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The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Feliks Anggia Binsar Kristian Panjaitan; Rani Eka Arini; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
Information Transparency and Investor Protection in Building Investor Confidence and Informing Investment Decisions in Equity Crowdfunding in Indonesia Abdul Karim; Salwa Aulia Novitasari; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2989

Abstract

The rapid growth of equity crowdfunding in Indonesia has introduced new opportunities for public participation in investment activities while simultaneously creating challenges related to information uncertainty, investor vulnerability, and trust formation. Unlike conventional investment markets, equity crowdfunding involves greater information asymmetry because investors often evaluate privately held businesses with limited operational history and incomplete information. Therefore, mechanisms that enhance information transparency and investor protection are essential to strengthening investor confidence and supporting rational investment decisions. This study aims to examine the influence of information transparency and investor protection on investment decision-making through the mediating role of investor trust in the context of equity crowdfunding in Indonesia. This research employs a quantitative approach using survey data collected from 100 equity crowdfunding investors in Indonesia. Data were gathered through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that information transparency has a positive and significant effect on investor trust, while investor protection demonstrates a stronger positive influence on investor trust. Furthermore, investor trust significantly affects investment decision-making. Information transparency and investor protection also directly influence investment decision-making, with investor trust partially mediating these relationships. The findings demonstrate that transparent information disclosure and effective protection mechanisms are critical factors in reducing uncertainty, strengthening investor confidence, and encouraging participation in equity crowdfunding markets. This study contributes to the fintech and investment behavior literature by highlighting the importance of governance mechanisms in developing a trustworthy and sustainable equity crowdfunding ecosystem in emerging markets such as Indonesia.
An Analysis of the Implementation of Green Building Technologies in Reducing Energy Consumption and Their Impact on Corporate Performance in Jakarta Dila Padila Nurhasanah; I Wayan Karang Utama; Rival Pahrijal
West Science Nature and Technology Vol. 4 No. 02 (2026): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v4i02.2963

Abstract

This study aims to analyze the effect of green building technology implementation on energy consumption reduction and its impact on company performance in Jakarta. A quantitative research design was employed using data from 150 respondents who are involved in building operations, facility management, and sustainability-related functions. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that green building technology has a significant positive effect on energy consumption reduction. In addition, energy consumption reduction significantly improves company performance through cost efficiency and operational effectiveness. The findings also show that green building technology has a direct positive effect on company performance. Furthermore, energy consumption reduction partially mediates the relationship between green building technology and company performance. The study concludes that the adoption of green building technologies plays a strategic role in improving both environmental efficiency and organizational performance in urban corporate settings.
Business Process Reengineering: A Bibliometric Study Loso Judijanto; Muhamad Ammar Muhtadi; Dila Padila Nurhasanah
West Science Journal Economic and Entrepreneurship Vol. 4 No. 03 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i03.3077

Abstract

Business Process Reengineering (BPR) has become an important research domain for understanding organizational transformation, process improvement, and technology-driven change. This study aims to examine the intellectual structure, research development, influential contributions, and emerging themes in BPR literature through a bibliometric analysis approach. Data were collected from the Scopus database using relevant keywords related to Business Process Reengineering, and the retrieved publications were analyzed using VOSviewer to identify citation patterns, collaboration networks, keyword co-occurrence, thematic evolution, and research density. The findings indicate that BPR research has developed through several major knowledge streams, including process optimization, information systems integration, organizational change, enterprise resource planning, and supply chain management. Citation analysis reveals that influential studies have primarily focused on the relationship between information technology, process redesign, and successful implementation strategies. The keyword analysis demonstrates that BPR has evolved from a traditional efficiency-oriented approach toward a broader transformation framework involving digital technologies, organizational capabilities, and strategic adaptation. Furthermore, collaboration analysis highlights the contribution of leading researchers, institutions, and countries in shaping the development of BPR knowledge. This study contributes by providing a comprehensive overview of BPR research evolution and identifying future research opportunities related to artificial intelligence, automation, Industry 4.0, and digital transformation.
Business Incubation: A Bibliometric Analysis of Global Literature Loso Judijanto; Rani Eka Arini; Dila Padila Nurhasanah
West Science Journal Economic and Entrepreneurship Vol. 4 No. 03 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i03.3080

Abstract

Business incubation has become an important mechanism for supporting entrepreneurship, fostering innovation, and strengthening entrepreneurial ecosystems. However, the rapid growth of research in this field has resulted in diverse perspectives and fragmented knowledge development. This study aims to examine the intellectual structure, publication trends, influential contributions, collaboration patterns, and emerging research themes in global business incubation literature through a bibliometric analysis approach. Data were collected from the Scopus database using relevant keywords related to business incubation and business incubators. The collected publications were analyzed using bibliometric techniques, including performance analysis, citation analysis, co-authorship analysis, country collaboration analysis, keyword co-occurrence analysis, and thematic evolution mapping with the support of VOSviewer. The findings reveal that business incubation research has developed from a traditional focus on startup support toward broader perspectives involving entrepreneurship ecosystems, innovation development, technology transfer, and sustainable economic growth. The most influential studies emphasize the evolution of incubator models, technology business incubation, social capital, and incubation outcomes. The analysis also indicates that the United States, the United Kingdom, and China represent the most active contributors in shaping global research collaboration. Furthermore, keyword analysis highlights entrepreneurship, innovation, business incubators, SMEs, and technology commercialization as the dominant research themes, while recent studies increasingly explore incubation networks, digital transformation, and ecosystem-based approaches. This study contributes to the existing literature by providing a comprehensive mapping of global business incubation research and identifying future research opportunities related to digital incubation, artificial intelligence-supported entrepreneurship, and sustainable innovation ecosystems.
A Bibliometric Analysis of Earnings Management Loso Judijanto; Dila Padila Nurhasanah; Ilham Akbar Bunyamin
West Science Social and Humanities Studies Vol. 4 No. 08 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i08.3081

Abstract

Earnings management remains one of the most extensively investigated phenomena in accounting and corporate governance research, reflecting persistent scholarly concern over the reliability of financial reporting. This study conducts a bibliometric analysis to map the intellectual structure, research trends, influential publications, and collaboration patterns within earnings management scholarship indexed in the Scopus database. Data were analyzed using VOSviewer to perform keyword co-occurrence analysis, overlay and density visualization, citation analysis, co-authorship analysis, institutional collaboration mapping, and country-level distribution mapping. The results reveal three major thematic clusters: a methodological and demographic cluster associated with empirical research design, a financial-economic cluster centered on earnings, investment, and decision making, and a governance cluster dominated by earnings management, corporate governance, accruals, and agency theory. Citation analysis identifies foundational works on discretionary accrual measurement and real activities manipulation as the most influential contributions shaping the field. Co-authorship and institutional mapping reveal relatively fragmented research communities anchored by prolific scholars, while country-level analysis indicates pronounced dominance of United States-based institutions with limited international collaboration density. This study contributes a structured overview of earnings management research development and identifies research gaps concerning governance mechanisms, real activities manipulation, and cross-country institutional context for future scholarship.
The Effect of Technical Irrigation Systems and Agricultural Water Management on Rice Production Yields and Water Use Efficiency in Bogor Dila Padila Nurhasanah; Eko Sutrisno; Sintia Permata Sari
West Science Agro Vol. 4 No. 03 (2026): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v4i03.3097

Abstract

Efficient irrigation systems and sustainable agricultural water management are essential factors in improving rice productivity and optimizing water resource utilization. This study aims to examine the effect of technical irrigation systems and agricultural water management on rice production yields and water use efficiency in Bogor. A quantitative research approach was applied using survey data collected from 100 rice farmers. Data were obtained through a structured questionnaire measured using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The analysis consisted of measurement model evaluation, including validity and reliability testing, and structural model evaluation through path coefficient analysis, coefficient of determination (R²), predictive relevance (Q²), and hypothesis testing. The results indicate that technical irrigation systems have a positive and significant effect on rice production yields and water use efficiency. Furthermore, agricultural water management demonstrates a stronger positive influence on rice production yields and significantly improves water use efficiency. Rice production yields also positively contribute to water use efficiency. These findings indicate that irrigation infrastructure development should be integrated with effective water management practices to achieve higher agricultural productivity and sustainable water utilization. This study provides practical implications for farmers, agricultural institutions, and policymakers in developing more efficient rice production systems in Bogor.