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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Bisnis Journal of Educational Science and Technology Aptisi Transactions on Management JURNAL LENTERA BISNIS ADI Journal on Recent Innovation (AJRI) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aisyah : Jurnal Ilmu Kesehatan JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi International Journal of Cyber and IT Service Management (IJCITSM) PROGRESIF Economic Reviews Journal MES Management Journal Startupreneur Business Digital (SABDA Journal) Jurnal Manajemen dan Pemasaran Jasa Neo Journal of economy and social humanities Jurnal Mahasiswa Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) International Journal of Economics, Management and Accounting Riwayat: Educational Journal of History and Humanities Jurnal Pengabdian Barelang Blockchain Frontier Technology (BFRONT) Jurnal Simki Economic Jurnal Riset dan Inovasi Manajemen
Primasatria Edastama, Primasatria
Program Studi Magister Manajemen Fakultas, Ekonomi Dan Bisnis, Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pengaruh E-HRM Terhadap Employee Performance: Peran Mediasi Job Satisfaction dan Organizational Trust Siti Muallifah; Safuan Safuan; Hendy Tannady; Primasatria Edastama
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10582

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Human Resource Management (E-HRM) terhadap kinerja karyawan (employee performance) dengan melibatkan job satisfaction dan organizational trust sebagai variabel mediasi. Pendekatan penelitian menggunakan metode kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Data dikumpulkan melalui kuesioner yang disebarkan kepada karyawan dan dianalisis melalui pengujian validitas dan reliabilitas konstruk, uji statistik deskriptif, serta pengujian hipotesis menggunakan model struktural. Hasil penelitian menunjukkan bahwa seluruh konstruk memenuhi kriteria validitas dan reliabilitas dengan nilai outer loading, AVE, dan Composite Reliability berada di atas batas minimum. E-HRM terbukti berpengaruh positif dan signifikan terhadap job satisfaction dan organizational trust. Kedua variabel tersebut juga memiliki pengaruh signifikan terhadap kinerja karyawan. Selain itu, job satisfaction dan organizational trust terbukti memediasi hubungan antara E-HRM dan kinerja karyawan. Temuan ini mengindikasikan bahwa implementasi E-HRM tidak hanya memberikan dampak langsung pada peningkatan kinerja, tetapi juga meningkatkan kepuasan serta kepercayaan karyawan yang pada akhirnya memperkuat performa mereka. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model E-HRM serta implikasi praktis bagi organisasi dalam meningkatkan kualitas layanan SDM berbasis digital.
PENGARUH KUALITAS PELAYANAN DAN CITRA DESTINASI PADA NIAT KUNJUNGAN ULANG: KEPUASAN WISATAWAN DAN PENGALAMAN BERKESAN SEBAGAI VARIABEL INTERVENING Muhammad Naim; Primasatria Edastama
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2358

Abstract

Memorable experiences play a crucial role in fostering tourist loyalty. This study aims to analyze the influence of service quality and destination image on satisfaction, memorable experiences, and revisit intention at The Nice Park. A quantitative method with Structural Equation Modeling (SEM) using SPSS 25 and SmartPLS 3.0 was applied. Data were collected from 120 respondents through purposive sampling. The findings reveal that most relationships are significant, particularly the effects of service quality and destination image on memorable experiences and revisit intention. However, the direct effects of service quality on satisfaction, destination image on revisit intention, and satisfaction on revisit intention were not significant, highlighting the mediating role of memorable experiences. This study is limited by variations in branch management and external factors such as weather and seasonal visits. Future research is suggested to include multiple branches for comparative analysis, refine the measurement of memorable experiences, and integrate word-of-mouth variables. Managerial implications emphasize the importance of creating emotional and personalized experiences, maintaining consistent branding, collaborating with local government and content creators, and offering group packages to expand the market.
Pengaruh CSR Terhadap Citra Merek, Ekuitas Merek dan Ewom serta Dampaknya Terhadap Kepuasan Pelanggan Ridwan Ibnu Khawari; Primasatria Edastama
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4523

Abstract

Di era saat ini, pelanggan memiliki harapan tinggi terhadap merek, dan Corporate Social Responsibility (CSR) memainkan peran penting dalam menciptakan diferensiasi dari pesaing serta mempengaruhi keputusan pembelian dan kepuasan pelanggan. Penelitian ini bertujuan untuk menyelidiki pengaruh CSR terhadap citra merek, ekuitas merek, Electronic Word of Mouth (E-WOM), dan kepuasan pelanggan dalam konteks industri retail fashion. Metode penelitian yang digunakan adalah purposive sampling, melibatkan 255 pelanggan dari merek Guess, Charles & Keith, Pedro, Bonia, dan Coach di Jakarta yang telah membeli produk tas atau dompet minimal dua kali dalam enam bulan terakhir. Data dianalisis dengan Structural Equation Modeling (SEM) menggunakan SmartPLS 4.0. Temuan penelitian menunjukkan bahwa CSR memiliki pengaruh langsung dan signifikan terhadap citra merek, ekuitas merek, E-WOM, dan kepuasan pelanggan. Selain itu, citra merek dan E-WOM juga berpengaruh signifikan terhadap kepuasan pelanggan. Penelitian ini juga menemukan bahwa usia memoderasi hubungan antara CSR dan E-WOM, sedangkan ekuitas merek tidak berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi manajerial dari penelitian ini menekankan manajer perlu memperbaiki E-WOM dengan menyediakan informasi produk yang jelas dan transparan. Terapkan CSR melalui program sosial yang terencana dan transparan, khususnya untuk generasi milenial dengan kelompok usia lebih tua, serta ciptakan citra merek yang simpatik untuk mendorong rekomendasi positif.
The Effect of Price, Product Quality, and Brand Image on The Originote Skincare Product Purchase Decision Ernawati Ohoitenan; Muhammad Arief; Primasatria Edastama
Neo Journal of economy and social humanities Vol 4 No 1 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i1.293

Abstract

This study examines the effect of price, product quality, and brand image on purchasing decisions for The Originote skincare products in Bekasi City. Using a non-experimental quantitative approach and descriptive design, data were obtained from 105 respondents through an online survey with Google Forms. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that product quality did not have a significant effect on purchasing decisions for The Originote skincare products , but price and brand image had a significant effect. The price of The Originote products is considered affordable and in accordance with consumer desires, while The Originote's brand image is well-known and easy to remember by consumers. Consumer attitudes can also be influenced by external factors such as changes in needs or economic conditions that cannot be fully controlled in this study. These findings provide important insights for marketers in developing effective marketing strategies for skincare products.
Pengaruh Antara Brand Experience, Brand Authenticity dan Brand Equity Terhadap Customer Satisfaction Pada Generasi Z Raina Asa Ivadah; Primasatria Edastama
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1090

Abstract

Increasing competition in the local sneaker industry requires companies to focus not only on products, but also on brand experience and consumer perceptions in order to enhance customer satisfaction and brand competitiveness. This study aims to analyze the effects of brand experience, brand authenticity, and brand equity on customer satisfaction among local sneaker consumers in the Jabodetabek area. The research employs a quantitative approach using purposive sampling with 105 respondents who are users of local sneaker brands, namely Compass, Ventela, and Aerostreet, in Jabodetabek. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4. The results indicate that brand experience, brand authenticity, and brand equity have positive and significant effects on customer satisfaction. In addition, brand experience plays an important role in shaping brand authenticity and brand equity. These findings suggest that the management of a consistent, authentic, and high-value brand experience is a crucial factor in enhancing customer satisfaction and loyalty toward local sneaker brands. This study provides practical implications for local sneaker companies in designing marketing strategies oriented toward brand experience, authenticity, and brand value, and recommends future research to expand the geographical scope and employ a longitudinal approach to strengthen the generalizability of the findings.
The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention Rista Rista; Primasatria Edastama
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 5 (2025)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i5.340

Abstract

The rapid growth of the highly competitive information technology industry encourages companies to develop effective marketing strategies to improve their competitiveness. This study aims to analyze the influence of perceived quality, social value, personal value, functional value, and e-WOM on laptop purchase intention. This study was conducted using quantitative methods and a descriptive causality approach. The research sample was taken from consumers interested in purchasing a laptop, using a purposive sampling technique. Data were collected through questionnaires completed by 335 respondents in the DKI Jakarta area. Data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM-PLS) method. The results show that perceived quality, social value, personal value, functional value, and e-WOM have a positive influence on laptop purchase intention. These findings provide an important contribution to understanding the factors that influence consumer decisions in purchasing laptop products. The implications of this study can help companies in designing more effective marketing strategies to increase consumer purchase intention towards their laptop products. This study identified several limitations that need to be addressed to increase the validity and relevance of the results. These limitations include the study's limited sample size within the DKI Jakarta region, its relatively small sample size, and its lack of specific focus on laptop brands or products. Future research is recommended to expand the sample size, increase the sample size, and focus on specific brands to gain a deeper understanding of consumer behavior related to these products.
Dampak Adopsi ICT dan Manajemen Data terhadap Adopsi E-Commerce dan Performa Pemasaran UKM Ibadurrahman, Chandra; Safuan; Edastama, Primasatria; Hafidz, Gilang Pratama
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9790

Abstract

This study aims to analyze the impact of ICT adoption, business data management, and research and development activity on e-commerce adoption and marketing performance of Small and Medium Enterprises (SMEs). This study employed a quantitative approach using a survey of 221 SME owners in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that ICT adoption, business data management, and research and development activity have a positive and significant effect on e-commerce adoption. Furthermore, e-commerce adoption has a positive and significant effect on marketing performance. These findings indicate that strengthening digital capabilities, effective data management, and innovation activities can encourage e-commerce adoption and improve SMEs’ marketing performance.
Co-Authors Alfian Kurnia Fauzan Amirsyah Tambunan Amitkumar Dudhat Anak Agung Ketut Diatmika Andina Wulandari, Dinar Ankur Singh Bist Aprillia, Fenny Ari Pambudi Ari Prambudi Arief, Muhammad Aropria Ria Saulina Panjaitan Aspita, Dian Nanda Putri Charles Tambunan Deva Rivelino Dian Nanda Putri Aspita Elistia, Elistia Ernawati Ohoitenan Ernawati Ohoitenan Fauzan, Alfian Kurnia Fenny Aprillia Fransisca, Brenda Giandari Maulani, Giandari Hafidz, Gilang Pratama Hendy Tannady Ibadurrahman, Chandra Isabella Yaumil Annisa Kristianingsih, Iis Lea Puspita Wijanto* Maryam Subandriyah Mayang Sari Edastami Meria, Lista Muallifah, Siti Muhammad Arief Muhammad Arief Muhammad Naim Nabilah, Nabilah Fitri Ninda Lutfiani Novi Rahmawati Novita, Indah Priyo Handoko, Priyo Purnama, Jesicha Aulya Qurotul Aini Ragilia Asri Putri Ragilia Asri Putri Raina Asa Ivadah Ridwan Ibnu Khawari Ridwan Ibnu Khawari Rii, Kim Beom Rista Rista Rista, Rista Riya Widayanti Rojuaniah Rojuaniah Roy William Safuan Safuan Sanjaya, Nicolaus Bayu Shafiai, Muhammad Hakimi Mohd Siti Muallifah Sofyan, Joel Faruk Sonie Mahendra Suryari Purnama Syarief Nur Husin Tamawiwy, Shani Reinaldi Tantri Yanuar Rahmat Syah Tatik Mariyanti, Tatik Tuzzahra, Andini Ginanti