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All Journal Suluh Pembangunan: Journal of Extension and Development Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL ILMIAH MAHASISWA AGROINFO GALUH International Journal of Social Service and Research Jurnal Pengabdian Fakultas Pertanian Universitas Lampung
Tyas Sekartiara Syafani, Tyas Sekartiara
Faculty Of Agriculture, Universitas Lampung
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Transformasi Agropreneur Muda dalam Perspektif Pertanian Berkelanjutan Sari, I. Rani Mellya; Syafani, Tyas Sekartiara
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21681

Abstract

The regeneration of farmers in Indonesia remains slow, with young farmers (<35 years) accounting for only 12.87 percent, while the proportion of elderly farmers continues to increase. This condition reflects the low interest and motivation of young generations to engage in agricultural entrepreneurship. The transformation of young agropreneurs is therefore essential to strengthen farmer regeneration and the competitiveness of farming enterprises amid the challenges of climate change, commodity price fluctuations, and the dynamics of digital markets. This study aims to formulate a strategic model for transforming young agropreneurs oriented toward sustainable agriculture. The research was conducted in South Lampung Regency involving 30 young farmer respondents. A descriptive quantitative and qualitative approach was applied through surveys, in-depth interviews, field observations, and Focus Group Discussions (FGDs). SWOT analysis was employed to identify strengths, weaknesses, opportunities, and threats in the transformation process of young agropreneurs. The findings indicate that young agropreneurs occupy an adaptive diversification strategy position, characterized by stronger internal capabilities than weaknesses. The formulated model emphasizes digital capacity enhancement, product innovation, and institutional collaboration to expand market access and strengthen farm resilience. The model is oriented toward three dimensions of sustainability: economic (efficiency and value addition), social (network and capacity strengthening among young farmers), and environmental (climate adaptation through eco-friendly technologies). This study highlights the importance of synergy among policies, institutions, and human resource development to accelerate the transformation of young agropreneurs toward an innovative, resilient, and sustainable agricultural system.
Kompetensi Manajerial Penggerak Usaha Pasar Tradisional Payungi Kota Metro dalam Pemanfaatan Media Sosial untuk Keberlangsungan dan Keberlanjutan Pasar Syafani, Tyas Sekartiara; Yanfika, Helvi; Abidatussholihat, Abidatussholihat
Suluh Pembangunan : Journal of Extension and Development Vol 8 No 1 (2026): Suluh Pembangunan: Journal of Extension and Development
Publisher : Fakultas Pertanian, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jsp.Vol8.No1.2026.315

Abstract

Pasar Yosomulyo Pelangi (PAYUNGI) in Metro City is a creative village resulting from a community empowerment program that has successfully helped create economic independence and involved the community in building the village into a creative village. This allows the community to have their own businesses and be empowered through the available activities. As a community empowerment initiative, competence plays an important role in the sustainability and continuity of a community business group. This research was designed with the aim of understanding the managerial competence of the Payungi’s businessperson (traders) in utilizing social media to increase sales and ensure market sustainability in the Yosomulyo Pelangi market community group, as well as analyzing the relationship between social media usage and market sustainability. The research was conducted from April to September 2024, with the research area determined purposively. The respondents of this research were 50 Payungi business actors and 5 informants who are the leaders/managers of the business units. The results show that the majority of the business drivers at Payungi have medium-level competence because they are able to operate communication tools (smartphones) for business purposes through social media platforms like WhatsApp and Instagram. However, in terms of management aspects, the implementation of management functions has not reached the controlling/evaluation stage. The use of social media by Payungi members does not have a direct relationship with market sustainability, as the market's sustainability is created through the collective culture of cooperation (gotong royong) among members and the Payungi driving team as part of the Yosomulyo village community. Keywords: competence, managerial, community empowerment, social media
Co-Authors Abdul Mutolib Abidatussholihat, Abidatussholihat Ahya, Abdul Hamid Aviati S., Yuniar AZZAHRA, MUCHLISA ASWIN Dwi Haryono Fembriarti Erry Prasmatiwi Gitosaputro, Soemaryo Hanung Ismono Helvi Yanfika Herman Herman I Rani Mellya Sari I Rani Mellya Sari, I Rani Mellya I.Rani Mellya Sari Irawan, Sahrul Ari Kordiyana K Rangga Kordiyana K Rangga, Kordiyana K Lestari, Dyah Aring Hepiana Lestari, Pratiwi Dwi M. Ilham Pu’adi Muhammad Ibnu Novi Rosanti Prastiti, Inara Angsi R Hanung Ismono Rabiatul Adawiyah Rahmalia, Dian Safitri, Vina Anggraini Sahrul Ari Irawan Sari, I. Rani Mellya Sari, I.Rani Mellya Serly Silviyanti Shinta Tantriadisti Silviyanti, Serly Soepraktikno, Serly Silviyanti Sumaryo Gitosaputro Sumaryo Sumaryo Wan Abbas Zakaria Wan Abbas Zakaria Wuryaningsih Dwi Sayekti Yaktiworo Indriani