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All Journal ETIKONOMI Al-Tahrir: Jurnal Pemikiran Islam Justitia Kodifikasia: Jurnal Penelitian Islam JURNAL MANAJEMEN MOTIVASI El-Barka: Journal of Islamic Economics and Business Syntax Idea Etihad: Journal of Islamic Banking and Finance Journal of Islamic Economics Niqosiya: Journal of Economics and Business Research Journal of Social Research Investama : Jurnal Ekonomi dan Bisnis Journal of Economics, Law, and Humanities Falahiya Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Ely Masykuroh
Institut Agama Islam Negeri Ponorogo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Islamic Branding dan Customer Relationship Marketing terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening Diana Mutiara; Shinta Maharani; Ely Masykuroh
Journal of Economics, Law, and Humanities Vol. 3 No. 1 (2024): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v3i1.3024

Abstract

The development of the Sharia banking industry in the era of technology has forced all companies in the banking sector to be able to compete and have their competitive advantages. Company value and branding are very important. Increasing inactive customers in the research object is this study's main issue related to customer loyalty. This study aims to determine the effect of Islamic branding customer relationship marketing on customer loyalty through satisfaction as an intervening variable. The research object at BMT Hasanah Ponorogo uses a descriptive quantitative approach. The data used in this research is primary data with a total sample of 94 people. The hypothesis testing tools used are T, F, and path tests. The results showed that Islamic branding and customer relationship marketing partially and simultaneously influence customer loyalty. Customer satisfaction affects customer loyalty. Customer satisfaction can be an intervening variable for the partial effect of Islamic branding and customer relationship marketing on customer loyalty. Customer satisfaction can be an intervening variable for the simultaneous influence of Islamic branding and customer relationship marketing on customer loyalty.
Integrasi Program Rumah Baca Sang Petualang untuk Meningkatkan Kesejahteraan Masyarakat Wonogiri Miswanto Miswanto; Ely Masykuroh; Shinta Maharani
Journal of Economics, Law, and Humanities Vol. 3 No. 2 (2024): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v3i2.4037

Abstract

The issue of poverty is a major topic of discussion on sustainable development in Indonesia. The Central Statistics Agency (BPS) stated that the poor population was at 9.57 percent or equivalent to 26.36 million people. Another problem is the high unemployment rate. According to BPS, the percentage of open unemployment rate (TPT) reached 5.45 percent. Low level of education is one of the causes of the problem. In addition, employment is not proportional to the population. Skills of individuals and society need to be improved. One of the containers as a place of empowerment is the Reading GardenCommunity (TBM). Of the many TBMs in Indonesia, they tend to focus on empowerment programs in the field of education. This study analyzes the implementation of empowerment programs at Rumah Baca Sang Petualang in Wonogiri and its impact on the welfare of the local community. A qualitative approach was used in this study to explore information related to the integration of empowerment programs and involvement from various parties who play a role in it. The source of this research is from interviews with founders, administrators, members and communities who are part of the empowerment process. The results of this study, the integration of empowerment programs used is a combination of empowerment programs in the field of education, empowerment of small and medium enterprises, empowerment in the field of animal husbandry and empowerment in the field of handicraft business. The integration of applied programs has supporting and inhibiting factors. The supporting factors in question are the role of the government, the role of the private sector and supporting regulations. The inhibiting factors are public awareness, limited infrastructure and limited resources. The impact of integrating empowerment programs can change people's mindsets, create non-formal education, create business opportunities, increase community income and reduce negative environmental impacts. Of these effects do not contradict the maqashid al-sharia.
Pengelolaan Pariwisata Berbasis Komunitas di Sentono Genthong Pacitan Perspektif Maqāṣid Sharī‘ah Meri Anti Khusnawati; Ely Masykuroh; Amin Wahyudi
Journal of Economics, Law, and Humanities Vol. 4 No. 1 (2025): Economics, Law, and Humanities
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/jelhum.v4i1.4395

Abstract

This research is motivated by the phenomenon of community-based management of Sentono Genthong Tourism, which has positively contributed to the transformation of the village from underdeveloped to advanced status, as well as creating employment opportunities in the tourism sector. However, there are emerging dynamics, such as dating activities within the religious tourism area, which raise concerns due to their contradiction with the principle of protecting lineage (ḥifẓ al-nasl) in maqāṣid sharī‘ah. This study is field research using a qualitative approach conducted at Sentono Genthong Tourism in 2023. Data were collected through interviews, observations, and documentation and validated using source, method, and time triangulation. The data analysis was conducted inductively through data reduction, presentation, and conclusion drawing. The findings show that, in general, tourism management has fulfilled the principles of community-based tourism, although there are still shortcomings in the aspect of cross-cultural learning. Seven out of eleven principles of community-based tourism are closely aligned with maqāṣid sharī‘ah, particularly in the elements of protecting religion (ḥifẓ al-dīn), intellect (ḥifẓ al-ʿaql), life (ḥifẓ al-nafs), and wealth (ḥifẓ al-māl). However, the aspect of protecting lineage has not been optimally achieved. In conclusion, while tourism management has been effective and aligns with Sharia principles in several elements, there is a need to strengthen social supervision and visitor education to uphold religious values in this sacred tourism site.
Pengaruh Persepsi Risiko Dan Kepercayaan Terhadap Minat Menggunakan Payment Linkaja Syariah Pada Generasi Z Karesidenan Madiun Dengan Religiusitas Sebagai Variabel Moderating Miftakhul Jannah; Ely Masykuroh
Niqosiya: Journal of Economics and Business Research Vol. 4 No. 2 (2024): Juli-Desember 2024
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v4i2.3789

Abstract

Digital payments are present as a form of technological development in the financialsector which is increasingly accepted by society, especially generation Z, which is a segment with potential for using technology. Even though there is a large Muslim population in Indonesia, interest in using sharia-based digital payments is still low, as evidenced by the number of LinkAja Syariah users which is still considered very low when compared to conventional digital payments. This research uses quantitative methods. The samples taken were 100 respondents. The sampling technique uses purposive sampling technique. The data collection technique uses a questionnaire. The data obtained was then processed using the SPPS 22 application. The analysis techniques used were instrument testing, classical assumption testing, simple linear regression model testing, multiple linear regression, and moderated regression analysis. The results of the research show that partially risk perception has a significant negative effect on interest and trust has a positive and significant effect on interest in using LinkAja Syariah in generation z in Madiun Residency. Based on a simultaneous test, risk perception and trust influence interest in using LinkAja Syariah among generation z in Madiun Residency. Religiosity does not moderate the risk perception of interest. And religiosity does not moderate trust in interest in using LinkAja Syariah payments among generation z in Madiun Residency.
The Role of the Setono Chicken Satay Industry in Improving Community Welfare from an Islamic Economic Perspective Ahmaru, Moh Batu; Masykuroh, Ely
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7897

Abstract

This study explores the role of the Setono Chicken Satay culinary industry in enhancing community welfare from an Islamic economic perspective. Using a qualitative approach and inductive analysis, the research finds that economic activities in this culinary village improve household income, housing conditions, and access to education. Social solidarity and the integration of Islamic values foster spiritual well-being and community stability. The industry serves as a model of sustainable development, balancing material, educational, health, and spiritual needs, thus exemplifying a harmonious and productive society
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Mahasiswa Ponorogo di Marketplace Lazada Diah Eka Intan Pratiwi; Ely Masykuroh
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i1.2011

Abstract

The Lazada application is a Singapore private Marketplace application founded by Rocket Internet in 2011. Lazada is an online shopping center that offers various types of products. The decision to purchase has several considerations regarding product quality, price, place, and promotions offered. This purchase decision stage is an evaluation stage by consumers to buy the preferred product brand. This quantitative research aims to answer whether there is a positive influence between product quality, price, and promotion on purchasing decisions on the Lazada Marketplace. To test and analyze Product Quality, Price, and Promotion on consumer purchasing decisions on the Lazada Marketplace. The research method used is quantitative by collecting primary data through the survey method by distributing questionnaires to 100 Ponorogo students. The analytical method used is multiple linear regression. Hypothesis testing is done by statistical tests, namely the t-test (partial) and the F-test (simultaneous). The results of this study are based on the partial test (t-test) showing that the product quality variable has a positive effect on purchasing decisions. This can be seen from the t count of 2.250 with a sig value of 0.027. Based on the partial test (t-test) shows that the price variable has a positive effect on purchasing decisions on the Lazada Marketplace. This can be seen from the t count of 2.428 with a sig value of 0.017. Based on the partial test (t-test) shows that the promotion variable has a positive effect on purchasing decisions on the Lazada Marketplace. This can be seen from the t count of 3.198 with a sig value of 0.002. The F test results show that the variable product quality, price, and promotion positively and significantly influence purchasing decisions on the Lazada Marketplace. This can be seen from the acquisition of F count 37.264 with a sig value of 0.000.
Analysis of Factors Affecting Employee Work Productivity at Lovindra Madiun Travel Transportation Service Maymuna Harum Iswantami; Ely Masykuroh
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i2.1785

Abstract

Lovindra Travel has a total workforce of approximately 49 workers who are positioned in accordance with their respective expert fields. Lovindra Travel is considered to be less than reaching the target in increasing its work productivity. The management has provided high compensation, placing employees in positions that are in accordance with their respective expertise, the company also provides a fairly good work environment facilities. However, based on the field, many employees arrived late and did not pick up customers on time. The data analysis techniques used are validity, reliability, classical assumption tests and multiple linear regression tests consisting of t tests and f tests. The results of the partial t-test study showed that the work environment had a significant effect of 0.004 on employee work productivity, skills had a significant effect on productivity by 0.027 while compensation also affected employee work productivity by 0.043. In test F simultaneously, all three variables affect employee work productivity by 0.000.
Co-Authors Abdullah, Umar Ahmaru, Moh Batu Aji Damanuri Amelia Tiara Yesica Harwining Puspa Amin Wahyudi Amin Wahyudi Anton Sudrajat Berlianto Haris Diah Eka Intan Pratiwi Diana Mutiara Eva Rosyidah Fibrianis Puspita Anhar Haris, Berlianto Husnurrosyidah, Husnurrosyidah Linatul Chariro Luhur Prasetiyo Maimunah Ali Maymuna Harum Iswantami Meri Anti Khusnawati Mevianti Nur Rahma Miftakhul Jannah Miswanto Miswanto Muhammad Harits Qonita Qurrota A'yun Ribut Muji Wahono Rosyidah, Eva Shinta Maharani Shinta Maharani Siti Amaroh Siti Komariah Yudha Nur Imron Zia Lutfiatur Rosyida