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Journal : Valid Jurnal Pengabdian

URGENSI PRODUK MAMIN UMKM BERSERTIFIKAT DAN BERLABEL HALAL DI KOTA MATARAM Armiani Armiani; Dwi Arini Nursansiwi; Surahman Hidayat; Syaiful Amri; Topan Siswanto; Sopian Saori
Valid Jurnal Pengabdian Vol 1 No 1 (2022)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Produk bersertifikat dan berlabel halal memiliki market yang sangat menjanjikan dikarenakan Indonesia merupakan mayoritas penduduk muslim terbesar di dunia. Sehingga para pelaku UMKM wajib memiliki dan memproduksi produk yang bersertifikat dan berlabel halal. Program PkM menawarkan dan memberikan solusi untuk para pelaku UMKM agar dapat lebih cepat memiliki sertifikat dan berlabel halal pada produknya. PkM ini dengan menggunakan pendekatan community development agar program yang dilakukan secara sistematis, terencana dan terarah untuk membantu dan memberikan solusi yang dihadapi oleh para stakeholders. Program PkM dilakukan pada bulan mei-juni 2022. Hasil kegiatan program PkM menunjukkan bahwa tingkat pemahaman dan kesadaran untuk memiliki sertifikat halal pada produk yang diproduksinya, serta dapat menggukan label halal pada produknya guna untuk perkembangan dan keberlanjutan bisnisnya
Pelatihan Digital Marketing Untuk Meningkatkan Pemasaran UMKM Gerabah Di Desa Banyumulek Sofiati Wardah; Rosyia Wardani; Galuh Ratna Mutia; Syaiful Amri; Zulkarnaen; Sopian Saori; Satriawan; Baiq Desthania Prathama; Hikmah; Putri Reno Kemala sari; Baiq Ertin Helmida
Valid Jurnal Pengabdian Vol. 3 No. 1 (2025): Vol. 3 No. 1 Januari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The problem faced by pottery craftsmen in Banyumulek Village is the lack of knowledge of business actors in using digital marketing to market their products. The 2018 earthquake and Covid 19 were obstacles and obstacles for craftsmen which caused the lack of enthusiasts and tourists so that they were forced to change professions as agricultural laborers. Lack of promotion is one of the causes so government attention is needed. Therefore, providing training and assistance to Banyumulek Village Pottery MSMEs regarding the use of social media in promoting their products or crafts which are still traditional is expected to help revive the economy of the craftsmen so that they can be recognized by the global community
Pemanfaatan Buah Pepaya Menjadi Keripik Dan Digitalisasi Marketing Di Desa Lelede Kecamatan Kediri Kabupaten Lombok Barat NTB Hj. Erviva Fariantin; Rusdi; Syaiful Amri; Indah Ariffianti; Elvina Setiawati; Sopian Saori; Dedy Febry Rachman
Valid Jurnal Pengabdian Vol. 2 No. 1 (2024): Vol. 2 No. 1 Juli 2024
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

The aim of this service is to utilize papaya fruit to make papaya chips and digitize marketing in Lelede Village, Kediri District, West Lombok Regency, NTB. We know that papaya can not only be consumed directly but can also be processed into various foods, one of which is "Papaya Chips" or "Papaya Chips". The presence of papaya chips has become a food choice that can be consumed by all groups, from children, teenagers to adults. This papaya chips product or "Papaya Chip" is considered very appropriate to meet the need for healthy snacks, because consumers are now increasingly smart and aware of health, and are willing to spend time paying attention to types of natural products, so that business opportunities are expected. This can be utilized by people who already have a business or who are about to set up a business to increase income to survive which is increasingly difficult. The method of implementing this service is carried out in three stages, namely the planning stage, implementation stage and evaluation stage. The results of the service are the activity of making papaya chips which includes the acquisition of raw materials, goods in process and finished goods with simple quality control. The production process can also be carried out in everyday life because the ingredients are easy to obtain, by using papaya fruit that is around us we can produce papaya chips and these chips can be marketed so that they can help the family's economic income.