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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL KEPARIWISATAAN Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Nawasena: Jurnal Ilmiah Pariwisata Indonesian Journal of Applied and Industrial Sciences (ESA) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Eduvest - Journal of Universal Studies Jurnal Multidisiplin West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Masyarakat Pariwisata: Journal of Community Services in Tourism Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat UTAMA: Jurnal Pariwisata Prima JECOM
Citrawati, Luh Putu
Politeknik Pariwisata Bali
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Strategi Pemasaran Untuk Meningkatkan Penjualan Paket Wedding di The Ritz-Carlton, Bali Ni Luh Risma Saputri; Ketut Arjaya; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.818

Abstract

Besides its fame as a MICE events destination, Bali is also widely chosen by tourists to celebrate weddings, because Bali has various types of wedding venues equipped with numerous facilities. The emergence of the COVID-19 pandemic at the beginning of 2020 has affected every country all around the globe, including Indonesia; it has created significant damage to Indonesia's tourism sector, especially Bali. The descriptive analysis technique used by the author is the 7P of marketing (product, place, price, promotion, people, process, and physical evidence) and SWOT analysis (strength, weakness, opportunity, threat. As a result of this study, there are four marketing mix strategies to increase the sales of wedding packages in the COVID-19 era at The Ritz-Carlton, Bali. SO strategy CHSE certified company equipped with promotion of wedding package that is adjustable per clients' request and price flexibility in the midst of a global pandemic. ST strategy circles on increasing and creating new product variations of the wedding packages offered by improving the quality of the product and establisihing market segmentation in accordance with the COVID-19 situation and the company’s supporting facilities. WO strategy demands the business to optimize the utilization of technology and various platforms available to facilitate company’s activity through the internet, such as virtual venue tour.Last but not least, WT strategy concerns in improving the quality both in terms of wedding services and other service quality available in the hotel.
Strategi Pengembangan Produk Event Untuk Menarik Minat Pelanggan di Phenom Indonesia pada Masa Pndemi Covid-19 Ni Nyoman Ayuning Suryawati; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.945

Abstract

The purpose of this study was to determine the Event Product Development Strategy as an effort to increase sales and attract customer interest at Phenom Event Indonesia during the Covid-19 pandemic. The theory used is the business model canvas theory which consists of 9 elements, namely: Customer Segment, Value proposition, Channels, Customer relationship, Revenue stream, Source resources (Key Resources), Key activities (Key activities), Partnership (key partners), and financial structure (Cost structure) followed by a SWOT analysis. From the results of the study, it is known that there are several product development strategies carried out by Phenom Event Indonesia. These strategies are (1) creating the first virtual studio in Bali, (2) maintaining communication with customers, (3) collaborating with vendors, (4) updating more sophisticated virtual event equipment, (5) increasing HR competence in the virtual event field., (6) optimizing promotions using social media Tiktok, Youtube and Instagram
The Effect of Promotions and Wedding Package Prices on Sales Volume at Happy Bali Wedding Ni Made Melia Prashanti Wahyuni; Luh Putu Citrawati; I Gede Sumadi
Journal of Event and Convention Management Vol. 2 No. 1 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1937

Abstract

This study aims to examine the influence of promotion and wedding package pricing on sales volume at Happy Bali Wedding. The research employs a descriptive quantitative method using statistical approaches, including questionnaires and analysis through multiple linear regression, classical assumption tests, t-test, F-test, and the coefficient of determination (R²). The sample size consists of 74 respondents. The findings indicate that both variables—promotion (X1) and price (X2)—have a positive and significant effect on sales volume (Y), both partially and simultaneously. The regression model explains 95.8% of the variance in sales volume, while the remaining 4.2% is influenced by other factors not examined in this study.
Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Jasa Dekorasi Event Pada Masa Pandemi COVID-19 Di CV. Nata Florist Bali Aristya, Ni Made Wulan; Arjaya, Ketut; Citrawati, Luh Putu
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1109

Abstract

The purpose of this study is to determine an effective marketing communication strategy to increase sales of event decoration services in CV. Nata Florist Bali during the Covid-19 pandemic. The type of research used is descriptive qualitative. Sources of data obtained by using the instrument interview, observation, and documentation. Based on the results of data analysis found six effective marketing communication strategies used by CV. Nata Florist Bali to increase sales of event decoration services during the Covid-19 pandemic. The strategies are (1) sales promotion to become a marketing communication tool with the largest contribution through special prices for a certain period so that there will be an increase in revenue by 9% in 2021 (2) events and experiences by giving sponsorship to tenant events (3) word-of-mouth marketing by distributing consumer testimonials to social media (4) public relations by making donations to community organizations (5) interactive marketing using Instagram and Facebook (6) direct marketing by via whatsapp and e-mail. While there are two less effective strategies, namely advertising (advertising) is not carried out due to cost factors and personal selling is not carried out due to lack of human resources.
Persepsi Penonton Group Inclusive Tour Terhadap Pertunjukan Kecak Api Ramayana di Uluwatu Widyasari, Nyoman Ari Trisna Dewi Manikan; Citrawati, Luh Putu; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1158

Abstract

This study aims to find out the audience perception of the Kecak Api Ramayana performance in Uluwatu. The study is qualitative descriptive research using data that was collected through questionnaires and in-depth interviews. This study uses 100 samples which were determined using the Slovin formula with a 90% confidence level and a 10% error rate. The results show that audience group inclusive tour perception of the Kecak Api Ramayana performance in Uluwatu referred to a five-dimensional event with the average of marketing (4.32); transportation, access and guest reception (4,10); atmosphere, decoration and nuance (4.35); entertainment and activities (4.29); and facilities (3.78). Based on these five dimensions, the average of facilities dimension has the lowest score. Overall, the average dimension is at 4.17 with category “Good”.
Pengaruh Budaya Kerja Terhadap Kinerja Karyawan di CV. Phenominca Radharani Lorensa, Kadek Risal; Citrawati, Luh Putu; Kusumarini, Indah
Journal of Event and Convention Management Vol. 2 No. 2 (2023): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v2i1.1108

Abstract

This study aims to determine the effect of work culture (X) on employee performance (Y) at CV. Phenominca Radharani. Data were collected through questionnaires and interviews. Data were analyzed by simple linear regression with a population of 30 people. The results of data analysis show that the variable (X) is positively and partially significant to the variable (Y). This is evidenced by the value of t arithmetic 9.471 > t table 1.701 and a significance of 0.000 <0.05. Variable (X) contributed 76.2% to variable (Y). While the remaining 23.8% is influenced by other factors. The variable (X) on the “individual orientation” indicator is the indicator that gets the lowest value (3.37). This shows that employees have not been able to meet the targets set by the company. While the "stability" indicator got the highest score (3.93). This shows the work culture of CV. Phenominca Radharani is going well (stable). The variable (Y) on the "punctuality" indicator gets the lowest value (3.33). This shows that employees have not been able to complete tasks on time. The “independence” indicator got the highest score (3.73). Show employees can complete work independently.
Pengaruh Kualitas Pelayanan dan Brand Image Terhadap Keputusan Konsumen Memilih Triple E Event Bali Sebagai Penyelenggara Mice & Event Aditya, I Made Ivan; Citrawati, Luh Putu; Arjaya, Ketut
Journal of Event and Convention Management Vol. 3 No. 2 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was to determine the effect of service quality (X1) and brand image (X2) on consumer decisions (Y). The population in this study were consumers of Triple E Event Bali, with 95 respondents as a sample. The data collected were subjected to Multiple Linear Regression, Coefficient of Determination, calculation of Effective Contribution, t-test and F-test. T-test on the effect of service quality (X1) found the value of t count > t table (5,695 > 1,986). This shows that service quality (X1) has a significant positive effect on consumer decisions (Y), brand image has a significant positive effect on consumer decisions (Y) Based on t-test on brand image (X2), it appeared that t count > t table (4,956 > 1,986). That means the brand image (X2) has a significant positive effect on consumer decisions (Y). F test obtained F count > F table (84,169 > 3,10) which means service quality (X1) and brand image (X2) simultaneously have a significant positive effect on consumer decisions. Based on Coefficient of Determination tetst (R2), it is known that the variables of service quality (X1) and brand image (X2) simultaneously influence consumer decisions (Y) by 64.7%. The results of the effective contribution calculation showed that the service quality (X1) has a contribution of 35% to consumer decisions (Y) and the brand image variable (X2) has a contribution of 29.7% to consumer decisions (Y).
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Avinci Wedding Planner Yogyakarta Shifa, Laula Linatus; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2345

Abstract

Avinci Wedding Planner is a well-known wedding service provider in Yogyakarta City that has a variety of wedding packages. This study aims to analyze the influence of service quality on consumer satisfaction at Avinci Wedding Planner Yogyakarta. This study uses a quantitative method approach with a population of 194 consumers and a sample of 66 respondents determined using the Slovin Technique. Data collection using questionnaires, interviews, and documentation studies. The testing of the research instrument used validity test and reliability test with SPSS version 26. The data analysis techniques used were normality test, heterokedasticity test, simple linear regression analysis, f test, t test, and determination coefficient. The results showed that the quality of service had a positive and significant influence on consumer satisfaction with a t- calculated value greater than the t-table (9.065 > 1.99714) and a significance level of 0.000 < 0.05. The determination coefficient showed that service quality contributed 56.2% to consumer satisfaction, with 43.8% influenced by other variables. The reliability dimension and the assurance dimension received the highest score (4.39), while the responsiveness dimension with an average score of (4.34) scored the lowest. These findings help Avinci Wedding Planner to optimize the improvement of service aspects that have a significant effect on customer satisfaction.
Strategi Bauran Pemasaran Dalam Meningkatkan Penjualan Jasa Talent Di PT. Orange Production Asia Massa, Donita Ellyzabeth; Citrawati, Luh Putu; Asmarani, I Gusti Ayu Ratih
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2372

Abstract

This study analyzes how PT. Orange Production Asia applies marketing mix strategies to boost talent service sales, following a decline in 2023 after experiencing growth in 2022. The drop in sales is believed to be caused by limited service innovation, minimal promotional efforts, and difficulties in finding talents with flexible schedules. The research focuses on the seven elements of the marketing mix (7P): product, price, place, promotion, people, process, and physical evidence. Using a descriptive qualitative method, data was collected through interviews with company leaders and managers, direct observation, and documentation. Additionally, SWOT analysis and the SWOT Matrix (SO, ST, WO, WT) were used to develop strategic alternatives based on the company’s strengths, weaknesses, opportunities, and threats. The findings show that the current marketing strategies—especially product quality and the use of social media—have been effective in improving sales. However, challenges such as fluctuating event demand and limited available talents remain. To strengthen competitiveness, the study recommends diversifying services and expanding promotional channels.
Pengaruh Beban Kerja Terhadap Kinerja Pekerja Harian Lepas di PT Kreasi Indonesia Putra Gautama, I Made Lingga; Citrawati, Luh Putu; Sumadi, I Gede
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2378

Abstract

PT. Kreasi Indonesia Putra is an event organizer based in Bali, founded by Ihsan Halomoan Dili Lubis. Currently, PT. Kreasi Indonesia Putra has developed into a competent professional event organizer for both national and international events. The services provided by PT. Kreasi Indonesia Putra include activities such as production, gala dinners, meetings, conferences, team building, exhibitions, and incentive tours.This study aims to examine the influence of workload on the performance of freelance daily workers. The population consisted of all workers, with a sample of 38 freelance respondents. Data collection was conducted using questionnaires, analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results indicate that workload has a negative and significant effect on employee performance, based on a t-value of -6.108 and a significance level of 0.000. The magnitude of workload's influence on employee performance is 50.9%. Recommendations include assigning tasks according to available time and employee capabilities, providing regular training and guidance to employees, and supervising employees in carrying out their duties.
Co-Authors Adi Pratama, I Wayan Aditya, I Made Ivan Aldiani, Yuke Aristya, Ni Made Wulan Arjaya, Ketut Asmarani, I Gusti Ayu Ratih Asmarani, I.G.A. Ratih Asmarani, IGA. Ratih Baskara, I Made Lingga Chintia Pinaria, Ni Wayan Darmiati, Made Dewi, Luh Kadek Wulan Kusuma Diwyarthi, Ni Desak Made Santi Diwyarthi Gautama, I Made Lingga I Gusti Ayu Ratih Asmarani I Gusti Ayu Ratih Asmarani I Gusti Ngurah Agung Suprastayasa I Ketut Arjaya I Nengah Wirata I Nyoman Lingga Sana I Putu Esa Widaharthana I Putu Gd Aditya Pradnya Putra I Wayan Adi Pratama Jata, I Wayan Ketut Arjaya Ketut Arjaya Kusumarini, Indah Lorensa, Kadek Risal Made Darmiati Made Yudhawijaya Mas Wiartha, Nyoman Gede Massa, Donita Ellyzabeth Maswiartha, Nyoman Gede Ni Desak Made Santi Diwyarthi Ni Kadek Adela Amanda Putri Ni Komang Wulan Theresia Andari Ni Luh Natalia Nephoye Ni Luh Risma Saputri Ni Made Melia Prashanti Wahyuni Ni Nyoman Ayuning Suryawati Paramita , Ratri pinaria, ni wayan chintia Ratri Paramita Reni Ariasri, Nyoman Sanjaya, Ni Made Hellen Santi Diwyarthi, Ni Desak Made Shifa, Laula Linatus Sumadi, I Gede Swandewi, Ni Kadek Wahyuni, Ni Made Melia Prashanti Wiartha, Nyoman Gede Mas Widaharthana , I Putu Esa Widyasari, Nyoman Ari Trisna Dewi Manikan Wirata, I Nengah Yudhawijaya, Made