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Pengaruh Brand Prestige dan Perceived Quality terhadap Purchase Intention melalui Brand Attitude (Studi pada Konsumen Iphone di Kota Yogyakarta) Adinda Fitri Rahmawati; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37211

In this era of technological development, the use of smartphones in Indonesia is predicted to continue to increase every year. However, based on the data obtained, iPhone smartphones experienced fluctuations in sales and market share from 2017-2020. The purpose of this study is to determine the effect of brand prestige and perceived quality on purchase intention through brand attitude. Sampling in this study used non-probability sampling, namely by purposive sampling, with a total of 200 respondents. This type of research is explanatory research with data processing using the SPSS 28.0 computer software application. The results showed that brand prestige and perceived quality each had a positive and significant effect on brand attitude. Brand prestige and perceived quality variables also have a positive and significant effect on purchase intention. Then the variable brand prestige and perceived quality through brand attitude from the results of indirect influence, each of which shows positive and significant results. This means that brand attitude is able to act as a mediator which is partial mediation. Pada era perkembangan teknologi ini, penggunaan smartphone di Indonesia diprediksi akan terus mengalami peningkatan setiap tahunnya. Namun demikian, berdasarkan data yang diperoleh, smartphone iPhone mengalami fluktuasi dalam penjualan dan pangsa pasar dari tahun 2017-2020. Tujuan penelitian ini ialah untuk mengetahui pengaruh brand prestige dan perceived quality terhadap purchase intention melalui brand attitude. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling yaitu dengan purposive sampling, dengan jumlah responden sebanyak 200. Tipe penelitian ini adalah explanatory research dengan pengolahan data menggunakan aplikasi perangkat komputer SPSS 28.0. Hasil penelitian menunjukkan bahwa brand prestige dan perceived quality masing-masing berpengaruh positif dan signifikan terhadap brand attitude. Variabel brand prestige dan perceived quality masing-masing juga berpengaruh positif dan signifikan terhadap purchase intention. Lalu variabel brand prestige dan perceived quality melalui brand attitude dari hasil pengaruh tidak langsung, masing-masing menunjukkan hasil yang positif dan signifikan. Ini artinya brand attitude mampu berperan sebagai mediator tiap hubungan secara parsial.

Pengaruh Green Marketing dan Citra Merek terhadap Keputusan Pembelian Produk Le Minerale Kota Semarang Anisa Tusyaidah; Saryadi Saryadi; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.37293

In the current era, consumers are more selective in making a purchase by considering several aspects, namely green marketing and the image of a product. Le Minerale is a brand of bottled drinking water that is well known to the public with a good reputation. However, based on sales data, it is known that sales of Le Minerale products experienced a relatively low increase compared to its competitor, the Club brand, with a difference of 27.5%. The purpose of this study was to determine the effect of green marketing and brand image on purchasing decisions for Le Minerale products in Semarang City. This research includes the type of explanatory research, taking samples through non-probability sampling techniques. Data was taken by distributing questionnaires directly to 96 respondents who were consumers of gallon-packaged Le Minerale products in Semarang City. The results of the study prove that the green marketing variable influences the purchasing decision of Le Minerale products, with a t value of 10.077 > 1.98525 (t table) and a sig value of 0.000. In the brand image variable, the results show that brand image has a significant effect on purchasing decisions for Le Minerale products, with a t value of 9.010> 1.98525 (t table). As well as green marketing and brand image have a significant effect on purchasing decisions, with a calculated f value of 70.954> 3.09 (F table). However, between the two variables, the green marketing variable has a greater effect than the brand image variable, which is equal to 51.9%. The suggestions that can be made by companies are carrying out activities with an environmentally friendly concept, educating about recycle points, increasing the distribution of information about the green marketing concept that is applied and incessantly introducing products and their advantages in various media so that they are easily recognized by the target market at large. Di era sekarang konsumen lebih selektif dalam melakukan suatu pembelian dengan mempertimbangkan beberapa aspek yaitu green marketing dan citra suatu produk. Le Minerale merupakan merek air minum dalam kemasan yang sudah banyak dikenal masyarakat dengan reputasi yang bagus. Namun, berdasarkan dari data penjualan, diketahui bahwa penjualan produk Le Minerale mengalami peningkatan yang cukup rendah dibandingkan kompetitornya yaitu merek Club dengan selisih sebesar 27,5%. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh green marketing dan citra merek terhadap keputusan pembelian produk Le Minerale di Kota Semarang. Penelitian ini termasuk tipe explanatory research, pengambilan sampel melalui teknik nonprobability sampling. Data diambil melalui penyebaran kuesioner secara langsung kepada 96 responden konsumen produk Le Minerale kemasan gallon di Kota Semarang. Hasil penelitian membuktikan bahwa variabel green marketing berpengaruh terhadap keputusan pembelian produk Le Minerale, dengan nilai t hitung 10,077>1,98525 (t tabel) dan nilai sig 0,000. Pada variabel citra merek, hasil menunjukan jika citra merek berpengaruh signifikan terhadap keputusan pembelian produk Le Minerale, dengan nilai t hitung 9,010>1,98525 (t tabel). Serta green marketing dan citra merek berpengaruh signifikan terhadap keputusan pembelian, dengan nilai f hitung 70,954>3,09 (F tabel). Namun, diantara kedua variabel, variabel green marketing berpengaruh lebih besar dibandingkan variabel citra merek, yaitu sebesar 51,9 %. Adapun saran yang bisa dilakukan oleh perusahaan yaitu melakukan kegiatan yang berkonsep ramah lingkungan, edukasi mengenai recycle point, meningkatkan penyaluran informasi mengenai konsep green marketing yang diterapkan serta gencarnya mengenalkan produk serta keunggulannya di berbagai media agar mudah dikenal oleh target pasar secara luas.

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada PT. Pos Indonesia (Persero) KCU Malang Iga Rohmah Apriliana; Hari Susanta Nugraha; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.41518

Abstract: PT Pos Indonesia (Persero) KCU Malang, one of the expedition companies, is required to improve the quality produced to increase customer loyalty. PT Pos Indonesia (Persero) KCU Malang must have a competitive strategy to know and understand what are the needs and desires of consumers in the current era. This study aims to determine the effect of service quality on customer loyalty with customer satisfaction as an intervening variable of PT. Pos Indonesia (Persero) KCU Malang. The population used was all customers of PT. Pos Indonesia (Persero) KCU Malang with a sample of 100 respondents. This research uses a quantitative approach with explanatory research type. Data analysis using SmartPLS 4.0. The results of this study indicate that the effect of service quality on customer loyalty with customer satisfaction is positively meaningful. The suggestion in this study is that PT. Pos Indonesia (Persero) KCU Malang can improve service quality in order to create higher customer satisfaction to increase customer loyalty.keywords: service quality; customer loyalty; customer satisfactionAbstraksi: PT. Pos Indonesia (Persero) KCU Malang salah satu perusahaan ekspedisi dituntut untuk meningkatkan kualitas yang dihasilkan untuk meningkatkan loyalitas pelanggan. PT. Pos Indonesia (Persero) KCU Malang harus mempunyai strategi yang kompetitif untuk mengetahui dan memahami apa saja yang menjadi kebutuhan dan keinginan konsumen di era saat ini. Penelitian ini bertujan untuk mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening PT. Pos Indonesia (Persero) KCU Malang. Populasi yang digunakan seluruh pelanggan PT. Pos Indonesia (Persero) KCU Malang dengan sampel berjumlah 100 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe penelitian explanatory research. Analisis data menggunakan SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa pengaruh kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan adalah positif bermakna. Saran pada penelitian ini adalah PT. Pos Indonesia (Persero) KCU Malang dapat meningkatkan kualitas pelayanan agar menciptakan kepuasan pelanggan yang lebih tinggi untuk meningkatkan loyalitas pelanggan.Kata kunci: kualitas pelayanan; loyalitas pelanggan; kepuasan pelanggan

Pengaruh Green Product dan Electronic Word of Mouth terhadap Keputusan Pembelian melalui Brand Image sebagai Variabel Intervening (Studi pada Generasi Z Konsumen Skincare Garnier di Kota Semarang) Wahyuni Putri Mumpuni; Ngatno Ngatno; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.38518

Environmental issues encourage people to be more responsible for nature and change behavior to be able to minimize negative impacts on the environment. These behavioral changes encourage companies to reduce negative impacts on the environment and produce environmentally friendly products. Garnier is known as a cosmetic brand that implements green products and markets them through electronic word of mouth strategies. The purpose of this study was to determine the effect of green products and electronic word of mouth on purchasing decisions through brand image as an intervening variable. The type of research used is explanatory research. While the sampling technique used is non-probability sampling using purposive sampling and accidental sampling methods. This study involved 160 respondents who are generation Z Garnier skincare consumers in Semarang City. Data collection was carried out using a physical questionnaire and google form. This research uses SmartPLS 3.2.9 software tools for windows. The results of this study indicate that green product has a positive and significant effect on brand image, electronic word of mouth has a positive and significant effect on brand image, green product has a positive and significant effect on purchasing decisions, electronic word of mouth has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, green product has a positive and significant effect on purchasing decisions through brand image, electronic word of mouth has a positive and significant effect on purchasing decisions through brand image. It is recommended that Garnier provide information to consumers that its products have used recycled packaging that is more environmentally friendly. In addition, Garnier should encourage consumers to provide reviews or recommendations by providing incentives, such as discounts or gifts.Isu lingkungan mendorong masyarakat untuk lebih bertanggung jawab terhadap alam dan mengubah perilaku untuk dapat meminimalkan dampak negatif terhadap lingkungan. Perubahan perilaku tersebut mendorong perusahaan untuk mengurangi dampak negatif terhadap lingkungan dan menghasilkan produk ramah lingkungan. Garnier dikenal sebagai merek kosmetik yang menerapkan green product dan memasarkannya melalui strategi electronic word of mouth. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh green product dan electronic word of mouth terhadap keputusan pembelian melalui brand image sebagai variabel intervening. Tipe penelitian yang digunakan adalah explanatory research. Sedangkan teknik pengambilan sampel yang digunakan adalah non-probability sampling menggunakan metode purposive sampling dan accidental sampling. Penelitian ini melibatkan 160 responden yang merupakan generasi Z konsumen skincare Garnier di Kota Semarang. Pengumpulan data dilakukan menggunakan kuesioner fisik dan google form. Penelitian ini menggunakan alat bantu software SmartPLS 3.2.9 for windows. Hasil dari penelitian ini menunjukkan bahwa green product berpengaruh positif dan signifikan terhadap brand image, electronic word of mouth berpengaruh positif dan signifikan terhadap brand image, green product berpengaruh positif dan signifikan terhadap keputusan pembelian, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, green product berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian melalui brand image. Disarankan agar Garnier memberikan informasi kepada konsumen bahwa produk-produknya telah menggunakan kemasan daur ulang yang lebih ramah lingkungan. Selain itu, Garnier sebaiknya mendorong konsumen untuk memberikan ulasan atau rekomendasi dengan memberikan insentif, seperti diskon atau hadiah.

Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian dengan Kepercayaan Merek sebagai Variabel Intervening (Studi pada Pelanggan Baru Indihome di Kota Semarang) Budiarmanda Ikhsan Hudatama; Ngatno Ngatno; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 12, No 1 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.36310

The importance of the internet for all circles makes internet service providers compete to make internet service products with quality connections to win the hearts of customers. In making the decision to choose Indihome, customers consider product choices from various providers through obtaining product information from promotional activities and brand image of the product. This information can affect the level of brand trust from customers to Indihome so that it becomes a consideration for customers to make a decision to install a new Indihome. This study uses non-probability sampling through purposive sampling with a sample of 100 respondents who are Indihome customers in the city of Semarang. The data analysis technique used quantitative analysis which included cross tabulation analysis, correlation coefficient test, simple and multiple regression analysis, coefficient of determination test, t test, mediation test and Sobel test. The results of this study indicate that each promotion, brand image, and brand trust have a positive effect on purchasing decisions with brand trust mediating the respective effects of promotion and brand image on purchasing decisions to install a new Indihome.Pentingnya internet bagi semua kalangan membuat para penyedia jasa internet bersaing membuat produk layanan internet dengan koneksi berkualitas untuk merebut hati pelanggan. Dalam membuat keputusan memilih Indihome, pelanggan mempertimbangkan pilihan produk dari berbagai provider melalui perolehan informasi produk dari kegiatan promosi dan brand image dari produk. Informasi tersebut dapat mempengaruhi tingkat kepercayaan merek dari pelanggan terhadap Indihome sehingga menjadi pertimbangan bagi pelanggan membuat keputusan untuk melakukan pemasangan baru Indihome. Penelitian ini menggunakan non probability sampling melalui purposive sampling dengan sampel 100 responden yang merupakan pelanggan Indihome di Kota Semarang. Teknik analisis data menggunakan analisis kuantitatif yang meliputi analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t, uji mediasi dan uji sobel. Hasil dari penelitian ini menunjukkan masing-masing dari promosi, brand image, kepercayaan merek berpengaruh positif terhadap keputusan pembelian dengan kepercayaan merek dapat memediasi pengaruh masing-masing dari promosi dan brand image terhadap keputusan pembelian untuk melakukan pemasangan baru Indihome.

Pengaruh Good Corporate Governance dan Struktur Modal Terhadap Nilai Perusahaan Melalui Kinerja Keuangan Sebagai Variabel Mediasi (Studi Pada Perusahaan Farmasi Yang Listing di BEI Periode 2018 – 2022) Rika Nur Fitriasih; Apriatni Endang Prihatini; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43675

Abstract: The Indonesian pharmaceutical industry is the second largest contributor to GDP Manufacturing has experienced stock price fluctuations and price to book value as an indicator of company value in 2018 to 2022. One of the things that influences corporate value fluctuations is Good Corporate Governance (GCG) which serves as a guide to running a business and capital structure that gives an overview of the level of corporate risk. The study aims to find out the influence of GCG and capital structure on the value of companies through financial performance on pharmaceutical companies listed in the EIB in 2018 – 2019. Research findings show that financial performance is influenced by GCG measured by independent commissioners and audit committees as well as capital structure, whereas the value of a company is partially affected by GCG measured by institutional ownership and financial performance. For the mediation test, financial performance can mediate the impact of GCG measured with independent commissioners and audit committees as well as capital structure on the company's value.Keywords: gcg; capital structure; company value; financial performance; stock pricesAbstraksi: Industri farmasi Indonesia merupakan sektor yang menjadi kontributor terbesar kedua pada PDB Manufaktur mengalami fluktuasi harga saham dan nilai price to book value sebagai indikator nilai perusahaan pada tahun 2018 hingga 2022. Salah satu hal yang mempengaruhi fluktuasi nilai perusahaan adalah Good Corporate Governance (GCG) yang berfungsi sebagai panduan untuk menjalankan bisnis dan struktur modal yang memberikan gambaran mengenai tingkat risiko perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh GCG dan struktur modal terhadap nilai perusahaan melalui kinerja keuangan pada perusahaan farmasi yang listing di BEI tahun 2018 – 2019. Hasil penelitian menunjukkan bahwa kinerja keuangan dipengaruhi oleh GCG yang diukur oleh komisaris independen dan komite audit serta struktur modal. Sedangkan nilai perusahaan secara parsial dipengaruhi oleh GCG yang diukur dengan kepemilikan institusional dan kinerja keuangan. Untuk uji mediasi, kinerja keuangan dapat memediasi pengaruh GCG yang diukur dengan komisaris independen dan komite audit serta struktur modal terhadap nilai perusahaan. Kata Kunci: gcg; struktur modal; nilai perusahaan; kinerja keuangan; harga saham

The Effect of Nonfinancial Compensation and Motivation on Employee Performance with Job Satisfaction as Intervening Variable (Study on Employee of the Engine Section of PT. Kota Jati Furindo) Tanzila Al Unsha; Ngatno Ngatno; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 12, No 3 (2023)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2023.39658

PT. Kota Jati Furindo merupakan salah satu perusahaan di Jepara yang memproduksi furnitur berkualitas ekspor. Berdasarkan data internal PT. Kota Jati Furindo, diketahui terjadi penurunan kinerja karyawan bagian mesin pada tahun 2017 hingga 2022. Diduga faktor yang menyebabkan penurunan kinerja pada karyawan bagian mesin adalah kompensasi nonfinansial di mana, motivasi dan kepuasan kerja. Tipe penelitian ini merupakan explanatory research dengan pengambilan sampel menggunakan salah satu teknik non probability sampling yaitu sampling jenuh yang menggunakan semua anggota populasi sebagai sampel. Sampel yang diambil berjumlah 48 orang yang merupakan karyawan bagian mesin PT. Kota Jati Furindo. Penelitian ini menggunakan SPPS versi 25 untuk analisis data, analisis yang dilakukan meliputi uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji t dan uji sobel. Hasil penelitian ini menunjukkan bahwa kompensasi nonfinansial, motivasi, dan kepuasan kerja mampu mempengaruhi kinerja karyawan. Berdasarkan hasil penelitian ini, maka disarankan agar PT. Kota Jati Furindo meningkatkan intensitas pelaksanaan promosi jabatan dan lebih mengapresiasi terhadap pencapaian karyawannya. Serta meningkatkan motivasi karyawan melalui reward dan merangkul agar karyawan andil dalam setiap kegiatan agar kinerja karyawan dapat meningkat.PT. Kota Jati Furindo is one of the companies in Jepara that produces export-quality furniture. Based on internal data of PT. Kota Jati Furindo, it is known that there was a decline in the performance of engine part employees from 2017 to 2022. It is suspected that the factors that cause a decrease in performance in machine part employees are nonfinancial compensation where, motivation and job satisfaction. This type of research is explanatory research with sampling using one of the non-probability sampling techniques, namely saturated sampling that uses all members of the population as samples. The samples taken amounted to 48 people who were employees of the machinery section of PT. Furindo Teak City. This study used SPPS version 25 for data analysis, the analysis carried out included validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance t test and sobel test. The results of this study show that nonfinancial compensation, motivation, and job satisfaction can affect employee performance. Based on the results of this study, it is recommended that PT. Kota Jati Furindo increases the intensity of promotion and appreciates the achievements of its employees. As well as increasing employee motivation through rewards and embracing so that employees take part in every activity so that employee performance can increase.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN MIE SEDAAP DI KABUPATEN BATANG Ferdiyan Aditya Rahman; Ngatno Ngatno; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41218

PT Wings Group, one of the leading instant noodle companies in Indonesia, seeks to compete and make consumers feel satisfied thereby increasing their loyalty to Mie Sedaap products. This research is to prove the influence of product quality and price on consumer loyalty through consumer satisfaction as an intervening variable for Mie Sedaap consumers in Batang Regency. This research uses explanatory research with non-probability sampling and quota sampling methods using the SPSS version 25 application. The sample is 100 housewife respondents in Batang Regency. The results of this research are that product quality has no effect on consumer satisfaction and price has a positive effect on consumer satisfaction. Product quality has no effect on consumer loyalty, price has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, and consumer satisfaction is unable to mediate the relationship between product quality and consumer loyalty, and consumer satisfaction is able to mediate the relationship between price and consumer loyalty. The advice from researchers is to continue to innovate the products created and provide attractive promotions with the aim of increasing consumer interest when making purchases so as to create consumer satisfaction.Keywords: Product Quality; Price; Consumer Satisfaction; Consumer Loyalty.PT Wings Group, salah satu perusahaan mie instan terkemuka di Indonesia berupaya bersaing dan membuat konsumen merasa puas sehingga meningkatkan loyalitas mereka terhadap produk Mie Sedaap. Penelitian ini untuk membuktikan adanya pengaruh kualitas produk dan harga terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening pada konsumen Mie Sedaap di Kabupaten Batang. Penelitian ini menggunakan explanatory research dengan metode non probability sampling dan quota sampling menggunakan aplikasi SPSS versi 25. Sampel 100 responden ibu rumah tangga yang ada di Kabupaten Batang. Hasil penelitian ini adalahkualitas produk tidak berpengaruh terhadap kepuasan konsumen dan harga berpengaruh positif terhadap kepuasan konsumen. Kualitas produk tidak berpengaruh terhadap loyalitas konsumen, harga berpengaruh positif terhadap loyalitas konsumen, kepuasan konsumen berpengaruh positif terhadap loyalitas konsumen, dan kepuasan konsumen tidak mampu memediasi hubungan antara kualitas produk terhadap loyalitas konsumen, dan kepuasan konsumen mampu memediasi hubungan antara harga terhadap loyalitas konsumen. Saran dari peneliti adalah tetap berinovasi terhadap produk yang diciptakan serta menyediakan promo yang menarik dengan tujuan meningkatkan ketertarikan konsumen ketika melakukan pembelian sehingga dapat menciptakan kepuasan konsumen.Kata Kunci: Kualitas Produk; Harga; Kepuasan Konsumen; Loyalitas Konsumen.

PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION (STUDI PADA PENGGUNA APLIKASI ALFAGIFT DI KOTA SEMARANG) Sandi Yudha Sakti; Naili Farida; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41302

Technology and information have experienced significant advancements in line with the rapidly evolving times. The growth of the internet and technologies has prompted retail business actors in Indonesia to develop their business models to remain relevant. By combining the retail business model with the internet, a new business method emerged, subsequently referred to as internet retailing (e-retailing). This research aims to determine the influence of e-service quality and perceived value on repurchase intention through e-satisfaction among Users of the Alfagift app in Semarang City. This research is categorized as explanatory, utilizing non-probability sampling and purposive sampling methods to collect research samples. The sample comprised 100 individuals who had transacted through the Alfagift app, reside in Semarang City, and are at least 18 years old. This study utilized validity testing, reliability testing, correlation coefficients, determination coefficients, t-test, path analysis, and Sobel test with the aid of SPSS 26 software. The results of this study indicate a positive and significant influence from each variable in sequence, namely e-service quality, perceived value, and e-satisfaction on repurchase intention, as well as an indirect positive and significant impact from e-service quality and perceived value on repurchase intention through e-satisfaction.Keyword: E-Satisfaction; E-Service Quality; Perceived Value; Repurchase IntentionTeknologi dan informasi telah mengalami kemajuan yang sangat besar seiring dengan zaman yang terus berkembang secara pesat. Perkembangan internet dan teknologi tersebut mendorong pelaku bisnis ritel di Indonesia untuk mengembangkan model bisnis yang mereka kelola agar tetap dapat relevan. Dengan mengombinasikan model bisnis ritel dengan internet, muncul sebuah metode bisnis baru yang kemudian disebut dengan internet retailing (e-retailing). Penelitian ini bertujuan untuk mengetahui pengaruh antara e-service quality dan perceived value terhadap repurchase intention melalui e-satisfaction pada pengguna aplikasi Alfagift di Kota Semarang. Penelitian ini termasuk kedalam penelitian eksplanatori, dan menggunakan metode non-probability sampling serta purposive sampling untuk mengambil sampel penelitian. Sampel yang digunakan adalah 100 orang yang pernah melakukan transaksi melalui aplikasi Alfagift, berdomisili di Kota Semarang, dan telah berusia minimal 18 tahun. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, analisis jalur, dan uji sobel dengan alat bantu aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa adanya pengaruh positif dan signifikan dari masing-masing variabel secara berurutan, yaitu e-service quality, perceived value dan e-satisfaction terhadap repurchase intention, serta adanya pengaruh tidak langsung yang positif dan signifikan dari e-service quality dan perceived value terhadap repurchase intention melalui e-satisfaction.Kata Kunci: E-Satisfaction; E-Service Quality; Perceived Value; Repurchase Intention

Analisis Peran Aplikasi Go-Food terhadap Perilaku Konsumen (Studi pada Merchant Parjo Semarang) Akhmad Faizul Umam; Ari Pradhanawati; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2022.34548

Abstract: The mobile phone market share in Indonesia is quite large, followed by many applications that contain many features in order to attract consumers. One of the applications includes GoJek which contains the Go-Food feature in the application. The Go-Food application helps a lot with merchant sales. Currently, Parjo Semarang is included in the Top Destination merchant that is in demand by consumers in the city of Semarang. However, another impact of often someone or group using the Go-Food application is to make individuals or groups become a common activity and cause laziness of individuals / groups in carrying out activities out looking for or buying their own.This study is to determine the role of the Go-Food application in changing consumer behavior in Parjo Semarang. In the variables of changes in consumer behavior, it is influenced by the decision-making process in purchasing, namely regarding problems, finding information, evaluating alternatives, buying decisions, post-purchase evaluation. The frame of mind in this study is Schiffman and Kanuk about the stages of the purchasing decision-making process. these stages will be an analytical tool in answering research. The research method used is a qualitative approach using data collection techniques in the form of interviews and observations. Interviews were conducted with 3 sources, namely consumers who use the Go-Food application, Go-Food driver partners and Go-Food parjo semarang merchant partners.The results of this study show that there is a change in behavior in the role of the Go-Food application on consumer behavior in Parjo Semarang. In the stage of taking the decision of the purchase produces two positive and negative factors.

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