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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Ekonomi : Journal of Economic Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship MBIA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Wahana Pendidikan Jurnal Sosial dan Sains Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis RESLAJ: Religion Education Social Laa Roiba Journal JCRIM (Journal of Current Research In Multidisciplinary)
Sofyan, Joel Faruk
Universitas Esa Unggul
Religion Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Eksplorasi peran Customer Brand Engagement dalam Berlangganan Streaming Frisilia Tirto; Joel Faruk Sofyan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2093

Abstract

As the digital era develops, providing digital content has become an increasingly popular business model, one of which is Netflix, where users can access digital content easily anytime and anywhere. Pass time, utility, and interesting entertainment are factors that contribute to increasing customer brand engagement which also has an influence on brand image and purchase intention. The aim of this research is to analyze the influence of customer brand engagement on brand image and purchase intention. Data collection was carried out using an online survey using purposive sampling technique and using 150 selected respondents. The data is then processed by applying PLS-SEM to test the proposed hypothesis. Research findings reveal that utility, pass time and entertainment can increase customer brand engagement. Meanwhile, customer brand engagement can increase brand image and purchase intention. Brand image can also increase purchase intention. Furthermore, utility and pass time can increase customer brand engagement mediated by entertainment. The implications of this research provide a strong basis for Netflix management in preparing marketing plans to focus on improving customer experience by providing appropriate content and developing brand image through appropriate marketing strategies so as to increase purchasing intentions..
Analisis Behavioral Intention Mobile Banking dengan Model UTAUT2 Deasy Safitri; Sofyan, Joel Faruk; Negoro, Dimas Angga; Kusmayadi, Andri
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10417

Abstract

The development of information technology has been very developed at this time, people have started to study and use technology, one of which is mobile banking. Mobile banking allows customers to complete financial transactions electronically without having to interact directly with bank employees. How to use mobile banking can be influenced by several supporting factors. The purpose of this research is to examine and analyze the influence of consumer usage behavior intentions on usage behavior using the UTAUT2 model. Using a purposive sampling method, this study used 145 mobile banking users and distributed online questionnaires from June to July 2023. By applying PLS-SEM as an intervention tool, this study found that performance expectancy, effort expectancy, social influence, facilitating conditions and price values ​​have no effect on behavioral intention, while hedonic motivation and habit have a positive effect. Then behavioral intention has no influence on use behavior.
Fear of Missing Out! Eksplorasi Niat Menggunakan Streaming Musik dengan Model UTAUT Melia, Intan Cahya; Sofyan, Joel Faruk
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11026

Abstract

Kemajuan teknologi membuat banyak perusahaan menyediakan layanan yang praktis terhadap konsumen khususnya layanan streaming musik, banyak konsumen yang mengkonsumsi musik secara digital dengan menggunakan layanan streaming dan koleksi musik secara digital seperti Spotify. Tujuan penelitian ini adalah untuk mengeksplorasi niat menggunakan streaming musik dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT) yang berfokus pada variabel performance expectancy, effort expectancy, social influence, facilitating condition, serta perceived enjoyment untuk diteliti pengaruhnya terhadap behavioral intention dan mengkombinasikan dengan Self Determination Theory (SDT) yang diwakilkan dengan variabel FOMO untuk melihat pengaruh langsungnya atas niat perilaku serta peran moderasi terhadap effort expectancy. Penelitian in meggunakan metode purposive sampling dengan 241 responden minimal usia 16 tahun dan berdomisili di Indonesia. Sebagai alat inferensi, penelitian ini menggunakan PLS-SEM, hasil penelitian ini menunjukan bahwa performance expectancy, social influence, facilitating condition, perceived enjoyment, serta FOMO berpengaruh signifikan terhadap behavioral intention. Sedangkan effort expectancy dan peran moderasi FOMO terhadap effort expectancy tidak berpengaruh signifikan terhadap behavioral intention. Limitasi pada penelitian ini yaitu penggunaan metode UTAUT dimana masih banyak variabel lain yang belum digunakan yaitu pada model UTAUT2, dan dilihat dari nilai T-statistic dan P-Value pada variabel FOMO hanya berbeda tipis diatas syarat signifikansi penelitian, yang mengartikan bahwa kemungkinan besar terdapat objek penelitian lain yang lebih sesuai dengan pengaruh variabel FOMO. Peneliti selanjutnya disarankan untuk menambahkan variabel herd behavior untuk meneliti pengaruhnya tehadap behavioral intention agar penelitian lebih bervariasi.
Pengaruh Kualitas Layanan, Kepuasan Pelanggan Dan Promosi Di Instagram Terhadap Loyalitas Pelanggan Melalui Kepercayaan Di Layanan Spaylater Saputra, Yogi Aska; Jatmiko, Jatmiko; Sofyan, Joel Faruk
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10657438

Abstract

The rapid advancement of technology globally makes internet users not surprised about marketing on social media sites. Marketing power carried out with internet media is often referred to as digital marketing. The trend of digital marketing through social media, one of which is Instagram, makes it easy for companies to promote goods and services they want to trade. The purpose of this study was to examine the effect of service quality, customer satisfaction and promotions on Instagram on customer loyalty by mediating trust. Sampling was carried out using a non-probability method with a purposive sampling technique. The number of samples was determined by the method of (Hair et al., (2010) obtained 100 respondents. Data analysis used PLS-SEM as a measurement tool. Researchers obtain research results that can be used as the purpose of this study. This research hypothesis can prove that service quality, customer satisfaction, and promotions on Instagram have a direct, positive influence on trust. Next is the service quality variable, trust has a direct positive effect on customer loyalty, while customer satisfaction and promotions on Instagram do not answer the direct hypothesis on customer loyalty. The role of trust as an intervening variable can mediate the indirect effect of service quality, customer satisfaction and promotion on Instagram on customer loyalty.
The Influence of Ewom and Fear of Missing Out in the Intention to Buy Skincare Products Through Tiktok Ardianti, Tutut; Sofyan, Joel Faruk
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1059

Abstract

The current social media platform provide a variety of social content that raises new phenomena to become viral and beauty content is one of the most popular content. This study examines the influence of eWOM and Fear of Missing Out (FOMO) in the purchase intention of Skintific skincare products through TikTok. To understand the influence of eWOM, this study combines the information adoption model with self-determination theory as a theoretical basis. Data collection was conducted by an online survey with a purposive sampling method using 235 selected respondents. The data was then processed by applying PLS-SEM to test the proposed hypotheses. The findings show that information usefulness has a positive effect on information adoption, information adoption and FOMO have a positive effect on purchase intention, information credibility and information quantity have a positive effect on information usefulness, and information quality has no significant effect on information usefulness. The direct managerial implication of this finding be a valuable addition to the academic understanding of FOMO in the information adoption model and provide direction for companies in formulating digital marketing designs that focus on the credibility and frequency of content broadcast to provoke consumer desire to use the company's products so as not to be left behind by others.
Co-Authors Adinda Lita Rachman Agusriyan Akbar Hidayat Andri Kusmayadi Ardianti, Tutut Aulia, Shifa Deasy Safitri Diana Fajarwati Diatmika, Anak Agung Ketut Dimas Angga Negero Frisilia Tirto Ghani, Gairuzazmi Mat Indriyani Kristin Jatmiko Jatmiko Mardina Rianty Melia, Intan Cahya Muhmin, Andi Hidayat Negoro, Dimas Angga Noviany, Fanny Primasatria Edastama, Primasatria Priyo Handoko, Priyo Rizki Amelia Putri Santi, Lidia Chris Saputra, Yogi Aska Suryari Purnama Unggul Kustiawan Wisnu Budi Prasetyo