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Journal : Unram Journal of Community Service (UJCS)

Social Media Training as a Tool for Branding and Promotion of MSMEs in Banjarsari Village Supriadi, Olivine Alifaprilina; Sumarlin, Rully; Deanda, Tiara Radinska
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1268

Abstract

This study examines the effectiveness of social media training as a tool for branding and promotion among MSMEs in Banjarsari Village, Garut. The training program involved workshops on managing Instagram and TikTok, developing engaging visual and textual content, and imple-menting digital advertising strategies tailored for rural MSMEs. Using a combination of pre- and post-training surveys, documentation anal-ysis, and participant observation, the research assesses changes in digital literacy, content production abilities, and commercial visibility. Findings reveal significant improvement in participants’ understanding and practical skills in social media branding, alongside increased con-fidence and creativity in content creation. This study demonstrates the important role of contextualized visual communication design educa-tion in supporting rural economic empowerment through digital trans-formation of MSMEs.
Co-Authors Abiyoso, Rahardian Adisuryo Utomo, Riwan Adya Mulya Prajana Agung Wahyu Nugroho Aisyi Syafikarani Ananda, Ahmad Rafi Hanif Angelia Lionardi Anggar Erdhina Adi Anggraini, Diana Noor Aulia Rahma, Farah Auryn, Arriella Baran Alrasyhad, Muhammad Binekas, Nauval Dewi Sufyani, Liza Mutiara Dhiya Ramadhan, Diva Dhiya Ramdhani, Rifki Dicky Hidayat Dopades, Mario Dwi Rahadianto, Irfan Dwiaksara, Muhammad Ananta Enrico Pratenta Farhanudin, Feisal Ghafara Hazna, Auliana Putri Ghifari, Nail Fattah Haikal Trenandy, Muhamad Handayani Siallagan, Putri Nauli Hirfat, Mohammad Alma Ilmy, Miftahul Irfan Dwi Rahadianto Iskandar, Muhammad Jabbar Rizki, Achmad Nur Kamar, Raihan Resya Khatami, Syakki M Wahyu Riza Marchey Alexandra, Queenesha Mario Dopades Mario Mario Mario Mario Maulana, Muhamad Difa Mella, Ladita Arta Mumtaza, Tanzila Vibia Munafatimah, Athaya Sesikofhanun Musthopa, Moh. Fajar Ilham Nabil Zuhdi, Muhammad Narmadi, Hasasiya Salafush Naufal Aidia, Azka Nuruddin, Muhammad Ihsan Olivine Alifaprilina Supriadi Permadi, Jibril Satrio Pudavi, Adrian Kiyan Hilmi Putra Herlambang, Luthfi Putri, Rifa Yoly Rahmiati Aulia Rayhan Alghifari, Daffa Razi, Aria Ar Riky Taufik Afif Riwan Adisuryo Utomo Riza, M Wahyu Satrio, Annisa Salsabilla Azharia Sihombing, Stephanie Jessie Margaret Siti Hajar Komariah Suci Masithoh, Dinda Tiara Radinska Deanda Utami, Ayu Puspita Jurnalis Utomo, Riwan Adisuryo Wachyu, Kyra Labiqa Yosa Fiandra Zahra Firdaus, Yasmin Zaini Ramdhan Zakiyy Utama, Mochamad Ibnu Zhafirah, Fathimah Athiyah