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Dani Hamdani
Fakultas Teknik, Universitas Widyatama
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Journal : journal of applied informatics and computing

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Sentiment Analysis of the Top 5 E-commerce Platforms in Indonesia using Text Mining and Natural Language Processing (NLP) Sapanji, R. A. E. Virgana Targa; Hamdani, Dani; Harahap, Parlindungan
Journal of Applied Informatics and Computing Vol. 7 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaic.v7i2.6517

Abstract

This research attempts to depict a sentiment comparison of the top 5 E-commerce platforms in Indonesia by gathering the emotional tone behind sentence contents related to customer sentiments, customer experiences, and the brand reputation of E-commerce. Data were collected using Python 3.11.4 with the google-play-scraper library, extracted from user reviews/comments on each play store page of the top 5 E-commerce platforms in Indonesia. A sampling of 10,000 records was taken to form a long document term matrix (DTM) of 59,981,785 due to the limitation of CPU capacity for data matrix size. R Programming version 4.3.1 was employed for sentiment analysis in this study. It can be concluded that user comments or reviews on the top five (5) E-commerce platforms in Indonesia show positive sentences indicating user satisfaction (3664 sentences), neutral sentences indicating average user appreciation (2282 sentences), and negative sentences indicating user dissatisfaction (4054 sentences). At least with more positive and neutral sentences, it is indicated that 59.64% of E-commerce users in Indonesia express a positive opinion on the performance of the top 5 E-commerce platforms in the country.
Co-Authors Adriansyah Ravindra Abubakar Afriansyah, Aidil Amalia, Endang Andani, Rikal Andika Rafli Kusnendar Ari Purno W Ari Purno Wahyu Wibowo Cepi Hudaya Chaniago, M Benny Chaniago, Muhammad Benny Dene Herwanto Dhanardono, Bhima Dina Rahmawati Dini Anggraini, Dini Endang AF Endang Amalia Endang Amalia Endang Amalia Endang Amalia Fadilla, Shalma Nur Fatkhullah, Faiz Karim Febrianti, Kemala Citra Harahap, Parlindungan Heri Heryono Heri Heryono Heri Rachmat Hidayat Heryono, Heri Heryono, Heri Heryono Hidayat, Deri Ramadiyan I Ketut Suada Iwan Rijayana Iwan Rijayana, Iwan Jeremias Yohanes Semok Rahasomar Kusmayani, Anisa Eka Putri Lusi Melian M Benny Chaniago M. Benny Chaniago Martoni Megantari Putri Gunadinnusa Muhammad Benny Chaniago Muhammad Benny Chaniago Mustafa Afandi Muzzaki, Muzzaki Nono -, Nono Nono . Nugraha, Rikky Wisnu Nurwijayanti Pradipta, Rio Ariestia Pratama, Rizky Fajar R. A. E. Virgana Targa Sapanji R.A.E Virgana T Saptanji R.A.E. Virgana T. Saptanji RAE Virgana Targa Saptanji Rahmani, Julya Nur Rahmayanti, Rima Ramadhan, Alghifari Aulia Ramanda, Noviyanti Randy, Rexanne Celesta Reka Ramadhan Resty Annisa Annisa Reza Muhamad Ramdhan Rikky Wisnu Nugraha Riko Reynaldi Sapanji, R. A. E. Virgana Targa Siti Mardiana Siti Mardiana Sofyan Sauri SRI LESTARI Sri Mulyani Sri Mulyani Suckma Azani sudjayanti, shafa alya Suhendri Suhendri Surya Nurdin Ucu Nugraha Ucu Nugraha Ucu Nugraha Ummah, Rifa Syarifatul Virgana, RAE Wahid, M. Fadly Yamin, Raden Anwar Yusuf Setyadi