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All Journal Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Journal of Accounting and Investment Jurnal Riset Bisnis dan Manajemen Tirtayasa Proceeding of National Conference on Accounting & Finance International Journal Of Science, Technology & Management (IJSTM) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Abdi Cendekia: Jurnal Pengabdian Masyarakat Marcommers : Jurnal Marketing Communication and Advertising Agridev Journal : Agribusiness Digitalization & Community Development SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Al-Fatimah Menulis: Jurnal Penelitian Nusantara JABI (Journal of Accounting and Business Issues) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Ascendia: Journal of Economic and Business Advancement Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Gapura (Garba Pembangunan Masyarakat)
Mutqi Sopiawadi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
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Journal : International Journal Of Science, Technology

 1 
Strategy Formulation in A Microenterprise: Case Study SEHATEA Ice Tea Sopiawadi, Mutqi; Lugiani, Tigin
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1093

Abstract

This research aims to examine and analyze the environmental conditions, conduct a SWOT analysis, and design a strategy formulation and implementation through the EFAS IFAS method. One of the scopes is within the Micro, Small, and Medium Enterprises (MSMEs) of SEHATEA Iced Tea, which has become a new business that is highly sought after by both young people and adults and has high business potential. The qualitative study conducted at Sehatea Iced Tea resulted in a SWOT analysis and matrix that outlines the vision, mission, and strategy. After conducting a SWOT analysis on Sehatea MSMEs in the Subang district, it was found how the external and internal conditions of these Sehatea MSMEs are. Sehatea will face greater opportunities compared to threats, while from the external conditions and the internal conditions of MSMEs, they have more strengths than weaknesses. From the results of the SWOT matrix analysis, the Vision, Mission, strategic objectives, and strategies of Sehatea MSMEs in the Subang district were born, based on the SWOT matrix analysis, the vision is to make Sehatea Iced Tea the No. 1 Iced Tea Brand in Subang at an affordable price. To achieve this vision, Sehatea MSMEs strive to provide products with good quality and affordable prices. To realize the existing vision, a mission is designed, namely, standardized product quality with a halal label, maintaining financial performance, creating product innovation, competent human resources in work, and expanding the network of potential consumer markets and businesses.
Co-Authors Aditya, Maya Agus Ibrahim Agus Ibrahim Agustian, Rio Dwi Al Fitriani Alie Haq Nur Shofari Alis Arifah Nurmala Alvito Panzi Rahayu Amanda, Mita Aulia Amelia Julianti Ana Frasipa ana, Rika Ak Anadyas Putri Mulya Wijaya Andi Muhammad Fahril Hafidz Andrea Ananda Anastasya Apriandi, Devy Widya Asep Kurniawan Baruni, Maulidya Bilqies Bismantara Bismantara Clarissa Salma Aqilla Erdini Daeng M. Nazier Damayanti, Risa Aprilia Dandi Muhammad Rizky Dea Agustina Dhea Anastasya Dima Rianda E Wityasminingsih Edi Prabowo Edi Susanto Eka Marlianaa Eksa Audya G Erny Wityasminingsih Estu Widarwati Estu Widarwati Estu Widarwati Fadillah, Mita Fauzi, Ade Guntara Fera Indriyani Feti Khoerunnisa Gandhes Dwi Puspaningtyas Gandhes Dwi Puspaningtyas Gugyh Susandy Gugyh Susandy Gugyh Susandy Herliana, Fatihah Hilda Mardiana Putri Iman Muhammad Abdullah Imelda Imelda Imelda Sari Indah Ayu Lestari Jojo Jojo Kevin Wahab N Kuncorisidi Kuncorisidi Kuncorosidi, Kuncorosidi lah, Winda Padi Lestari, Siti Widya M Rizal Syarif H Maharani, Suci Maya Aditya Mentari, Nurhaliza Putri Mita Aulia Amanda Mita Aulia Amanda Muhamad Naufal Efendy Muhammad Fahrul Hirzi Mutiara, Hatina Nabila Nur Rohmah Nabila Ocktaviani Naifah, Zalfa Nico Mei Xeastro Limbong Novia Rizky Azzahra Nunik Nurmalasari Nurdiansyah, Nopa Nurul Ayudia Hartanti Panji Agnyoto Panji Agnyoto Paujiah, Wari Pipit Rengganis Puspa, Welga Putri, Dahlia Novita Putri, Maudy Anesha Putri, Revita Maulida R.Gerry Oktaviandie L rahmah, Nazmah Noviatu Rahmawati, Rahmi Raisha Rahma Khairunissa Raisha Rahma Khairunissa Raphael Rukito Raphael Rukito Beatus S. Reni Yulistiawati Reno Afriyadi Mayandika Pasha Reza Achmad Fahrezi riska putri T Rista Herlina Rizal Septiana Riznaldi Akbar Rohayati Suci Indrianingsih Rohmah, Nabila Nur Sabrina Zahra Bilqis Salshadila, Widia Silmi Yuthika Sany Sinta Lintang Kinasih Sintia Nuraeni Sofyatul Latifah Al-Farisi Suci Maharani Susanti, Atik Susi Wulandari Syauqy Maulana Harbi Tigin Lugiani Tina Rahayu Tita Nurmalinasari Hidayat Tri Nur Mujizat Usi Komalasari Vania Aurelian Vania Aurelian Vania Aurelian Wahab, Kevin Wahyu Imam Ibrohim Wilda Julliana Wina, Neng Winengsih, Wiwin Wisnu Saputra WISNU SAPUTRA Wiwin Widiawati Wulandari, Sri Asti Wulandari, Susi Yayan Taryana Yunifa, Rossa Zahra Kirana, Regina