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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Indo-MathEdu Intellectuals Journal Al-Buhuts (e-journal) Jurnal Minfo Polgan (JMP) Indonesian Journal of Contemporary Multidisciplinary Research The Es Accounting and Finance Innovative: Journal Of Social Science Research Sanskara Manajemen dan Bisnis Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Journal of Contemporary Administration and Management (ADMAN) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan AGILITY: Jurnal Lentera Manajemen Sumberdaya Manusia Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Riko Mersandro Permana
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Analisis Strategi Adaptif UMKM terhadap Integrasi Teknologi ChatGPT sebagai Instrumen Peningkatan Daya Saing Berkelanjutan dan Akselerasi Inovasi Bisnis di Era Transformasi Digital Aditya Djaini; Riko Mersandro Permana; Tono Mahmudin
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14959

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana strategi adaptif UMKM dalam mengintegrasikan teknologi ChatGPT dapat berkontribusi terhadap peningkatan daya saing berkelanjutan dan akselerasi inovasi bisnis di tengah arus transformasi digital yang semakin kompleks. Menggunakan pendekatan kualitatif melalui metode tinjauan pustaka, data dikumpulkan dari 39 artikel ilmiah dan publikasi kredibel yang dipublikasikan antara tahun 1984 hingga 2025, kemudian diseleksi menjadi 31 artikel yang paling relevan berdasarkan kesesuaian topik, kualitas metodologi, dan kontribusi teoritis. Hasil analisis menunjukkan bahwa integrasi ChatGPT dalam UMKM memerlukan strategi adaptif berbasis kapabilitas dinamis, kesiapan organisasi, dan penerimaan teknologi. Teknologi ini terbukti mampu memperkuat efisiensi operasional, mendukung penciptaan inovasi berbasis pengetahuan, serta memperkuat diferensiasi layanan yang berkelanjutan. Namun, keberhasilan adopsi sangat dipengaruhi oleh faktor literasi digital, konteks sektoral, dan dukungan ekosistem digital yang inklusif. Penelitian ini menekankan bahwa ChatGPT hanya dapat menjadi instrumen strategis apabila diintegrasikan dalam kerangka pengembangan bisnis yang partisipatif, kontekstual, dan berorientasi jangka panjang.
Strategi Talent Management Berbasis Digital dalam Meningkatkan Retensi dan Loyalitas Karyawan Generasi Milenial dan Gen Z Riko Mersandro Permana; Hizbul Khootimah Azzaakiyyah; Ahmad Junaidi
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5655

Abstract

This study aims to analyze the role of digital talent management strategies in improving employee retention and loyalty among Millennials and Generation Z employees. The research method employed a qualitative approach with a literature review design and descriptive analysis. Data were obtained from 41 selected scientific articles sourced from Google Scholar with publication years ranging from 1964–2026, which were selected from an initial 50 articles based on relevance and scientific quality. The data analysis techniques included theme categorization, interpretation, and synthesis. The findings indicate that the implementation of digital talent management through data-based HR systems, digital learning platforms, and employee engagement systems can enhance employees’ attachment to the organization. Case studies from global and national companies such as Google and Tokopedia strengthen the finding that digitalization contributes to increasing employee retention and loyalty, especially among younger generations. The success of implementation is strongly influenced by organizational readiness in integrating technology with a human-centered approach. This study is limited by its reliance on literature review without direct primary data and its greater focus on large companies and the technology sector, so the generalization of findings should be interpreted cautiously. Future research is recommended to apply mixed methods approaches, expand studies to SMEs and non-technology organizations, and develop more integrated AI-based digital talent management systems.  
Pengaruh Motivasi dan Disiplin Kerja terhadap Produktivitas Kerja Karyawan pada PT ABC Ana Najichah; Rizkiana Karmelia Shaura; Riko Mersandro Permana
AGILITY: Jurnal Lentera Manajemen Sumber Daya Manusia Vol 3 No 04 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmsdm.v3i04.978

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap produktivitas kerja karyawan pada PT ABC. Permasalahan utama dalam penelitian ini adalah bagaimana peran motivasi dan kedisiplinan karyawan dalam meningkatkan produktivitas kerja di lingkungan perusahaan jasa. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner terhadap 44 responden yang dipilih secara acak dari total populasi 79 karyawan. Analisis data dilakukan dengan bantuan perangkat lunak SPSS versi 27, menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial, motivasi dan disiplin kerja masing-masing berpengaruh positif dan signifikan terhadap produktivitas kerja. Uji t menunjukkan bahwa motivasi dan disiplin memiliki nilai signifikansi di bawah 0,05, serta nilai t hitung lebih besar dari t tabel. Secara simultan, uji F menghasilkan nilai signifikansi < 0,001 dan F hitung sebesar 21,243, yang berarti kedua variabel secara bersama-sama berpengaruh signifikan terhadap produktivitas. Nilai koefisien determinasi (R²) sebesar 0,509 mengindikasikan bahwa 50,9% variasi dalam produktivitas kerja dapat dijelaskan oleh motivasi dan disiplin kerja. Dengan demikian, perusahaan perlu memprioritaskan penguatan motivasi dan disiplin sebagai bagian dari strategi peningkatan kinerja karyawan.
Pengaruh Store Atmosphere dan Electronic Word of Mouth (e-WOM) terhadap Repurchase Intention pada Versteckt Coffee di Cibinong Lael Lael; Riko Mersandro Permana; Dina Purnama Sari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2839

Abstract

Indonesia's coffee shop industry, the largest in the world, faces intensifying business competition, particularly in the Bogor and Cibinong areas, encouraging owners to build both a distinctive physical experience and a strong digital reputation. This study examines the effect of Store Atmosphere and electronic word of mouth (e-WOM) on Repurchase Intention among customers of Versteckt Coffee, a coffee shop in Cibinong known for its tranquil, European-inspired concept. A quantitative associative approach was applied using purposive sampling, involving 100 respondents who had visited and purchased at Versteckt Coffee and were domiciled in Bogor, with the sample size determined through the Lemeshow formula. Data were collected through a Likert-scale questionnaire distributed via Google Forms and analyzed using multiple linear regression with IBM SPSS Statistics version 31, following validity, reliability, and classical assumption testing. The results indicate that Store Atmosphere has a positive and significant partial effect on Repurchase Intention (t = 13.416 > 1.984; sig. 0.000), and e-WOM also has a positive and significant partial effect (t = 15.649 > 1.984; sig. 0.000). Simultaneously, both variables significantly affect Repurchase Intention (F = 129.104 > 3.09; sig. 0.000), explaining 72.7% of its variance, with e-WOM contributing more (52.6%) than Store Atmosphere (20%). These findings imply that Versteckt Coffee should continuously enhance its atmosphere and actively manage e-WOM to strengthen Repurchase Intention.
Co-Authors Aditya Djaini Agus Dedi Subagja Ahmad Junaidi Ahmad Junaidi Ana Najichah Anis Okta Cahyaningrum Arief Yanto Rukmana Arjang Arjang Asri Ady Bakri Chandra, Satria Dewa Oka Suparwata Diawati, Prety Dina Purnama Sari Fachrurazi Feri Sanjaya Filda Angellia Frans Sudirjo Frits Oscar Fanggidae Hendri Hermawan Adinugraha Herny Constantia Fanggidae Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Lael Lael M. Daud Yahya Mahdi Mahdi, Mahdi Mahmudin, Tono Maria Sihombing Muhamad, Lili Fadli Mustafa, Fahrina Nasution, Annio Indah Lestari Ningsih, Tri Widyastuti Pratiwi, Dini Ratih Kusumastuti Rizkiana Karmelia Shaura Romi Mesra Sasono, Heri Satria Chandra Sonny Santosa Suherlan Suherlan, Suherlan Suroso Suroso SUTRISNO Sutrisno, Sutrisno Syahrial Rachim Lubis Wahyuni Sri Astutik Yana Priyana Yasir Riady Zulfiah Larisu