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Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Fear of Missing Out! Eksplorasi Niat Menggunakan Streaming Musik dengan Model UTAUT Melia, Intan Cahya; Sofyan, Joel Faruk
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11026

Abstract

Kemajuan teknologi membuat banyak perusahaan menyediakan layanan yang praktis terhadap konsumen khususnya layanan streaming musik, banyak konsumen yang mengkonsumsi musik secara digital dengan menggunakan layanan streaming dan koleksi musik secara digital seperti Spotify. Tujuan penelitian ini adalah untuk mengeksplorasi niat menggunakan streaming musik dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) yang berfokus pada variabel performance expectancy, effort expectancy, social influence, facilitating condition, serta perceived enjoyment untuk diteliti pengaruhnya terhadap behavioral intention dan mengkombinasikan dengan Self Determination Theory (SDT) yang diwakilkan dengan variabel FOMO untuk melihat pengaruh langsungnya atas niat perilaku serta peran moderasi terhadap effort expectancy. Penelitian in meggunakan metode purposive sampling dengan 241 responden minimal usia 16 tahun dan berdomisili di Indonesia. Sebagai alat inferensi, penelitian ini menggunakan PLS-SEM, hasil penelitian ini menunjukan bahwa performance expectancy, social influence, facilitating condition, perceived enjoyment, serta FOMO berpengaruh signifikan terhadap behavioral intention. Sedangkan effort expectancy dan peran moderasi FOMO terhadap effort expectancy tidak berpengaruh signifikan terhadap behavioral intention. Limitasi pada penelitian ini yaitu penggunaan metode UTAUT dimana masih banyak variabel lain yang belum digunakan yaitu pada model UTAUT2, dan dilihat dari nilai T-statistic dan P-Value pada variabel FOMO hanya berbeda tipis diatas syarat signifikansi penelitian, yang mengartikan bahwa kemungkinan besar terdapat objek penelitian lain yang lebih sesuai dengan pengaruh variabel FOMO. Peneliti selanjutnya disarankan untuk menambahkan variabel herd behavior untuk meneliti pengaruhnya tehadap behavioral intention agar penelitian lebih bervariasi.
Pengaruh Kualitas Layanan, Kepuasan Pelanggan Dan Promosi Di Instagram Terhadap Loyalitas Pelanggan Melalui Kepercayaan Di Layanan Spaylater Saputra, Yogi Aska; Jatmiko, Jatmiko; Sofyan, Joel Faruk
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10657438

Abstract

The rapid advancement of technology globally makes internet users not surprised about marketing on social media sites. Marketing power carried out with internet media is often referred to as digital marketing. The trend of digital marketing through social media, one of which is Instagram, makes it easy for companies to promote goods and services they want to trade. The purpose of this study was to examine the effect of service quality, customer satisfaction and promotions on Instagram on customer loyalty by mediating trust. Sampling was carried out using a non-probability method with a purposive sampling technique. The number of samples was determined by the method of (Hair et al., (2010) obtained 100 respondents. Data analysis used PLS-SEM as a measurement tool. Researchers obtain research results that can be used as the purpose of this study. This research hypothesis can prove that service quality, customer satisfaction, and promotions on Instagram have a direct, positive influence on trust. Next is the service quality variable, trust has a direct positive effect on customer loyalty, while customer satisfaction and promotions on Instagram do not answer the direct hypothesis on customer loyalty. The role of trust as an intervening variable can mediate the indirect effect of service quality, customer satisfaction and promotion on Instagram on customer loyalty.
Peran Mediasi Kepuasan Keuangan Dalam Pengaruh Status, Sikap, Perilaku, Dan Pengetahuan Keuangan Terhadap Kesejahteraan Keuangan Karyawan Pabrik Sepatu Di Kabupaten Tangerang Lusiani, Rahel; Agung Ketut Diatmika, Anak; Faruk Sofyan, Joel
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12007

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh status keuangan, sikap keuangan, perilaku keuangan, dan pengetahuan keuangan terhadap kesejahteraan keuangan, dengan kepuasan keuangan sebagai variabel mediasi, pada karyawan yang bekerja di pabrik sepatu di Kabupaten Tangerang. Latar belakang penelitian ini didasari oleh pentingnya pemahaman terhadap faktor-faktor yang membentuk persepsi kesejahteraan keuangan secara menyeluruh, baik dari sisi objektif maupun subjektif. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif, dengan metode survei melalui penyebaran kuesioner kepada responden yang bekerja di industri pabrik sepatu. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling (SEM) PLS untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa status keuangan, perilaku keuangan, dan pengetahuan keuangan berpengaruh langsung secara signifikan terhadap kesejahteraan keuangan. Sementara itu, sikap keuangan tidak berpengaruh langsung secara signifikan, namun memiliki pengaruh tidak langsung melalui kepuasan keuangan. Variabel kepuasan keuangan terbukti memediasi hubungan antara keempat faktor keuangan dengan kesejahteraan keuangan. Temuan ini menegaskan bahwa kesejahteraan keuangan tidak hanya ditentukan oleh kondisi ekonomi objektif, tetapi juga oleh persepsi dan kepuasan individu terhadap kondisi keuangan mereka.
PELATIHAN PENGGUNAAN FINANCIAL TECHNOLOGI UNTUK KETAHANAN EKONOMI Mohammad Sigit Adi Nugraha; Faruk Sofyan, Joel; Faridha Nurazizah Yasirrahayu; Uddin, Badie; Setiawati, Popong
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1896

Abstract

The community service activity with the theme of Training on the Use of Financial Technology for Economic Resilience in Karyamekar Village, Garut Regency aims to strengthen the Economic Resilience of MSMEs in Karyamekar Village, Garut, through Training on the Use of Financial Technology (FinTech). The main background is the low digital financial literacy of partners, which leads to manual cash flow management practices (cash-based) and high vulnerability to liquidity risks and informal loans. The implementation method uses a Participatory Approach and Technical Guidance (hands-on) for 25 MSMEs. The FinTech intervention focused on the QRIS application for e-payment transactions and simple e-bookkeeping software for financial recording. The evaluation results showed significant program effectiveness. There was an increase in digital financial literacy of 82.2% (the average score increased from 45 to 82), and the application adoption rate in operational simulations reached 80%. This FinTech adoption directly impacted operational efficiency improvements, reduced recapitulation time and increased cash flow transparency. The conclusions show that effective FinTech training is a realistic key to transforming the financial management of rural MSMEs, building a credible data footprint, and mitigating risks. A key recommendation is the need for support from the Garut Regional Government in providing stable digital infrastructure to ensure the program's sustainability.
The Influence of Ewom and Fear of Missing Out in the Intention to Buy Skincare Products Through Tiktok Tutut Ardianti; Joel Faruk Sofyan
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1059

Abstract

The current social media platform provide a variety of social content that raises new phenomena to become viral and beauty content is one of the most popular content. This study examines the influence of eWOM and Fear of Missing Out (FOMO) in the purchase intention of Skintific skincare products through TikTok. To understand the influence of eWOM, this study combines the information adoption model with self-determination theory as a theoretical basis. Data collection was conducted by an online survey with a purposive sampling method using 235 selected respondents. The data was then processed by applying PLS-SEM to test the proposed hypotheses. The findings show that information usefulness has a positive effect on information adoption, information adoption and FOMO have a positive effect on purchase intention, information credibility and information quantity have a positive effect on information usefulness, and information quality has no significant effect on information usefulness. The direct managerial implication of this finding be a valuable addition to the academic understanding of FOMO in the information adoption model and provide direction for companies in formulating digital marketing designs that focus on the credibility and frequency of content broadcast to provoke consumer desire to use the company's products so as not to be left behind by others.
Peningkatan Literasi Keuangan Pelaku UMKM Anggota Koperasi Merah Putih untuk Keberlanjutan Usaha Fadli, Jul Aidil; Sofyan, Joel Faruk
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38532

Abstract

Abstract:   The implementation of the financial literacy improvement program for Micro, Small, and Medium Enterprises (MSMEs) in Kelurahan Duri Kepa is motivated by the condition of the target partners, namely the entrepreneurs (MSMEs) who are members of the Merah Putih Cooperative in Kelurahan Duri Kepa, which currently shows considerable local economic potential. However, cooperative members have varying levels of financial literacy, necessitating efforts to improve their financial literacy. This activity aims to improve the financial literacy of MSMEs who are cooperative members. The implementation method of the financial literacy improvement service program for MSMEs in Kelurahan Duri Kepa is structured into three main stages: socialization, training, and mentoring & evaluation. Based on the evaluation of this activity, the understanding of target partners regarding financial concepts and financial recording has exceeded the initial target that has been set, which is 25%. Therefore, it can be concluded that the implementation of the program is running effectively and has succeeded in achieving and even exceeding the planned success indicators.Abstrak:  Pelaksanaan program Peningkatan Literasi Keuangan bagi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Duri Kepa dilatarbelakangi oleh kondisi mitra sasaran yaitu para pelaku UMKM yang menjadi anggota Koperasi Merah Putih Kelurahan Duri Kepa yang saat ini menunjukkan potensi ekonomi lokal yang cukup besar. Namun, anggota koperasi memiliki latar belakang tingkat literasi keuangan yang beragam, sehingga dibutuhkan upaya peningkatan literasi keuangan tersebut. Kegiatan ini bertujuan untuk meningkatkan literasi keuangan pelaku UMKM yang menjadi anggota koperasi. Metode pelaksanaan program Pengabdian Peningkatan Literasi Keuangan bagi Pelaku UMKM dan Masyarakat Umum di Kelurahan Duri Kepa disusun dalam tiga tahapan utama: sosialisasi, pelatihan, serta pendampingan & evaluasi.  Berdasarkan evaluasi kegiatan ini, pemahaman mitra sasaran terkait konsep-konsep keuangan dan pencatatan keuangan telah  melampaui target awal yang telah ditetapkan, yaitu sebesar 25%. Maka, dapat disimpulkan bahwa pelaksanaan program berjalan efektif dan berhasil mencapai bahkan melebihi indikator keberhasilan yang direncanakan.          
Pengaruh Learning Organization, Work Environment dan Job Satisfaction terhadap Employee Performance Nabila Julia; Joel Faruk Sofyan
EBISMAN eBisnis Manajemen Vol. 4 No. 2 (2026): Juni : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v4i2.1376

Abstract

Employee performance is essential to organizational success, particularly in the service industry, where service quality depends heavily on employees’ capabilities and workplace conditions. This study examines the effects of a learning organization culture and the work environment on employee performance, with job satisfaction as a mediating variable among service sector employees in West Jakarta. A quantitative causal approach was employed using an online questionnaire distributed through purposive sampling, resulting in 210 valid respondents. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that both a learning organization culture and a positive work environment have significant positive effects on job satisfaction. In addition, learning organization culture, work environment, and job satisfaction each positively and significantly influence employee performance. Job satisfaction also mediates the relationships between learning organization culture, work environment, and employee performance. These results suggest that organizations can improve employee performance by strengthening continuous learning practices, creating supportive working conditions, and enhancing employee satisfaction. The study contributes to the human resource management literature and provides practical guidance for organizations seeking sustainable performance through employee-centered management strategies.
Pengaruh Komunikasi Internal dan Lingkungan Kerja Melalui Motivasi Bekerja pada Kepuasan Kerja Karyawan Wanda Wulandari; Joel Faruk Sofyan
EBISMAN eBisnis Manajemen Vol. 4 No. 2 (2026): Juni : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v4i2.1377

Abstract

The media industry requires effective coordination and a supportive work environment to achieve organizational goals. However, internal communication and workplace conditions are often not optimal, affecting employee satisfaction. This study examines the effects of internal communication and the work environment on employee job satisfaction, with work motivation as a mediating variable. A quantitative causal approach was employed using an online questionnaire distributed to employees of PT Media Televisi Indonesia. From a population of 716 employees, 190 respondents were selected through disproportionate stratified random sampling. Data were analyzed to examine the direct and indirect relationships among the variables. The findings indicate that internal communication and the work environment have positive and significant effects on work motivation. Work motivation and the work environment also positively influence employee job satisfaction. Moreover, work motivation significantly mediates the relationship between internal communication and job satisfaction, suggesting that effective communication enhances satisfaction by increasing motivation. Overall, improving open communication, creating a supportive work environment, and strengthening employee motivation are essential strategies for enhancing job satisfaction, employee engagement, and long-term organizational effectiveness in the media industry.
PENGUATAN KOMPETENSI PENGELOLA DESA WISATA MELALUI PELATIHAN PELAYANAN PRIMA DI DESA WISATA BANTARAAGUNG Muhammad Abdul Ghoni; Joel Faruk Sofyan; Arian Zikri; Ina Sawitri; Irman Ramdhan Fauzi
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2357

Abstract

This Community Service Program (Pengabdian  kepada Masyarakat/PkM) aimed to enhance the  competencies  of  human  resources   managing   the  Bantaragung   Tourism  Village, Majalengka, through service excellence training.  The main problems faced by the partners included limited understanding  of professional tourism services, inadequate communication skills with tourists, and the lack of optimal service orientation toward visitor satisfaction. The implementation  method  employed a  participatory  approach  through  observation,  needs identification, training sessions, service simulations (role play), interactive discussions, and mentoring  activities.  The training  materials  covered  the  concepts  of service  excellence, tourism  service  ethics,   effective  communication,  tourist  complaint  handling,  and  the development  of  professional  attitudes  in  tourism  services.  The  results  of  the  program indicated  improvements in participants’  knowledge, skills, and  awareness  regarding  the importance  of  service  quality  in  supporting  tourism  village  development.  Participants demonstrated   enhanced   communication  skills,  better  service  attitudes,   and  improved understanding  of professional  and  tourist-friendly  service  standards.  The program  also increased  the motivation of tourism village managers  to  consistently implement excellent service  practices  in  daily  tourism  activities.  With  the  improvement of human  resource competencies,   Bantaragung   Tourism  Village   is   expected  to  provide   better   tourism experiences  for  visitors  and  support  the  development  of  competitive  and  sustainable community-based tourism.