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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura The International Journal of Business Review (The Jobs Review) BISMA (Bisnis dan Manajemen) MDP Student Conference Research Horizon Society
Augusty Tae Ferdinand
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KUNJUNG ULANG PADA OBYEK WISATA PEMANDIAN AIR PANAS GUCI DI KABUPATEN TEGAL Damayanti, Mailiza; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze things that can affect willingness to revisit  GUCI hotspring object in Tegal Regency. This study departs from an axisting research problem “how to increase willingness to revisit in GUCI Hotspring Object?”this study was conducted by testing the affect of product image, product quality and customer value to willingness to revisit, where product attractiveness is used as an intervening variable.This research method use purposive sampling technique 150 respondents who have traveled to GUCI Hotspring Object in Tegal Regency. For method of Analysis using quantitative and qualitative method by Structural Equation Modelling (SEM) of the amos 20.0. Data used is primary data by questionnaire with some of open and closed questions.The result of this research prove that three of hypothesis are accepted and 1 hypothesis is rejected. The hypothesis accepted are both product quality and costumer value affect positively and significant to product attractiveness; and product attractiveness affect positively and significant to willingness to revisit. And the hypothesis rejected is product image not significant but have a positive influence to willingness to revisit.
ANALISIS PENGARUH KUALITAS SISTEM LAYANAN, LINGKUNGAN FISIK JASA, PERSONIL KONTAK, NILAI UTILITARIAN, DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PENGGUNA BRT TRANS SEMARANG) Trisnawati, Debora; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to explain the influence of service system quality, service environment, and contact personnel in order to influence purchasing decision, which utilitarian value and corporate image are used as intervening variables between service system quality, service environment, and contact personnel to BRT Trans Semarang customer’s purchasing decision.Sampling of this research was done by using a non-probability sampling with purposive sampling method, in which respondents is BRT Trans Semarang. The answers of 175 respondents were analyzed using Statistical Package for Social Science (SPSS) 22 with  Multiple Regressional Analysis as analytical tool. The first regression to analyze the effect of service system quality on utilitarian value. The second regression to analyze the effect of service environment and contact personnel on corporate image. While, the third regression to analyze the effect of utilitarian value and corporate image on purchase decision. The result shows that service system quality has positive and significant impact on utilitarian value. Service environment and contact personnel have positive and significant impact on corporate image. Utilitarian value and citra perusahaan also have positive and significant impact on purchasing decision.This study aims to explain the influence of service system quality, service environment, and contact personnel in order to influence purchasing decision, which utilitarian value and corporate image are used as intervening variables between service system quality, service environment, and contact personnel to BRT Trans Semarang customer’s purchasing decision.Sampling of this research was done by using a non-probability sampling with purposive sampling method, in which respondents is BRT Trans Semarang. The answers of 175 respondents were analyzed using Statistical Package for Social Science (SPSS) 22 with  Multiple Regressional Analysis as analytical tool. The first regression to analyze the effect of service system quality on utilitarian value. The second regression to analyze the effect of service environment and contact personnel on corporate image. While, the third regression to analyze the effect of utilitarian value and corporate image on purchase decision. The result shows that service system quality has positive and significant impact on utilitarian value. Service environment and contact personnel have positive and significant impact on corporate image. Utilitarian value and citra perusahaan also have positive and significant impact on purchasing decision.
ANALISIS PENGARUH CITRA TOKO DAN HARGA KOMPETITIF TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO H.A LAURY DI SEMARANG Putri, Adriana Lantika; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Intense competition in the clothing store business has made H.A Laury Semarang revenues decreased. This study aims to explain the influence of the service quality, product quality, and competitive pricing, in order to influence purchasing decision which store image is used as an intervening variable between service quality and product quality. This study was conducted at H.A Laury Semarang. This study was conducted by taking samples using non probability sampling technique by purposive sampling method, the respondents are consumer who have bought in H.A Laury Semarang. Used as a sample of 100 respondents to fill out a questionnaire which consist of open and closed quetions. The result show that service quality and product quality has positive and significant impact on store image, and store image has a positive and significant effect to purchasing decision. Competitive pricing also has a positive and significant effect to purchasing decision.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA RESTORAN SEBAGAI VARIABEL INTERVENING Hanani, Zati; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 7, Nomor 1, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  purpose  of this  study is to explain the effect of product quality, service quality and restaurant  atmosphere  to influence  purchase  decisions,  where    restaurant  image  is used as  an intervening variable to the purchase decision at Pondok Ijo Weleri Kendal Restaurant.This  research  is  done  by  taking  sample  using  purposive  sampling  technique,  that  is consumers  who have visited and bought some food in Pondok Ijo Restaurant at least once with average  of age  14 years old up to 40 years and above. Data collection was obtained from 100 consumers  of  Pondok  Ijo  Restaurant  by giving questionnaires  which consist  of open questions which  is  analyzed  qualitatively,  and  the  answer  of  the  closed  questions  were  analyzed  using Multiple  Linear regression method using SPSS 22 program.The results of the analysis show that product quality, service quality and store atmosphere have  a  positive  and significant  influence  on the  restaurant  image, then restaurant  image  has  a positive and significant  influence on purchase decisions.
ANALISIS PENGARUH DAYA TARIK DESAIN PRODUK, DAYA TARIK PROMOSI, DAN PERSEPSI KUALITAS TERHADAP CITRA MEREK SERTA DAMPAKNYA TERHADAP MINAT PEMBELIAN KONSUMEN (Studi pada Calon Konsumen Honda Beat Pop di Dealer Nusantara Sakti Purwokerto) Meiliani, Nita; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the attractiveness of product design, attractiveness of promotion, and perceived quality on brand image and its influence on  purchase intention from Honda Beat Pop motorcycle. The variables used in this study are attractiveness of design product, attractiveness of promotion, and perceived quality as an independent variable, then the brand image as an intervening variable and purchase intention as the dependent variable.            This research method using a technique of sampling purposive with sample as many as 150 prospecting customer of Honda who visit to Dealer Honda Nusantara Sakti Purwokerto. Analysis method in this study used quantitive and qualitative analysis use Structural Equation Model (SEM) of the AMOS 20.0. The data is primary and uses a questionnaire with open and closed questions.             The result of this research prove 3 hypothesis accepted and 3 hypothesis rejected. The 3 hypothesis accepted are show attractiveness of promotion positively affect to brand image, perceived quality positively affect to brand image, and perceived quality positively affect to purchase intention and 3 hypothesis rejected is show attractiveness of design product not significant but positively affected to brand image, attractiveness of design product not significant but positively affected to purchase intention, and brand image not significant but positively affected to purchase intention.
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI STRATEGI POSITIONING PRODUCT, DAN PERCEIVED QUALITY YANG DIPENGARUHI OLEH INOVASI PRODUK Putra, Laksmana Pratama; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Rapid technological developments have changed in dynamic environment. Replication of the quality products also can be done easily by competitors. Nokia the biggest smartphone developers, not even able to compete and continue to loss and eventually sold his company to Microsoft in 2014. This study aims to determine whether the product innovation is able to create the perceived of quality, and product positioning strategies have an impact on the purchase decision of Microsoft Lumia windows phone.This research was conducted by questionnaire survey. The sample used was a potential buyer at the counter smartphone as many as 130 people. The data processed using multiple regression analysis.The results showed that two independent variables directly influencing purchase decision variables. Variable product innovation has direct influencing to perceived quality variables and indirectly influencing purchase decisions. Consistent with the previous studies, perceived quality has a positive and significantly influence on the purchase decision variables and acts as an intervening variable.
FAKTOR – FAKTOR YANG MEMPENGARUHI DAYA TARIK PRODUK DALAM UPAYA MENINGKATKAN MINAT MEMBELI SEPEDA MOTOR SUZUKI DI KOTA SEMARANG Naufal, Reza Ahmad; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze things that can affect customer purchase intention in Suzuki’s motorcycle in Semarang.  This study departs from an existing research problem “How to increase customer purchase intention in Suzuki’s motorcycle?”. This study was conducted by testing the effect of product quality and brand image variables to the customer purchase intention, where product attractiveness were using as intervening variable in this study.This research method using a technique of sampling purposive with sample as many as 100 respondents who came to Suzuki booth in Semarang. Analysis method in this study used quantitative and qualitative analysis uses multivariate regression analysis with SPSS. The analysis in this study includes: validity and reliability test, classic test assumptions, multivariate regression analysis, hypotheses test through t test and f test, and determination coefficients (r2).The results in the first structure showed that product quality (0.382) and brand image (0.537) has positive and significant effect on the product attractiveness variable, then the result in the second structure showed that product attractiveness (0.852) has a positive and significant effect on the customer purchase intention in Suzuki’s motorcycle. The result on data analysis found adjusted R square point 0.786 from the first structure and 0.724 from the second structure. That means 78.6% of product attractiveness variable explained by product quality and brand image. Meanwhile in the second structure has 77.1% of customer purchase intention explained by product attractiveness. And the rest of them can be explained by other variables outside this research.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN: STUDI PADA PREMIUM MEMBER UNDIP CAREER CENTER Anggraeni, Lolita Desy; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

As part part of the changing status of Diponegoro University (Undip) into a Legal Entity State Universities (PTN BH), Undip Career Center (UCC), as an Undip’s career preparation institution, needs to be able to self-finance its operating costs in order to thrive. Instability of Premium Member UCC’s sales rate which ought to be the main source of UCC’s income became the main issue in this study. This study aimed to analyze the factors that might affect the purchasing decision on Premium Member UCC. This research used five variables, namely sales promotion, social media advertising, brand image, product attributes, and purchasing decisions. Sampling of this research was done by using a non-probability sampling with purposive sampling method, in which respondents must be Undip’s 4th semester students and Undip’s fresh graduates. The answers of 110 respondents were then analyzed using Statistical Package for Social Science (SPSS) 23 with  Multiple Regressional Analysis as analytical tool. Result showed that sales promotion and social media advertising have a significant positive effect on brand image, and brand image have a significant positive effect on purchasing decisions. Product attributes also has a significant positive effect on purchasing decisions.
Analisis Pengaruh Brand Image dan Personal Selling terhadap Keputusan Pembelian pada Produk Human Diagnostic (Studi pada PT.Putra Airlangga Medika) Wiem S.P, Enggar; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The developing of medical supplies and laboratorium’s reagent business are faster. The competition between companies is tighter. This situation give a decrease effect to sales of PT.Putra Airlangga Medika, as a distributor product of Human Diagnostic in Central Java and DIY. This studied’s purpose is to explain an effect service quality, product quality, and personal selling to buying decision. Brand Image is as an intervening variable between service quality and product quality. This studied was held in medical institution that spread on Central Java and DIY region..This study was conducted by taking samples using non probability sampling technique by purposive sampling method, the respondents are consumer who have bought product of Human Diagnostic. Used as a sample of 100 respondents to fill out a questionnaire which consist of open and closed quetions. The result shows that service quality and product quality has positive and significant impact on brand image with ther regression value of 0.509 and 0.450, and brand image has a positive and significant effect to buying decision with regression value of 0.439. Personal selling also has a positive and significant effect to buying decision with the regression value 0.500. First model shown that 79.8% brand image variable can be explained by service quality and product quality variable. While the second model shown 69.5% buying decision can be explained by brand image and personal selling. And for the rest can be explained by other variables that beyond research.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA (STUDI PADA DEALER YAMAHA PT. UTAMA MEGAH SENTOSA BERSAUDARA) Situmorang, Yohanes Lorens; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Transportation needs of motorcycles in Indonesia is increasing from year to year. And this is an opportunity for companies that offer motorcycle products to increase sales figures in various ways. This study aims to determine the effect of service quality product innovation, customer value and competitive pricing on purchasing decisions Yamaha brand motorcycles in the city Banjarbaru (a case study on consumer Yamaha Dealer "PT UTAMA MEGAH SENTOSA BERSAUDARA" )This study uses five variables: service quality, product innovation , customer value, competitive price and purchasing decisions. This research hypothesis testing using the data of 100 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) 22.The result of this study indicate that variable service quality and product innovation positively affect to customer value. Then, costumer value and competitive price are positively affect to purchase decision.
Co-Authors Adi, Rifqi Nugroho Adriana Lantika Putri, Adriana Lantika Alala, Legazea Syifa Amie Kusumawardhani, Amie Andhika, Sielvi Andre Akbar Wiguna Anggraeni, Lolita Desy Ardiansyah, Reza Eka Arif, Abdul Rahman Arma, Aulia Badi’ah, Latifata Nuril Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Enggar Wiem S.P, Enggar Farida Indriani Fitra Aprilindo Sase Ganjar Ndaru Ikhtiagung Gilang Puspita Rini Gilar Rosandini Hanani, Zati Handayani, Milda Handoko, Wisnu Harry Soesanto Hersugondo Hersugondo I Made Bayu Dirgantara I Made Sukresna Idris Idris Irene Rini Demi Pangestuti Irfan Wildzan Muafa Istighfariani, Nadya Kardison Lumban Batu Kinasih, Raras Sekar Kiswuryanto, Reza Pradipta Kusuma Siregar, Rizqy Dwi Laksmana Pratama Putra, Laksmana Pratama Laylani Lenggogeni, Laylani Lydia Apriliani, Lydia Mahendra, Ahmad Bima Mailiza Damayanti, Mailiza Maria Augustine Graciafernandy Masfufah Hanik Akbar, Masfufah Hanik Mutamakkinah, Haniatul Nita Meiliani, Nita Nurhaliza, Putri Putri, Yuni Maxi Reven, Daniel Reza Ahmad Naufal, Reza Ahmad Roziki, Abda Ali Salsabila, Cika Tania Samudro, Naval Sari, Tria Mei Dian Selestio, Robby Setiawan, Marcellina Silvani Setiawan, Romi Shafira, Anastania Situmorang, Yohanes Lorens Sugiono Sugiono Sunggara, Alvianno Difta Susilo Toto Raharjo Syuhada Sufian Trisnawati, Debora Utami, Nadya Damayanty Veka Nanda Homer Widiantoro, Angger Bondan Yulianto, Yana Zakaria, Shandy Ibnu