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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal BISNIS & KEWIRAUSAHAAN PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Journal of Computer Networks, Architecture and High Performance Computing Moderasi; Jurnal Studi Ilmu Pengetahuan Sosial Hunafa: Jurnal Studia Islamika Journal of International Conference Proceedings Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah Multidisiplin Indonesia Gudang Jurnal Pengabdian Masyarakat Proceeding Of International Conference On Education, Society And Humanity
Harry Yulianto, Harry
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Journal : Jurnal Ilmiah Multidisiplin Indonesia

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The Socio-Cultural Digital Innovation Capacity for Business Competitiveness of Traditional Craft SMEs in Makassar Yulianto, Harry; Rohani, Rohani; Jumarti, Jumarti
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

Traditional craft Small and Medium Enterprises (SMEs) in Indonesia, particularly in Makassar, face an existential challenge in the digital era: balancing cultural preservation with the need to adopt digital technology for business competitiveness. This study aims to test the influence of the Socio-Cultural Digital Innovation Capacity (SCDIC), comprising Adaptive Digital Literacy (X1), Socio-Cultural Preservation (X2), and Collaborative Governance (X3), on the Business Competitiveness (Y) of these SMEs. Using a quantitative explanatory approach, data were collected through a survey of 350 respondents selected via stratified random sampling. Multiple linear regression analysis revealed all three SCDIC dimensions have a significant positive effect on business competitiveness, both partially and simultaneously. The model demonstrates strong predictive power, with an R-Square value of 0.75. Socio-Cultural Preservation was found to have the strongest influence (β=0.34), followed by Collaborative Governance (β=0.33) and Adaptive Digital Literacy (β=0.32). The study concludes an integrated approach, synergizing adaptive digital capabilities, socio-cultural preservation, and multi-stakeholder collaboration, is crucial for building sustainable competitive advantage for traditional craft SMEs in the digital transformation era.
Co-Authors Admanegara, Nike Aisa, Nur Amiruddin Amrullah, Amiruddin Ardi Eko Mulyawan Arni, Sitti Aulia, Dini Dyan Fauziah Suryadi Fadillah, Fitri Emi Fathur Rahman Helmy Syamsuri, Helmy Heriansah, Heriansah Idayanti Nursyamsi Iryani Iryani Iryani Jumarti, Jumarti Nurdiana Nurdiana Nursyahran, Nursyahran Pakki, Erlina Rohani Rohani Sumardi . Yahya, Syarief Dienan