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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Journal of Educational Science and Technology Aptisi Transactions on Management JURNAL LENTERA BISNIS ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aisyah : Jurnal Ilmu Kesehatan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) PROGRESIF Economic Reviews Journal MES Management Journal Startupreneur Business Digital (SABDA Journal) Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research International Journal of Economics, Management and Accounting Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Blockchain Frontier Technology (BFRONT) Jurnal Simki Economic Jurnal Riset dan Inovasi Manajemen
Primasatria Edastama, Primasatria
Universitas Esa Unggul
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Pengaruh Kualitas Layanan, Kualitas Produk dan Harga Melalui Brand Image Terhadap Keputusan Pembelian di Outlet Coffee Shop Pada Generasi Z Ragilia Asri Putri; Primasatria Edastama
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1457

Abstract

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.
The Influence of Green Banking Practices on Customer Satisfaction: The Role of Privacy Alfian Kurnia Fauzan; Safuan Safuan; Tantri Yanuar Rahmat Syah; Primasatria Edastama
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10482

Abstract

Green banking has become a strategic imperative for financial institutions worldwide, but emerging markets face a unique challenge: balancing sustainability commitments with customer trust in data security. This study examines how privacy protection strengthens the relationship between green banking practices and customer satisfaction in Indonesia's digital banking sector. Using structural equation modeling with 313 users of green banking services in state-owned banks, the study found that privacy acts as a critical mediating factor, amplifying customer satisfaction, which in turn drives customer trust, loyalty, and continued adoption of green financial services. The implications go beyond regulatory compliance to reveal how banks can differentiate themselves competitively through integrated sustainability and privacy governance. This "trust-based" model is increasingly essential for emerging markets facing digital transformation alongside environmental commitments. Our findings suggest that customer satisfaction serves as a key driver of long-term behavioural change towards green finance adoption, indicating that business profitability and societal environmental goals are complementary rather than contradictory objectives for banks in emerging markets.
Pengaruh E-HRM Terhadap Employee Performance: Peran Mediasi Job Satisfaction dan Organizational Trust Siti Muallifah; Safuan Safuan; Hendy Tannady; Primasatria Edastama
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10582

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Human Resource Management (E-HRM) terhadap kinerja karyawan (employee performance) dengan melibatkan job satisfaction dan organizational trust sebagai variabel mediasi. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner yang disebarkan kepada karyawan dan dianalisis melalui pengujian validitas dan reliabilitas konstruk, uji statistik deskriptif, serta pengujian hipotesis menggunakan model struktural. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi kriteria validitas dan reliabilitas dengan nilai outer loading, AVE, dan Composite Reliability berada di atas batas minimum. E-HRM terbukti berpengaruh positif dan signifikan terhadap job satisfaction dan organizational trust. Kedua variabel tersebut juga memiliki pengaruh signifikan terhadap kinerja karyawan. Selain itu, job satisfaction dan organizational trust terbukti memediasi hubungan antara E-HRM dan kinerja karyawan. Temuan ini mengindikasikan bahwa implementasi E-HRM tidak hanya memberikan dampak langsung pada peningkatan kinerja, tetapi juga meningkatkan kepuasan serta kepercayaan karyawan yang pada akhirnya memperkuat performa mereka. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model E-HRM serta implikasi praktis bagi organisasi dalam meningkatkan kualitas layanan SDM berbasis digital.
PENGARUH KUALITAS PELAYANAN DAN CITRA DESTINASI PADA NIAT KUNJUNGAN ULANG: KEPUASAN WISATAWAN DAN PENGALAMAN BERKESAN SEBAGAI VARIABEL INTERVENING Muhammad Naim; Primasatria Edastama
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2358

Abstract

Memorable experiences play a crucial role in fostering tourist loyalty. This study aims to analyze the influence of service quality and destination image on satisfaction, memorable experiences, and revisit intention at The Nice Park. A quantitative method with Structural Equation Modeling (SEM) using SPSS 25 and SmartPLS 3.0 was applied. Data were collected from 120 respondents through purposive sampling. The findings reveal that most relationships are significant, particularly the effects of service quality and destination image on memorable experiences and revisit intention. However, the direct effects of service quality on satisfaction, destination image on revisit intention, and satisfaction on revisit intention were not significant, highlighting the mediating role of memorable experiences. This study is limited by variations in branch management and external factors such as weather and seasonal visits. Future research is suggested to include multiple branches for comparative analysis, refine the measurement of memorable experiences, and integrate word-of-mouth variables. Managerial implications emphasize the importance of creating emotional and personalized experiences, maintaining consistent branding, collaborating with local government and content creators, and offering group packages to expand the market.
Co-Authors Alfian Kurnia Fauzan Amirsyah Tambunan Amitkumar Dudhat Anak Agung Ketut Diatmika Andina Wulandari, Dinar Ankur Singh Bist Aprillia, Fenny Ari Pambudi Ari Prambudi Arief, Muhammad Aropria Ria Saulina Panjaitan Asa Ivadah, Raina Aspita, Dian Nanda Putri Charles Tambunan Deva Rivelino Dian Nanda Putri Aspita Elistia, Elistia Ernawati Ohoitenan Fauzan, Alfian Kurnia Fenny Aprillia Fransisca, Brenda Giandari Maulani, Giandari Hendy Tannady Isabella Yaumil Annisa Kristianingsih, Iis Lea Puspita Wijanto* Maryam Subandriyah Mayang Sari Edastami Meria, Lista Muallifah, Siti Muhammad Arief Muhammad Naim Nabilah, Nabilah Fitri Ninda Lutfiani Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Qurotul Aini Ragilia Asri Putri Ragilia Asri Putri Ridwan Ibnu Khawari Rii, Kim Beom Rista, Rista Riya Widayanti Rojuaniah Rojuaniah Roy William Safuan Safuan Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Siti Muallifah Sofyan, Joel Faruk Sonie Mahendra Suryari Purnama Syarief Nur Husin Tamawiwy, Shani Reinaldi Tantri Yanuar Rahmat Syah Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti