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All Journal International Journal Of Science, Technology & Management (IJSTM) International Journal of Business, Law, and Education EKONOMIKA45 Dinamika JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Riset Inovasi Journal of Management and Informatics Maneggio Muara: Jurnal Manajemen Pelayaran Nasional Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Tintamas: Jurnal Pengabdian Indonesia Emas Jurnal Pengabdian Kepada Masyarakat Indonesia Maneggio Jurnal Akuntan Publik
Kusna Djati Purnama
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
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Crisis Management Strategies to Overcome Market Disruption in the Digital Age Sumarno, Sumarno; Sartono , Sawal; Purnama, Kusna Djati; Revinzky, Muhammad Aqshel; Susilo, Dwi Ermayanti; Jumroni, Jumroni
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sztecd60

Abstract

This study aims to analyze the implementation of crisis management strategies in the digital age with a focus on the role of technology in helping companies deal with market disruptions and maintain business sustainability. This study uses a qualitative approach by conducting in-depth interviews with 10 respondents from various business sectors, including retail, MSMEs, and services. The results showed that proactive strategies, such as business model innovation and product diversification, as well as responsive strategies, such as organizational restructuring and digital communications, played an important role in dealing with the crisis. Digital technologies, such as cloud computing, social media, and big data analytics, are proving to be key elements supporting the effectiveness of crisis management, although some companies face constraints such as infrastructure limitations, employee resistance, and a lack of digital expertise. In addition, Adaptive Leadership and cross-divisional collaboration are important factors that determine success. This research contributes to the development of crisis management strategies that are more effective and relevant in the digital age, especially to increase the competitiveness and resilience of companies to market disruption.
MOTIVASI BELAJAR MAHASISWA DALAM PEMBELAJARAN MENGGUNAKAN MEDIA ONLINE PADA ERA PANDEMI Purnama, Kusna Djati
MUARA Vol 4, No 2 (2021): MUARA
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v4i2.51

Abstract

Pandemi Covid-19 yang terjadi hampir 2 tahun , telah merubah tatanan kehidupan di dunia. Salah satu yang terdampak adalah dunia pendidikan , karena adanya kerumunan orang Mengantisipasi adanya penularan virus covid-19 , hampir di seluruh dunia untuk pembelajaran dilakukan dengan cara daring. Melihat fenomena tersebut maka penulis melakukan penelitian dengan topik “Motivasi Belajar Mahasiswa dalam pembelajaran menggunakan media online (Studi Kasus di STIE STEKOM)”.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Penelitian dilakukan di STIE STEKOM Solo dengan melibatkan 46 mahasiswa semester 6 pada program studi Manajemen. Teknik pengumpulan data pada penelitian ini menggunakan teknik survey dengan skala likert. Survey dibuat dalam google form agar mudah diakses oleh mahasiswa. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah menghitung presentase data dari setiap indikator, kemudian menginterpretasi skor presentasi data dan menganalisis setiap indikatornya secara mendalam. Hasil penelitian ini menunjukkan bahwa motivasi belajar mahasiswa semester 6 program studi Manajemen di STIE Stekom Solo sangat baik, hal itu didapatkan dari skor presentase motivasi tersebut yang berjumlah 91,89 %. Penelitian ini diharapkan dapat menjadi evaluasi berbagai pihak dalam menyelenggarakan pembelajaran daring di perguruan tinggi terutama yang melibatkan motivasi didalamnya, penelitian ini juga diharapkan dapat menjadi bahan kajian bagi peneliti lain dalam menganalisis dan mengembangkan motivasi belajar mahasiswa dalam pembelajaran daring pada masa darurat di perguruan tinggi.
THE ROLE OF INCLUSIVE LEADERSHIP IN ENHANCING TALENT RETENTION AMONG REMOTE WORKFORCE: A MULTINATIONAL STUDY Purnama, Kusna Djati; Wardi, Agustinus; Aditya, Galuh
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/rkx6dd80

Abstract

The transformation of the workplace in the digital era has pushed organizations to adopt more adaptive and inclusive leadership styles, particularly in managing and retaining talent. Inclusive leadership is believed to foster a psychologically safe work environment, build trust, and enhance employee engagement—key factors influencing talent retention decisions. This study aims to examine the impact of inclusive leadership on talent retention, by exploring the mediating roles of psychological safety, trust, and employee engagement. A quantitative approach was employed through an online survey involving 150 respondents from the professional and technology sectors. Data analysis was conducted using multiple linear regression and Structural Equation Modeling (SEM) with the support of SPSS and SmartPLS. The findings reveal that inclusive leadership significantly influences talent retention, both directly and indirectly through the three mediating variables. These results highlight the importance of leadership styles that are attuned to employees’ psychological needs. Theoretically, this study contributes to the growing body of literature on leadership and employee retention. Practically, it offers strategic recommendations for organizations to develop sustainable human resource management policies focused on employee well-being—particularly in the context of an increasingly digital and flexible work environment.
Evolution and Challenges of Customer Relationship Management (CRM) Implementation in the Digital Economy: A Systematic Review Purnama, Kusna Djati; Manalu, Gibson
Journal of Management and Informatics Vol. 3 No. 1 (2024): April Season| JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v3i1.40

Abstract

The evolution of the digital economy has significantly influenced Customer Relationship Management (CRM), reshaping business strategies across industries. This study explores the development and challenges of CRM implementation during 2010–2024, with a focus on its adoption by small and medium-sized enterprises (SMEs). Employing a Systematic Literature Review (SLR) guided by the PRISMA framework, 36 scholarly articles were analyzed to identify trends, obstacles, and outcomes associated with CRM in the digital economy. Findings reveal a steady increase in CRM adoption, particularly among SMEs, driven by advancements in electronic CRM (E-CRM) systems and the COVID-19 pandemic’s acceleration of digital transformation. Empirical data highlights that over 60% of Indonesian SMEs adopting CRM experienced a 20% sales increase within a year. Moreover, CRM implementation has enhanced customer loyalty by 25% and reduced marketing costs by 10% in European markets. However, significant challenges persist, including high implementation costs, inadequate technological readiness, and rising cybersecurity threats. For instance, cyberattacks targeting CRM systems have decreased customer trust by up to 15%. The study concludes that while CRM significantly boosts operational efficiency, customer satisfaction, and business innovation, addressing implementation barriers is crucial for its broader adoption. It recommends enhanced government and institutional support to provide SMEs with access to CRM technologies and training. The findings underscore CRM's critical role in fostering competitive advantages and call for future research to examine its long-term impacts in developing economies.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PEMBELIAN MIE LEMONILO OLEH FANS CLUB KPOP ARMY SOLO Erna Nuzulul Wakhid; Kusna Djati Punama
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 3 (2024): September: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i3.44

Abstract

This research aims to determine the influence of Celebrity Endorser and Brand Image on purchasing decisions. The research method employed is quantitative, with a sample size of 224 members from the K-Pop Army Solo fan club. Data collection is conducted through a questionnaire, and the sampling method utilizes the Slovin Formula with Accidental Sampling technique. Data analysis is performed using multiple linear regression analysis with the assistance of SPSS.The results of the research indicate that Celebrity Endorser and Brand Image have a significant positive influence on the purchasing decisions of Mie Lemonilo among K-Pop enthusiasts, particularly within the Army Solo fan club. The coefficient of determination is 44.3%, indicating that the variability in purchasing decisions can be explained by the tested regression model, while the remaining variance is influenced by other factors not included in this study.
Pengaruh Citra Merek, Gaya Hidup, dan Harga terhadap Keputusan Pembelian Smartphone Oppo: Survei Pada Pengguna Smartphone Merek Oppo di Sragen Siti Khusnul Hotimah; Kusna Djati Purnama
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.5256

Abstract

The purpose of this study was to analyze and test influence of brand image, lifestyle and price on purchasing decisions for Oppo brand smartphone in Sragen. The type of data usedpopulation in this study is an unknown number of Oppo brand smartphone consumers in Sragen. The sampling technique in this study used a non-probability sampling technique with a purposive sampling method of 100 respondents. The data analysis techniques used are validity, reliability, classical assumption test, descriptive analysis, multiple linier regression analysis, t test, F test and coefficient of determination test. The results of this research obtained Y = 2,178 + + 0,323 X1 + 0,283 X2 + 0,185 X3. The results t test results show that brand image, lifestyle, and pricehave asignificant influrnce on purchasing for Oppo brand smartphones. The F test results obtained indicate that the regression results used are correct. The coefficient of determination test result is 0,774, meaning that the contribution of brand image, lifestyle and price to purchasing decisions is 77,4%, so the remaining 22,6% is influenced by other factors outside the variables studied.
The Influence of BI Rate, Inflation, and Exchange Rate on The IDX Composite Stock Index (IHSG) Ratnaningrum, Ratnaningrum; Putri, Bella Kharisma; Wulandari, Retno; Purnama, Kusna Djati
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.779

Abstract

This study investigates the impact of variations in the BI rate, inflation rate, and the USD/IDR (US Dollar to Indonesian Rupiah) exchange rate on the IDX Composite Index (IHSG). The Composite Stock Price Index is one of the resources that investors use to choose their investing strategy. Inflation, exchange rates, business interest rates, and the IHSG are among the variables that make up the sample used in this study, which spans 60 months from January 2015 to December 2019. The analysis of the data was done using multiple regression methods. According to the findings, the IHSG is negatively impacted by changes in the BI rate, positively impacted by changes in the USD/IDR exchange rate, and not impacted at all by changes in the inflation rate. Additional analysis should look at additional potential macroeconomic factors.
Peningkatan Daya Saing Produk UMKM Melalui Pelatihan Branding Emosional dan Pengemasan Ramah Lingkungan Bagi Ibu PKK Desa Asinan, Kabupaten Semarang Tri Imaliya; Herty Ramayanti Sinaga; Pindo Asti; Ivan Permana; Gibson Manalu; Daniel Adi Setya Rahardjo; Kusna Djati Purnama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7687

Abstract

Modern marketing requires a distinctive product identity to attract potential buyers. This community engagement activity aimed to enhance the competitiveness of Pokja 2 MSME products managed by PKK women in Asinan Village, Semarang Regency, through training on emotional branding and eco-friendly packaging. The main challenges faced by the community partners included a lack of understanding in crafting brand narratives that appeal to consumers’ emotions and the use of packaging that did not align with sustainable principles. The training was delivered through a participatory approach combining interactive lectures, group discussions, and hands-on practice, conducted offline on June 16, 2025, at the Asinan Village Hall. A total of 30 participants representing PKK groups from neighborhood to village level actively took part in the sessions. The results indicated a significant improvement in participants’ understanding of the importance of product storytelling that reflects values such as family ties, local identity, and consumer empathy. This was evidenced by the pre-test and post-test results, showing an increase in branding comprehension from 24% to 84%.
Crisis Management Strategies to Overcome Market Disruption in the Digital Age Sumarno Sumarno; Sawal Sartono; Kusna Djati Purnama; Muhammad Aqshel Revinzky; Dwi Ermayanti Susilo; Jumroni Jumroni
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sztecd60

Abstract

This study aims to analyze the implementation of crisis management strategies in the digital age with a focus on the role of technology in helping companies deal with market disruptions and maintain business sustainability. This study uses a qualitative approach by conducting in-depth interviews with 10 respondents from various business sectors, including retail, MSMEs, and services. The results showed that proactive strategies, such as business model innovation and product diversification, as well as responsive strategies, such as organizational restructuring and digital communications, played an important role in dealing with the crisis. Digital technologies, such as cloud computing, social media, and big data analytics, are proving to be key elements supporting the effectiveness of crisis management, although some companies face constraints such as infrastructure limitations, employee resistance, and a lack of digital expertise. In addition, Adaptive Leadership and cross-divisional collaboration are important factors that determine success. This research contributes to the development of crisis management strategies that are more effective and relevant in the digital age, especially to increase the competitiveness and resilience of companies to market disruption.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Heni Susilowati; Titin Hargyatni; Ratnaningrum Ratnaningrum; Pemilia Sulistyowati; Jaelani Jaelani; Asnawi Hidayat; Kusna Djati Purnama
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
Co-Authors Asnawi Hidayat Danang Wiratnoko Danang Wiratnoko Daniel Adi Setya Rahardjo Erlinda Sholihah Erna Nuzulul Wakhid Erwan Nurhidayat Galuh Aditya Gibson Manalu Heni Susilowati Heni Susilowati Henny Herty Ramayanti Sinaga Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani Jaelani Jaelani Jumroni Jumroni Jumroni, Jumroni Kusumajaya, Robby Andika Laksmono, Rendro Muhammad Aqshel Revinzky Nanik Qosidah Novia Tri Hidayanti Pemilia Sulistowati Pemilia Sulistyowati Pindo Asti Putri, Bella Kharisma Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum, Ratnaningrum Ratnaningrum, Ratnaningrum Retno Wulandari Risma Nurhapsari Risma Nurhapsari Sartono , Sawal Sawal Sartono Siti Khusnul Hotimah Sri Handoko Sri Handoko Sumarno . Sumarno Sumarno Susilo, Dwi Ermayanti Titin Hargyatni Titin Hargyatni Titin Hargyatni Titin Hargyatni Tri Imaliya Wardi, Agustinus Wimber Jerry Panjaitan