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J.SIM EFEKTIVITAS PENGGUNAAN SISTEM INFORMASI MANAJEMEN WAKAF (SIWAK) DALAM MEMPERMUDAH INFORMASI WAKAF Ma’mun, Saepul; Setiadi, Kusmara; Darmawan, Dodi
Jurnal Pelita Nusa Vol 1 No 2 (2021): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v1i2.1

Penelitian ini bertujuan untuk mengetahui tingkat efektivitas penggunaan aplikasi Sistem Informasi Manajemen Wakaf (SIWAK) dalam mempermudah informasi wakaf di KUA Kecamatan Cipatat. Metode penelitian yang digunakan pada penelitian ini yaitu pendekatan kualitatif. Teknik pengumpulan data dengan cara wawancara, observasi dan dokumentasi. Teknik triangulasi sumber digunakan untuk mengecek keabsahan data penelitian. Analisis data dalam penelitian ini menggunakan empat tahap yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa penggunaan aplikasi SIWAK di KUA Kecamatan Cipatat belum efektif dan efisien, karena pada praktiknya penginputan data Akta Ikrar Wakaf (AIW) pada SIWAK di KUA Kecamatan Cipatat ini tidak berjalan dengan maksimal. Masih banyak data wakaf yang belum terinput ke SIWAK, sehingga informasi wakaf tidak sepenuhnya terintegrasi secara online. Hal ini disebabkan karena kurangnya sumber daya manusia yang kompeten di bidang teknologi informasi, serta kurangnya pemahaman pegawai terkait penggunaan aplikasi SIWAK. This research aims to find out the level of effectiveness of the use of Waqf Management Information System (SIWAK) application in facilitating waqf information in KUA Cipatat Subdistrict. The research method used in this research is a qualitative approach. Research instruments are researchers themselves using interview guidelines and observation guidelines. Data collection techniques using interviews, observations and documentation. Source triangulation techniques are used to check the validity of research data. Data analysis in this study uses four stages namely data collection, data reduction, data presentation and conclusion withdrawal. The results showed that the use of SIWAK applications in the Cipatat Subdistrict Kua has not been effective and efficient, because in practice the input of waqf pledge (AIW) data on SIWAK in KUA Cipatat Subdistrict is not running optimally. There is still a lot of waqf data that has not been input into SIWAK, so waqf information is not fully integrated online. This is due to the lack of competent human resources in the field of information technology, as well as a lack of understanding of employees related to the use of SIWAK applications.

MENAKAR PENGARUH PERSONAL SELLING TERHADAP EVALUASI ALTERNATIF KONSUMEN DALAM PEMBELIAN RUMAH SECARA SYARIAH (Riset Di Perumahan Firdaus Garden Paku Haji Kabupaten Bandung Barat) Ma’mun, Saepul; Solihin, Dadin; Nur Damayanti, Santi
Jurnal Pelita Nusa Vol 1 No 1 (2021): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v1i1.4

Evaluation alternative of the consumer is an activity of selecting two or more product choices with the same type, which requires consumers to consider a product to be purchased before making a decision. Evaluating all product alternatives, consumers will use the information from personal selling. This study aims to determine and analyze the magnitude of the influence of personal selling on the evaluation alternatives of the consumer in buying a house using KPR Syariah at PT. Arkon Multikarya Perdana (Firdaus Garden Pakuhaji in West Bandung Regency). This research is motivated by the problemof the decline in home sales due to weak personal selling strategies carried out by the company due to the presence of covid-19 so that it works with the Work From Home (WFH) system and limits face-to-face sales interactions. The research method used is a combination method or mixed methods with sequential explanatory models. The results of the final conditions of quantitative, the personal selling value are 84.7% and the alternative evaluation value is 84.3% of the ideal condition and qualitatively personal selling and alternative evaluation at PT. Arkon Muktikarya Perdana is good. The results of the research the effect of personal selling on the evaluation alternatives of consumer, with quantitative data the correlation value in the regression results of the number R = 0.599 means that the correlation between variables X and Y is 0.599. R Square is 0.359 or 35.9%, meaning that the percentage contribution of X's influence on Y is 35.9%, while the remaining 64.1% is influenced by other variables outside of this model. The results of the hypothesis t-test, the comparison is t count (6.396) ≥ t table (1.663) and the results of the F test show that F count (5.069) ≥ F table 2.326. This shows that Ha is accepted and Ho is rejected or it can be said that X has a contribution to Y. While the results of qualitative data, personal selling has a role as a bridge for consumers to get clear and detailed information to help consumers evaluate a product with the factors: a) approach; b) presentation; c) overcoming objections; d) close the sale. These factors correlate with the factors that influence the alternative evaluation variable of consumers with the indicators are a) quality of marketing; b) price; c) location; d) promotion. The cumulative results of quantitative data on personal selling variables obtained r count 0.6708 ≥ r table 0.213 and alternative consumer evaluation variables obtained r count 0.6572 ≥ r table 0.213, this shows that the correlation X to Y is included in the strong category. So it can be said that the greater the role of personal selling, the greater will be the evaluation of alternatives made by consumers in buying home products on a Sharia KPR basis. In addition, other variables influence the evaluation alternatives of consumer that are not examined in this study such as consumer finance, trust in property developers, specifications of materials used, house design and facilities provided. So the results of this study can be concluded that there are qualitative data that broadens and deepens quantitative data. Keywords: Personal Selling, Evaluation Alternatives of Consumer.

PENINGKATAN STRATEGI EKONOMI DALAM USAHA JASA ANGKUTAN UMUM DI PONDOK PESANTREN MODERN AL-ISLAMIYYAH DESA MANDALAMUKTI KECAMATAN CIKALONG WETAN KABUPATEN BANDUNG BARAT Ma’mun, Saepul; Sundari, Asri; Supriadi, Cepi
Jurnal Pelita Nusa Vol 1 No 2 (2021): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

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This research was conducted to determine the improvement, the implementation, and the succes of public transportation service business strategy of al-Islammiyah modern Islamic boarding school. The method used in this research was qualitative research method with qualitative research approach and type of trend study research. The results of the research in this study showed the improvement of economic strategy that the author can put forward, namely through the process, content, and context that still use traditional strategy. Starting from the process, namely through adequate resources and the absence of operational guidelines that have been implemented in this company. The content, there were 30 vehicles owned by the company. As for the driver, there were 60 drivers. Then the context, between process and content support each other. In the implementation of strategy enhancement in this business, they not used specific technology and latest technology. The innovation had been carried out is limited to giving labels or features to vehicles, namely by the name Al-Hilal. The features provided by the company were speakers to listen to music so that passengers could feel comfortable while traveling. Services provided to customers were prohibited from stopping passengers before arriving at their destination even though it was only one passenger and always friendly to all passengers and give the best service so that passengers were comfortable. The success of improving the economic strategy that had been implemented was indeed quite successful in terms of assets that were added or owned. The profit was earned approximately Rp. 81,000,000 per month. Productivity and efficiency were efficient enough. In terms of competitive, it was very low because there will not be additional vehicles. There was no special ethics, only respect and help each other. When the other car owner must be corporate, al-hilal was ready to help. The best service performed by the drivers create a good image for the company. Penelitian ini bertujuan untuk mengetahui peningkatan strategi usaha jasa angkutan umum di pondok pesantren modern al-Islammiyah, untuk mengetahui implementasi strategi usaha jasa angkutan umum di pondok pesantren modern al-Islammiyah dan keberhasilan strategi usaha jasa angkutan umum di pondok pesantren modern al-Islammiyah. Metode penelitian yang digunakan yaitu metode penelitian kualitatif dengan pendekatan penelitian kualitatif dan jenis penelitian trend study. Hasil penelitian dalam penelitian ini peningkatan strategi ekonomi yang dapat penulis kemukakan yakni melalui proses, content, dan context yang masih menggunakan strategi tradisional. Dimulai dari prosesnya yakni melalui sumber daya yang memadai dan belum adanya pedoman operasional yang di terapkan dalam perusahaan ini. Kontennya, ada 30 kendaraan yang dimiliki oleh perusahaan tersebut. Sedangkan untuk sopir ada 60 sopir. Kemudian konteks, antara proses dan konten yang saling mendukung, atau terjaga dengan adanya suatu nilai yang diterapkan. Dalam implementasi peningkatan strategi dalam usaha ini belum adanya penggunaan teknologi yang digunakan secara khusus dan belum adanya gambaran penggunaan teknologi terbaru. Inovasi yang dilakukan baru sebatas pemberian label atau ciri pada kendaraan yaitu dengan nama Al-Hilal. Fitur yang disediakan oleh perusahaan yaitu seperti adanya speaker untuk mendengarkan musik agar penumpang bisa merasa nyaman saat dalam perjalanan. Pelayanan yang diberikan kepada pelanggan seperti dilarang memberhentikan penumpang sebelum sampai ke tujuan walaupun hanya satu penumpang dan selalu ramah kepada semua penumpang dan berikan yang terbaik agar penumpang nyaman. Keberhasilan peningkatan strategi ekonomi yang dijalankan memang cukup berhasil dapat dilihat dari segi asset yang bertambah atau dimiliki. Laba yang didapatkan kurang lebih Rp. 81.000.000 perbulan. Produktivitas dan efisiensi sudah cukup efisien. Dari segi daya saing sangat rendah karena tidak akan ada penambahan kendaraan lagi. Tidak ada etika khusus hanya umum saja saling menghormati dan membantu saat pemilik mobil lain harus berbadan hukum koperasi maka al-hilal siap membantu. Pelayanan terbaik yang dilaksanakan oleh para sopir menjadikan citra yang baik bagi perusahaan.

PENGARUH ETIKA BISNIS ISLAM TERHADAP KEPUASAN PELANGGAN DI PD NUANSA BARCODE DESA SAYATI KECAMATAN MARGAHAYU KABUPATEN BANDUNG Bunyamin, Bubun; Sundari, Asri; Ma’mun, Saepul; Alvi Farhani Noviani
Jurnal Pelita Nusa Vol 1 No 2 (2021): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

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The development of the business world with intense competition encourages business people to use various ways to achieve their business goals, one of which is increasing customer satisfaction by applying Islamic business ethics. This study aims to determine the effect of Islamic business ethics on customer satisfaction at PD Nuansa Barcode, Desa Sayati, Kecamatan Margahayu Kabupaten Bandung. The method used in this study is a descriptive quantitative approach. The data collection technique used in this study was simple random sampling with a sample size of 80 people. The results of the final condition of the X variable of 72.94% indicate that Islamic business ethics is included in the strong category. The results of the final condition of the Y variable of 73.14% indicate that customer satisfaction is included in the strong category. The regression value of the resulting variable X to Y: Y = 14,792 + 0,741X. The constant value is 14,792, meaning that if there is no change in the Islamic business ethics variable (the value of X is 0) then customer satisfaction is 14,792 units. The coefficient value of the X variable is 0.741, meaning that if the X variable increases by 1% with the assumption that the constant is 0 then customer satisfaction increases by 0.741. This shows that the variable X contributes positively to customer satisfaction. The value of R Square = 0.700 means that the percentage contribution of the influence of the X variable to Y is 70%, while the remaining 30% is influenced by other factors. The results of the calculation of the hypothesis test based on the comparison of tcount and ttable, it is known that tcount is 13,480 while ttable with a significance level of 5% and df=n-k-1; 80-1-1 = 78 the ttable number is 1.991. So the value of tcount (13.480) > ttable (1.991) and the value of sig. 0.000 < 0.05 and is positive, then Ha is accepted and Ho is rejected, which means that there is a significant influence between Islamic business ethics (X) on customer satisfaction (Y) at PD Nuansa Barcode. Perkembangan dunia bisnis dengan persaingan yang ketat mendorong para pelaku bisnis menggunakan berbagai cara untuk mencapai tujuan bisnisnya, salah satunya meningkatkan kepuasan pelanggan dengan cara menerapkan etika bisnis islam. Penelitian ini bertujuan untuk mengetahui. Pengaruh Etika Bisnis Islam terhadap Kepuasan Pelanggan di PD Nuansa Barcode Desa Sayati Kecamatan Margahayu Kabupaten Bandung. Metode yang digunakan dalam penelitian ini adalah menggunakan pendekatan kuantitatif deskriptif. Teknik pengambilan data yang digunakan dalam penelitian ini adalah simple random sampling dengan jumlah sample sebesar 80 orang. Hasil dari kondisi akhir variabel X sebesar 73,11 % menunjukan bahwa etika bisnis islam termasuk dalam kategori kuat. Hasil dari kondisi akhir variabel Y sebesar 73,63 % menunjukan bahwa kepuasan pelanggan termasuk dalam kategori kuat. Nilai regresi variabel X terhadap Y yang dihasilkan : Y = 14,792+ 0,741X. Nilai constanta adalah 14,792, artinya jika tidak terjadi perubahan variabel etika bisnis islam (nilai X adalah 0) maka kepuasan pelanggan ada sebesar 14,792 satuan. Nilai koefisien variabel X adalah 0,741, artinya jika variabel X meningkat sebesar 1 % dengan asumsi konstanta adalah 0 maka kepuasan pelanggan meningkat sebesar 0,741. Hal tersebut menunjukan variabel X berkontribusi positif bagi kepuasan pelanggan. Nilai R Square = 0,700 artinya persentase sumbangan pengaruh variabel X terhadap Y sebesar 70 %, sedangkan sisanya 30 % dipengaruhi oleh faktor lain. Hasil perhitungan uji hipotesis dengan berdasarkan perbandingan thitung dan ttabel, diketahui bahwa thitung adalah 13,480 sedangkan ttabel dengan tingkat signifikasi 5 % dan df=n-k-1; 80-1-1 = 78 didapatkan angka ttabel 1,991. Sehingga nilai thitung (13,480) > ttabel (1,991) dan nilai sig. 0,000 < 0,05 serta bertanda positif, maka Ha diterima dan Ho ditolak yang berarti ada pengaruh signifikan antara etika bisnis islam (X) terhadap kepuasan pelanggan (Y) di PD Nuansa Barcode.

ANALISIS PENGARUH KEUNGGULAN KOMPETITIF TERHADAP SISTEM MANAJEMEN RANTAI PASOKAN (SUPPLY CHAIN MANAGEMENT SYSTEM) PADA PT. SICEPAT EKSPRES CABANG CIPATAT KABUPATEN BANDUNG BARAT Tri Devalenqy, Rexy; Rahmawati, Nuraida; Ma’mun, Saepul; Maryati
Jurnal Pelita Nusa Vol 3 No 2 (2023): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i2.64

Manajemen rantai pasokan adalah sebuah cara yang digunakan untuk mengelola, mengawasi, serta mengendalikan rantai suplai mulai dari pengadaan, persediaan hingga pengiriman produk, dengan memperhatikan ketepatan waktu,lokasi, serta jumlah produk yang akan dihasilkan. Tujuan penelitian untuk mengetahui pengaruh keunggulan kompetitif terhadap system manajemen rantai pasokan pada PT. Sicepat Ekspres Cabang Cipatat Kabupaten Bandung Barat. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui survey dengan menggunakan angket. Populasi penelitian berjumlah 4.591 pelanggan, sedangkan sampling berjumlah 110 responden untuk mengisi angket variable (X) dan (Y) yang disebarkan ke pelanggan. Hasil penelitian pertama, keunggulan kompetitif (X) nilai rata-rata sebesar 66,54 atau 66,54% kategori Baik (range nilai 0,60-0,799) dan sistem manajemen rantai pasokan nilai rata-rata sebesar 85,1 atau 85,1%, kategori Sangat Baik (range nilai 0,80-1,000). Kedua, adanya pengaruh positif (nilai korelasi 0,611) dan tidak signifikan (P-value = 0,000 > 0.05) antara keunggulan. besarnya nilai R Square 0, 374 X 0.374 = 13,99%. Berarti sisanya terdapat 86,01% (100% - 37,4%) varian variabel terikat yang dijelaskan oleh faktor lain. uji siginifikansi pengaruh keunggulan kompetitif terhadap sistem manajemen rantai pasokan nilai thitung 8,030 > ttabel 0.67677 (Sig) sebesar 0,000 di bawah alpha 5%. Artinya ada pengaruh positif antara pengaruh keunggulan kompetitif terhadap sistem manajemen rantai pasokan.

ANALISIS KEUNGGULAN BERSAING PRODUK TABUNGAN IB HIJRAH HAJI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA BANK MUAMALAT CABANG CIMAHI) Nuraida; Tri Devalenqy, Rexy; Ma’mun, Saepul; Apriani, Triana
Jurnal Pelita Nusa Vol 3 No 2 (2023): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v3i2.66

Penelitian ini dilakukan dengan pendekatan kuantitatif melalui survey dan angket. Populasi berjumlah 362 nasabah, purposive sampling berjumlah 80 responden untuk disebarkan pada calon nasabah/nasabah di Bank Muamalat Cabang Cimahi. Hasil pertama, hasil analisis deskriptif di atas menunjukkan bahwa keunggulan bersaing tabungan iB Hijrah Haji meningkatkan keunggulan bersaing sekitar 73,46%. Sedang kepuasan nasabah sebesar 73,53% memiliki kemampuan dalam peningkatan nasabah tabungan iB Hijrah Haji di Bank Muamalat Cabang Cimahi. Kedua, hubungan signifikan variabel keunggulan bersaing produk tabungan iB Hijrah Haji (X) dan kepuasan nasabah (Y), besarnya nilai signifikansi 0,000 dengan p<0,05. Nilai rtabel 0,220 < rhitung 0,572, hubungannya sedang. Nilai R (koefisien korelasi) sebesar 0,572 pengaruh kuat pada variable Y dan nilai R Square variabel X dan variabel Y ada hubungan signifikan sebesar 0,327 atau 32,7%, dan 67,3 faktor lain tidak dalam penelitian ini. analisis regresi, koefisien variabel X sebesar 0,473 dengan konstanta sebesar 42,45. perubahan variabel X akan diikuti oleh perubahan Y secara positif. Uji siginifikansi keunggulan bersaing tabungan iB Hijrah Haji (X) terhadap kepuasan nasabah (Y) nilai thitung 6,154 > ttabel 1.9908 (Sig) sebesar 0,000 di bawah alpha 0,000. Artinya ada pengaruh positif keunggulan bersaing tabungan iB Hijrah Haji (X) terhadap kepuasan nasabah (Y) pada Bank Muamalat Cabang Cimahi.

PENGARUH PENGETAHUAN KARYAWAN TERHADAP MINAT MENABUNG MENGGUNAKAN PRODUK BANK SYARIAH DI PT. HANA MASTER JAYA Anggraeni, Meisya; Ma’mun, Saepul; Sutira, Andri
Jurnal Pelita Nusa Vol 2 No 2 (2022): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v2i2.69

Minat menabung pada indikator keinginan untuk segera beralih menabung di bank syariah masuk dalam kategori tinggi. Minat menabung menggunakan produk bank syariah dapat memengaruhi karyawan dengan mempertimbangkan keinginan, intentisan menambah pengetahuan, intensitas mengunjungi bank syariah. Penelitian ini dilakukan dengan pendekatan kuantitatif dan metode menggunakan metode penelitian dengan melalui pendekatan survei dengan menggunakan angket. Populasi penelitian berjumlah 320 karyawan sedangkan teknik sampel jenuh berjumlah 80 karyawan untuk mengisi angket variable (X) dan variable (Y) yang di sebarkan kepada karyawan PT. Hana Master Jaya. Hasil penelitian pertama, hasil analisis deskriptif variabel pengetahuan (X) pada karyawan PT. Hana Master Jaya berdistribusi secara normal dengan kategori cukup kuat. Kedua, hasil analisis deskriptif variable minat menabung menggunakan produk Bank Syariah (Y) pada karyawan PT. Hana Master Jaya berdistribusi secara normal dengan kategori cukup kuat. Ketiga, kolerasi product moment nilair (koefisien) adalah 0,449 kategori kuat. NilaiR Square model regresi di peroleh adalah 0,201. Sedangkan variabel independen mampu menjelaskan variabel dependen sebesar 20,1%, sedang sisanya 79,9% faktor lain yang tidak dalam penelitian. Hasil analisis regresi diperoleh koefisien untuk variabel pengetahuan pada minat menabung menggunakan produk bank syariah sebesar 0,534 dengan konstanta sebesar 23,161 sehingga model persamaan regresi yang diperoleh Y = 23,161+0,534X. Hasil uji hipotesis variabel X terhadap variabel Y menunjukkan nilaithitung 4,434 dan rtabel value (Sig) sebesar 0,000 yang di bawah alpha 5%. Artinya Ha di terima dan Ho di tolak atau dapat dikatakan bahwa pengetahuan (X) berkontribusi secara signifikan terhadap minat menabung (Y).

PENGARUH BAURAN PEMASARAN SYARIAH TERHADAP KEPUTUSAN PEMBELIAN PRODUK BUSANA MUSLIM: (STUDI DESKRIPTIF DI KONVEKSI RIKI KARSONO BATUJAJAR, BANDUNG BARAT) Anggraeni, Reni; Ma’mun, Saepul; Maryati, Maryati
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.76

This research is motivated by the importance of the marketing mix as a tool for companies to elicit the desired response from the target market and compete with similar companies. The aim of this study is to examine the influence of the Sharia marketing mix on purchasing decisions for products at Riki Karsono Convection, Batujajar, West Bandung. The research method used is a survey with a quantitative approach, employing SPSS Version 26.0 for data analysis. The population of this study consists of 14,171 consumers of Riki Karsono Convection. A simple random sampling technique was used to obtain a sample of 100 respondents. Data analysis was conducted using simple regression. The t-test results show that the Sharia marketing mix variable has a t-value of 20.518 ≥ t-table 1.984, indicating a positive and significant influence on purchasing decisions. The correlation coefficient (R) of 0.901 indicates a very strong relationship between the Sharia marketing mix and purchasing decisions. The coefficient of determination (adjusted R square) of 0.811 suggests that 81.18% of the variation in purchasing decisions is explained by the Sharia marketing mix, while the remaining 18.82% is influenced by other factors not examined in this study.

ANALISIS DATA PENETRASI PASAR MODERN TERHADAP PENDAPATAN PEDAGANG PASAR TRADISIONAL BATUJAJAR Mizani, Mohamad; Ma’mun, Saepul; Sutira, Andri
Jurnal Pelita Nusa Vol 4 No 1 (2024): Juni-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i1.79

This research is motivated by the rapid growth of modern markets (minimarkets) in Batujajar District which has led to a decrease in the income of traditional market traders. The purpose of this study is to examine the influence of modern markets on the income of traditional market traders. This study uses a quantitative approach with a survey method through a questionnaire. The research population consisted of 800 market traders, with a saturated sample of 90 traders from the Batujajar Traditional Market who filled out questionnaires related to modern market variables and traders' income. The results of the study show that modern market variables have a normal distribution with a high category, while the trader's income variable is in the medium category. The product-moment correlation analysis yielded a coefficient of 0.526 with the medium category, and the R Square value in the regression model was 0.277, showing that 27.7% of the variation in traders' income was explained by modern market variables. The regression equation obtained is Y = 14.908 + 0.663X. The results of the hypothesis test showed a t-value of 5.803 with a significance of 0.000, which was below alpha 5%, so the alternative hypothesis was accepted. In conclusion, modern markets contribute significantly to the decline in the income of traditional market traders in Batujajar District.

STRATEGI PEMASARAN TERHADAP OMZET PENJUALAN DI UKHUWAH GROSIR PADALARANG BANDUNG BARAT Yulyanti, Dini; Ma’mun, Saepul; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.81

This research is motivated by the importance of marketing strategies in increasing sales turnover in the wholesale sector. Ukhuwah Grosir Padalarang West Bandung is the object of research to examine the extent to which marketing strategies affect the level of sales turnover. This study uses a quantitative approach with a survey method conducted through the distribution of questionnaires to consumers. The research population consisted of 50 consumers, who were also respondents using the census sample technique. The results of the descriptive analysis show that the variables of marketing strategy and sales turnover are in the high category. Furthermore, linear regression analysis shows that there is a significant relationship between marketing strategy and sales turnover. Marketing strategies contribute to explaining the variation in sales turnover, although most of them are still influenced by other variables that have not been studied. Further analysis shows that the improvement of marketing strategies has a positive impact on the increase in sales turnover, which illustrates the contributing relationship between the two variables. This study concludes that marketing strategy has a significant influence on increasing sales turnover at Ukhuwah Grosir Padalarang West Bandung. These findings underscore the importance of implementing effective marketing strategies to drive sales growth in the wholesale sector.

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