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All Journal Jurnal Ekonomi : Journal of Economic Sains Manajemen:Jurnal Manajemen UNSERA Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Dinasti International Journal of Management Science Jurnal Manajemen Jurnal Manajemen Bisnis dan Keuangan Journal La Sociale International Journal of Social Service and Research Jurnal Ekonomi Trisakti Media Riset Bisnis & Manajemen Jurnal Riset Akuntansi Dirkantara Indonesia IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Andreas Wahyu Gunawan
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Dirkantara Indonesia

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Strategi Peningkatan Keterampilan Kemampuan Berkomunikasi Bagi Siswa Sekolah Kewirausahaan Cordova GUNAWAN PUTRA, ANDREAS WAHYU; Lukito, Nico
Dirkantara Indonesia Vol. 4 No. 1 (2025): Maret-Agustus 2025
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v4i1.129

Abstract

S In the post-pandemic era, small and medium enterprises (SMEs) are required to strengthen communication skills to manage their businesses effectively. The Cordova School of Entrepreneurship, as a partner in developing young entrepreneurs, faces challenges in communication skills, both within teams and with customers. This community service program (PkM) aimed to enhance the communication skills of Cordova students through training in effective communication techniques. The implementation method included workshops, presentations, discussions, and case consultations. A total of 22 participants attended the program on December 17, 2023. The evaluation results indicate improved understanding of communication planning, channel selection, public speaking, and the linkage between communication strategies and target market determination. Participants demonstrated high enthusiasm during the discussions and expressed interest in further mentoring to apply communication strategies. This program provides tangible benefits in strengthening the communication capacity of SMEs, which is expected to improve their business competitiveness in the post-pandemic era. In the future, the program has the potential to be expanded through continuous mentoring and integration with SME digitalization initiatives.
Co-Authors Achmad Fauzan, Achmad Adhihusada, Christophorus Kevin Anggun Amanda Endah Pratiwi Anwar, Muhammad Khaerul Aqsa Fadillah Aseanty, Deasy Ayu Wulandari Bayudi Ramadani Dibyo Yaksaprawira Fadillah, Aqsa Fatimah, Tuti Godfrid, Ronald Junus Hardiyatno, Wahyu Panji Harmiko, Guntur Dian Haula Syifa Utari Indrawan Dona Kumara Juslily, Marta Justine Tanuwijaya Kumara, Indrawan Dona Luther Aprinando Pentury Madi, Muhammad Reza Magdhalena, Elizabeth Mahardika, Salsabila Putri Medina, Rizka Mustika, Klara Mutiara Syafriza Netania Emilisa Nico Lukito Okta Viyanita Putri, Mega Purnama Rahayu, Meydiana Eka Revanza, Dafa Roretta, Tessalonika Magdalena Sadat, Fauzan Salsabila Rizky Septinia Sari Saptoprasetyo, Yulianto Siagian, Melisa Simbolon, Jeff Aditya Sri Ramadhani Asda Sri Vandayuli Riorini Tambunan, Vebrina Anggraini Theodora, Lydia Gracia Turnip, Dedianto Urbani, Winnie Puspitaning Utomo, Alghani Imansyah Wahyuni, Puri Wiranti, Ridha Yusuf Dewantoro Herlambang Ziliwu, Hendik Arianto