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All Journal International Journal of Advances in Applied Sciences DeKaVe Rekam : Jurnal, Fotografi, Televisi Animasi Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Bahasa Rupa JITK (Jurnal Ilmu Pengetahuan dan Komputer) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JIEMS (Journal of Industrial Engineering and Management Systems) Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Narada : Jurnal Desain dan Seni Jurnal Senirupa Warna (JSRW) Jurnal Titik Imaji Jurnal Pengabdian dan Kewirausahaan Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Yana Erlyana, Yana
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PERANCANGAN BUKU ILUSTRASI JEJAK KULINER KHAS KAWANUA SEBAGAI MEDIA INFORMASI Rumondor, Gloria; Erlyana, Yana
Jurnal Bahasa Rupa Vol. 6 No. 1 (2022): Jurnal Bahasa Rupa Oktober 2022
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i1.1135

Abstract

Indonesia is known as a country that has cultural diversity. This is an asset for Indonesia, especially in the tourism sector in utilizing local culture as an attraction for tourists. One of them is the use of local culinary culture. As for the design of this thesis, it raises the superior culinary culture of the city of Manado, a city known for its cuisine that is rich in spices. The use of illustrations in the book can give its own emotional impression to the readers, this statement is supported by an online questionnaire that has been randomly distributed to 110 respondents. This book is intended for teenagers aged 18-25 years to increase their knowledge of other regional cultures in Indonesia. With this research, it is hoped that the awareness to maintain Indonesian culture is an important thing for teenagers aged 18-25 years to increase.
PERANCANGAN BUKU TIPOGRAFI UNTUK KEMASAN DENGAN METODE DESIGN THINKING Erlyana, Yana; Winnie, Winnie; Veronica, Veronica
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1299

Abstract

The appropriate utilization of typography holds substantial significance as it directly influences the visual perception of a brand. Typography serves as a visual manifestation of a brand, wherein the distinctive characteristics of each letter reflect the brand's overall image. Similarly, within the domain of packaging design, typography assumes a critical role in upholding brand identity. Recognizing the urgency of this matter, the present study endeavors to develop an informative compendium that exhibits the application of typography in packaging design through visually captivating presentations, complemented by case studies of well-known brands prevalent in the Indonesian market. Employing the design thinking methodology, which entails problem-solving through product development, this study culminates in the production of a book that showcases typographical content presented in an uncluttered layout, emphasizing the significance of typography while elucidating its contents. The study presents its findings in the form of a book showing typographical content, meticulously designed with a clean layout that highlights the exploration of typography within the book's contents. The significance of this research stems from the demand for comprehensive and visually engaging resources that demonstrate the application of typography in packaging design, aligning with the evolving requirements of the digital economy industry and the educational needs of Visual Communication Design students in Indonesia.
Multi-dimensional brand experiences in co-branded products across generations Erlyana, Yana; Yi, Lim Jing
International Journal of Advances in Applied Sciences Vol 14, No 4: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v14.i4.pp1018-1027

Abstract

As consumer expectations evolve, brands are tasked with creating multifaceted experiences that resonate with different generations. This study examines the influence of sensory, affective, behavioral, and cognitive brand experiences on consumer perceptions of co-branded products, with a focus on two key cohorts: Generation Y (Gen Y) and Generation Z (Gen Z). A mixed-methods approach, integrating quantitative surveys and qualitative focus groups, was employed to gain deeper insights into generational differences in brand engagement. The findings reveal that Gen Y consumers prioritize emotional and behavioral experiences, seeking meaningful interactions and emotional connections that align with their values and life stages. In contrast, Gen Z consumers are more interested in sensory novelty and cognitive engagement, favoring brands that emphasize originality, digital interactions, and distinctive experiences. Both generations showed strong reactions to behavioral factors, particularly direct product interactions. These insights highlight the importance of tailoring brand experience strategies to the unique preferences of each generation. By embedding sensory, emotional, and cognitive elements into brand experiences, companies can create deeper emotional connections with consumers, enhance brand value, and build long-term loyalty. The results offer actionable strategies for brand managers seeking differentiation and sustainable success in today’s competitive market environment.
Pengembangan produk makanan lokal khas Wonogiri dalam bentuk identitas produk Steven Lie; Yana Erlyana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25226

Abstract

Abstrak UMKM memiliki peran penting dalam mendukung perekonomian Indonesia, terutama di sektor kuliner di Bekasi yang menunjukkan pertumbuhan ekonomi. Maka, UMKM Bakso Bang Eja Wonogiri menghadapi berbagai kendala dalam memasarkan produknya. Penelitian ini bertujuan untuk merancang kembali identitas visual dan desain kemasan Bakso Bang Eja Wonogiri dengan tujuan meningkatkan visibilitas merek dan penjualan produk. Perancangan ini menggunakan metode penelitian kualitatif dengan pendekatan Design Thinking yang terdiri dari lima tahapan: Empathize, Define, Ideate, Prototype, dan Test. Pada tahap Empathize, wawancara digunakan untuk mengidentifikasi kebutuhan dan preferensi konsumen. Tahap Define bertujuan menganalisis data dalam menemukan masalah utama. Dalam tahap Ideate, dilakukan sesi brainstorming dengan teknik Mind Mapping untuk mengembangkan solusi inovatif. Tahap Prototype pembuatan konsep desain dengan menggunakan Moodboard yang menggambarkan estetika serta makna elemen visual yang harmonis. Tahap Test dilakukan untuk memastikan bahwa solusi desain dapat memenuhi kebutuhan merek dan ekspektasi konsumen. Hasil penelitian ini menunjukkan bahwa perancangan identitas visual dan desain kemasan yang sesuai dapat meningkatkan daya tarik. Dalam peranan diskusi penelitian ini pentingnya identitas visual dan desain kemasan sebagai strategi pemasaran yang efektif untuk meningkatkan loyalitas pelanggan serta daya saing UMKM di pasar lokal. Penelitian ini diharapkan dapat menjadi acuan bagi pengembangan identitas visual dan kemasan untuk UMKM lainnya. Kata kunci: UMKM; identitas visual; desain kemasan Abstract MSMEs have an important role in supporting the Indonesian economy, especially in the culinary sector in Bekasi which shows economic growth. Therefore, MSME Bakso Bang Eja Wonogiri faces various obstacles in marketing its products. This study aims to redesign the visual identity and packaging design of Bakso Bang Eja Wonogiri with the aim of increasing brand visibility and product sales. This design uses a qualitative research method with a Design Thinking approach consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. In the Empathize stage, interviews are used to identify consumer needs and preferences. The Define stage aims to analyze data in finding the main problems. In the Ideate stage, a brainstorming session is carried out using the Mind Mapping technique to develop innovative solutions. The Prototype stage creates a design concept using a Moodboard that describes the aesthetics and meaning of harmonious visual elements. The Test stage is carried out to ensure that the design solution can meet brand needs and consumer expectations. The results of this study indicate that designing appropriate visual identity and packaging design can increase attractiveness. In the importance of this research discussion, the importance of visual identity and packaging design as an effective marketing strategy to increase customer loyalty and the competitiveness of MSMEs in the local market. This research is expected to be a reference for the development of visual identity and packaging for other MSMEs. Keywords: MSME; visual identity; packaging design
COMPARATIVE STUDY OF GENERATIVE AI TOOLS IN VISUAL COMMUNICATION DESIGN EDUCATION: CREATIVITY AND USABILITY Erlyana, Yana; Saputra, M Garry
JITK (Jurnal Ilmu Pengetahuan dan Teknologi Komputer) Vol. 11 No. 3 (2026): JITK Issue February 2026
Publisher : LPPM Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jitk.v11i3.7087

Abstract

The integration of generative artificial intelligence (AI) into visual communication design education presents opportunities to enhance creativity and usability in learning. This study compares the effectiveness of three generative AI tools (MidJourney, DALL·E, and Adobe Firefly) in supporting students’ creative outcomes and perceived usability, while also examining their broader pedagogical role in design education. A quasi-experimental design was conducted with 30 undergraduate students who each produced two poster designs: one manually and one with AI assistance. Creativity was evaluated using the Consensual Assessment Technique (CAT) by expert judges, and usability was measured using the System Usability Scale (SUS). Results showed that AI-assisted designs achieved significantly higher creativity scores (M = 4.3 vs. 3.2, p < 0.05) and usability ratings (range M = 74–82) compared to manual designs, with MidJourney rated highest in creativity and Adobe Firefly in usability. These findings provide empirical evidence that generative AI can act as a catalyst for creativity and usability in design education, offering theoretical insights into human–AI co-creation and practical implications for curriculum integration. Limitations include the small sample size and the study’s focus on a single academic program, which may affect generalizability.
Innovative Packaging Design: Enhancing the Takeaway Tea Experience at TWG Tea in Plaza Senayan, Indonesia Erlyana, Yana; Hanifah, Regina Dewi
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 17, No 1 (2024): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v17i1.8939

Abstract

This qualitative research study explores an innovative packaging design implemented by TWG Tea at Plaza Senayan, Indonesia, to enhance the to-go tea experience. The research focus is mainly on aspects of visual communication, material composition and sustainable properties of packaging. Through extensive observation and analysis of the packaging, the research revealed a visually appealing design featuring vibrant, bold color tones that reflect TWG Tea's distinctive brand identity. The packaging is carefully crafted from 100% biodegradable materials, highlighting the company's commitment to environmental sustainability. The integration of innovative elements such as interactivity and unique opening mechanisms contributes to the functionality and aesthetics of the packaging. The results highlight the important role packaging design plays in capturing consumer attention and communicating brand values. Innovative packaging design enhances the overall tea experience and creates a memorable and immersive journey for customers. By focusing on sustainability principles and using visually appealing elements, TWG Tea successfully differentiates itself in the market and engages consumers on both sensory and ecological levels. The research provides valuable insights for packaging designers and companies looking to enhance the to-go tea experience through innovative packaging solutions.
Pilah sampah melalui media edukasi kreatif: pendekatan design thinking Marcellino Chandra; Yana Erlyana
Jurnal Desain Vol 12, No 3 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i3.24282

Abstract

Latar belakang penelitian ini adalah meningkatnya volume sampah di Indonesia yang tidak diimbangi dengan solusi yang tepat untuk menanganinya. Salah satu upaya yang dilakukan adalah dengan pengadaan tempat pembuangan akhir sampah (TPST), seperti TPST Bantargebang. Namun, TPST ini memiliki permasalahan penyusutan kapasitas ruang sampah dan belum menerapkan sistem pengelolaan yang baik. Pendidikan merupakan salah satu solusi untuk mengatasi permasalahan sampah, termasuk pada anak usia dini. Salah satu cara yang menarik untuk mengedukasi anak usia dini adalah dengan menggunakan media edukasi bermain. Media edukasi bermain ini perlu dirancang dengan memperhatikan visual yang menarik bagi anak. Perancangan ini bertujuan untuk merancang media edukasi bermain berbasis visual dan warna untuk menumbuhkan kebiasaan memilah sampah pada anak usia dini. Perancangan ini menggunakan metode design thinking dengan teknik pengumpulan data berupa observasi, wawancara dan studi pustaka disertai dengan pengujian menggunakan metode focus group discussion. Media edukasi kreatif ini menggunakan unsur simbolik penggunaan warna sesuai dengan kategori penggolongan tempat sampah yaitu hijau dan kuning dengan hasil bahwa media edukasi kreatif ini dapat membantu anak-anak untuk mengingat dan memudahkan anak-anak dalam mebedakan sampah organik dan non-organik. Sehingga dapat disimpulkan melalui peracangan ini yang membawa pendekatan visual dan media pembelajaran interaktif, media ini dapat menjadi alternatif solusi dalam pendidikan mengenai sampah sejak dini.
Analisis Semiotika Brand Value melalui Artist - Brand Collaboration Uniqlo UT Shierly Everlin; Yana Erlyana; Chersy Gunawan
Jurnal Desain Vol 9, No 1 (2021): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (757.795 KB) | DOI: 10.30998/jd.v9i1.10293

Abstract

UNIQLO, peritel legendaris asal Jepang, sering membina kolaborasi merek dengan berbagai desainer pakaian, figur, atlet, dan merek-merek terkenal sehingga dapat meningkatkan kesadaran target pasar untuk koleksi pakaian kasualnya. Salah satu koleksi yang diproduksi oleh UNIQLO adalah UNIQLO UT (Graphic T-Shirt), yang merupakan koleksi kaos atau pakaian sehari-hari yang terbuat dari bahan katun dengan tampilan visual berupa grafis yang dibuat oleh artis atau brand ternama. Peneliti bertujuan untuk mengetahui konstruksi nilai merek UNIQLO UT melalui kolaborasi artis-merek yang dilakukan pada tahun 2019. Penelitian ini merupakan penelitian kualitatif yang berpijak pada paradigma konstruktivis, dengan menggunakan analisis semiotika pemasaran Oswald yang melibatkan tiga hal penting. komponen, yaitu tanda, strategi dan nilai merek. Melalui proses kolaborasi yang dilakukan, terlihat kekontrasan antara penyampaian budaya populer yang awalnya tersegmentasi dengan sifat penyerapan budaya yang akan dikonsumsi secara massal. Tampilan desain dari kolaborasi UNIQLO UT menitiberatkan pada pertukaran visual yang melekat pada karakter seniman itu sendiri ataupun brand. Kegiatan kolaborasi ini memungkinkan bagi konsumen yang kepribadiannya tidak sesuai dengan kebudayaan tertentu mampu mengubah pandangan mereka ketika UNIQLO UT berkolaborasi dengan artis tersebut. Sifat pemasaran UNIQLO yang global ini memungkinkan adanya perubahan pandangan atau bahkan penyerapan budaya baru
Co-Authors Ahmad, Asrullah Angel Beauty Angelin, Fany Aprilia Kartini Brandon William Sipasulta Chersy Gunawan Dicky Setiawan Edbert Andy Junior Everlin, Shierly Gloria Rumondor Hanifah, Regina Dewi Hansen, Hendia Henny Hidajat Indra Wahyu Pratama, Indra Wahyu James Trisno Junior, Edbert Andy Livia Wongso Marcellino Chandra Marsella Giovani Martinus Eko Prasetyo Maxellino Putra Wijaya Nadya, Nadya Oktavianus, Claudio Ressiani, Ressiani Rumondor, Gloria Saputra, M Garry Steffani Steffani Steven Lie Steven Steven VERONICA VERONICA Veronica Veronica Winnie Winnie Winnie Winnie Yi, Lim Jing Yuwono, Inez Fiona