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All Journal INFORMASI Jurnal Master Pariwisata (JUMPA) Jurnal ASPIKOM Jurnal Profetik Journal Evaluation in Education (JEE) PARAHITA : Jurnal Pengabdian kepada Masyarakat Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Jurnal Komunikasi Global INJECT Interdisciplinary Journal of Communication
Andre Noevi Rahmanto
Communication Science Department, Universitas Sebelas Maret, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Profetik

 1 
Digital Economic Literacy: Elevating Culinary Micro, Small and Medium Enterprises (MSMEs) with Digital Branding Andre Noevi Rahmanto
Profetik: Jurnal Komunikasi Vol. 17 No. 1 (2024): Vol. 17 No. 1 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/723k0y08

Abstract

Digital Economy Literacy is a necessity for business people, but there is still a lack of information about technology, making it difficult for MSMEs to switch to digital business. Four factors make it difficult for MSMEs to go digital. MSMEs in the culinary field in these locations still do not master packaging, branding, marketing techniques, and internet technology, which is a prerequisite for online marketing. This study aims to see how MSMEs have digital economy literacy in that location. The method used in this research is a qualitative method with a Participatory Action Research (PAR) approach where researchers directly help the community through empowerment or service. Researchers carried out data collection techniques through observation and Focus Group Discussion (FGD). The results of this study are that MSME actors in the culinary field can carry out digital branding and online marketing techniques as a result of empowerment or community service by researchers, including 1) understanding digital tools that are considered the most accessible by MSME actors; 2) the assistance needed by MSMEs in digital appeals; and 3) the digital literacy level of MSMEs seen from the digital literacy competency model.
Co-Authors Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Anas Syahirul Alim Anasta Novi Hidayati Anjang Priliantini Anshori, Mahfud Bernardus Herdian Nugroho Christina Tri Hendriyani Edith Sarasvianti Hendra Dwi Wibowo Ignatius Agung Satyawan Kusuma Astuti Likha Sari Anggreni Monika Sri Yuliarti Monika Sri Yuliarti Muhammad Zahrul Asyhary Nur Azizah Fitrianti Pawito Rahma Dhian Karisma Putri Rahma Maulinda Dwinari Rengga Mahendra Robby Adwa Fahlepi Sri Hastjarjo Sri Hastjarjo Sudarmo Sudarmo