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Waluyo Budi Atmoko
Fakultas Ekonomi, Universitas Setia Budi
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Analysis of Factors Influencing Self-Medication Behavior Andry Christian; Waluyo Budi Atmoko; Sugiyarmasto Sugiyarmasto
West Science Interdisciplinary Studies Vol. 4 No. 01 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i01.2577

Abstract

Self-medication is a practice of self-treatment that is increasingly common among the public as a response to limited access to health services, high medical costs, and the ease of obtaining medicines without a doctor's prescription. This study aims to analyze the factors that influence self-medication behavior, including knowledge, medical costs, drug advertisements, previous medical experiences, and advice from others. The research approach uses a quantitative method with a survey design. Data were collected through questionnaires from 219 respondents who had purchased drugs without a doctor's prescription, using purposive sampling techniques. Data analysis was performed using binary logistic regression. The results showed that all independent variables simultaneously had a significant effect on self-medication behavior. Partially, knowledge, medical costs, drug advertisements, previous medical experiences, and advice from others were proven to have a positive and significant effect on an individual's tendency to self-medicate. The research model has excellent predictive ability with an accuracy value of 91.8% and a Nagelkerke R Square value of 78.6%. These findings indicate that self-medication behavior is influenced by a combination of personal, economic, informational, and social factors. Therefore, continuous educational efforts and strengthening of regulations related to the use and promotion of drugs are needed to encourage safer and more responsible self-medication practices.
The Strategic Role of Influencers in Driving Online Buying Behavior Senisa Yuni Derlitasesaria; Waluyo Budi Atmoko; Fahmi Mayasari
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.608

Abstract

The development of social media has made influencers a digital marketing strategy capable of influencing consumers' online purchasing behavior. This study aims to analyze the influence of influencer experience, influencer suitability, influencer attractiveness, and influencer content usefulness on online purchasing behavior and examine the moderating role of influencer-follower congruence. The study used a quantitative approach with a longitudinal survey design. The study population was active social media users who had received skincare product recommendations from influencers, with a sample of 100 respondents selected using purposive sampling. Data were collected through an online questionnaire using a five-point Likert scale, then analyzed using binary logistic regression and stepwise moderation analysis. The results showed that influencer experience, influencer suitability, influencer attractiveness, and influencer content usefulness significantly influenced online purchasing behavior. Furthermore, influencer-follower congruence was shown to moderate the relationship between influencer experience and online purchasing behavior, but did not moderate the relationship between influencer content usefulness and online purchasing behavior. This study concluded that the effectiveness of influencer marketing is determined more by experience, credibility, and the usefulness of the information provided than by visual appeal alone, while the congruence between influencers and followers only strengthens the influence of influencer experience on online purchasing behavior.
Kredibilitas Saja Tidak Cukup: Menguji Peran Mediasi Kredibilitas antara Influencer, Ulasan Pelanggan, dan Keputusan Pembelian Daring Generasi Z Renata Nindi Prastica; Waluyo Budi Atmoko; Fahmi Mayasari
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 4 (2026): October : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i4.1610

Abstract

Penelitian ini bertujuan menguji pengaruh influencer dan ulasan pelanggan daring terhadap keputusan pembelian daring Generasi Z dengan kredibilitas sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif, desain survei longitudinal, dan teknik purposive sampling. Data akhir berasal dari 105 responden Generasi Z yang pernah melihat konten influencer, membaca ulasan pelanggan, serta merencanakan pembelian produk secara daring. Instrumen diuji melalui analisis faktor dan Cronbach’s alpha. Pengujian hipotesis dilakukan menggunakan regresi berganda untuk kredibilitas dan regresi logistik binomial untuk keputusan pembelian. Hasil menunjukkan bahwa influencer berpengaruh positif dan signifikan terhadap kredibilitas, sedangkan ulasan pelanggan daring tidak berpengaruh terhadap kredibilitas. Influencer, ulasan pelanggan daring, dan kredibilitas tidak berpengaruh signifikan terhadap keputusan pembelian daring. Kredibilitas juga tidak memediasi hubungan influencer maupun ulasan pelanggan daring dengan keputusan pembelian. Temuan menunjukkan bahwa kredibilitas sumber belum cukup untuk mengubah evaluasi informasi menjadi tindakan pembelian. Generasi Z cenderung menggunakan beragam sumber, mempertimbangkan harga, kualitas, reputasi merek, risiko, dan karakteristik platform sebelum membeli secara daring, sehingga keputusan aktual tetap merupakan hasil evaluasi yang kompleks.
Optimalisasi Manajemen Promosi Kesehatan Remaja Berbasis Sekolah di SMP Negeri 3 Surakarta Fidela Berliani Prasaja Putri; Waluyo Budi Atmoko
Cahaya Pengabdian Vol. 3 No. 1 (2026): Juni
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v3i1.335

Abstract

Literasi kesehatan remaja di wilayah perkotaan masih memerlukan penguatan melalui promosi kesehatan berbasis sekolah yang terstruktur dan terukur. Kegiatan ini bertujuan meningkatkan literasi kesehatan remaja sekaligus mengembangkan sistem Manajemen Promosi Kesehatan Remaja Berbasis Sekolah (MPKS-BS) melalui integrasi Trias Usaha Kesehatan Sekolah (UKS), Pelayanan Kesehatan Peduli Remaja (PKPR), dan peer educator di SMP Negeri 3 Surakarta. Kegiatan dilaksanakan secara partisipatif selama tiga bulan (Maret–Mei 2024) dengan melibatkan 38 siswa, 12 guru, 3 anggota tim kesehatan sekolah, dan 2 perwakilan Puskesmas Sangkrah. Intervensi meliputi asesmen, edukasi lima modul kesehatan remaja, pembentukan peer educator, serta evaluasi pascaprogram. Analisis dilakukan menggunakan uji-t berpasangan, McNemar, Cohen’s d, dan N-Gain. Hasil menunjukkan peningkatan pengetahuan dari 57,96 menjadi 81,14 (p<0,001; Cohen’s d=2,33; N-Gain=55,14%). Kepatuhan cuci tangan meningkat dari 47,4% menjadi 86,8%, sedangkan konsumsi tablet tambah darah pada remaja putri meningkat dari 38,9% menjadi 77,8% (p<0,01). Sebanyak 10 peer educator mencapai kompetensi rata-rata 84,90. Kegiatan menghasilkan protokol MPKS-BS yang berpotensi direplikasi di sekolah lain serta mendukung pembelajaran mahasiswa Manajemen Rumah Sakit dalam pengembangan promosi kesehatan berbasis sekolah
Co-Authors Ade Fitriana Ahmad Nasirrudin Nur Aziz Amelia Putri Andry Christian Ariefah Yulandari Aslam Al Hussaini Ayuk Wandirah Bekti Wulandari Bella Esty Pratiwi Berkah Cahyo Mujiono Dessy Novitasari Didik Setyawan Eka Nasmita Ermiati . Fahmi Mayasari Fahmi Mayasari Fidela Berliani Prasaja Putri Fidela Berliani Prasaja Putri Finisha Mahaestri Noor Fitri Nur Handayani Govi Arya Katita Jeremy Cristyano Santoso Kristi T. Sahentumbage Liska Claudia Tanesib Litha Aulia Kartika Marinda Dwi Widiastari Nang Among Budiadi Nur Halimah Nur Jannah Eka Rachmawati Oktavia Pratama Putri Renata Nindi Prastica Rika Resti Fausi Senisa Yuni Derlitasesaria Siti Nurfadillah Sugiyarmasto Sugiyarmasto Tanesya Nandyastuti Wibowo Wahyu Dian Mawarni Widi Hariyanti Yoel Alfiyan