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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura The International Journal of Business Review (The Jobs Review) BISMA (Bisnis dan Manajemen) MDP Student Conference Research Horizon Society
Augusty Tae Ferdinand
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF FACTORS AFFECTING THE PERFORMANCE OF SME EXPORTS IN CENTRAL JAVA THROUGH EXPORT MARKETING STRATEGIES Handayani, Emilda; Ferdinand, Augusty Tae; Sugiono, Sugiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3273.216 KB) | DOI: 10.14710/jspi.v16i2.103-116

Abstract

The Era of the ASEAN Economic Community (MEA) should be a boost for small and medium entrepreneurs (SMEs) to be more proactive in maintaining the existence of their business. SMEs as one of the important links in Indonesia's economic growth, need to get special attention to develop it. The research problem is how to improve export performance of SMEs in Central Java through the adoption of e-commerce, 3PL (third party logistics support), export market orientation and export marketing strategy. In answer to the problem developed a modeling and four hypotheses have been formulated in this study. This study used sampling purposive sampling method in which the respondent is the owner or manager of SMEs in Central Java that meets the criteria. The number of samples in this study was 134 respondents. The analysis tool used is SEM (structural equation modeling) in the AMOS program. The result of SEM analysis meets the criteria of Goodness of Fit that is Chi-square equal to 193,647; probability 0.051; TLI 0.981; CFI 0.984; CMIN / DF 1,188; RMSEA 0,039; GFI 0.879 and AGFI 0.844. The results of the data analysis showed that all hypotheses are accepted and produced three strategies in order to improve export performance through export marketing strategies that are influenced by export marketing orientation, support from logistic companies, and e-commerce adoption. Keywords: Small and Medium Enterprises, Export Performance, Export Marketing Strategy, Export Marketing Orientation, Logistic Support Company, and E-Commerce Adoption
Pengaruh Kompetensi Menjual, Kualitas Hubungan, dan Pengalaman Menjual untuk meningkatkan Kinerja Tenaga Penjualan (Studi pada PT. New Ratna Motor Semarang) Arma, Aulia; Ferdinand, Augusty Tae; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.393 KB) | DOI: 10.14710/jspi.v16i1.1-16

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi menjual, kualitas hubungan, dan pengalaman menjual untuk meningkatkan kinerja tenaga penjualan di PT. New Ratna Motor. Adapun  objek pada penelitian ini adalah tenaga penjualan PT. New Ratna Motor. Sampel pada penelitian ini sebanyak 139 responden dan teknik pengambilan sampel yang digunakan pada penelitian ini adalah teknik sensus.Teknik analisis data yang digunakan adalah teknik structural equation model (SEM) dari software AMOS 22. Hasil pengujian menggunakan SEM menunjukan kriteria goodness of fit full model adalah Chi-Square = 92,407; Probability = 0,000; CMIN/DF = 1,925; GFI = 0,893; AGFI = 0,826, TLI = 0,960; CFI = 0,971; dan RMSEA = 0,084. Dengan demikian dapat dikatakan bahwa model dalam penelitian ini layak untuk digunakan.Hasil penelitian menunjukan bahwa kompetensi menjual berpengaruh positif dan signifikan terhadap kualitas hubungan, pengalaman menjual tidak berpengaruh terhadap kualitas hubungan, pengalaman menjual berpengaruh positif dan signifikan terhadap kompetensi menjual, pengalaman menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, kompetensi menjual tidak berpengaruh terhadap kinerja tenaga penjualan, kualitas hubungan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian selanjutnya.
ANALISIS PENGARUH COMPETITIVE EXPERIENCE, CONFLICT HANDLING & COMPETENCY SEBAGAI PEMBENTUK RELATIONSHIP QUALITY UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN (AGEN) (STUDI KASUS PADA MRT CHAMPIONS AGENCY CILACAP - PRUDENTIAL LIFE) Ikhtiagung, Ganjar Ndaru; Ferdinand, Augusty Tae
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 14, No 3 (2015): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2419.571 KB) | DOI: 10.14710/jspi.v14i3.254 - 286

Abstract

Penelitian ini merupakan dasar untuk mengisi research gap dalam studi membangung Relationship Quality dengan nasabah/calon nasabah asuransi Prudential mela/ui Competitive Experience, Conflict Handling & Competency yang dimiliki o/eh seorang agen yang pada ahkirnya  akan meningkatkan  Kinerja  Tenaga  Penjualan  (agen)  MRT Champions  Agency  Cilacap.  Dalam penelitian  ini  menggunakan  enam  hipotesis  dan  diuji  dengan  menqquneken   data  yang dikumpu/kan dari 124  responden  yang telah berkerja  lebih  dati  1   tahun,  yang berasal  dari agen asuransi  MRT Champions.  Data yang te/ah terkumpu/  dalam  penelitian  ini kemudian dio/ah menggunakan software  statisik SEM Amos  ver. 21.  Hasil analisis  dete tersebut  akan menjelaskan hubungan kausalitas antara  variabel yang sedang dikembangkan dalam modelpenelitian int.  Penelitian ini menujukan dari  hipotesis  yang diajukan  terdapat  dua hipotesisyang tidak terbukti yakni pada H1  (Competitive Experience  terhadap  Relationship  Quality) dan H2 (Conflict Handling terhadap Relationship Quality),  sedangkan hipotesis yang Jainya mendukung dalam penelitian ini.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA KAFE FIVE POINTS SEMARANG Akbar, Masfufah Hanik; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.741 KB)

Abstract

This study aims to explain the influence of product quality and service quality in influencing customer value, in order to influence purchasing decision which customer value is used as an intervening variable between product quality and service quality to purchasing decision in Five Points Cafe at Semarang.            This research was conducted by taking samples using purposive sampling technique, those are consumers who have visited and bought Five Points product. The collection of data obtained from 100 customers Five Points by giving questionnaires which consist of open and closed questions. Respondents' answers to open-ended questions were analyzed qualitatively, and answers to the closed questions were analyzed by Multiple Linear Regression using SPSS program.             The result show that product quality and service quality has positive and significant impact on customer value with the regression value of 0.582 and 0.282, and the customer value has a positive and significant effect to purchasing decision with regression value of 0.391. Brand image has a positive impact not significant to Purchasing decision with the regression value of 0.150. First structure shown that 58.7% customer value variable can be explained by product quality and service quality variable. While the second structure shown that 24.1% purchasing decision can be explained by customer value and brand image. And for the rest can be explained by other variables that beyond research.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA TOKO ONLINE “FISHEYE OUTLET” SEMARANG Kiswuryanto, Reza Pradipta; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.814 KB)

Abstract

Along with the growth and development of the online store business in Indonesia which has increased very rapidly. The number of online stores offering the product are increasing. Particularly at “Fisheye Outlet” online store that sells gadget accecories and smartphoneaccecories. Increasing competition between online stores to sell their products , causing Fisheye Outlet online store sales decline.Fisheye Outlet online store should be able to use the best marketing strategies to stay afloat.This study uses five variables: quality products, competitive prices, product variety, store image, and purchasing decisions. This research hypothesis testing using the data of 100 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 20.The result of this study indicate that variable product quality positively affect to store image. Then, variable competitive prices, store image, and product variety are positively affect to purchase decision.
MEMPERKUAT KEPUTUSAN PEMBELIAN JASA URBANCUT BARBERSHOP MELALUI MEDIASI CITRA TOKO Alala, Legazea Syifa; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.491 KB)

Abstract

This study aims to strengthen purchase decision Urbancut barbershop services. Starting from sales decline problem of Urbancut services and created a research question: "How to strengthen the purchasing decisions Urbancut services?". Literature review conducted produce a research model to strengthen the purchase decision through the mediation of store image with independent variable social media marketing and haircut quality.            This research using purposive sampling method with sample of 75 respondents which are customers and followers of Urbancut social media accounts. Using SPSS 23 analyzes performed included: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing through t and F test, as well as the coefficient of determination (R2).            The results showed 63% purchase decision variable is explained by the store image as the mediation of social media marketing and haircut quality affects 44.6%. As well as the direct influence haircut quality of 38%. Overall variables used in this research have positive impacts to strengthen Urbancut services purchasing decisions.
FAKTOR – FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN MARKET SHARE Apriliani, Lydia; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.028 KB)

Abstract

The study aims to analyze the market share of the competitive advantage of the iPhone smartphone in mobile phone sales agents in Semarang. This study departs from the research problem is: "How to increase market share on Apple products?" A literature review conducted has led researchers to produce a model of research studies the relationship formed by four (4) variables: product quality, product innovation, price, competitive advantage and one (1) indicator is market share.          This research method using a technique of sampling purposive with sample as many as 100 respondents at a sales agent of mobile phone in Semarang. Analysis method used is an analysis of quantitative and qualitative analysis uses linear regression analysis double with SPSS. This analysis includes: test of validity and reliability, classic test assumptions, regression analysis double, the testing of hypotheses through t test and test f, determination and the coefficients (r2).            The results showed that in the first equation of product quality, product innovation and a significant positive effect on competitive advantage. For the second equation competitive advantage and price positive and significant impact on market share. Variable product innovation is the most dominant factor affecting the competitive advantage of 0.572 and the smallest factor affecting the market share is the price of 0216. Then through the F test can be seen that all the independent variables is feasible to test the dependent variable. Figures Adjusted R Square on the first equation 0.568, while the second equation by 0091. This shows bahwa56.8% competitive advantage can be explained by the variable quality of products and product innovation. While in the second equation indicates that 9.1% of market share can be explained by the competitive advantage and price variables. The rest can be explained by other variables outside of research.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN Lenggogeni, Laylani; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.254 KB)

Abstract

Intense business competition has made decreasing costumer of PT. Sinar Mas at Tugu Ibu Hospital, West Java for the past 3years. for the past 3 years, PT. Sinar Mas has the costumer decreasing at Tugu Ibu Hospital due to intense business competition in indonesia assurance company. PT. Sinar Mas is one of leading assurance company in indonesia with good reputation. The purpose of this research is determine the influence of variable competitive price, service quality, and personal selling to increasing the purchase decision of PT. Sinar Mas. competitive price, service quality, and personal selling as independent variables; competitive advantage as variable intervening; and purchase decision as dependent variable. Population used for this reseacrh are patient and employee who interested or having an experience using health assurance at rs tugib. This research method using a non-probability sampling technique by purposive sampling method. Used as a sample 100 respondents. Data obtained from the questionnaire which is then processed and analyzed using SPSS. The results showed that all three of independently variable has a positive influence on competitive advantage; and competitive advantage have a positive influence on the buying decision. Of the three independent variables influence the service quality has the greatest impact on brand image, and the smallest is the Competitive Price.
ANALISIS PENGARUH DESAIN PRODUK, KUALITAS PRODUK, HARGA KOMPETITIF, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Nesty Collection Jakarta) Reven, Daniel; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.913 KB)

Abstract

The gradual increase of human population in Indonesia caused the increasing of the primary need of clothing, resulted in the development of fashion businesses in Indonesia, especially in the DKI Jakarta as the Capital Region of Indonesia. Nesty Collection is a private label brand fashion firm that competes with the other private label fashion firms in Tanah Abang Trading Center to earn large profits from fashion marketing. This study aimed  to analyze the factors that might affect the purchasing decision of Nesty Collection’s fashion products. This study used five variables, which are product design, product quality, competitive price, brand image, and purchase decision. This research hypothesis testing using the data of 102 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 22. Results showed that the purchasing decision of Nesty Collection’s fashion products was affected by brand image and competitive price. Brand image of Nesty Collection was affected by product design and product quality.
ANALISIS PENGARUH CELEBRITY ENDORSER DAN KEINOVATIFAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN, SERTA CITRA MEREK DAN NILAI UTILITARIAN SEBAGAI VARIABEL INTERVENING. (STUDI PADA PENGGUNA PROVIDER SELULER XL DI SEMARANG) Shafira, Anastania; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.086 KB)

Abstract

This study aims to explain the influence of celebrity endorser and product innovativeness in order to influence purchasing decision, which brand image and utilitarian value are used as intervening variables between celebrity endorser and product innovativeness to purchasing decision XL provider in Semarang. This research was conducted by taking samples using purposive sampling technique. The collection of data obtained from 100 XL users in Semarang  by giving questionnaires which consist of open and closed questions. The analysis technique used in this research is Multiple Linier Regression of SPSS 23 program. The first regression to analyze the effect of celebrity endorser on brand image. The second regression to analyze the effect of product innovativeness to utilitarian value, while the third regression to analyze effect of brand image and utilitarian vaue on purchase decision. The result show that celebrity endorser has positive and significant impact on brand image. Product innovativeness has positive and significant impact on utilitarian value. Brand image and utilitarian value also have positive and significant impact on purchasing decision.
Co-Authors Adi, Rifqi Nugroho Adriana Lantika Putri, Adriana Lantika Alala, Legazea Syifa Amie Kusumawardhani, Amie Andhika, Sielvi Andre Akbar Wiguna Anggraeni, Lolita Desy Ardiansyah, Reza Eka Arif, Abdul Rahman Arma, Aulia Badi’ah, Latifata Nuril Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Enggar Wiem S.P, Enggar Farida Indriani Fitra Aprilindo Sase Ganjar Ndaru Ikhtiagung Gilang Puspita Rini Gilar Rosandini Hanani, Zati Handayani, Milda Handoko, Wisnu Harry Soesanto Hersugondo Hersugondo I Made Bayu Dirgantara I Made Sukresna Idris Idris Irene Rini Demi Pangestuti Irfan Wildzan Muafa Istighfariani, Nadya Kardison Lumban Batu Kinasih, Raras Sekar Kiswuryanto, Reza Pradipta Kusuma Siregar, Rizqy Dwi Laksmana Pratama Putra, Laksmana Pratama Laylani Lenggogeni, Laylani Lydia Apriliani, Lydia Mahendra, Ahmad Bima Mailiza Damayanti, Mailiza Maria Augustine Graciafernandy Masfufah Hanik Akbar, Masfufah Hanik Mutamakkinah, Haniatul Nita Meiliani, Nita Nurhaliza, Putri Putri, Yuni Maxi Reven, Daniel Reza Ahmad Naufal, Reza Ahmad Roziki, Abda Ali Salsabila, Cika Tania Samudro, Naval Sari, Tria Mei Dian Selestio, Robby Setiawan, Marcellina Silvani Setiawan, Romi Shafira, Anastania Situmorang, Yohanes Lorens Sugiono Sugiono Sunggara, Alvianno Difta Susilo Toto Raharjo Syuhada Sufian Trisnawati, Debora Utami, Nadya Damayanty Veka Nanda Homer Widiantoro, Angger Bondan Yulianto, Yana Zakaria, Shandy Ibnu