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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
James D. D. Massie, James D. D.
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE IN NONPROFIT ORGANIZATION AT UNIT TRANSFUSI DARAH Maradesa, Cicilia C.; Massie, James D. D.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1058.995 KB) | DOI: 10.35794/emba.v7i4.26241

Abstract

Abstract: Good corporate governance (GCG) can be implemented in nonprofit organization, especially implemented at UTD PMI in North Sulawesi. In North Sulawesi still has difficulty in blood stock. The blood target is 1.200 bags of blood per month but so far only 1.800 bags that can be fulfilled. Blood donor service is one of the activities/programs of PMI and it related to responsibility and fairness. Responsibility and fairness are the principles of GCG. To maintain good relations and build good trust of society, PMI needs to be implemented the GCG with the principles itself (TARIF). The research aimed to know the implementation of GCG in nonprofit organization PMI at UTD in North Sulawesi. This research is a qualitative research using case study analysis method that gathering primary data from in-depth interview of 12 respondents as the employees of PMI at UTD. The results of this research show that PMI at UTD in North Sulawesi has implemented GCG with its principles but still have the problem regarding the blood stock. The researcher recommend that the blood needs must be fulfilled, PMI at UTD in North Sulawesi should do more socializing, build good communication, invite the society to donate their blood.Keywords: good corporate governance, transparency, accountability, responsibility, independency, fairness.
ENTREPRENEURIAL ORIENTATION OF LOCAL HANDICRAFTS PRODUCERS IN MANADO Simbala, Nifia G.; Massie, James D. D.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.512 KB) | DOI: 10.35794/emba.v7i4.26580

Abstract

Abstract: Entrepreneurial orientation plays an important role in development and improving business. Most of the SMEs in Manado, they have a strong enough the entrepreneurial orientation in their own business especially in handicrafts business sector. The purpose of this study was to analyze the importance of three main entrepreneurial orientation’s indicators (innovativeness, proactiveness, risk-taking) in handicrafts business sector and how to see the opportunities that caused by Entrepreneurial orientation on local handicrafts producers in Manado. This study uses an exploratory approach with in-depth interview to collecting all the data from ten informants. The qualitative approach used in this study illustrates the importance of Entrepreneurial orientation for Local handicrafts producers in Manado. The result of this research shows that entrepreneurial orientation are closely related with handicrafts businesses especially for local handicrafts producers because the indicators from entrepreneurial orientationare really needs to be applied in business development to support businesses get more profit. Based on the findings, the recommendations of this study are for craftman in Manado, especially local handicrafts producers, North Sulawesi government and next researcher to develop and maintain these 3 indicators to become successful handicrafts producers, become a responsible government, and the next researcher should expanding the research area. Keywords: handicrafts, entrepreneurial orientation, inovativeness, proactiveness, risk-taking.
THE INFLUENCE OF SERVICE QUALITY ON FOREIGN TOURIST SATISFACTION IN MANADO Abast, Riyanne S.; Massie, James D. D.; Rumokoy, Farlen S.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1287.904 KB) | DOI: 10.35794/emba.v8i1.27545

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In the era of globalization, products and service compete market increasingly numerous and varied due to the oponsess of the market. The company is also required to be more responsive in observing the needs and desires of what it takes consumers to know what community wants  and fulfill the desire and one of them is cottages. The purpose of this study is to find the relationship between service quality on customer satisfaction of Cottages in Manado, survey questionnaire was constructed with 23 service quality items covering 5 service quality dimensions based on SERVQUAL model. This research using literature review in order to formulate the Hypothesis. The population of this reseach is Foreign Tourists in Manado and 100 respondents Foreign Tourist in Manado. This research conducted by a quantitative method to support the hypothesis. By using a Multiple Regression Analysis Model, there are significant effect between responsiveness and assurance on customer satisfaction simulaneously. Based on the result by SPSS, the data is normally distribute, no multicolinearity, no heteroscedasticity and no autocorrelation. Cottage Business should care about Tangibles, Reliability, Responsiveness, Assurance and Empathy on customer satisfaction so that through this research the company can get more information about the fact which happens.Keywords: service quality, cutsomer satisfaction
DETERMINANTS AFFECTING THE SURVIVAL OF SMES IN MANADO Christian, Yehezkiel; Massie, James D. D.; Pandowo, Merinda H. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.281 KB) | DOI: 10.35794/emba.v7i3.24204

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Abstract: Types of businesses keep on evolving and improving; the emergence of Small and Medium Enterprises (SMEs) proves as one of the solution for many entities to start a business with many kind of advantages. However the current status quo shows that lots of Small and Medium Enterprises failed to survive the competition which leads to the business to shut down their current operation. This research aims to analyze the determinants that affect the survival of SMEs in Manado, in this case are Human Capital, Vocational Skills, Entrepreneurial Skills and Research and Development. This study uses quantitative method with questionnaires used to collect the data, this research use Multiple Linear Regression as the tool of analysis. The samples in this research are 75 SMEs owners that already run the business for at least 6 months. The findings revealed that Human Capital and Research and Development have positive relationship but no significant influence toward the Survival of SMEs, while Vocational Skills and Entrepreneurial Skills have positive relationship and significant influence toward the Survival of SMEs. From the results, it is recommended to create a business incubator and entrepreneurial seminar in order to give better chance for SMEs to survive. Keywords: human capital, vocational skills, entrepreneurial skills, research and development, survival of SMEs
PENGARUH MOTIVASI, KEPERCAYAAN DAN SIKAP KONSUMEN TERHADAP MINAT BELI PENGGUNA ONLINE SHOP ZALORA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNSRAT MANADO Lampengan, Pricilia; Massie, James D. D.; Roring, Ferdy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7753.788 KB) | DOI: 10.35794/emba.v7i4.26449

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Abstrak: Bisnis online saat ini bukan lagi menjadi sesuatu yang asing bagi masyarakat Indonesia, baik yang dalam kesehariannya menggunakan internet atau tidak. Penelitian ini bertujuan untuk melihat pengaruh motivasi, kepercayaan, dan sikap konsumen terhadap minat beli pengguna online shop Zalora pada mahasiswa Fakultas Ekonomi dan Bisnis Unsrat. Metode Penelitian yang digunakan metode kuantitatif. Populasi dalam penelitian ini pengguna online shop Zalora di Fakultas Ekonomi dan Bisnis. Sampel yang digunakan menggunakan rumus Ferdinand. Pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian ini menunjukkan motivasi berpengaruh secara parsial terhadap minat beli, kepercayaan tidak berpengaruh secara parsial terhadap minat beli, sikap konsumen tidak berpengaruh secara parsial terhadap minat beli, yang menyatakan bahwa motivasi, kepercayaan, dan sikap konsumen berpengaruh secara simultan terhadap minat beli. Bagi pihak online shop Zalora agar terus mempertahankan secara bersama-sama motivasi, kepercayaan, dan sikap konsumen agar dapat meningkatkan minat. Kata kunci: motivasi, kepercayaan, sikap konsumen, minat beli
THE EFFECT OF CUSTOMER PARTICIPATION ON CO-CREATION OUTCOME OF ONLINE TRANSPORTATION IN MANADO Lumempouw, Maureen B. K.; Massie, James D. D.; Pandowo, Merinda H. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1265.353 KB) | DOI: 10.35794/emba.v7i4.25423

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Abstract: The significant growth of internet and smartphone users, affecting the development of e-commerce businesses in Indonesia. One of them is the online transportation business. Online transportation companies initiate a strategy to involve the end-users or customer in one or more stages of innovation, this strategy is Co-creation. The aim of this research is to analyze the effect of Customer Participation on Co-Creation Outcome of Online Transportation in Manado using Dimensions of Customer Participation (Information Seeking, Information Sharing, Responsible Behavior, Personal Interaction). The type of this research is a causal research and used quantitative research method. Population in this research is the people that have experienced of using online transportation. The sample size of this research is 100 respondents which are the customer of Gojek and Grab in Manado. This research found that The independent variable which are Information Seeking, Information Sharing, Responsible Behaviour and Personal Interaction simultaneously affect Co-Creation Outcome as the dependent variable. There are 3 independent variables; Information Seeking, Information Sharing and Responsible Behavior significantly affect Co-Creation Outcome. While there is one variable that does not have significant effect on Co-Creation Outcome which is Personal Interaction.    Keywords: customer participation, co-creation outcome, online transportation
THE ANALYZE OF CUSTOMERS WILLINGNESS TO BUY INDOMARET’S PRIVATE LABEL PRODUCTS AT INDOMARET KAUDITAN Tirayoh, Felicia; Massie, James D. D.; Arie, Fitty Valdy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.341 KB) | DOI: 10.35794/emba.v7i3.24223

Abstract

Abstract: Increasing consumption of goods and services creates the rapid growth of retail business in Indonesia from year to year. Modern retail business is experiencing rapid growth in the last few years. Therefore, The objective of this research is to analyze customer willingness to buy Indomaret’s private label products. This research used quantitative analysis. The population in this research refers to the consumers of Indomaret Kauditan and samples used in this study of 100 respondents. The results showed Store image, perceived price, perceive quality and perceived value have a significant effect on willingness to buy Indomaret’s private label products simultaneously. Store image has significant effect on willingness to buy Indomaret’s private label products partially. Perceived price does not have a significant effect on willingness to buy Indomaret’s private label products partially. Perceived quality does not have a significant effect on willingness to buy Indomaret’s private label products partially. Perceived value has significant effect on willingness to buy Indomaret’s private label products partially. Indomaret Kauditan should pay attention to the price and quality of the products, thereby can increase customers willingness to buy Indomaret’s private label products. Keywords: willingness to buy, store image, perceived price, perceived quality, perceived value
THE IMPACT OF ENTREPRENEURSHIP EDUCATION AND FAMILY SUPPORT TOWARD STUDENT ENTREPRENEURIAL INTENTION Bataragoa, Trini K.; Massie, James D. D.; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.49 KB) | DOI: 10.35794/emba.v8i3.29944

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Planting entrepreneurial values is very important given to people who live in the 21st century the importance of entrepreneurship for the country it can cover the economic problems that exist in Indonesia. Entrepreneurship is one of the important inputs, in economic development especially in developing countries.  The purpose of this research is to analyze the impact of Entrepreneurship Education and Family Support towards Student Entrepreneurial Intention. This research uses a quantitative research method. The data obtained by distributing questionnaires to 100 students of IBA Student of UNSRAT that are completed, entrepreneurship classes. The results of the study were processed using SPSS version 26. The data is analyzed by using multiple regression analysis. The validity test in this research is using Pearson correlation while the reliability in this research is using Cronbach’s Alpha. The findings revealed Entrepreneurship Education has a positive relationship and significant influence on the Student Entrepreneurial Intention, and Family Support have a positive relationship and no significant influence on the Student Entrepreneurial Intention. To be a successful entrepreneur, students need to learn by doing. Which means students have to learn, practice, and implement it into real life because entrepreneurship has a positive effect in order to develop soft skill on entrepreneurial intention. Keywords: entrepreneurship education, family support, entrepreneurial intention
ANALYSIS OF FACTORS INFLUENCING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN MANADO Mongula, Eric C.; Massie, James D. D.; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.854 KB) | DOI: 10.35794/emba.v9i2.33911

Abstract

Since the 1998 economic crisis to the global financial crisis, Small and Medium Enterprises (SMEs) have been able to survive. Small and Medium Enterprises (SMEs) have an important role in supporting economic growth to date. This study aims to determine the analysis of the factors that influence the performance of small and medium enterprises in Manado. This research was conducted using a causal study with a quantitative approach in which data were obtained through interviews and questionnaires distributed to 100 respondents who were distributed to SMEs owners/managers in the city of Manado. This study has 20 variables. The sampling technique uses the purposive sampling method. The analysis technique used is the validity test, reliability test, factor analysis test, and multiple linear regression test. The test was carried out using the help of the SPSS program. The results showed that there were 3 factors that determine the performance of SMEs: (1) External Factors, (2) Planning and Relationship of Human Resources, (3) entrepreneurial skills and innovation.Keywords: factors influencing performance, small entreprises, medium enterprises
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PRODUK MEBEL DI CV. KARUNIA MEUBEL TUMINTING Ramanta, Tri H.; Massie, James D. D.; Soepeno, Djurwati
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1176.285 KB) | DOI: 10.35794/emba.v9i1.32670

Abstract

Loyalitas pelanggan merupakan hal yang sangat penting bagi suatu bisnis, baik bisnis berskala besar maupun kecil. Dalam upaya mendapatkan kesetiaan pelanggan, pelaku usaha perlu memahami faktor-faktor yang mempengaruhi loyalitas pelanggan itu sendiri agar dapat mengimplementasikan strategi pemasaran yang tepat. Tujuan penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi loyalitas pelanggan produk mebel di CV. Karunia Meubel Tuminting. Populasi dalam penelitian ini berjumlah 399 orang, dengan menggunakan teknik non probability sampling dan formula Slovin, sampel penelitian ini berjumlah 80 responden. Analisis data berupa uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heterokedastisitas, analisis regresi linier berganda, uji koefisien  determinan, uji F, dan uji t. Hasil penelitian menunjukan bahwa secara simultan, persepsi nilai, kualitas produk, harga dan kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan, secara parsial persepsi nilai, kualitas produk, harga dan kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Berdasarkan uji koefisien korelasi dan koefisien determinasi, diketahui bahwa persepsi nilai, kualitas produk, harga dan kepuasan pelanggan memiliki pengaruh sebesar 93,2% terhadap loyalitas pelanggan dan masuk dalam kategori hubungan yang sangat kuat. Saran untuk CV. Karunia Meubel Tuminting sebaiknya perusahaan merumuskan kebijakan-kebijakan strategis terkait persepsi nilai, kualitas produk, harga dan kepuasan pelanggan secara terintegrasi lewat program-program pemasaran strategis dan memanfaatkannya untuk meningkatkan loyalitas pelanggan. Kata Kunci: persepsi nilai, kualitas produk, harga, kepuasan pelanggan, loyalitas pelanggan.
Co-Authors Abast, Riyanne S. Ahmad, Yavi Nabila Anastasia Cherry Sulu, Anastasia Cherry Arie, Fitty Valdy Bataragoa, Trini K. Christian, Yehezkiel David P. E. Saerang Djurwati Soepeno Ferdinand J. Tumewu Ferdinand Tumewu Ferdy Roring Fitty Valdi Arie, Fitty Valdi Frederik G. Worang, Frederik G. Garera, Debora P. Gunawan, Emilia Hendra N. Tawas Karisoh, Monica Kasim, Gabriella Angely Kolompoy, Daniel M. Lampengan, Pricilia Lumangkun, Larry Lumempouw, Maureen B. K. Malonda, Elsa K. Mamangkey, Evan A J Maradesa, Cicilia C. Maria Tielung Merinda H. Ch. Pandowo Mokodompit, Ichsan R. Mongkau, Nikita E.M Mongula, Eric C. Ogi, Imelda W. J. oroh, Glevino E Palimbongan, Reynalda C. M. Pasaribu, Nova I.S Raintung, Michael Ch. Ramanta, Tri H. Rumokoy, Farlen S. Rumondor, Cornelia Saerang, Regina T. Simbala, Nifia G. Simbar, Prasista Ekklesia Sineleyan, Verren Jilly Soge, Joshua F. H. Tawas, Hedra N. Timpua, Mitha Randa Tirayoh, Felicia Tumewu, Claudia Wahani, Jesaya Wangke, Shinta J. C. Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Willem J.F.A Tumbuan Worotikan, Alfiana Lidya Wowor, Syaloom Yoel, Dayanti Adelia Yunita Mandagie