 1 (2026): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v17i1.34466

Abstract

The decline in student enrollment poses a significant challenge for Islamic educational institutions, including SMP Qur’an As-Salam Bogor, highlighting the need for effective organizational communication management. This study aims to analyze Public Relations (PR) strategies in managing communication and their contribution to strengthening the school’s public image. This research employed a qualitative case study approach, with the research subjects consisting of school leaders, teachers, PR officers, and community representatives. Data were collected through in-depth interviews, participatory observation, and documentation, and analyzed using Miles and Huberman’s interactive model, including data reduction, data display, and conclusion drawing. The results indicate that internal communication management is implemented through coordination meetings, task distribution, and collaboration among school stakeholders, while external communication focuses on activity publications, achievement promotion, and partnerships with the community and external institutions. These strategies contribute to a positive institutional image, increased public trust, and growing community interest in student enrollment. The study concludes that PR functions as a strategic connector between the school and its environment, extending beyond publication activities. It is recommended that Islamic schools optimize PR strategies using systematic and measurable communication approaches to enhance sustainability and competitiveness in the modern era.
CURRICULUM MANAGEMENT OF IDAD MURABBI PROGRAM IN IMPROVING THE QUALITY OF PROSPECTIVE EDUCATORS: A CASE STUDY AT STIPI MAGHFIRAH El Hanif, Zubair Qudsi; Sastra, Ahmad; Sa'diyah, Maemunah; Azhar, Rayhan; M. Nur, Firman
Islamic Management: Jurnal Manajemen Pendidikan Islam Vol. 9 No. 01 (2026): Islamic Management: Jurnal Manajemen Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/im.v9i01.9133

Abstract

Teacher quality is factor key quality Islamic education is required balance competence academic and character . Research This analyze management I'dad Murabbi Program curriculum at STIPI Maghfirah , cadre development model intensive " Warrior Teacher ". Research objectives is describe implementation management curriculum , its contribution to quality murabbi on MILBoS, as well as its development strategy . Use method qualitative descriptive , data collected through interviews , observations , and documentation , then analyzed with the interactive model of Miles, Huberman, and Saldaña. Findings show management curriculum implemented through planning based standard six competence murabbi ( mindset , spiritual, social , practical , leadership , and managerial ). Organizing done with structure authority clear , while implementation blend formal learning with approach living curriculum in the dormitory. Evaluation implemented in a way daily , weekly , and incidental For ensure accountability . This program in a way significant increase spiritual maturity , skills pedagogy , and readiness adaptation prospective teachers in the field . In theoretical , research This contribute to the management model curriculum Islamic education that integrates aspect cognitive and affective in dormitory ecosystem