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Cepryana Sathalica Widyananda
Fakultas Pertanian Universitas Madura
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Transformasi Model Bisnis Berbasis Business Model Canvas Pada PT Bintang Megah Jaya Perkasa Untuk Meningkatkan Daya Saing Ekspor Perikanan Widyananda, Cepryana Sathalica; Shamad, Zulfaini; Purdiyanto, Joko; Pradianti, Oryssa S; Anggraini, Dwi Aprilia
Jurnal Sosial Ekonomi Kelautan dan Perikanan Vol 20, No 1 (2025): JUNI 2025
Publisher : Balai Besar Riset Sosial Eonomi Kelautan dan Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/jsekp.v20i1.14943

Abstract

Penurunan pendapatan yang dialami oleh PT Bintang Megah Jaya Perkasa (PT BMJP) sebagai konsekuensi dari implementasi regulasi ekspor baru mencerminkan urgensi untuk melakukan restrukturisasi model bisnis secara strategis. Penelitian ini bertujuan untuk mengidentifikasi kelemahan struktural serta merancang transformasi model bisnis berbasis kerangka Business Model Canvas (BMC) yang lebih adaptif dan berdaya saing. Pendekatan BMC digunakan untuk menganalisis sembilan komponen utama model bisnis: mitra kunci, aktivitas kunci, proposisi nilai, hubungan pelanggan, segmen pelanggan, sumber daya kunci, saluran distribusi, struktur biaya, dan aliran pendapatan. Data dikumpulkan melalui metode kualitatif, mencakup wawancara mendalam, observasi langsung, diskusi kelompok terfokus (FGD), serta telaah dokumentasi internal perusahaan. Hasil analisis menunjukkan bahwa penyesuaian  perlu difokuskan pada dimensi proposisi nilai, segmentasi pelanggan, dan strategi kemitraan. Perumusan strategi perbaikan mencakup penguatan hubungan pasokan dengan nelayan lokal, ekspansi pasar ke wilayah dengan permintaan tinggi seperti Jepang dan Malaysia, serta optimalisasi saluran digital. Temuan ini memberikan kontribusi terhadap peningkatan resiliensi dan daya saing PT BMJP, serta menawarkan pelajaran berharga yang dapat diadaptasi oleh pelaku usaha perikanan lainnya dalam merancang model bisnis yang tangguh dan responsif terhadap tantangan dinamis di pasar ekspor global. Title: Business Model Transformation  Using the Business Model Canvas at PT Bintang Megah Jaya Perkasa to Enhance Export Competitiveness in the Fisheries SectorThe revenue decline experienced by PT Bintang Megah Jaya Perkasa (PT BMJP) following the enactment  of new export  regulations underscores the necessity for a strategic restructuring  of its business model. This study aims to identify structural  weaknesses and develop a more adaptive and competitive business model using the Business Model Canvas (BMC) framework. The BMC approach analyzes nine core components of business models: key partners, key activities, value propositions,  customer  relationships,  customer  segments,  key resources, channels,  cost structure,   and revenue streams. A qualitative  methodology was employed, incorporating in-depth  interviews, direct observations, focus group discussions (FGDs), and internal document reviews. The analysis indicates that improvements are particularly needed in value propositions, customer segmentation,  and partnership  strategies. The proposed restructuring  strategy includes strengthening  supply partnerships with local fishers, expanding  into high-demand  markets such as Japan and Malaysia, and optimizing  digital distribution channels. The findings contribute to enhancing the resilience and competitiveness of PT BMJP and  offer valuable  lessons that can be adopted  by other fisheries enterprises in designing resilient and adaptive business models capable of addressing the evolving challenges of global export  markets.
OPTIMALISASI REPRODUKSI SAPI POTONG: AKURASI DETEKSI BIRAHI, WAKTU IB, DAN PENCATATAN REPRODUKSI DI KELOMPOK SUMBER MULYO Widyananda, Cepryana Sathalica; Efendi, Junaidi; Marheni, Diasyurannyta Adeputri
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3149

Abstract

Efforts to increase production were carried out by applying artificial insemination methods, known as Artificial Insemination (AI). The standard for AI success is indicated by the S/C value. In Pamekasan Regency, the average S/C value was 2.8, which means that more than two, and even close to three, artificial insemination processes were required to achieve pregnancy. This value is still higher than the S/C standard, which is between 1.6 and 2.0. One of the reasons for this high S/C value is the low ability of farmers to detect oestrus and determine the right time for mating/AI. The problem faced by farmers in the ‘Sumber Mulyo’ Farmer Group is the lack of understanding or knowledge of farmers regarding the oestrus period of their livestock and the right time to mate their livestock. The community service activities will be carried out from August to October 2025. The methods to be used in this community service activity are (1) extension/socialisation, (2) demonstration/hands-on practice, (3) training, (4) discussion/question and answer session. These methods will be carried out in conjunction with the extension/socialisation, where the question and answer session will be used to evaluate the farmers' understanding of the material presented. This community service activity was attended by 30 farmers from the ‘Sumber Mulyo’ farmer group in Panagguan Village, Larangan Subdistrict, Pamekasan Regency. The results of the activity showed a significant increase in participants' understanding after attending the socialisation and assistance with oestrus detection. Based on the pre-test and post-test results, the average comprehension score increased from 1.15 to 1.96, or an increase of 0.81 points. The highest increase occurred in the indicator ‘timely oestrus detection can affect livestock productivity’ with a difference of 0.87 points, followed by understanding of ‘the oestrus cycle in cows’ by 0.83 points. These findings indicate that learning methods involving direct practice in the field are effective in improving farmers' ability to recognise signs of oestrus and determine the optimal mating time. Through these socialisation and mentoring activities, it has been proven to significantly improve farmers' understanding (p < 0.01), thereby potentially increasing reproductive success and livestock productivity.
Livelihood Risk Adaptation Among Local Maize Farmers in Guluk-Guluk Madura Indonesia (A PLS-SEM Approach) Anisah Anisah; Cepryana Sathalica Widyananda; Tirta Yoga
Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Vol. 27 No. 2 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/bpsosek.v27i2.1831

Abstract

Local maize serves as a vital source of both food security and household income across various regions of Indonesia, particularly in Sumenep, Madura. However, efforts to sustain agricultural livelihoods are increasingly challenged by a range of risks. One of the most pressing issues is the growing prevalence of hybrid maize cultivation in Madura, which has adversely affected local farmers who continue to grow traditional maize varieties to meet their subsistence needs. Given these challenges, farmers need to develop and implement strategic responses by leveraging their available livelihood assets in order to mitigate risks and adopt adaptation strategies suited to their specific context. This study aims to develop a risk management and adaptation framework for maize farmers in the Guluk-Guluk area of Madura, taking into account their livelihood assets. The research was conducted in Guluk-Guluk, a location purposively selected based on regional differences in maize productivity. The study took place from October 2023 to March 2024 and involved 51 local maize farmers selected via random sampling with a 1% margin of error. The study assessed several forms of farmers' resources, including labor capacity, material assets, community networks, environmental conditions, and economic means, along with their adjustment practices, such as diversifying activities and modifying planting timelines. Risk variables included technological and natural risks. Data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings indicate that the resources supporting farmers' livelihoods play a meaningful and beneficial role in shaping how corn growers in the area manage risks and adjust their practices. The findings also indicate that the most commonly adopted adaptation strategy is diversification. Technological risk emerged as the most significant risk faced by farmers, while financial capital was found to be the most influential asset in supporting risk response and adaptation efforts.
EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA Berto Mulia Wibawa; Rachma Rizqina Mardhotillah; Cepryana Sathalica Widyananda
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6671

Abstract

This research explores the key factors influencing young consumers' purchasing decisions of halal products in East Java, with a focus on Generation Z. In an increasingly digital and globally connected world, young consumers are more aware of halal principles and how they align with religious, ethical, and social values. The study investigates how various factors—such as attitude toward halal, trust in halal certification, and the role of digital marketing—impact purchasing decisions. Using a quantitative approach, data was collected through surveys distributed to Gen Z consumers in East Java. The results reveal that attitude toward halal is a significant predictor of purchasing behavior, with trust in halal certification further strengthening the decision-making process. Additionally, digital marketing efforts play a crucial role in shaping consumer awareness and confidence in halal products. This study concludes that a combination of religious adherence, trust, and effective digital engagement strategies strongly influences the purchasing decisions of young consumers in East Java. The findings provide valuable insights for marketers and businesses aiming to target the growing halal market among younger demographics.
NAVIGATING CHALLENGES AND OPPORTUNITIES: IMPLEMENTING HALAL PRINCIPLES IN THE SUPPLY CHAIN FOR SMALL AND MEDIUM ENTERPRISES IN THE FOOD SECTOR Prita Ayu Kusumawardhany; Cepryana Sathalica Widyananda
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6680

Abstract

This research explores the challenges and opportunities associated with implementing halal principles in the supply chain for small and medium enterprises (SMEs) in the food sector. It examines the impact of awareness of halal raw materials, halal certification, and government support on business performance. The study finds that awareness of halal raw materials significantly enhances SMEs' competitiveness. Halal certification opens new market opportunities, and ensures compliance with safety standards, thereby improving overall business performance. Additionally, government support plays a crucial role in providing financial assistance, facilitating market access, promoting innovation, and simplifying regulatory compliance. Together, these factors contribute to the long-term sustainability and growth of SMEs in the halal industry. The research highlights the importance of integrating halal principles into business operations and offers recommendations for future studies to broaden the understanding of halal implementation across various industries.
Exploring The Role Of Sharia Values In Shaping Customer Satisfaction And Word Of Mouth In Sharia-Compliant Hotels Nita Selvia Rohmayati; Cepryana Sathalica Widyananda
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7414

Abstract

This study investigates the impact of the implementation of Sharia values on customer satisfaction and word of mouth (WOM) in Sharia-compliant hotels in City X. The research uses a quantitative approach with purposive random sampling, gathering data from 100 customers of Sharia hotels. Structural Equation Modeling (SEM) is used to analyze the relationships between Sharia values, customer satisfaction, and WOM. The findings indicate that the application of Sharia values positively influences customer satisfaction, and customer satisfaction in turn has a significant effect on WOM. Furthermore, customer satisfaction is found to mediate the relationship between the implementation of Sharia values and WOM. These results underscore the importance of aligning hotel services with Sharia principles to enhance customer satisfaction and foster positive WOM. The study offers practical insights for Sharia-compliant hotels to improve service quality and build stronger customer loyalty.
Co-Authors - Riszqina Abdul Hadi Anisah Anisah Anisah Berto Mulia Wibawa Dwi Aprilia Anggraini Efendi, Junaidi Fahmi, Norma Farizah Hakiki, Moh Saiful J. Purdiyanto - Purdiyanto JOKO PURDIYANTO Marheni, Diasyurannyta Adeputri Mukkaromah, Siti Nita Selvia Rohmayati Nurul Hidayati Pradianti, Oryssa S Prita Ayu Kusumawardhany Rachma Rizqina Mardhotillah Rizka Efi Mawli Samholi - - Selvia Nurlaila Shamad, Zulfaini Tirta Yoga Zulfaini Shamad