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All Journal Jurnal Pengabdian Kepada Masyarakat Abdi Putra Easta Journal of Innovative Community Services Jurnal Hukum dan HAM Wara Sains Jurnal Multidisiplin West Science Jurnal Pendidikan West Science West Science Law and Human Rights West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Nature and Technology
Dila Padila Nurhasanah
Universitas Nusa Putra
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Feliks Anggia Binsar Kristian Panjaitan; Rani Eka Arini; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
Information Transparency and Investor Protection in Building Investor Confidence and Informing Investment Decisions in Equity Crowdfunding in Indonesia Abdul Karim; Salwa Aulia Novitasari; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2989

Abstract

The rapid growth of equity crowdfunding in Indonesia has introduced new opportunities for public participation in investment activities while simultaneously creating challenges related to information uncertainty, investor vulnerability, and trust formation. Unlike conventional investment markets, equity crowdfunding involves greater information asymmetry because investors often evaluate privately held businesses with limited operational history and incomplete information. Therefore, mechanisms that enhance information transparency and investor protection are essential to strengthening investor confidence and supporting rational investment decisions. This study aims to examine the influence of information transparency and investor protection on investment decision-making through the mediating role of investor trust in the context of equity crowdfunding in Indonesia. This research employs a quantitative approach using survey data collected from 100 equity crowdfunding investors in Indonesia. Data were gathered through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that information transparency has a positive and significant effect on investor trust, while investor protection demonstrates a stronger positive influence on investor trust. Furthermore, investor trust significantly affects investment decision-making. Information transparency and investor protection also directly influence investment decision-making, with investor trust partially mediating these relationships. The findings demonstrate that transparent information disclosure and effective protection mechanisms are critical factors in reducing uncertainty, strengthening investor confidence, and encouraging participation in equity crowdfunding markets. This study contributes to the fintech and investment behavior literature by highlighting the importance of governance mechanisms in developing a trustworthy and sustainable equity crowdfunding ecosystem in emerging markets such as Indonesia.
An Analysis of the Implementation of Green Building Technologies in Reducing Energy Consumption and Their Impact on Corporate Performance in Jakarta Dila Padila Nurhasanah; I Wayan Karang Utama; Rival Pahrijal
West Science Nature and Technology Vol. 4 No. 02 (2026): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v4i02.2963

Abstract

This study aims to analyze the effect of green building technology implementation on energy consumption reduction and its impact on company performance in Jakarta. A quantitative research design was employed using data from 150 respondents who are involved in building operations, facility management, and sustainability-related functions. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results indicate that green building technology has a significant positive effect on energy consumption reduction. In addition, energy consumption reduction significantly improves company performance through cost efficiency and operational effectiveness. The findings also show that green building technology has a direct positive effect on company performance. Furthermore, energy consumption reduction partially mediates the relationship between green building technology and company performance. The study concludes that the adoption of green building technologies plays a strategic role in improving both environmental efficiency and organizational performance in urban corporate settings.
Co-Authors Abdul Karim Achmad Harristhana Mauldfi Sastraatmadja Ade Suhara Aisah Aldi Saputra Ari Purwanti Arief Fahmi Lubis Arief Yanto Rukmana Christine Riani Elisabeth Dasa Rahardjo Soesanto Erwin Parega Feliks Anggia Binsar Kristian Panjaitan Helda Yusita I Wayan Karang Utama Ilham Akbar Bunyamin Jaka Prima Loso Judijanto Meiske Wenno Moh. Muchlis Djibran Mokoginta, Meity M Muhammad Riswan Muhammad Syafri Mutiara Nabila F Mutiara Nurfatimah A Paramita Andiani Rani Eka Arini Rival Pahrijal Rully Fildansyah Salwa Aulia Novitasari Supriandi Supriandi Tirangga Ansori Wahyudin Wahyudin Yana Priyana Yenik Pujowati