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All Journal Jurnal Ekonomi dan Bisnis Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Conference on Innovation in Health, Accounting, and Management Sciences Proceeding Jurnal Multidisiplin West Science Manajemen Kreatif Jurnal

Waluyo Budi Atmoko

Fakultas Ekonomi, Universitas Setia Budi

Author-ID : 5876407

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences

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ANTESEDEN DAN KONSEKUENSI PEMASARAN HUBUNGAN DALAM INDUSTRI RITEL Govi Arya Katita; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the influence of antecedents and the consequences of relationship marketing in the retail industr y. Relationship marketing is depicted by the variable commitment, trust and satisfaction of the relationship felt by industr y customers. Antecedents in relationship marketing are mentioned because there is communication between customers and employees in the retail industr y. While the antecedent of relationship marketing is contagious communication which, if positive things are spread, will benefit the r etail industr y. Data obtained through questionnaires distributed to people who have already or are shopping at Lotte Grosir Surakarta. The research sample used amounted to 200. The sampling technique used was pur posive sampling by clustering two stages with consideration of districts in Surakarta. Hypothesis testing is done by using SEM (Structural Equation Modeling)analysis. The results in this study indicate that five hypotheses are supported and there is one hypothesis that is not supported. Relationship marketing in the form of commitment, trust, and relationship satisfaction that is felt by customers has a positive effect on communication. The better the relationship marketing is felt by the customer, the more often and the higher the likelihood that the customer is communicating is getting infected. Communication in this study has a positive influence on commitment and trust felt by customers. However, communication does not influence the satisfaction of the relationship by the customer.

PENGARUH KOMITMEN, KESAMAAN CITRA, KINERJA LAYANAN DAN NILAI PELAYANAN PERSEPSIAN PADA NIAT UNTUK MELANJUTKAN PERAWATAN YANG DIMEDIASI KEPUASAN DAN KEPERCAYAAN Kristi T. Sahentumbage; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the intention to continue treatment under the influence of commitment, satisfaction, trust, and perceived service value. Satisfaction and trust are influenced by service performance and image similarity. A high level of commitment, satisfaction, trust and perceived service value will affect the customer's intention to continue treatment. Data were obtained through a questionnaire distributed to salon customers in Serui in a clustered manner. The sampling technique used was purposive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM)analysis. The results of the study show that commitment has a positive effect on intention to continue treatment, satisfaction has a positive effect on intention to continue treatment, trust does not affect intention to continue treatment, perceived service value does not affect intention to continue treatment, service performance has a positive effect on satisfaction, image similarity does not affect satisfaction, and the similarity of the image has no effect on trust.

PENGARUH STATUS KESEHATAN DAN MOTIVASI KESEHATAN MOTIVASI KESEHATAN PADA KEPUTUSAN BEROBAT YANG DI 1 MEDIASI KETERLIBATAN Liska Claudia Tanesib; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

his study aims to examine treatment decisions that are influenced by health status and health motivation mediated by involvement. the influence of health status and health motivation and mediated involvement will influence Consumer treatment decisions. Data obtained through a questionnaire distributed to consumers in Surakarta in a cluster. The sampling technique used was pur posive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) analysis. The results showed a positive health status on involvement, health motivation does not have a positive effect on in volvement, involvement has a positive effect on treatment decisions.

PENGARUH PENGERTIAN PSIKOLOGIS KOMUNITAS MEREK PADA REKOMENDASI MEREK DIMEDIASI NILAI PERSEPSIAN Litha Aulia Kartika; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

his study aims to determine the psychological sense of brand community on brand recommendations mediated by the perceived value of the football club Persis Solo. Data collection was carried out through a questionnaire that was distributed to members of the club supporters Persis Solo. The sampel of this research is 200 members of the club supporters Persis Solo. The sampling technique used was pur posive sampling. These were analyzed using SPSS analysis. The result in this study indicate that all hypotheses are supported. The psychological sense of the brand community has a positive effect on brand recommendations. The psychological sense of the brand community has a positive effect on perceived value. Perceived value has positive effect on brand recommendation. Perceived value perfectly mediating the relationship between the psychological sense of brand community and brand recommendation. Logistic regression analysis method gives the result that the perceived value has a perfect mediating role in this study. Means that the perceived value antecedents consisting of product benefits, service benefits and monetary costs require a perceived value as an evaluation of someone to consider buying a product.

ANTESEDEN DAN KONSEKUENSI KOMUNITAS MEREK PMI Marinda Dwi Widiastari; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the perceived quality of the brand community psychological expectation. The uniquness of a brand is influenced by the psychological understanding of the brand community. A high psychological understanding of the brand community can affect positive word of mouth communication. Data collection was obtained through a questionnaire distributed to members of the PMI Surakarta blood donor community, which consisted of 200 questionnaires. This hypothesis test uses SEM (Structural Equation Modeling) analysis with the path analysis method. The result show that perceived quality has a positive effect on the psychological understanding of brand communication, brand uniqueness has a positive effect on psychological understanding of the community, psychological understanding of brand community has a positive effect on word-of-mouth communication.

DETERMINAN PERILAKU BELI PRODUK HIJAU Nur Jannah Eka Rachmawati; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the effect of consumer’s purchase intention and the behaviour. Customer’s purchase intention has some factors. The factors are green product knowledge, perceived consumer effectiveness, perceived price, and green trust. The high consumer’s purchase intention affects the consumer behaviour. The data collect by using questionnaires for the green customers in Surakarta with cluster. The sample collection was taken from 200 respondents. This analysis uses Structural Equation Modelling (SEM), moderate regress analysis and logistic regress analysis. The result of the sudy shows that customer’s purchase intention give the positive effect of their behaviour, green trust gives the positive effect of purchas e intention, perceived cnsumer effectiveness gives the positive effect of purchase intention, perceived price does not moderate the rellation between green trust and purchase intention, green product knowledge gives the possitive effect of green trust, and green product knowledge gives the positive effect to the perceived consumer effectiveness

PERAN NILAI PELANGGAN PERSEPSIAN PADA PENERAPAN THEORY OF PLANNED BEHAVIOUR DALAM PEMBELIAN PRODUK ORGANIK Oktavia Pratama Putri; Waluyo Budi Atmoko; Finisha Mahaestri Noor
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

his study aims to examine the effect of the intention to buy organic products on the buying behavior of organic products. Intention to buy a strong organic product will encourage someone to buy behavior. Data obtained through questionnaires distributed to potential users of organic products. The sampling technique used is a two-stage cluster sampling technique with a population of students residing in Surakarta colleges of 200 respondents. Hypothesis testing is done by using SEM and regression analysis. The study found results: (1) purchase intention has a significant effect on buying behavior, (2) the implementation plan does not mediate the relationship between purchase intention and buying behavior, (3) perceived behavioral control has a significant effect on purchase intention, (4) subjective norms have a significant effe ct on purchase intention, (5)attitude has no effect on purchase intention, (6) perceived customer value has a significant effect on attitude.

PENGARUH DAMPAK KELINGKUNGANAN DAN KEEFEKTIFAN KONSUMEN PERSEPSIAN PADA KESEDIAAN MEMBELI LEBIH MAHAL YANG DIMEDIASI OLEH NIAT MEMBELI PADA PEMBELIAN PRODUK HIJAU Rika Resti Fausi; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the willingness to buy more expensive green products in the effect of the intention to buy green products. Data obtained through a questionnaire distributed to consumers of green products in Surakarta in a cluster. The sampling technique used was pur posive sampling of 200 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) analysis and regression analysis with mediation. The results showed the intention to buy green products had a positive effect on the willingness to buy more expensive green products, the impact of the environment had a positive effect on the intention to buy green products, the effectiveness of perceived consumers had a positive effect on the intention to buy green products, the intention to buy green products strengthened the relationship between the impact of the environment and willingness to buy more expensive green products, and the intention to buy green products has a positive effect on the effectiveness of perceived consumers and willingness to buy more expensive green products.

ENGARUH KEPERCAYAAN PADA KESETIAAN PASIEN YANG DIMEDIASI OLEH KOMITMEN HUBUNGAN DALAM INDUSTRI RUMAH SAKIT Siti Nurfadillah; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine patient loyalty. Patient loyalty is influenced by trust and relationship commitment. High trust and commitment will affect on patient loyalty behavior. The data collected by using questionnaires for the patients at PKU Muhammadiyah Surakarta Hospital in Surakarta with the cluster. The sampling technique used was the pur posive sampling of 200 respondents. This analysis used the regression analysis. The re sults of the study show that trust gives a positive effect on patient loyalty. Trust gives a positive effect on relationship commitment. Relationship commitment gives a positive effect on patient loyalty. Relationship commitment partially mediates the relationship between trust and patient loyalty.

PENGARUH KEPERCAYAAN TERHADAP KESETIAAN PELANGGAN YANG DI MEDIASI OLEH KEPUASAN DAN KOMITMEN PELANGGAN Tanesya Nandyastuti Wibowo; Waluyo Budi Atmoko; Ariefah Yulandari
Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS) Vol. 1 (2020): Proceeding 1st Setia Budi Conference on Innovation in Health, Accounting, and Managem
Publisher : Conference on Innovation in Health, Accounting and Management Sciences (CIHAMS)

This study aims to examine the effect of trust on customer loyalty which is mediated by satisfaction and commitment. Customer loyalty to a product is reflected in the customer's habit to buy products continuously. Conversely, loyal customers mean a lo t to vendors, because the cost of acquiring new customers is more expensive than maintaining existing customers. Data were collected through a questionnaire distributed to Ella skin care customers. The research sample was 200 customers at Ella skin care. The sampling technique used istwo stage cluster sampling and hypothesis testing was carried out using Structural Equation Modeling (SEM). The test results show that all hypotheses are supported, that means consumer loyalty to a brand is caused by satisfaction and commitment to a company that is formed by trust.

Co-Authors Ahmad Nasirrudin Nur Aziz Amelia Putri Angelin Stefanny Putri Lantapi Ariefah Yulandari Aslam Al Hussaini Ayuk Wandirah Bekti Wulandari Bella Esty Pratiwi Berkah Cahyo Mujiono Dessy Novitasari Didik Setyawan Eka Nasmita Ermiati . Finisha Mahaestri Noor Fitri Nur Handayani Govi Arya Katita Jeremy Cristyano Santoso Kristi T. Sahentumbage Liska Claudia Tanesib Litha Aulia Kartika Marinda Dwi Widiastari Nang Among Budiadi Nur Jannah Eka Rachmawati Oktavia Pratama Putri Rika Resti Fausi Siti Nurfadillah Sugiyarmasto Sugiyarmasto Tanesya Nandyastuti Wibowo Widi Hariyanti Yoel Alfiyan

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