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All Journal Jurnal Pengabdian Kepada Masyarakat Abdi Putra Easta Journal of Innovative Community Services Jurnal Hukum dan HAM Wara Sains Jurnal Multidisiplin West Science Jurnal Pendidikan West Science West Science Law and Human Rights West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies West Science Nature and Technology
Dila Padila Nurhasanah
Universitas Nusa Putra
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Social Commerce Features and Electronic Word of Mouth on Consumer Purchase Intentions for Local Skincare Products in Central Java Erwin Erwin; Dila Padila Nurhasanah; Rival Pahrijal
West Science Social and Humanities Studies Vol. 4 No. 07 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i07.2998

Abstract

The rapid growth of social media-based commerce has significantly influenced consumer behavior, particularly in the skincare industry, where digital interaction and consumer-generated information play important roles in purchasing decisions. This study aims to examine the effect of social commerce features and electronic word of mouth (e-WOM) on consumers’ purchase intentions for local skincare products in Central Java. This research employed a quantitative approach using a survey method involving 150 respondents who had experience purchasing or using local skincare products. Data were collected through a structured questionnaire measured using a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The analytical techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that social commerce features have a positive and significant effect on purchase intention. Furthermore, electronic word of mouth also has a positive and significant effect on purchase intention. The simultaneous test confirms that social commerce features and e-WOM significantly influence purchase intention, with an Adjusted R² value of 0.510, indicating that both variables explain 51.0% of consumer purchase intention variation. These findings demonstrate that interactive digital features and positive consumer recommendations are essential factors in strengthening consumer confidence toward local skincare products. This study provides practical implications for local skincare businesses to optimize social commerce strategies and encourage positive electronic word-of-mouth to improve competitiveness in the digital marketplace.
Strategi Retensi dan Talenta Gen Z terhadap Loyalitas dan Turnover Intention: Studi Startup Kreatif Jawa Barat Muhammad Syafri; Ade Suhara; Dila Padila Nurhasanah
Jurnal Multidisiplin West Science Vol 5 No 04 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i04.3333

Abstract

Penelitian ini mengkaji pengaruh strategi retensi dan manajemen talenta terhadap loyalitas karyawan serta niat untuk keluar di kalangan karyawan Generasi Z yang bekerja di perusahaan rintisan kreatif di Jawa Barat. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 135 responden melalui kuesioner terstruktur yang diukur menggunakan skala Likert. Data dianalisis menggunakan SmartPLS 3 dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk mengevaluasi model pengukuran dan model struktural. Hasil menunjukkan bahwa strategi retensi dan manajemen talenta memiliki efek positif yang signifikan terhadap loyalitas karyawan dan efek negatif yang signifikan terhadap niat untuk keluar. Selain itu, loyalitas karyawan ditemukan memiliki pengaruh negatif terkuat terhadap niat untuk keluar dan berperan sebagai mediator parsial dalam hubungan antara strategi retensi, manajemen talenta, dan niat untuk keluar. Temuan ini menyoroti pentingnya menyelaraskan praktik organisasi dengan ekspektasi Generasi Z, terutama dalam menyediakan peluang pengembangan karier, lingkungan kerja yang mendukung, dan keterlibatan yang bermakna. Studi ini berkontribusi pada literatur dengan menawarkan model empiris terintegrasi dalam konteks startup kreatif dan memberikan implikasi praktis bagi organisasi yang ingin meningkatkan stabilitas tenaga kerja dan mengurangi turnover.
To What Extent Do Brand Image and Perceived Value Contribute to Customer Trust and Purchase Decisions for Local Skincare Products in Indonesia? Dila Padila Nurhasanah; Dasa Rahardjo Soesanto; Ilham Akbar Bunyamin
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2894

Abstract

The rapid growth of the local skincare industry in Indonesia has intensified competition among domestic and international brands, making it essential to understand the factors that influence consumer purchasing behavior. This study aims to examine the extent to which brand image and perceived value contribute to customer trust and purchasing decisions regarding local skincare products in Indonesia. A quantitative research approach was employed using a survey method. Data were collected from 250 consumers who had purchased and used local skincare products through a structured questionnaire measured on a five-point Likert scale. The collected data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The findings reveal that brand image and perceived value significantly and positively influence customer trust. Brand image and perceived value were found to enhance consumers’ confidence in local skincare brands. Furthermore, brand image, perceived value, and customer trust significantly influence purchasing decisions. The results also demonstrate that customer trust partially mediates the relationships between brand image and purchasing decisions, as well as between perceived value and purchasing decisions. The structural model explains 61.8% of the variance in customer trust and 72.1% of the variance in purchasing decisions, indicating substantial explanatory power. The study concludes that customer trust plays a crucial role in translating favorable brand perceptions and value evaluations into actual purchasing decisions. These findings contribute to consumer behavior and marketing literature by providing empirical evidence from the Indonesian local skincare market. Practically, the results suggest that local skincare companies should focus on strengthening brand image, delivering superior perceived value, and fostering customer trust to enhance consumer purchasing decisions and maintain competitive advantage in the increasingly dynamic beauty industry.
ESG Strategies and Innovation Capabilities in Strengthening Corporate Performance in Indonesian Public Companies Meiske Wenno; Rani Eka Arini; Dila Padila Nurhasanah
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2917

Abstract

This study examines the influence of Environmental, Social, and Governance (ESG) strategies and innovation capabilities on corporate performance among Indonesian public companies. The increasing emphasis on sustainability and innovation has encouraged organizations to adopt responsible business practices while continuously enhancing their capacity to develop new products, services, and processes. This research employs a quantitative approach using a survey method. Data were collected from 125 respondents representing managerial and professional employees working in Indonesian public companies. The variables were measured using a five-point Likert scale, and data were analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The analytical procedures included descriptive statistics, validity and reliability testing, classical assumption testing, multiple regression analysis, and hypothesis testing. The findings reveal that ESG strategies have a positive and significant effect on corporate performance, indicating that organizations implementing stronger environmental, social, and governance practices tend to achieve superior performance outcomes. Innovation capabilities also demonstrate a positive and significant effect on corporate performance, suggesting that firms with greater innovation capacity are more capable of improving competitiveness and organizational effectiveness. Furthermore, ESG strategies and innovation capabilities simultaneously exert a significant influence on corporate performance, explaining 47.3% of the variance in performance. The results suggest that sustainability-oriented strategies and innovation capabilities function as complementary strategic resources that enhance long-term organizational success. This study contributes to the literature on sustainability and strategic management by providing empirical evidence from Indonesian public companies and offers practical implications for managers seeking to strengthen corporate performance through integrated ESG and innovation initiatives.
Analisis Personal Branding dan Pemasaran Konten dalam Meningkatkan Minat Beli Produk Lokal di Jawa Tengah Arief Yanto Rukmana; Wahyudin Wahyudin; Dila Padila Nurhasanah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3775

Abstract

Meningkatnya penggunaan platform digital telah menciptakan peluang besar bagi bisnis lokal untuk memperkuat keterlibatan konsumen dan memperluas pasar mereka. Personal branding dan content marketing dianggap sebagai strategi penting untuk membangun kredibilitas, mengkomunikasikan nilai produk, dan mendorong minat beli konsumen. Studi ini bertujuan untuk menganalisis pengaruh personal branding dan content marketing terhadap minat konsumen dalam membeli produk lokal di Jawa Tengah. Pendekatan kuantitatif dengan desain penelitian eksploratif digunakan. Data dikumpulkan dari 100 responden yang telah melihat konten promosi terkait produk lokal dari Jawa Tengah melalui media sosial dan platform digital lainnya. Responden dipilih menggunakan purposive sampling, dan data penelitian dikumpulkan melalui kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan IBM SPSS Statistics versi 25 melalui analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, regresi linier berganda, uji t parsial, uji F simultan, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa personal branding memiliki pengaruh positif dan signifikan terhadap minat beli, dengan koefisien regresi 0,382, nilai t 4,897, dan nilai signifikansi di bawah 0,001. Content marketing juga memiliki pengaruh positif dan signifikan terhadap minat beli, dengan koefisien regresi 0,451, nilai t 6,178, dan nilai signifikansi di bawah 0,001. Secara simultan, personal branding dan content marketing secara signifikan memengaruhi minat beli, seperti yang ditunjukkan oleh nilai F 99,364 dan nilai signifikansi di bawah 0,001. Koefisien determinasi sebesar 0,672 menunjukkan bahwa kedua variabel tersebut menjelaskan 67,2% variasi minat beli. Content marketing ditemukan sebagai variabel yang lebih dominan. Temuan ini menunjukkan bahwa menggabungkan personal branding yang kredibel dengan konten yang informatif, relevan, dan menarik secara visual dapat secara efektif meningkatkan minat konsumen untuk membeli produk lokal di Jawa Tengah.
Kinerja Startup EdTech dalam Ekosistem Pendidikan Digital: Integrasi Innovation Capability, Digital Leadership, dan Market Orientation di Indonesia Arief Yanto Rukmana; Helda Yusita; Dila Padila Nurhasanah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3777

Abstract

Studi ini meneliti pengaruh kemampuan inovasi, kepemimpinan digital, dan orientasi pasar terhadap kinerja startup Teknologi Pendidikan (EdTech) di Indonesia. Studi ini dimotivasi oleh meningkatnya pentingnya kemampuan organisasi dalam memungkinkan perusahaan EdTech untuk merespons perubahan teknologi yang cepat, pergeseran ekspektasi pelanggan, dan persaingan yang semakin ketat dalam ekosistem pendidikan digital. Desain penelitian kuantitatif eksploratif digunakan dengan menggunakan survei lintas sektoral. Data dikumpulkan dari 200 pendiri, manajer, supervisor, pemimpin tim, dan karyawan profesional yang bekerja di startup EdTech Indonesia. Instrumen penelitian terdiri dari item kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan IBM SPSS Statistics versi 25 melalui statistik deskriptif, pengujian validitas dan reliabilitas, pengujian asumsi klasik, korelasi Pearson, regresi linier berganda, uji-t, uji-F, dan koefisien determinasi. Hasil menunjukkan bahwa kemampuan inovasi memiliki pengaruh positif dan signifikan terhadap kinerja startup EdTech. Kepemimpinan digital juga memiliki pengaruh positif dan signifikan. Orientasi pasar menghasilkan pengaruh terkuat. Secara bersamaan, ketiga variabel tersebut secara signifikan memengaruhi kinerja startup, seperti yang ditunjukkan oleh nilai F sebesar 107,506 dan nilai signifikansi 0,000. Model ini menjelaskan 62,2% variasi dalam kinerja startup EdTech. Temuan ini menunjukkan bahwa kinerja berkelanjutan dalam ekosistem pendidikan digital bergantung pada integrasi inovasi berkelanjutan, kepemimpinan yang kompeten secara digital, dan daya tanggap yang kuat terhadap kebutuhan pelanggan dan pasar.
The Influence of Sustainability Orientation and Green Promotion on Marketing Performance and Brand Reputation of Green MSMEs in Bandung Feliks Anggia Binsar Kristian Panjaitan; Rani Eka Arini; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 04 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i04.2786

Abstract

This study aims to analyze the effect of sustainability orientation and eco-friendly promotion on marketing performance and brand reputation of eco-friendly miscro, small and medium-sized enterprises (MSMEs) in Bandung. In the context of increasing environmental awareness and competitive market dynamics, MSMEs are required to adopt sustainable practices and communicate them effectively to enhance both performance and public perception. This research employs a quantitative approach using primary data collected from 180 MSMEs owners and managers through a structured questionnaire based on a Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) version 3. The results indicate that sustainability orientation has a positive and significant effect on marketing performance and brand reputation. Eco-friendly promotion also shows a significant and stronger influence on marketing performance and brand reputation. Furthermore, marketing performance has a positive effect on brand reputation and serves as a mediating variable in the relationship between sustainability orientation, eco-friendly promotion, and brand reputation. The model demonstrates strong explanatory and predictive power, indicating that sustainability-driven strategies are critical for enhancing business outcomes. This study contributes to the literature by providing empirical evidence on the integration of sustainability and marketing strategies in MSMEs, particularly in developing countries. Practically, the findings offer strategic insights for MSMEs owners to improve competitiveness and long-term brand value through sustainable practices.
Information Transparency and Investor Protection in Building Investor Confidence and Informing Investment Decisions in Equity Crowdfunding in Indonesia Abdul Karim; Salwa Aulia Novitasari; Dila Padila Nurhasanah
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2989

Abstract

The rapid growth of equity crowdfunding in Indonesia has introduced new opportunities for public participation in investment activities while simultaneously creating challenges related to information uncertainty, investor vulnerability, and trust formation. Unlike conventional investment markets, equity crowdfunding involves greater information asymmetry because investors often evaluate privately held businesses with limited operational history and incomplete information. Therefore, mechanisms that enhance information transparency and investor protection are essential to strengthening investor confidence and supporting rational investment decisions. This study aims to examine the influence of information transparency and investor protection on investment decision-making through the mediating role of investor trust in the context of equity crowdfunding in Indonesia. This research employs a quantitative approach using survey data collected from 100 equity crowdfunding investors in Indonesia. Data were gathered through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that information transparency has a positive and significant effect on investor trust, while investor protection demonstrates a stronger positive influence on investor trust. Furthermore, investor trust significantly affects investment decision-making. Information transparency and investor protection also directly influence investment decision-making, with investor trust partially mediating these relationships. The findings demonstrate that transparent information disclosure and effective protection mechanisms are critical factors in reducing uncertainty, strengthening investor confidence, and encouraging participation in equity crowdfunding markets. This study contributes to the fintech and investment behavior literature by highlighting the importance of governance mechanisms in developing a trustworthy and sustainable equity crowdfunding ecosystem in emerging markets such as Indonesia.
Protection of Indigenous Peoples’ Land Rights in Agrarian Reform Policy: A Normative and Implementational Legal Study Salwa Aulia Novitasari; Arief Fahmi Lubis; Dila Padila Nurhasanah
West Science Law and Human Rights Vol. 4 No. 02 (2026): West Science Law and Human Rights
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wslhr.v4i02.2790

Abstract

This study examines the protection of Indigenous Peoples’ land rights within the framework of agrarian reform policy through a normative and implementational legal analysis. The research aims to analyze the extent to which existing legal frameworks recognize and protect Indigenous land rights, identify inconsistencies within regulatory structures, and evaluate the effectiveness of their implementation in practice. Employing a normative juridical approach, this study analyzes constitutional provisions, statutory regulations, and relevant legal doctrines, complemented by a qualitative assessment of implementation challenges. The findings reveal that although Indigenous land rights are formally recognized in the legal system, such recognition remains conditional and fragmented across sectoral regulations. Overlapping authorities between land, forestry, and other resource-related laws create legal uncertainty and hinder the effective protection of customary land. Furthermore, the implementation of agrarian reform policies often fails to accommodate the collective nature of Indigenous land tenure, resulting in the marginalization of Indigenous communities. Bureaucratic complexities, limited institutional coordination, and weak enforcement mechanisms further exacerbate these challenges, leading to persistent land conflicts and dispossession. This study highlights a significant gap between normative legal guarantees and practical realities. It emphasizes the need for a more integrative and responsive legal framework that harmonizes regulations, strengthens the recognition of customary land rights, and ensures meaningful participation of Indigenous Peoples in agrarian reform processes. By bridging normative analysis with implementation perspectives, this research contributes to the development of more equitable and inclusive land governance systems that uphold Indigenous rights and promote social justice.
The Limits of Criticism of the Government Under Articles 240 and 241 of Law No. 1 of 2023: Balancing the Protection of State Authority and Civil Liberties Dila Padila Nurhasanah; Yenik Pujowati; Rully Fildansyah
West Science Law and Human Rights Vol. 4 No. 03 (2026): West Science Law and Human Rights
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wslhr.v4i03.3000

Abstract

This study examines the legal limits of criticism directed at the government under Articles 240 and 241 of Law No. 1 of 2023 concerning the Indonesian Criminal Code. The central issue concerns the balance between protecting the authority and institutional integrity of the state and safeguarding freedom of expression as a fundamental civil liberty. This research employs a normative legal method using statutory, conceptual, constitutional, case, comparative, and human-rights approaches. The analysis focuses on the formulation of the offences, the distinction between criticism and insult, the complaint-based nature of prosecution, criminal responsibility for digital dissemination, and the application of the principles of legality, necessity, proportionality, and public interest. The findings indicate that Articles 240 and 241 pursue a legitimate objective insofar as they protect the effective functioning of government and state institutions from serious, malicious, and unlawful attacks. However, the broad and evaluative meaning of terms such as insult, honour, and institutional image creates risks of legal uncertainty, selective enforcement, and a chilling effect on democratic participation. The study finds that criticism should not be criminalized merely because it is harsh, offensive, satirical, emotionally expressed, or damaging to the reputation of a public institution. Criminal liability should arise only where the prosecution proves an objectively unlawful attack, the required intent, the absence of a dominant public-interest purpose, serious and legally cognisable harm, and the inadequacy of less restrictive remedies. Article 241 requires additional safeguards because the dissemination of digital content may occur for purposes of journalism, education, criticism, documentation, or public discussion. The study concludes that Articles 240 and 241 must be interpreted restrictively, with a strong presumption in favour of political expression, to ensure that the protection of state authority does not undermine constitutional democracy and civil liberties.
Co-Authors Abdul Karim Achmad Harristhana Mauldfi Sastraatmadja Ade Suhara Aisah Aldi Saputra Ari Purwanti Arief Fahmi Lubis Arief Yanto Rukmana Christine Riani Elisabeth Dasa Rahardjo Soesanto Erwin Parega Feliks Anggia Binsar Kristian Panjaitan Helda Yusita I Wayan Karang Utama Ilham Akbar Bunyamin Jaka Prima Loso Judijanto Meiske Wenno Moh. Muchlis Djibran Mokoginta, Meity M Muhammad Riswan Muhammad Syafri Mutiara Nabila F Mutiara Nurfatimah A Paramita Andiani Rani Eka Arini Rival Pahrijal Rully Fildansyah Salwa Aulia Novitasari Supriandi Supriandi Tirangga Ansori Wahyudin Wahyudin Yana Priyana Yenik Pujowati