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All Journal Sosio e-kons Economics and Digital Business Review Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Abdimas Sang Buana Jurnal Gici Jurnal Keuangan dan Bisnis TPeT
Herman Susilo
Sekolah Tinggi Ilmu Ekonomi GICI
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengembangan Sistem Informasi Terintegrasi untuk Mendukung Pendaftaran dan Pemasaran UMKM (SITEKUM) di Kabupaten Bekasi Dira, Aldi Friyatna; Susilo, Herman; Munawarah, Israfil; Utomo, Kurniawan Prambudi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6920

Abstract

This community service program aims to socialize and develop SITEKUM (Integrated MSME Information System) as a digital platform to support the registration, data management, and marketing processes of MSME products in Kertarahayu Village, Setu District, Bekasi Regency. The village has considerable economic potential, particularly in MSMEs engaged in processed food products such as salak candy, cassava chips, and other traditional foods. However, MSME owners still face obstacles related to business legality, record-keeping, and access to technology-based promotion. The method used in this community service activity is Participatory Action Research (PAR), which emphasizes active collaboration between the community service team, MSME owners, and village officials. Data collection techniques include interviews, focus group discussions (FGDs), training sessions, and direct trials of the SITEKUM system. This approach was chosen to ensure that the system developed truly aligns with real needs in the field. The results show that SITEKUM can improve the efficiency of MSME data management, accelerate the registration process, and expand product marketing reach through online platforms. In addition, the active involvement of residents fosters a sense of ownership of the system and enhances the long-term sustainability of SITEKUM’s use.
Pengaruh Trust dan Ethical Climate terhadap Affective Commitment dengan Employee Readiness for Change sebagai Variabel Mediasi pada PT. XYZ Sjaiful, Evilina; Susilo, Herman; Dianawati, Altatif
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

This study aims to analyze the effects of trust and ethical climate on affective commitment, with employee readiness for change as a mediating variable among employees of PT. XYZ. The study adopts a quantitative approach with a causal research design. Primary data were collected through the distribution of questionnaires to 100 employees selected using a proportional random sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS software. The results indicate that trust has a positive and significant effect on affective commitment and employee readiness for change, while ethical climate has a positive and significant effect on employee readiness for change, but does not have a significant effect on affective commitment. Furthermore, employee readiness for change does not have a significant effect on affective commitment and does not mediate the relationship between trust or ethical climate and affective commitment. These findings emphasize that employee trust is a key factor in strengthening affective commitment and enhancing organizational readiness for change.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian Jasa Pendidikan di STIE Gici Busines School Cabang Bekasi Syamsiah, Dede Siti; Susilo, Herman
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promositerhadap keputusan pembelian jasa pendidikan di STIE GICI Business School CabangBekasi. Latar belakang penelitian didasarkan pada masih adanya calon mahasiswa yangragu dalam menentukan keputusan pembelian akibat pelayanan yang belum optimal danpromosi yang belum maksimal. Penelitian ini menggunakan pendekatan kuantitatifdengan penyebaran kuesioner kepada responden sebagai sumber data utama. Analisisdilakukan melalui uji t dan uji F untuk mengetahui pengaruh parsial maupun simultanantar variabel. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruhpositif dan signifikan terhadap keputusan pembelian, ditunjukkan oleh nilai t hitungsebesar 7,806 > 1,984 dan nilai sig 0,000 < 0,05. Hal ini mengindikasikan bahwa semakinbaik pelayanan yang diterima calon mahasiswa, semakin tinggi kecenderungan merekauntuk memilih jasa pendidikan tersebut. Variabel promosi juga berpengaruh signifikan,dengan t hitung 4,708 > 1,984 dan sig 0,000 < 0,05, sehingga strategi promosi yang efektifmampu meningkatkan keputusan pembelian. Secara simultan, kualitas pelayanan danpromosi memberikan pengaruh signifikan yang ditunjukkan melalui F hitung sebesar54,660 > 2,700. Penelitian ini menegaskan pentingnya peningkatan kualitas pelayanan danpenguatan strategi promosi agar institusi mampu menarik lebih banyak calon mahasiswadan meningkatkan daya saing dalam industri pendidikan.
Co-Authors Abdul Ghofar Aldi Friyatna Dira Chalifah, Nizmah Dede Siti Syamsiah Dianawati, Altatif Endaryono, Bakti Toni Gena Prasetya Noor HERMAWAN Indah Edityawati, Mega Israfil Munawarah Jhonson Sitanggang Kurniawan Prambudi Utomo Mei Iswandi Nurdin Rifai Rifai, Nurdin Sitanggang, Jhonson Sjaiful, Evilina Sumitra GP, Citra Toni Endaryono, Bakti Yustina Mart, Catik