Article Per Year (5 Year)
p-Index From 2021 - 2026
3.023
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis Jurnal Ekonomi : Journal of Economic Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MBIA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Wahana Pendidikan MES Management Journal Jurnal Sosial dan Sains Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ Abdimas Mandalika Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis RESLAJ: Religion Education Social Laa Roiba Journal PESHUM JCRIM (Journal of Current Research In Multidisciplinary)
Sofyan, Joel Faruk
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Eksplorasi peran Customer Brand Engagement dalam Berlangganan Streaming Frisilia Tirto; Joel Faruk Sofyan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2093

Abstract

As the digital era develops, providing digital content has become an increasingly popular business model, one of which is Netflix, where users can access digital content easily anytime and anywhere. Pass time, utility, and interesting entertainment are factors that contribute to increasing customer brand engagement which also has an influence on brand image and purchase intention. The aim of this research is to analyze the influence of customer brand engagement on brand image and purchase intention. Data collection was carried out using an online survey using purposive sampling technique and using 150 selected respondents. The data is then processed by applying PLS-SEM to test the proposed hypothesis. Research findings reveal that utility, pass time and entertainment can increase customer brand engagement. Meanwhile, customer brand engagement can increase brand image and purchase intention. Brand image can also increase purchase intention. Furthermore, utility and pass time can increase customer brand engagement mediated by entertainment. The implications of this research provide a strong basis for Netflix management in preparing marketing plans to focus on improving customer experience by providing appropriate content and developing brand image through appropriate marketing strategies so as to increase purchasing intentions..
Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Fear of Missing Out! Eksplorasi Niat Menggunakan Streaming Musik dengan Model UTAUT Melia, Intan Cahya; Sofyan, Joel Faruk
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11026

Abstract

Kemajuan teknologi membuat banyak perusahaan menyediakan layanan yang praktis terhadap konsumen khususnya layanan streaming musik, banyak konsumen yang mengkonsumsi musik secara digital dengan menggunakan layanan streaming dan koleksi musik secara digital seperti Spotify. Tujuan penelitian ini adalah untuk mengeksplorasi niat menggunakan streaming musik dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) yang berfokus pada variabel performance expectancy, effort expectancy, social influence, facilitating condition, serta perceived enjoyment untuk diteliti pengaruhnya terhadap behavioral intention dan mengkombinasikan dengan Self Determination Theory (SDT) yang diwakilkan dengan variabel FOMO untuk melihat pengaruh langsungnya atas niat perilaku serta peran moderasi terhadap effort expectancy. Penelitian in meggunakan metode purposive sampling dengan 241 responden minimal usia 16 tahun dan berdomisili di Indonesia. Sebagai alat inferensi, penelitian ini menggunakan PLS-SEM, hasil penelitian ini menunjukan bahwa performance expectancy, social influence, facilitating condition, perceived enjoyment, serta FOMO berpengaruh signifikan terhadap behavioral intention. Sedangkan effort expectancy dan peran moderasi FOMO terhadap effort expectancy tidak berpengaruh signifikan terhadap behavioral intention. Limitasi pada penelitian ini yaitu penggunaan metode UTAUT dimana masih banyak variabel lain yang belum digunakan yaitu pada model UTAUT2, dan dilihat dari nilai T-statistic dan P-Value pada variabel FOMO hanya berbeda tipis diatas syarat signifikansi penelitian, yang mengartikan bahwa kemungkinan besar terdapat objek penelitian lain yang lebih sesuai dengan pengaruh variabel FOMO. Peneliti selanjutnya disarankan untuk menambahkan variabel herd behavior untuk meneliti pengaruhnya tehadap behavioral intention agar penelitian lebih bervariasi.
Pengaruh Kualitas Layanan, Kepuasan Pelanggan Dan Promosi Di Instagram Terhadap Loyalitas Pelanggan Melalui Kepercayaan Di Layanan Spaylater Saputra, Yogi Aska; Jatmiko, Jatmiko; Sofyan, Joel Faruk
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10657438

Abstract

The rapid advancement of technology globally makes internet users not surprised about marketing on social media sites. Marketing power carried out with internet media is often referred to as digital marketing. The trend of digital marketing through social media, one of which is Instagram, makes it easy for companies to promote goods and services they want to trade. The purpose of this study was to examine the effect of service quality, customer satisfaction and promotions on Instagram on customer loyalty by mediating trust. Sampling was carried out using a non-probability method with a purposive sampling technique. The number of samples was determined by the method of (Hair et al., (2010) obtained 100 respondents. Data analysis used PLS-SEM as a measurement tool. Researchers obtain research results that can be used as the purpose of this study. This research hypothesis can prove that service quality, customer satisfaction, and promotions on Instagram have a direct, positive influence on trust. Next is the service quality variable, trust has a direct positive effect on customer loyalty, while customer satisfaction and promotions on Instagram do not answer the direct hypothesis on customer loyalty. The role of trust as an intervening variable can mediate the indirect effect of service quality, customer satisfaction and promotion on Instagram on customer loyalty.
Peran Mediasi Kepuasan Keuangan Dalam Pengaruh Status, Sikap, Perilaku, Dan Pengetahuan Keuangan Terhadap Kesejahteraan Keuangan Karyawan Pabrik Sepatu Di Kabupaten Tangerang Lusiani, Rahel; Agung Ketut Diatmika, Anak; Faruk Sofyan, Joel
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12007

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh status keuangan, sikap keuangan, perilaku keuangan, dan pengetahuan keuangan terhadap kesejahteraan keuangan, dengan kepuasan keuangan sebagai variabel mediasi, pada karyawan yang bekerja di pabrik sepatu di Kabupaten Tangerang. Latar belakang penelitian ini didasari oleh pentingnya pemahaman terhadap faktor-faktor yang membentuk persepsi kesejahteraan keuangan secara menyeluruh, baik dari sisi objektif maupun subjektif. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif, dengan metode survei melalui penyebaran kuesioner kepada responden yang bekerja di industri pabrik sepatu. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling (SEM) PLS untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa status keuangan, perilaku keuangan, dan pengetahuan keuangan berpengaruh langsung secara signifikan terhadap kesejahteraan keuangan. Sementara itu, sikap keuangan tidak berpengaruh langsung secara signifikan, namun memiliki pengaruh tidak langsung melalui kepuasan keuangan. Variabel kepuasan keuangan terbukti memediasi hubungan antara keempat faktor keuangan dengan kesejahteraan keuangan. Temuan ini menegaskan bahwa kesejahteraan keuangan tidak hanya ditentukan oleh kondisi ekonomi objektif, tetapi juga oleh persepsi dan kepuasan individu terhadap kondisi keuangan mereka.
PELATIHAN PENGGUNAAN FINANCIAL TECHNOLOGI UNTUK KETAHANAN EKONOMI Mohammad Sigit Adi Nugraha; Faruk Sofyan, Joel; Faridha Nurazizah Yasirrahayu; Uddin, Badie; Setiawati, Popong
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1896

Abstract

The community service activity with the theme of Training on the Use of Financial Technology for Economic Resilience in Karyamekar Village, Garut Regency aims to strengthen the Economic Resilience of MSMEs in Karyamekar Village, Garut, through Training on the Use of Financial Technology (FinTech). The main background is the low digital financial literacy of partners, which leads to manual cash flow management practices (cash-based) and high vulnerability to liquidity risks and informal loans. The implementation method uses a Participatory Approach and Technical Guidance (hands-on) for 25 MSMEs. The FinTech intervention focused on the QRIS application for e-payment transactions and simple e-bookkeeping software for financial recording. The evaluation results showed significant program effectiveness. There was an increase in digital financial literacy of 82.2% (the average score increased from 45 to 82), and the application adoption rate in operational simulations reached 80%. This FinTech adoption directly impacted operational efficiency improvements, reduced recapitulation time and increased cash flow transparency. The conclusions show that effective FinTech training is a realistic key to transforming the financial management of rural MSMEs, building a credible data footprint, and mitigating risks. A key recommendation is the need for support from the Garut Regional Government in providing stable digital infrastructure to ensure the program's sustainability.
The Influence of Ewom and Fear of Missing Out in the Intention to Buy Skincare Products Through Tiktok Tutut Ardianti; Joel Faruk Sofyan
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1059

Abstract

The current social media platform provide a variety of social content that raises new phenomena to become viral and beauty content is one of the most popular content. This study examines the influence of eWOM and Fear of Missing Out (FOMO) in the purchase intention of Skintific skincare products through TikTok. To understand the influence of eWOM, this study combines the information adoption model with self-determination theory as a theoretical basis. Data collection was conducted by an online survey with a purposive sampling method using 235 selected respondents. The data was then processed by applying PLS-SEM to test the proposed hypotheses. The findings show that information usefulness has a positive effect on information adoption, information adoption and FOMO have a positive effect on purchase intention, information credibility and information quantity have a positive effect on information usefulness, and information quality has no significant effect on information usefulness. The direct managerial implication of this finding be a valuable addition to the academic understanding of FOMO in the information adoption model and provide direction for companies in formulating digital marketing designs that focus on the credibility and frequency of content broadcast to provoke consumer desire to use the company's products so as not to be left behind by others.
The Influence of Exploitative Leadership on Employees' Taking Charge Behavior: The Mediating Role of Organizational Identification and Moderating Role of Traditionality Saputra, Lazuardi Linus; Atmaja, Dodi Ria; Sofyan, Joel Faruk; Pawenary, Pawenary
MES Management Journal Vol. 4 No. 3 (2025): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1084

Abstract

Jakarta's hospitality industry faces serious challenges in leadership practices that potentially undermine employees' proactive behavior amid post-pandemic operational pressures. This study aims to analyze the influence of exploitative leadership on taking charge behavior, the mediating role of organizational identification, and the moderating role of traditionality in that relationship. This quantitative research surveyed 150 employees from star-rated hotels in Jakarta through purposive sampling. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). Results show that exploitative leadership has a significant negative effect on both taking charge behavior and organizational identification. Organizational identification strongly and positively influences taking charge behavior and partially mediates the relationship between exploitative leadership and taking charge behavior. Traditionality moderates the relationship by weakening the negative impact of exploitative leadership on organizational identification. The study recommends hotel management to prioritize building organizational identification through systematic employee engagement programs, strengthening accountable leadership systems, and developing a work environment that supports psychological safety and employee well-being. The research contributes by confirming the central role of organizational identification as a key psychological mechanism linking exploitative leadership with employees' proactive behavior in the Indonesian cultural context.
Pengaruh Green Marketing dan Product Quality Melalui Brand Image Terhadap Purchase Intention Generasi Z Santoso, Nicholas; Faruk Sofyan, Joel
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1101

Abstract

Amidst increasing consumer awareness of environmental issues and increasingly fierce competition in the fashion industry regarding Green Marketing in Generation Z. This generation is known as a critical consumer group, digitally literate, and has a high attention to the value of sustainability, Product Quality and brand image. This study aims to analyze the effect of Green Marketing and Product Quality on Purchase Intention with Brand Image as a mediating variable in consumers of Cottonink fashion products from Generation Z. This study uses a quantitative approach with a survey method. The number of samples used was 200 respondents who are consumers of Cottonink fashion products. The sampling technique used a purposive sampling method, while data analysis was carried out using Structural Equation Modeling–Partial Least Squares. The results of the study indicate that Green Marketing and Product Quality have a positive effect on brand image. Product Quality and Brand Image have a positive effect on Purchase Intention while Green Marketing has no significant effect on Purchase Intention. In addition, Brand Image can mediate the effect of Green Marketing and Product Quality on Purchase Intention. These findings indicate that the success of the Green Marketing strategy in increasing Purchase Intention of Generation Z needs to be supported by a strategy to strengthen Brand Image with a sustainability perspective. Besides that, companies also need to continuously maintain and develop Product Quality because it can improve Brand Image and Purchase Intention.
Peningkatan Literasi Keuangan Pelaku UMKM Anggota Koperasi Merah Putih untuk Keberlanjutan Usaha Fadli, Jul Aidil; Sofyan, Joel Faruk
Abdimas Mandalika Vol 5, No 3 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i3.38532

Abstract

Abstract:   The implementation of the financial literacy improvement program for Micro, Small, and Medium Enterprises (MSMEs) in Kelurahan Duri Kepa is motivated by the condition of the target partners, namely the entrepreneurs (MSMEs) who are members of the Merah Putih Cooperative in Kelurahan Duri Kepa, which currently shows considerable local economic potential. However, cooperative members have varying levels of financial literacy, necessitating efforts to improve their financial literacy. This activity aims to improve the financial literacy of MSMEs who are cooperative members. The implementation method of the financial literacy improvement service program for MSMEs in Kelurahan Duri Kepa is structured into three main stages: socialization, training, and mentoring & evaluation. Based on the evaluation of this activity, the understanding of target partners regarding financial concepts and financial recording has exceeded the initial target that has been set, which is 25%. Therefore, it can be concluded that the implementation of the program is running effectively and has succeeded in achieving and even exceeding the planned success indicators.Abstrak:  Pelaksanaan program Peningkatan Literasi Keuangan bagi Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Kelurahan Duri Kepa dilatarbelakangi oleh kondisi mitra sasaran yaitu para pelaku UMKM yang menjadi anggota Koperasi Merah Putih Kelurahan Duri Kepa yang saat ini menunjukkan potensi ekonomi lokal yang cukup besar. Namun, anggota koperasi memiliki latar belakang tingkat literasi keuangan yang beragam, sehingga dibutuhkan upaya peningkatan literasi keuangan tersebut. Kegiatan ini bertujuan untuk meningkatkan literasi keuangan pelaku UMKM yang menjadi anggota koperasi. Metode pelaksanaan program Pengabdian Peningkatan Literasi Keuangan bagi Pelaku UMKM dan Masyarakat Umum di Kelurahan Duri Kepa disusun dalam tiga tahapan utama: sosialisasi, pelatihan, serta pendampingan & evaluasi.  Berdasarkan evaluasi kegiatan ini, pemahaman mitra sasaran terkait konsep-konsep keuangan dan pencatatan keuangan telah  melampaui target awal yang telah ditetapkan, yaitu sebesar 25%. Maka, dapat disimpulkan bahwa pelaksanaan program berjalan efektif dan berhasil mencapai bahkan melebihi indikator keberhasilan yang direncanakan.          
Co-Authors Adinda Lita Rachman Agusriyan Akbar Hidayat Anak Agung Ketut Diatmika Andri Kusmayadi Aulia, Shifa Badie Uddin Deasy Safitri Diana Fajarwati Dimas Angga Negero Fadli, Jul Aidil Faridha Nurazizah Yasirrahayu Frisilia Tirto Ghani, Gairuzazmi Mat Indriyani Kristin Jatmiko Jatmiko Kustiawan, Unggul Lusiani, Rahel Mardina Rianty Melia, Intan Cahya Mohammad Sigit Adi Nugraha Muhmin, Andi Hidayat Negoro, Dimas Angga Noviany, Fanny Pawenary, Pawenary Prasetyo, Wisnu Budi Primasatria Edastama, Primasatria Priyo Handoko, Priyo Ria Atmaja, Dodi Rizki Amelia Putri Santi, Lidia Chris Santoso, Nicholas Saputra, Lazuardi Linus Saputra, Yogi Aska Setiawati, Popong Suryari Purnama Tutut Ardianti