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Optimalisasi Penguatan Kualitas Layanan dalam Meningkatkan Loyalitas Konsumen di PT. Sasana Lintas Indo dengan metode PAR Khairani, Maulida; Indra, Yetti Afrida; Hasibuan, Rahmat Putra Ahmad
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/arsw2b98

Abstract

Pengabdian ini bertujuan untuk meningkatkan kualitas layanan dan loyalitas konsumen di PT. Sasana Lintas Indo melalui pendekatan partisipatif berupa pelatihan dan pendampingan. Strategi yang digunakan mengintegrasikan prinsip pelayanan prima, nilai-nilai syariah, dan pemanfaatan pemasaran digital. Metode yang diterapkan adalah Participatory Action Research (PAR) yang mencakup perencanaan, pelatihan, implementasi, dan evaluasi. Kegiatan ini melibatkan karyawan dan manajemen dalam perancangan serta pelaksanaan strategi layanan digital. Hasilnya menunjukkan adanya peningkatan kepuasan pelanggan, kualitas layanan, serta interaksi digital, disertai penurunan keluhan. Evaluasi juga memberi penguatan materi pelatihan dan penguatan sistem umpan balik. Secara keseluruhan, kegiatan ini berhasil membangun fondasi peningkatan layanan dan loyalitas konsumen secara berkelanjutan dalam industri transportasi berbasis nilai syariah.
The Influence of Cultural Perceived Value on Consumer Purchase Intention at Tabut Event Bengkulu Rahmad Putra Ahmad Hasibuan; Harahap, Ahmad Rizki; Rizka Ar Rahmah; Tri Martial
Quantitative Economics Journal Vol. 14 No. 1 (2025): APRIL 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v14i1.65694

Abstract

The Tabut event in Bengkulu is a rich cultural tradition and has high social value, attracting the attention of many visitors. This study aims to analyze the influence of perceived cultural values on consumer purchase intentions within the context of the event. The method used is Structural Equation Modeling (SEM) to test the relationships between variables. The research population consisted of 171 people, and the sample was determined using Slovin’s formula with a 5% margin of error (0.05), resulting in a sample of 120 people selected through purposive sampling. The study results show that perceived cultural values have a significant positive influence on consumer purchase intentions. A strong cultural identity encourages consumers to buy products that are perceived to represent their cultural values. Additionally, high social value plays an important role in encouraging consumers to participate in the tradition and support local business actors. Positive emotional experiences during the event also increase consumers’ desire to make purchases, where social interactions and involvement in cultural activities strengthen the emotional connection with the product. This study provides valuable insights for marketers and business actors in designing more effective strategies to attract consumers during cultural events such as Tabut
ANALYSIS OF THE POST-COVID NATIONAL ECONOMIC RECOVERY PROGRAM THROUGH MSMEs DEVELOPMENT Rahmat Putra Ahmad Hasibuan
MANAGER: Journal of Management and Administration Science Vol. 1 No. 2 (2022): MANAGER: Journal of Management and Administration Science, December 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.266 KB) | DOI: 10.58738/manager.v1i2.157

Abstract

This study aims to analyze the condition of Indonesian economic and post-covid nastional economic recovery program through micro, small, medium enterprises (MSMEs) development during covid-19 in 2020-2021. This type of research is a qualitative descriptive analysis. This data collection method is obtained from secondary data by the relevan studies and literatures. From the results of data analysis, it can be concluded that MSMEs are able to encourage economic growth in Indonesia, by the shift from traditional marketing to digital marketing and assisted by government policy efforts.
The Influence Of Knowledge, Benefits, And Security On The Decision Of Islamic Banking Students Uinfas Bengkulu To Use M-Banking Bank Syariah Indonesia Eka, Eka Sri Wahyuni; Sofi, Sofi Silvira; Rahmat, Rahmat Putra Ahmad Hasibuan
Sharia Economic and Management Business Journal (SEMBJ) Vol. 6 No. 2 (2025): June
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v6i2.1751

Abstract

The purpose of this study was to determine the effect of knowledge, benefits, and security on the decision of Uinfas Bengkulu Islamic Banking Students to use Bank Syariah Indonesia M-Banking. The research method used is quantitative with primary data collection techniques in the form of questionnaires distributed to 84 respondents. The data analysis technique was carried out using the Partial Least Square (PLS) method with the help of the SmartPLS 4.1.1.2 application. The results showed that simultaneously, based on the bootstrapping results and the coefficient of determination (R²) value, it can be concluded that the independent variables in the model as a whole have a significant influence on the dependent variable. Two of the independent variables make a significant contribution, while one other variable has no significant effect. With an R² value of 0.657, the model is able to explain 65.7% of the variation in the dependent variable, so this model is good enough and feasible to proceed to the partial testing stage and further analysis. The knowledge variable partially has a positive and significant effect on the decision of UINFAS Bengkulu Islamic Banking students to use Bank Syariah Indonesia m-banking. This is indicated by the tcount value of 2.126> from the t table of 1.96, it can be concluded that there is an influence between the knowledge variable on the decision of UINFAS Bengkulu Islamic Banking students to use Bank Syariah Indonesia m-banking, which is proven significant. The benefit variable partially has no effect on the decision of UINFAS Bengkulu Islamic Banking students to use Bank Syariah Indonesia m-banking. This is indicated by the tcount value of 1.920 < from the t table of 1.96, it can be concluded that there is no influence between the benefit variable on the decision of Islamic Banking students to use Bank Syariah Indonesia m-banking, which is proven to be insignificant. The security variable partially has a positive and significant effect on the decision of Islamic Banking students at UINFAS Bengkulu to use Bank Syariah Indonesia m-banking. This is indicated by the tcount value of 3.633> from the t table of 1.96, it can be concluded that there is an influence between the security variable on the decision of Islamic Banking students to use Bank Syariah Indonesia m-banking which is proven to be significant.
Pengaruh IPM dan Pengangguran terhadap Pertumbuhan Ekonomi dalam Perspektif Islam di Provinsi Bengkulu Fasmala Sari, Fina; Mursalin, Supardi; Putra Hasibuan, Rahmat
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 7 No. 2 (2025): Juli: Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v7i2.1777

Abstract

This study aims to determine how the economic growth of Bengkulu Province is influenced by the unemployment rate and the Human Development Index (HDI) from an Islamic economic point of view. If HDI measures the quality of human resources in terms of living standards, education, and health, then unemployment shows how effective the use of labor in a field is.  The time series of data from 2012 to 2023 obtained from the Bengkulu Province Central Bureau of Statistics (BPS) is the secondary data source in this study.  The method applied is Mixed Method. Multiple linear regression is the test used to analyze, along with hypothesis testing and classical assumptions, to determine the extent to which independent factors affect the dependent variable. The results showed that HDI had a partially negative and significant impact on economic growth, but had no significant effect on the unemployment variable. Unemployment and HDI together have a major impact on the economic growth of Bengkulu Province in 2012-2023. Therefore, increasing and reducing HDI is considered an important effort to realize fair and sustainable economic growth according to sharia principles because from the point of view of Islamic economics, economic development is measured by considering material aspects as well as the balance between the needs of the world and the hereafter.
Pengaruh PDRB dan Inflasi Terhadap Tingkat Pengangguran Terbuka Dalam Perspektif Ekonomi Islam Di Kota Bengkulu Tahun 2015-2023 Aditya Gusti Varizal; Asnaini; Rahmat Putra Ahmad Hasibuan
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 10 No. 02 (2025): JESPB Edisi Oktober 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v10i02.2565

Abstract

This study aims to determine the effect of Gross Regional Domestic Product (GRDP) and inflation on the open unemployment rate in Bengkulu City from 2015 to 2023 with an Islamic economic perspective. The data used in this study are secondary data, namely quarterly data taken from the official website of the Bengkulu City Statistics Agency. The analysis techniques used in the quantitative approach are classical assumption tests, multiple linear regression tests and hypothesis tests and are assisted by software applications, namely IBM Statistics 2.20. and for the qualitative approach with the literature study method. The results of this study indicate that partially GRDP has a positive and insignificant effect and Inflation has a negative and insignificant effect on the Open Unemployment rate in Bengkulu City in 2015-2023. Simultaneously, GRDP and Inflation do not have a significant effect because they are not fully supported by various supporting factors. After that, with an Islamic economic perspective, it is revealed that the high unemployment rate and the discontinuity of wealth distribution reflect the suboptimal application of the values ​​of justice in Islam.
Strategi Bank Indonesia dalam Mengakselerasi Ekonomi Syariah Melalui Program Pengembangan Kemandirian Ekonomi Pesantren Riani, Deni Elva; Arisandy, Yosy; Hasibuan, Rahmat Putra Ahmad
Indonesian Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v9i2.2862

Abstract

This study aims to analyze Bank Indonesia's strategy in accelerating Islamic economics through the economic independence development program for Islamic boarding schools (pesantren) in Bengkulu Province. The research method used is qualitative with a descriptive approach. The findings indicate that Bank Indonesia has successfully strengthened the role of pesantren in the halal product ecosystem by providing support in the form of training, production equipment, and marketing. The pesantren involved have successfully developed their business units. This program has also improved Islamic financial literacy among pesantren and students, while providing entrepreneurial skills. The implications of this study highlight the importance of collaboration between Bank Indonesia, pesantren, and strategic partners to accelerate the development of Islamic economics. This research offers new insights by emphasizing the role of pesantren in the development of Islamic economics at the local level, which can contribute to the national economy.
Best Practice Of Sustainable Halal Tourism In Rubiah Island, Sabang, Indonesia Ajidin, Zilal Afwa; Suhara, Ade Idra; Kariman, Zul; Hasibuan, Rahmat Putra Ahmad
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 2 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - December
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i2.2125

Abstract

This study aims to investigate implementing sustainable halal tourism practices on Rubiah Island, Sabang, Indonesia, emphasizing the integration of local wisdom rooted in Acehnese culture and Islamic Sharia principles. The study examines how these elements contribute to a unique form of tourism that respects religious and cultural diversity. Using a qualitative descriptive approach, data were collected through literature review, stakeholder interviews, and field observations. Data analysis involved thematic analysis to identify recurring themes and insights regarding the influence of Acehnese local wisdom and Islamic Sharia principles on tourism practices on the island. Key sustainable tourism practices include halal-certified activities such as environmentally responsible snorkeling, promoting hospitality, and dolphin-friendly tourism that minimizes disturbances to marine habitats. Notably, Rubiah Island adheres to a policy of no permanent structures, maintains curated tour packages, highlights its historical significance, and is near protected forest areas. These efforts underscore Rubiah Island's commitment to sustainable tourism principles, aiming to preserve its natural beauty and cultural heritage while providing a halal-friendly experience for visitors. This research contributes to understanding how sustainable practices can be harmoniously integrated with Islamic values and local customs to enhance tourism development in Aceh.
Pengembangan Green Tourism Dengan Penerapan Green Financing Berbasis Kearifan Lokal Di Wilayah Kabupaten Mandailing Natal Ar Rahmah, Rizka; Harahap, Ahmad Rizki; Hasibuan, Rahmat Putra Ahmad
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 3 (2024): Artikel Research July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i3.2194

Abstract

This research aims to examine the potential for sustainable tourism development by implementing the Green Tourism and Green Financing approaches based on local wisdom in the Mandailing Natal Regency area. The primary focus of this study is to formulate strategies and implementation models that can enhance the positive impact of tourism on the environment and the local community. The research employs a qualitative methodology with a case study approach. Data is collected through in-depth interviews, field observations, and analysis of relevant documents. Additionally, a local potential mapping and sustainability analysis approach is used to identify opportunities and challenges in developing green tourism in the Mandailing Natal Regency. The findings indicate significant potential for developing green tourism in this area by leveraging local wisdom. The implementation of Green Financing has proven to provide the necessary financial support for sustainable tourism projects. Moreover, the integration of local wisdom in tourism management can create harmonious interactions between tourists and the local community, enhancing the tourist experience and positively impacting local economic development. The results of this research offer practical guidance for local governments, tourism stakeholders, and financial institutions in building sustainable green tourism in the Mandailing Natal Regency.
PENDAMPINGAN PEMASARAN SYARIAH USAHA KECIL GULA AREN DI DESA PALAK SIRING KECAMATAN KEDURANG KEBUPATEN BENGKULU SELATAN Rahayu, Levia; Hak, Nurul; Hasibuan, Rahmat Putra Ahmad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15272

Abstract

The final assignment with the title "Shariah Assistance for Palm Sugar Small Businesses in Palak Siring Village, Kedurang District, South Bengkulu Regency" was prepared by Levia Rahayu, student of the Sharia Economics Study Program. With assistance in the form of Marketing techniques with Social Media Marketing, and Product Packaging Optimization, especially palm sugar entrepreneurs. Due to the low level of knowledge and skills regarding marketing and packaging optimization among palm sugar entrepreneurs in Palak Siring Village, Kedurang District, South Bengkulu Regency, the parties involved are the village head, palm sugar entrepreneurs, and the palm sugar marketing community in Palak Siring Village, Kedurang District, South Bengkulu Regency. .This assistance is carried out for 5 months, starting from October 13 2023- March 15 2024. With a total cost of Rp. 810,000. It is hoped that future researchers who wish to continue community service on the same object can carry out more educational activities related to sharia marketing.