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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura The International Journal of Business Review (The Jobs Review) BISMA (Bisnis dan Manajemen) MDP Student Conference Research Horizon Society
Augusty Tae Ferdinand
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH ENVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION DENGAN GREEN PRODUCT INVOLVEMENT DAN SELF-IMAGE CONGRUENCE SEBAGAI VARIABEL MEDIASI (Studi Pada Produk Hijau Merek Herborist) Kusuma Siregar, Rizqy Dwi; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Green marketing is a further action strategy from sustainability to repair an increasingly damaged environment. Aside from being a human responsibility, green marketing trends are also used to gain a competitive advantage amid the increasingly fierce competition in the cosmetics industry. Herborist is one of the products that carry out green marketing. Although Herborist is a product that is well known by many people, its marketing has not been maximized so it can be said that it is still less competitive than other green products. On the other hand, consumers are increasingly aware that environmental damage cannot be ignored so green consumption is increasing. This concern for the environment is used by Herborist products to attract market attention. In addition to this phenomenon, a gap in the results of previous studies was found, namely the inconsistent relationship between Environmental Concern and Green Purchase Intention. This study aims to develop a conceptual model on how to manage Environmental Concern by using the Self-Congruence Theory approach so as to increase Green Purchase Intention in Herborist beauty products through Green Product Involvement and Self-Image Congruence. Data collection was obtained by 110 respondents using the questionnaire method with the criteria of having purchased Herborist products at least once and domiciled in Semarang. The data processed and analyzed using the Structural Equation Modeling (SEM) method, using the Analysis Moment of Structural (AMOS) software. The results of this study found that environmental concern has a positive and significant impact on green purchase intention through green product involvement and self-image congruence. Therefore, all hypotheses in this study were accepted. The managerial implications of this research are expected can be useful in developing the company's marketing strategy for Herborist products
The Effect of Green Social Media Marketing on Purchase Decision: A Systematic Literature Review Handoko, Wisnu; Roziki, Abda Ali; Ferdinand, Augusty Tae
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.346

Abstract

The past few decades have witnessed a dramatic rise in consumer interest for environmental protection, pushing companies to adopt more sustainable practices. This shift is reflected in the explosion of green marketing, particularly on social media platforms. Social media serves as an important communication channel for today's environmentally conscious and socially active consumers, making it a prime target for companies promoting eco-friendly products and initiatives. While prior research has explored green marketing in general, the specific influence of green marketing on social media and its impact on consumer purchase decisions remain relatively under-investigated. This systematic literature review, conducted using PRISMA guidelines, analyses relevant academic journals published between 2019 and 2024. It examines how companies leverage social media using green marketing, and how these efforts influence consumer’s purchase decision journey. This in-depth analysis provided a descriptive breakdown of the included articles, categorizing them by author, publication year, journal, citations, and other relevant information. This systematic review offers valuable insights into current trends within the realm of green social media marketing. It not only highlights established research directions but also pinpoints areas where further investigation is crucial. This comprehensive literature review outlines current trends on the topic, identifies gaps in existing research, and proposes directions for future studies.
The Importance of Digital Marketing Implementation for MSMEs in Indonesia: A Systematic Literature Review Sunggara, Alvianno Difta; Nurhaliza, Putri; Ferdinand, Augusty Tae; Dirgantara, I Made Bayu
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.428

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a crucial role in supporting the national economy, contributing significantly to employment and the gross domestic product. However, many MSMEs have yet to fully leverage digital marketing due to limited digital literacy, restricted access to technology, and uneven infrastructure, particularly in remote areas. With the increasing use of the internet and social media in Indonesia, digital marketing strategies present a promising opportunity for MSMEs to expand their market reach, enhance customer engagement, and strengthen competitiveness. Through a systematic literature review, this study evaluates the implementation of digital marketing by MSMEs, including the use of social media and e-commerce platforms to increase brand visibility and foster more personal interactions with consumers. The analysis reveals that digital marketing enables MSMEs to enhance customer loyalty and reach wider markets at relatively low costs. Nevertheless, limitations in technological capability and low digital literacy remain significant barriers. This study highlights the importance of government support in the form of digital literacy training and equitable technology access to enable MSMEs to optimize their digital marketing strategies. Such support is essential to accelerate MSME digital transformation and improve their business sustainability in the competitive digital marketplace.
The Effect of Social Media Marketing on Intention to Visit Through Local Wisdom Widiantoro, Angger Bondan; Ardiansyah, Reza Eka; Ferdinand, Augusty Tae
Research Horizon Vol. 4 No. 6 (2024): Research Horizon - December 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.6.2024.429

Abstract

This study explores the interplay between Social Media Marketing (SMM) strategies and tourists’ intention to visit, mediated by local wisdom, within the framework of Community-Based Tourism (CBT) in Magelang, Indonesia. Employing a quantitative approach, this research gathers data from 100 respondents selected through purposive sampling, targeting active social media users interested in visiting Magelang. The findings reveal that SMM significantly enhances tourists' intention to visit both directly and indirectly via the perception of local wisdom. Local wisdom emerges as a pivotal mediator, fostering cultural authenticity and strengthening emotional bonds with the destination. This underscores its dual role as a cultural preservation tool and a strategic enhancer of destination appeal. The study provides novel insights into the integration of traditional cultural elements into contemporary digital marketing practices. By merging modern technological platforms with rich cultural narratives, this research advances the discourse on sustainable tourism marketing, particularly in underrepresented regions. Implications for policy makers, tourism marketers, and community stakeholders are discussed, highlighting the potential of CBT to foster economic growth, cultural sustainability, and community empowerment.
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, PRODUCT KNOWLEDGE, AND FINANCIAL LITERACY ON BUSINESS PERFORMANCE IMPROVEMENT WITH PRODUCT INNOVATION CAPABILITY AS AN INTERVENING VARIABLE Istighfariani, Nadya; Ferdinand, Augusty Tae; Arif, Abdul Rahman
The International Journal of Business Review (The Jobs Review) Vol 7, No 2 (2024): The International Journal of Business Review. December 2024
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v7i2.80592

Abstract

Purpose— This study aims to examine how entrepreneurial orientation, product knowledge, and financial literacy impact the business performance of food MSMEs in Pantai Indah Kapuk (PIK), with product innovation capability acting as an intervening factor.Design/methods/approach –  A quantitative survey was conducted with 96 MSME owners in PIK using structured questionnaires. Data analysis was performed using Structural Equation Modeling (SEM) with Smart-PLS software to test variable relationships.Findings – The study finds that entrepreneurial orientation positively impacts product innovation capability, which in turn boosts business performance. Product knowledge also enhances product innovation, while financial literacy directly improves business performance by enabling better financial management. Research implications/limitations—   This study suggests that improving entrepreneurial orientation, product knowledge, and financial literacy through training can boost MSME performance. However, its findings are limited to MSMEs in PIK and may not be applicable elsewhere, with self-reported data possibly introducing bias.Originality/value – This research offers valuable insights into the combined effects of entrepreneurial orientation, product knowledge, and financial literacy on MSME performance, highlighting the role of product innovation in business success, particularly in competitive markets like the food industry.
Value Positioning Advantage: A Resource Advantage Theory of Competition Perspective Salsabila, Cika Tania; Ferdinand, Augusty Tae
MDP Student Conference Vol 4 No 2 (2025): The 4th MDP Student Conference 2025
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v4i1.11203

Abstract

This study aims to bridge previous inconsistent research regarding the role of social media marketing on business performance. The design in this study is applied with a quantitative approach. The theoretical model was tested on 200 samples of Coffeeshop businesses in Semarang City, Indonesia. Data analysis was carried out with AMOS software. The novelty of this study lies in the variables and indicators that are deduced from the resource advantage theory of competition. We combine simple mediation effect testing that produces destination competitiveness to be a good intermediary in the influence of social media marketing on business performance. The rejection of the two hypotheses leaves a gap for future studies to be able to be explored further.
The role of pro-comparative advantage absorptive capacity in improving marketing performance using a resource advantage theory of competition perspective Mahendra, Ahmad Bima; Ferdinand, Augusty Tae; Putri, Yuni Maxi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p192-216

Abstract

This study aims to explain the importance of superior pro-comparative advantage absorptive capacity as a bridging concept to resolve inconsistent results regarding the role of digital marketing in improving marketing performance. The study procedures were carried out using a quantitative method with data from 290 respondents comprising owners and managers of Business-to-Business (B2B) small and medium enterprises (SMEs) in the food and beverage industry in Semarang, Indonesia. The data was obtained and analysed using structural equation model (SEM), Analysis of Moment Structure (AMOS) software. The results show that digital marketing positively affects capacity and management knowledge. Absorptive capacity positively affects both marketing performance and value co-creation, while management knowledge enhances value co-creation. Finally, value co-creation significantly contributes to marketing performance. These findings highlight the strategic importance of digital marketing and knowledge processes in driving performance outcomes. This study advances the resource advantage theory by identifying absorptive capacity as a key link between digital marketing and marketing performance. It introduces a serial mediation model involving marketing knowledge and value co-creation, offering a deeper understanding of digital strategy effectiveness.
MAIsCap-MARKETING ARCHITECTURAL ISOLATING CAPABILITY AS ANTECEDENTS FOR SUCCESS OFNEW PRODUCT DEVELOPMENT Tae Ferdinand, Augusty; Lumban Batu, Kardison
Journal of Economics, Business, and Accountancy Ventura Vol. 16 No. 3 (2013): December 2013
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.227

Abstract

This study is a basic research for fulfilling research gap in New Product Development studies. Even though a new productdevelopment program is a high cost program, the level of success in entering the market is stilllow. This issue rises a question what should beconsidered in arranging ways to increase the success rate of new product development. This study proposes a concept of MAIsCAp-Marketing Architectural Isolating Capability, together with the concept of Competitive Experience Portfolio and Marketing Resource Flexibility postulated as hold a key role in enhancing the new product development Orgware quality as a prerequisite for enhancing new product marketing performance. Seven hypotheses were developed and tested using the data which were collected from 355 respondents serving as Product Development Manager and Marketing Manager in Indonesia. Data was analyzed using SEM AMOS 21 Statistical Software which supported 6 hypotheses. This study indicated that MAIsCap holds a strategic anchor position for strengthening NPD Orgware Quality in enhancing new product marketing performance.
Pemetaan Kapabilitas Relasional dalam Studi Bisnis: Tinjauan Literatur Sistematis terhadap Tren Penelitian 2013–2023 Graciafernandy, Maria Augustine; Ferdinand, Augusty Tae
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.682

Abstract

Building and maintaining effective relationships is crucial for business success. Therefore, this study reviews existing research and provides a comprehensive overview of relational capability (RC). Recognizing the importance of RC, this study conducts a systematic literature review (SLR) by analyzing 221 articles from the Scopus database (2013–2023) using the Publish or Perish software. After applying specific selection criteria, 83 articles focusing on RC were chosen for in-depth analysis. The findings reveal significant gaps in RC research, particularly in terms of theoretical approaches, methodologies, and contextual applications, which offer opportunities to enrich the existing body of knowledge. The study emphasizes that RC skills—such as communication, empathy, trust-building, conflict resolution, and collaboration—are essential for sales professionals to understand customer needs, build strong relationships, and achieve sales targets. This study contributes to the understanding of relational capability by integrating various theoretical frameworks and employing quantitative, qualitative, and mixed methods. It offers a comprehensive overview of organizational interactions and their implications for sustainable growth and competitive advantage.
The Influence of Social Media Content on Domestic Visit Intention at Candi Gedongsongo Mutamakkinah, Haniatul; Badi’ah, Latifata Nuril; Ferdinand, Augusty Tae
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.602

Abstract

This study aims to analyze the impact of social media content on the visit intention of domestic tourists to Gedongsongo Temple, with online reviews and social visibility acting as mediators. Based on Self-Congruence Theory, the research explores how the alignment between social media content and tourists' self-image can enhance personal engagement, ultimately driving visit intention. Using a quantitative approach with a survey, the study involves 113 respondents who have either visited or seen content about Gedongsongo Temple on social media, analyzed using Structural Equation Modeling (SEM-PLS). The findings indicate that appealing and authentic social media content increases online reviews that align with consumers' self-image, consequently boosting visit intention. Moreover, credible and informative online reviews about the destination also enhance social visibility and encourage more tourists to visit. Online reviews serve as a mediator that strengthens the relationship between social media content and visit intention. The social visibility gained through online reviews and interactions on social media amplifies the effect of social media content on tourists' intention to visit Gedongsongo Temple. These findings provide insights for destination managers to leverage authentic content and collaborations with influencers on social media to enhance destination appeal and attract tourists, supporting the sustainability of local tourism economies.
Co-Authors Adi, Rifqi Nugroho Adriana Lantika Putri, Adriana Lantika Alala, Legazea Syifa Amie Kusumawardhani, Amie Andhika, Sielvi Andre Akbar Wiguna Anggraeni, Lolita Desy Ardiansyah, Reza Eka Arif, Abdul Rahman Arma, Aulia Badi’ah, Latifata Nuril Choirunnisa Choirunnisa, Choirunnisa Citra Ajeng Isywari, Citra Ajeng Enggar Wiem S.P, Enggar Farida Indriani Fitra Aprilindo Sase Ganjar Ndaru Ikhtiagung Gilang Puspita Rini Gilar Rosandini Hanani, Zati Handayani, Milda Handoko, Wisnu Harry Soesanto Hersugondo Hersugondo I Made Bayu Dirgantara I Made Sukresna Idris Idris Irene Rini Demi Pangestuti Irfan Wildzan Muafa Istighfariani, Nadya Kardison Lumban Batu Kinasih, Raras Sekar Kiswuryanto, Reza Pradipta Kusuma Siregar, Rizqy Dwi Laksmana Pratama Putra, Laksmana Pratama Laylani Lenggogeni, Laylani Lydia Apriliani, Lydia Mahendra, Ahmad Bima Mailiza Damayanti, Mailiza Maria Augustine Graciafernandy Masfufah Hanik Akbar, Masfufah Hanik Mutamakkinah, Haniatul Nita Meiliani, Nita Nurhaliza, Putri Putri, Yuni Maxi Reven, Daniel Reza Ahmad Naufal, Reza Ahmad Roziki, Abda Ali Salsabila, Cika Tania Samudro, Naval Sari, Tria Mei Dian Selestio, Robby Setiawan, Marcellina Silvani Setiawan, Romi Shafira, Anastania Situmorang, Yohanes Lorens Sugiono Sugiono Sunggara, Alvianno Difta Susilo Toto Raharjo Syuhada Sufian Trisnawati, Debora Utami, Nadya Damayanty Veka Nanda Homer Widiantoro, Angger Bondan Yulianto, Yana Zakaria, Shandy Ibnu