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All Journal JURNAL MEDIA INFORMATIKA BUDIDARMA Journal on Education Jurnal Mantik Jurnal Informasi dan Teknologi International Journal of Economics Development Research (IJEDR) Jurnal Pendidikan dan Kewirausahaan Enrichment : Journal of Management Jurnal Scientia Jurnal Ekonomi
Abdurrahman Sadikin
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Lambung Mangkurat, Banjarmasin
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

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SOCIAL MEDIA AND COMMERCE: A REVIEW OF THE INDONESIAN GOVERNMENT'S EFFORTS TO REGULATE ONLINE TRANSACTIONS Archristhea Amahoru; Abdurrahman Sadikin; Firman Aziz; Egidius Fkun; Ismail Ludin
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.2095

Abstract

The present study undertakes an examination of the impact that social media and e-commerce have on regulation by the Indonesian government. E-commerce is expanding at an exponential rate, while social media platforms such as Facebook and Instagram have become vital marketing tools due to the proliferation of smartphones and increasing internet penetration. This article scrutinizes pertinent regulations aimed at safeguarding consumer rights and regulating online transactions, such as the ITE Law and regulations issued by the Minister of Communication and Information Technology. Particular attention is paid to the difficulties encountered during the enforcement and compliance phases of implementing these regulations. The discourse also encompasses the obstacles and advantages encountered by micro, small, and medium enterprises (MSMEs) in the digital economy, underscoring the criticality of government assistance and digital education in facilitating their migration to online markets. The study's findings indicate that although e-commerce and social media present substantial prospects for economic expansion, Indonesia must maintain a steadfast commitment to consumer protection and efficient regulatory measures in order to guarantee development that is both inclusive and sustainable.
Innovative Marketing: Strategies for Engaging the Hyper-Connected Consumer Abdurrahman Sadikin; M Ali Musri. S; Rini Puji Astuti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5867

Abstract

This study investigates the impact of innovative marketing strategies on consumer engagement, focusing on both direct and indirect effects through digital consumer behavior and technology adoption. Using a sample of 200 Shopee platform users, data were collected via an online survey and analyzed using SmartPLS. The results reveal that innovative marketing strategies have a significant positive effect on consumer engagement, both directly and indirectly. Specifically, these strategies enhance digital consumer behavior and facilitate technology adoption, which in turn contribute to increased consumer engagement. The path analysis demonstrates that while direct effects are substantial, the indirect pathways through digital behavior and technology use further amplify consumer engagement. These findings highlight the critical role of innovative marketing in shaping consumer interactions and optimizing engagement in the digital era, offering practical insights for brands aiming to leverage advanced marketing techniques and technology to deepen consumer involvement.
Co-Authors Abdul Manap Akhmad Ramli Archristhea Amahoru Benediktus Yoseph Bhae Egidius Fkun Erni Andriana Fifto Nugroho Firman Aziz Frans Sudirjo Hari Suryantoro Hefri Yodiansyah Helmi Ali Hendrajaya - Ika Yuniwati, Ika Ike Kurniati Ikhsan Amar Jusman Ilham Akbar Indah Kusuma Dewi Irma M. Nawangwulan Ismail Ludin Ismawati Ismawati Iwan Henri Kusnadi Karya Suhada Kraugusteeliana Kraugusteeliana Kurniawansyah Kurniawansyah Lela Nurlaela Lenny Nuraeni, Lenny M Ali Musri. S Maisa Azizah Asmara Maulidza Nur Fauzi Muhamad Risal Tawil Mutmainnah, Muthia Rahmat Rahmat Rini Puji Astuti Riyanti, Apriani Rony, Zahara Tussoleha Saludin Saludin Samuel PD Anantadjaya Sidrotun Naim Sugiarti Sugiarti Susi Indriyani Trie Hierdawati Turyandi, Itto Yanti Budiasih Yosep Boari Zulkifli Zulkifli