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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura The International Journal of Business Review (The Jobs Review) BISMA (Bisnis dan Manajemen) MDP Student Conference Research Horizon Society
Augusty Tae Ferdinand
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PENGARUH DAYA TARIK MEDIA LUAR RUANG, POPULARITAS ENDORSER, DAN KREATIVITAS IKLAN TERHADAP EFEKTIVITAS IKLAN GUNA MENUMBUHKAN TOP OF MIND PRODUK SIMCARD GSM PRABAYAR MENTARI (Studi Kasus Mahasiswa Fakultas Ekonomika dan Bisnis Universitas Diponeg Rosandini, Gilar; Tae Ferdinand, Augusty
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.029 KB)

Abstract

This study aims to give some answer for the problems experienced by Mentari prepaid GSM simcard  with the decreased ranks in top of mind awareness in the public by examining the influence of outdoor media, the popularity of endorser, and creativity of advertising on the effectiveness of advertising in order to foster top of mind this product. Samples in this study are 100 people taken from the college student that use the services of mobile operators with various brands. The case study research conducted in the Faculty of Economics and Business, Diponegoro University. By using 2-stage regression with SPSS software for windows, obtained a result which indicates that the appeal of outdoor media, the popularity of endorser, and creativity of advertising have a positive and significant influence on the effectiveness of advertising in order to foster top of mind and also showed that the appeal of outdoor media have the greatest influence. Therefore, the implications suggested in this study are Indosat have to further improve the outdoor media advertising in advance so will be got great appeal in the consumer’s attention and then followed by making the creative advertising and choose a popular brand endorser on that time, so a high effective advertising will appeared and top of mind will grow.
ANALISIS PENGARUH KUALITAS WEBSITE DAN INFORMASI, ONLINE TRUST, SERTA SALES PROMOTION TERHADAP MINAT BELI ULANG DENGAN CUSTOMER EXPERIENCE SEBAGAI VARIABEL INTERVENING (STUDI PADA PELANGGAN E-COMMERCE ELEVENIA DI KOTA SEMARANG) Samudro, Naval; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Customers repurchase intention is a crucial factor and determines how an e-commerce maintaining the customer in the middle of the e-commerce competition, so the company must be able to maintain and improve the factors that affect customers repurchase intention to gain the interest of customers in the middle of the e-commerce competition in IndonesiaThis research used an e-commerce startup Elevenia as the research object. The purpose of this research is to examine how the website and information quality, online trust and sales promotion influence repurchase intention by using the online customer experience as an intervening variable. The samples was collected by distributing questionnaires to 100 respondents who has an online purchasing experience at Elevenia and resided in the city of Semarangwhich were then analyzed using multiple linear regression methods with the tests carried out, validity test, reliability test, classic assumption test, coefficient of determination test, F test, test T, and the sobel test to find out the mediating effect.The results of this research showed that the website and information quality have a positive and significant effect on online customer experience), then online trust and sales promotion have a significant and positive influence on repurchase intention, and the results of the test of sobel showed, the online customer experience worthy to be used as an intervening variable.
Meningkatkan Kinerja Pemasaran Melalui Entrepreneurial Marketing (Studi Pada UKM Makanan dan Minuman di Semarang Jawa Tengah) Muafa, Irfan Wildzan; Ferdinand, Augusty Tae; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 3 (2019): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.196 KB) | DOI: 10.14710/jspi.v18i3.212-225

Abstract

Penelitian ini dilakukan untuk menguji pengaruh dari variabel Pemasaran Kewirausahaan terhadap Kinerja Pemasaran pada UKM makanan dan minuman di Kota Semarang, Jawa Tengah  melalui variabel Kecepatan Inovasi, Nilai Layanan, dan  Keunggulan Posisi. Penelitian ini mengambil sebanyak 150 responden pemilik UKM makanan dan minuman di Semarang, Jawa Tengah.Alat analisis yang digunakan adalah SEM (Structural Equation Modelling) versi 21. Hasil analisis data untuk keseluruhan model telah memenuhi kriteria Goodness Of Fit dengan nilai chi square = 172,114, derajat kebebasan = 165, probabilitas = 0,336, CMIN/DF = 1,043, GFI = 0,887, AGFI = 0,856, TLI = 0,990, CFI = 0,991 dan RMSEA = 0,017. Dengan demikian dapat dikatakan bahwa model penelitian yang diajukan dapat diterima.Dari hasil penelitian diketahui bahwa ada pengaruh yang signifikan antara Pemasaran Kewirausahaan dengan Kecepatan Inovasi, Pemasaran Kewirausahaan dengan Nilai Layanan, Kecepatan Inovasi dengan Keunggulan Posisi, Nilai Layanan dengan Keunggulan Posisi, dan Keunggulan Posisi dengan Kinerja Pemasaran.
ANALISIS PENGARUH LINGKUNGAN JASA (SERVICESCAPE) TERHADAP KEPUASAN KONSUMEN DENGAN NILAI PENGALAMAN DAN KONEKSI MEREK DIRI SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGUNJUNG LAWANG SEWU SEMARANG) Andhika, Sielvi; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Tourism has become a promising business sector in developments in various circumstances. Each step with a dynamic routine so that the development of tourism business follows the harmony of patterns and lifestyles. Holidays become a necessity for every individual when routines become more solid and dynamic. A useful opportunity for business people to develop the tourism sector. This opportunity makes the company must be able to survive and develop in determining the right strategies and business decisions. The purpose of this study was to determine the effect of the service environment, the value of experience, and self-brand connections to consumer satisfaction in Semarang Tourism Lawang Sewu.This study uses a non-probability sampling technique as a sampling technique and purposive sampling method with the criteria of respondents being visitors to Lawang Sewu. The responses of 145 respondents were analyzed using the Structural Equation Model (SEM) analysis tool, and the AMOS (Analysis of Moment Structure) estimation tool. The results of the study show that servicescape, experiential value, and self-brand connection have a significant and positive effect on customer satisfaction.
Customer Centric in Hospitality Industry: A Systematic Literature Review and Future Research Direction Rini, Gilang Puspita; Ferdinand, Augusty Tae
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.27661

Abstract

The purpose of this research is to review the literature published from 2010 to 2020 regarding customer-centric strategy in the context of the hospitality industry.  This is a literature review research with the Publish or Perish software used to obtain initial data from a total of 235 articles published from 2010-2020 according to the Scopus database. The articles were further analyzed according to the criteria, with only 87 articles. The results showed that a customer-centric strategy is a company strategy that pays attention to consumer wants and needs. The customer-centric approach is similar to the outside-in approach because they pay attention to customers and adjust their complaints to company policies and strategies. This research provides benefits for future studies on customer-centric strategy in the hospitality industry that uses big data analytics to create value for customers. Furthermore, it provides an overview of customer-centric strategy trends in terms of understanding, theoretical perspective, and setting needed for future studies.
Customer Centric in Hospitality Industry: a Systematic Literature Review and Future Research Direction Rini, Gilang Puspita; Ferdinand, Augusty Tae
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.27661

Abstract

The purpose of this research is to review the literature published from 2010 to 2020 regarding customer-centric strategy in the context of the hospitality industry.  The customer-centric paradigm focuses on creating value for its customers, so it becomes interesting to study in the context of hospitality. This is a literature review research with the Publish or Perish software used to obtain initial data from a total of 235 articles published from 2010-2020 according to the Scopus database. The articles were further analyzed according to the criteria, with only 87 articles. The results showed that a customer-centric strategy is a company strategy that pays attention to consumer wants and needs. The customer-centric approach is similar to the outside-in approach because they pay attention to customers and adjust their complaints to company policies and strategies. This research provides benefits for future studies on customer-centric strategy in the hospitality industry that uses big data analytics to create value for customers. Furthermore, it provides an overview of customer-centric strategy trends in terms of understanding, theoretical perspective, and setting needed for future studies.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA KONFEKSI “BOROSCLOTH” SEMARANG Andre Akbar Wiguna; Augusty Tae Ferdinand
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 1 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v15i1.21242

Abstract

Along with the growth and development of confection business in the city of Semarang which increased significantly. More and more confection offers its services. Especially on Boroscloth's confection that offers clothing-making services. Increasing competition between confection to sell their products, causing in decreased sales of Boroscloth confection. Boroscloth confection must be able to use the best marketing strategy to stay afloat. The purpose of this study is to determine the magnitude of the influence of Product Design, Product Quality, and Competitive Price variables on Purchase Decision which is expected to increase the percentage or volume of Boroscloth product sales. Product Design, Product Quality, and Competitive Price as independent variables; brand image as intervening variable; and Purchase Decision as the dependent variable. The population used in this study was a customer who had used a Boroscloth confection service. Sampling technique used in this research is by purposive sampling. This research hypothesis testing using the data of 100 respondents. The analysis technique used in this research is to use a software program Statistical Package for Social Science (SPSS) version 24.The result of this study indicate that variable product quality positively affect to brand image. Then, variable competitive prices, brand image, and product design are positively affect to purchase decision.
Analisis Pengaruh Kredibilitas Endorser Terhadap Minat Beli Dengan Kredibilitas Merek Sebagai Variabel Intervening (Studi Pada Produk smartphone Vivo Di Kota Semarang) Veka Nanda Homer; Augusty Tae Ferdinand
Diponegoro Journal of Management Volume 12, Nomor 2, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Abstract. Developments that occur in the current digital era encourage various companies or entrepreneurs to set the right marketing strategy for the products or services to be marketed. Through the services of endorsers as a marketing strategy made by companies or entrepreneurs to better introduce brands or brands to the public. In this study tested the expertise, trust, attractiveness, to purchase intention with brand credibility as intervening variables. The research begins with the development of a framework that analyzes the relationship between endorser credibility, brand credibility, and purchase intention based on Self Congruence Theory. The population in this study are people who live in the city of Semarang who know or buy Vivo smartphone products. Data collection involved 150 respondents with a questionnaire method selected by purposive sampling. The data obtained from the questionnaire data were then analyzed quantitatively and using the Structural Equation Modeling (SEM) method using a tool in the form of the Analysis Moment Of Structural (AMOS) version 24 program. The results of this study show that expertise, trustworthiness, attractiveness, which promote Vivo smartphone products have a positive and significant effect on brand credibility. Furthermore, brand credibility also has a positive influence on purchase intention. Therefore all hypotensives in this study are accepted and it is hoped that the managerial implications of this study can be suggestions for improvements to the VIVO Smartphone.
ANALISIS PENGARUH ENVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION DENGAN GREEN PRODUCT INVOLVEMENT DAN SELF-IMAGE CONGRUENCE SEBAGAI VARIABEL MEDIASI (Studi Pada Produk Hijau Merek Herborist) Kusuma Siregar, Rizqy Dwi; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 12, Nomor 5, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT Green marketing is a further action strategy from sustainability to repair an increasingly damaged environment. Aside from being a human responsibility, green marketing trends are also used to gain a competitive advantage amid the increasingly fierce competition in the cosmetics industry. Herborist is one of the products that carry out green marketing. Although Herborist is a product that is well known by many people, its marketing has not been maximized so it can be said that it is still less competitive than other green products. On the other hand, consumers are increasingly aware that environmental damage cannot be ignored so green consumption is increasing. This concern for the environment is used by Herborist products to attract market attention. In addition to this phenomenon, a gap in the results of previous studies was found, namely the inconsistent relationship between Environmental Concern and Green Purchase Intention. This study aims to develop a conceptual model on how to manage Environmental Concern by using the Self-Congruence Theory approach so as to increase Green Purchase Intention in Herborist beauty products through Green Product Involvement and Self-Image Congruence. Data collection was obtained by 110 respondents using the questionnaire method with the criteria of having purchased Herborist products at least once and domiciled in Semarang. The data processed and analyzed using the Structural Equation Modeling (SEM) method, using the Analysis Moment of Structural (AMOS) software. The results of this study found that environmental concern has a positive and significant impact on green purchase intention through green product involvement and self-image congruence. Therefore, all hypotheses in this study were accepted. The managerial implications of this research are expected can be useful in developing the company's marketing strategy for Herborist products
The Effect of Green Social Media Marketing on Purchase Decision: A Systematic Literature Review Handoko, Wisnu; Roziki, Abda Ali; Ferdinand, Augusty Tae
Research Horizon Vol. 4 No. 4 (2024): Research Horizon - August 2024 (Thematic Issue)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.4.2024.346

Abstract

The past few decades have witnessed a dramatic rise in consumer interest for environmental protection, pushing companies to adopt more sustainable practices. This shift is reflected in the explosion of green marketing, particularly on social media platforms. Social media serves as an important communication channel for today's environmentally conscious and socially active consumers, making it a prime target for companies promoting eco-friendly products and initiatives. While prior research has explored green marketing in general, the specific influence of green marketing on social media and its impact on consumer purchase decisions remain relatively under-investigated. This systematic literature review, conducted using PRISMA guidelines, analyses relevant academic journals published between 2019 and 2024. It examines how companies leverage social media using green marketing, and how these efforts influence consumer’s purchase decision journey. This in-depth analysis provided a descriptive breakdown of the included articles, categorizing them by author, publication year, journal, citations, and other relevant information. This systematic review offers valuable insights into current trends within the realm of green social media marketing. It not only highlights established research directions but also pinpoints areas where further investigation is crucial. This comprehensive literature review outlines current trends on the topic, identifies gaps in existing research, and proposes directions for future studies.
Co-Authors Abda Abda Adi, Rifqi Nugroho Adriana Lantika Putri, Adriana Lantika Alala, Legazea Syifa Amie Kusumawardhani, Amie Andhika, Sielvi Andre Akbar Wiguna Anggraeni, Lolita Desy Ardiansyah, Reza Eka Arif, Abdul Rahman Arma, Aulia Badi’ah, Latifata Nuril Citra Ajeng Isywari, Citra Ajeng Enggar Wiem S.P, Enggar Farida Indriani Fitra Aprilindo Sase Ganjar Ndaru Ikhtiagung Gilang Puspita Rini Gilar Rosandini Hanani, Zati Handayani, Milda Handoko, Wisnu Harry Soesanto Hersugondo Hersugondo I Made Bayu Dirgantara I Made Sukresna Idris Idris Irene Rini Demi Pangestuti Irfan Wildzan Muafa Istighfariani, Nadya Kardison Lumban Batu Kinasih, Raras Sekar Kiswuryanto, Reza Pradipta Kusuma Siregar, Rizqy Dwi Laksmana Pratama Putra, Laksmana Pratama Laylani Lenggogeni, Laylani Lydia Apriliani, Lydia Mahendra, Ahmad Bima Mailiza Damayanti, Mailiza Maria Augustine Graciafernandy Masfufah Hanik Akbar, Masfufah Hanik Mutamakkinah, Haniatul Nita Meiliani, Nita Nurhaliza, Putri Putri, Yuni Maxi Reven, Daniel Reza Ahmad Naufal, Reza Ahmad Roziki, Abda Ali Salsabila, Cika Tania Samudro, Naval Sari, Tria Mei Dian Selestio, Robby Setiawan, Marcellina Silvani Setiawan, Romi Shafira, Anastania Situmorang, Yohanes Lorens Sugiono Sugiono Sunggara, Alvianno Difta Susilo Toto Raharjo Syuhada Sufian Trisnawati, Debora Utami, Nadya Damayanty Veka Nanda Homer Widiantoro, Angger Bondan Yulianto, Yana Zakaria, Shandy Ibnu