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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Darmajaya Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Environmental, Sustainability, and Social Science Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Smart Society: Community Service and Empowerment Journal Asian Journal of Economics and Business Management Asian Journal of Applied Business and Management (AJABM) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Media Akademik (JMA) InJEBA : International Journal of Economics, Business and Accounting Jurnal Riset Multidisiplin Edukasi
Ribhan Ribhan, Ribhan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Asian Journal of Applied Business and Management (AJABM)

 1 
Analysis of Business Strategy Utilizing an Integrated Swot and Balanced Scorecard Approach Putri, Arviza Ika Permata; Ribhan; Ambarwati, Dwi Asri Siti
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9191

Abstract

The purpose of the research was to identify internal factors and external factors that affect the business of PT ASSA Rent Lampung based on the four perspectives of the balanced scorecard. This research uses mixed methods, namely qualitative methods for data collection and quantitative methods for processing data. Data collection was carried out from September 2023 to December 2023 by interview and observation. There are 3 respondents in this study, namely the branch manager, the head of the marketing department, and the head of the finance department. The results of this study indicate that the financial perspective is the most influential component of the company's internal and external factors judging from the score obtained and shows that the company's position is in cell II which is a grow and build condition indicating that the company needs an intensive and integrative strategy in the form of market penetration.
Analysis of Business Implementation through the Blue Ocean Strategy Approach in an Effort to Face Competition in Culinary SMEs Nisrina, Delima Nurul; Ribhan; Husna, Nurul
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9405

Abstract

The food and beverage industry, a cornerstone of the national economy, is thriving in Bandar Lampung, notably through its rapidly growing MSME sector. Among these, the culinary business, such as Mamikeki Banana Nugget, stands out due to its high growth potential. This study examines the application of Blue Ocean Strategy in Mamikeki Banana Nugget MSMEs to address competition. Using qualitative descriptive methods, the study analyzes data through reduction, strategy canvas, and Blue Ocean strategy index. Findings reveal Mamikeki's success in differentiating from competitors via the Blue Ocean Strategy, though the price dimension remains in the red ocean. To improve, the business should evaluate pricing and enhance communication through taglines to clarify value to buyers.
Co-Authors A.A. Ketut Agung Cahyawan W Adrianisya, Aqifa Aida Sari Amalia, Nadira Tri Ambarwati, Dwi Asri Siti Amri, Abduh Rahmat Ananta, Prayuda Andre Setiawan, Andre Ardiansyah, Muhammad Eka Aripin Ahmad, Aripin Ayi Ahadiat Ayi Ahadiat, Ayi Banuwa, Laili Fadhila Dedi Iswanto Erlina, Rr FEBRIAN, ANGGA Jimad, Habibullah Kurnia Adi Saputra M. Sholahudin Mariska, Mega Neli Aida Nisrina, Delima Nurul Nova Mardiana, Nova Nurul Husna Nuzul Inas Nabila, Nuzul Inas Paramesthi, Gading Azarine Putri, Arviza Ika Permata Ramadhina, Yovita Riska Robin Hernandes Safitri, Dina Setyanto, Aldo Navela Shafira, Nabilla WULANDARI, Monica Rizki ZUNIZAR, Rofi