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Khairul Aswadi
Universitas Islam Kebangsaan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Mechanical Engineering Social Sciences Other

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Pengaruh Electronic Word of Mouth, Trust, dan Brand Ambassador terhadap Pembelian Ulang Produk Glad2Glow pada Marketplace Jihan Suhaila; Khairul Aswadi; Muhammad Ferdiananda Chadafi
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1592

Abstract

This study aims to analyze and examine the influence of Electronic Word of Mouth, Trust, and Brand Ambassadors on the repurchase decision of Glad2Glow products on Marketplaces in Bireuen Regency. The background of this research is based on the phenomenon of shifting consumer shopping behavior towards digital platforms, which demands interactive marketing strategies to maintain customer loyalty amidst intense competition in the cosmetics industry. The research method employed is a quantitative approach with a correlational design. Data were collected by distributing questionnaires to 91 respondents who are consumers of Glad2Glow products in the Bireuen Regency area. Data analysis techniques include classic assumption tests, multiple linear regression analysis, and hypothesis testing through t-tests (partial) and F-tests (simultaneous) using SPSS software. The results of the partial data analysis indicate that the Electronic Word of Mouth variable has a positive and significant influence on repurchase intention (tcount 3.631 > ttable 1.663). Similarly, the Trust variable tcount 2.729 > ttable 1.663) and the Brand Ambassador variable are also proven to have a significant effect on consumer repurchase intention. Simultaneously, these three independent variables significantly influence the dependent variable with an Fcount value of 160.705, which is greater than the Ftable of 2.709 at a significance level of 0.000. These findings indicate that strengthening the credibility of digital reviews, consumer Trust, and the effectiveness of brand representation collectively serve as primary determinants in driving customer retention in the digital market.
Pengaruh Tarif, Personal Branding, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan di Glowing Salon & Spa Bireuen Suci Nabila; Khairul Aswadi; Mai Simahatie
Jurnal Transformasi Bisnis Digital Vol. 3 No. 5 (2026): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v3i5.1596

Abstract

The increasingly competitive salon and spa business requires companies to retain customers by offering appropriate pricing, strong personal branding, and optimal service quality. This study aims to analyze the effects of pricing, personal branding, and service quality on customer loyalty at Glowing Salon & Spa Bireuen, both partially and simultaneously. This study employed a quantitative method with an associative approach. The sample consisted of 120 respondents selected using purposive sampling, with the criteria that respondents had previously received treatments at Glowing Salon & Spa Bireuen, resided in Bireuen and its surrounding areas, and were aged 20–40 years. Data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression, t-test, and F-test. The results show that, partially, pricing does not have a significant effect on customer loyalty, and personal branding also does not have a significant effect on customer loyalty. Meanwhile, service quality has a positive and significant effect on customer loyalty. Simultaneously, pricing, personal branding, and service quality have a significant effect on customer loyalty. Service quality is the most dominant variable influencing customer loyalty. These findings imply that Glowing Salon & Spa Bireuen should prioritize continuous improvement in service quality to maintain and enhance customer loyalty.  
Pengaruh Servant Leadership, Kecerdasan Emosional, dan Kompensasi terhadap Kinerja Guru SMA Negeri 1 Jeumpa Yunda Anjani; Murni Murni; Khairul Aswadi
Jurnal Pemimpin Bisnis Inovatif Vol. 4 No. 4 (2026): Oktober : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpbi.v4i4.1763

Abstract

This study aims to analyze the effects of Servant Leadership, Emotional Intelligence, and Compensation on Teacher Performance at SMA Negeri 1 Jeumpa, both partially and simultaneously. The study used a quantitative survey approach. The population consisted of all 31 teachers at SMA Negeri 1 Jeumpa, and the entire population was selected using saturated sampling (total sampling). Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 25.0. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, correlation analysis, and the coefficient of determination. The results show that Servant Leadership has a positive and significant partial effect on Teacher Performance, with a t-value of 5.116 > 2.052 and a significance value of 0.000 < 0.05. Emotional Intelligence has no significant partial effect, with a t-value of -0.612 and a significance value of 0.546 > 0.05. Compensation has a positive and significant partial effect, with a t-value of 2.349 > 2.052 and a significance value of 0.026 < 0.05. Simultaneously, the three independent variables significantly affect Teacher Performance, with an F-value of 10.890 > 2.96 and a significance value of 0.000 < 0.05. The correlation coefficient is 0.740, indicating a strong relationship, while R² of 0.548 shows that 54.8% of the variation in Teacher Performance is explained by the three variables.
Determinasi Public Service Motivation, Kepuasan Kerja, dan Komitmen Organisasi dalam Peningkatan Kualitas Pelayanan Kesehatan Lindawati Lindawati; Khairul Aswadi; Murni Murni
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 3 No. 3 (2026): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v3i3.2553

Abstract

This study aims to evaluate and analyze the empirical impact of Public Service Motivation (PSM), job satisfaction, and organizational commitment on healthcare service quality at Avicenna Hospital, Bireuen Regency. Employing a quantitative approach with a causal explanatory research design, this study surveyed the entire nursing staff population comprising 102 registered nurses through a saturated sampling (census) technique. Primary data were gathered via structured questionnaires with a 5-point Likert scale and subjected to Multiple Linear Regression Analysis using SPSS version 26.0. Partial hypothesis testing demonstrated that Public Service Motivation exerts a positive and significant effect on healthcare service quality (tcount = 3.142 > ttable = 1.660; p = 0.002 < 0.05). Job satisfaction displays a dominant positive and significant impact (tcount = 4.060 > ttable = 1.660; p = 0.000 < 0.05). Organizational commitment also yields a positive and significant contribution (tcount = 2.190 > ttable = 1.660; p = 0.031 < 0.05). Simultaneously, all three independent variables significantly drive service quality improvements, yielding Fcount = 31.589 > Ftable = 2.69 (p = 0.000 < 0.05). The correlation coefficient (R = 0.701) signifies a strong association, while the coefficient of determination (R2 = 0.492) indicates that 49.2% of healthcare service quality variance is accounted for by these three factors, with the remaining 50.8% governed by unexamined external variables. Strategic policies must focus on strengthening intrinsic public values, improving work environment satisfaction, and fostering organizational identification.
Co-Authors Amiruddin Hasan Amrusi Anwar Anwar Arfriani Maifizar Ari Fiki Azhar, Iqlima Azhari Azhari Cut Nya Dhin Elidar Elidar Jihan Suhaila Lindawati Lindawati Mai Simahatie Mardhani, Martahadi Miswar Muhammad Ferdiananda Chadafi Muhammad Junaidi Murni Murni Mutia, Ratna Nasir Nasir Nuriyanti Nuriyanti Putri Yudistira Lianda Ratna Mutia Riha Dedi Priantana Rizka sariati Suci Nabila Trikoesoemaningtyas Yunda Anjani Zulfikar Zulfikar