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All Journal Daya Saing : Jurnal Ilmu Manajemen JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Akuntansi Kompetif ProBisnis : Jurnal Manajemen JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Bisnis Kompetitif Jurnal Pengabdian Masyarakat Bangsa Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Pengabdian Kompetitif ORAHUA : Jurnal Pengabdian Kepada Masyarakat Economic Development Progress Eko dan Bisnis: Riau Economic and Business Review
asnahwati asnahwati, asnahwati
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DAMPAK USAHA TABULAMPOT RUMAH TANGGA TERHADAP PENDAPATAN KELUARGA Asnahwati, Asnahwati
Jurnal Akuntansi Kompetif Vol. 2 No. 2 (2019): Perilaku dalam Akuntansi: Arah Baru Pengembangan Ilmu dan Praktik
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.93 KB) | DOI: 10.35446/akuntansikompetif.v2i2.348

Abstract

Usaha Tabulampot bisa dijadikan sebagai usaha sampingan bagi wanita khususnya para ibu rumah tangga yang bermukim di perumahan sederhana. Lahan yang terbatas dan bahkan sempit yang ada di pekarangan rumah bisa dioptimalkan fungsinya dengan menanam berbagai jenis tanaman di dalam pot. Sistem ini dikenal dengan istilah Tabulampot (Tananaman Buah dalam Pot). Hasil dari tanaman ini diharapkan bisa meningkatkan pendapatan keluarga. Selain hasilnya bisa dijual, juga bisa dikonsumsi sendiri sehingga menghemat pengeluaran rumah tangga. Secara riil, penghematan ini dipandang sudah meningkatkan pendapatan keluarga. Tujuan jangka panjang penelitian ini adalah peningkatan hasil Tabulampot sehingga bisa juga meningkatkan pendapatan keluarga. Namun yang terjadi selama ini dari observasi yang telah penulis lakukan di sekitar perumahan sederhana tersebut, usaha Tabulampot ini betul-betul hanya dijadikan sebagai kegiatan sampingan yang tidak begitu diharapkan hasilnya. Terbukti dari tampilan Tabulampot dan hasil yang didapatkan tidak optimal. Padahal jika usaha ini betul-betul dikelola dengan baik maka akan bisa mendatangkan hasil yang optimal yang akan dapat meningkatkan pendapatan keluarga. Penelitian ini dititik beratkan pada responden yang memiliki Tabulampot di Komplek Perumahan sederhana. Dalam penelitian ini diambil sampel 18 orang dari keseluruhan ibu rumah tangga yang memiliki Tabulampot yang ada di RT 0I RW 02 Perumahan Wisma Kualu Permai Tarai Bangun Kecamatan Tambang Kabupaten Kampar Riau. Setelah dilakukan penelitian diketahui bahwa usaha Tabulampot yang dilakukan oleh para ibu rumah tangga hanya untuk kesenangan semata yang tidak begitu diharapkan hasilnya. Para ibu kurang melakukan pengelolaan keuangan yang baik terhadap usaha ini khususnya evaluasi hasil usaha sehingga diketahui bahwa dampak usaha ini terhadap peningkatan pendapatan keluarga masih kecil yaitu 16,7%.. Dari penelitian juga diketahui kendala yang paling utama dialami oleh ibu-ibu rumah tangga perumahan sederhanan ini adalah dalam hal perawatan dan pengelolaannya. Keywords: Pengelolaan, Pendapatan keluarga
PROSPEK BISNIS TANAMAN HIAS DI MASA PANDEMI COVID-19 (Studi Kasus pada Alhuda Bussiness Community Pekanbaru) Asnahwati, Asnahwati
Eko dan Bisnis: Riau Economic and Business Review Vol. 12 No. 3 (2021): Analisis SDM, Keputusan Pembelian, dan Kebijakan Keuangan di Era Pandemi
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v12i3.344

Abstract

In the midst of the Covid-19 pandemic that hit this country, the public was again shocked by the fever of ornamental plants that began to become epidemic. This time it was not only women who were infected with flower fever or ornamental plants but also Adam. People are getting tired of staying at home or working from home. Day by day the demand for ornamental plants is increasing. In addition to the old traders who were busy fulfilling market demand, impromptu ornamental plant traders began to appear. Many people are starting to switch to the ornamental plant business. As time goes by, the number of traders continues to grow. But lately the group of ornamental plant hunters began to appear less. Both in parks that sell ornamental plants and in markets in Pekanbaru. Turnover of farmers or ornamental plant traders began to decline. However, the number of ornamental plant traders who enter the market is not decreasing but even increasing. Therefore, this study was conducted to find out what the future prospects of this ornamental plant business will be during the Covid-19 Pandemic. The formulation of the problem from this research is how the business prospects of ornamental plants are seen from the perception of "Alhuda Business Community". The population in this study were all members of the "Alhuda Business Community" which amounted to 73 people and all of them were used as samples or respondents with census techniques. The data analysis method used in this research is descriptive qualitative. The results of the study found that: a) The ornamental plant business is a business opportunity that is quite promising in the future. b) Ornamental plants are able to green the yards of houses in urban areas and prevent air pollutionIn the midst of the Covid-19 pandemic that hit this country, the public was again shocked by the fever of ornamental plants that began to become epidemic. This time it was not only women who were infected with flower fever or ornamental plants but also Adam. People are getting tired of staying at home or working from home. Day by day the demand for ornamental plants is increasing. In addition to the old traders who were busy fulfilling market demand, impromptu ornamental plant traders began to appear. Many people are starting to switch to the ornamental plant business. As time goes by, the number of traders continues to grow. But lately the group of ornamental plant hunters began to appear less. Both in parks that sell ornamental plants and in markets in Pekanbaru. Turnover of farmers or ornamental plant traders began to decline. However, the number of ornamental plant traders who enter the market is not decreasing but even increasing. Therefore, this study was conducted to find out what the future prospects of this ornamental plant business will be during the Covid-19 Pandemic. The formulation of the problem from this research is how the business prospects of ornamental plants are seen from the perception of "Alhuda Business Community". The population in this study were all members of the "Alhuda Business Community" which amounted to 73 people and all of them were used as samples or respondents with census techniques. The data analysis method used in this research is descriptive qualitative. The results of the study found that: a) The ornamental plant business is a business opportunity that is quite promising in the future. b) Ornamental plants are able to green the yards of houses in urban areas and prevent air pollution
Disiplin Kerja Mempengaruhi Kinerja Karyawan Pt Fast Food Indonesia Tbk Kentucky Fried Chicken (KFC) Di Kota Pekanbaru Asnahwati, Asnahwati
Eko dan Bisnis: Riau Economic and Business Review Vol. 14 No. 2 (2023): Determinasi Kinerja dan Kepuasan Kerja dalam Berbagai Konteks Organisasi
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v14i2.424

Abstract

This research is motivated by less optimal employee performance and low employee discipline. This research was conducted at PT. Fast Food Indonesia Tbk Kentucky Fried Chicken (KFC) Arifin Ahmad, Pekanbaru city. This study aims to determine the effect of work discipline on employee performance. This research involved all employees of PT. Fast Food Indonesia Tbk Kentucky Fried Chicken (KFC) Arifin Ahmad Pekanbaru city as many as 35 people as a population and all of them were used as samples because the total population did not reach 100 people. The sampling technique used was a census technique. While the analytical method used is descriptive and quantitative analysis. Data processing using SPSS version 23. Based on the results of research with an analysis of the influence of work discipline on employee performance at PT. Fast Food Indonesia Tbk Kentucky Fried Chicken (KFC) Arifin Ahmad Pekanbaru city, it can be concluded that: work discipline has a positive and significant effect on employee performance. This is evidenced by the simple regression equation Y = 11.425 + 0.777X +e and the results of the t test obtained tcount greater than ttable (13.784 > 2.03452) with a significance level of 0.000 less than 0.05 (0.000 <0.05) . From the determination test it is known that (R2) is 0.852 which means that the work discipline variable has an influence of 85.2% on employee performance at PT. Fast Food Indonesia Tbk Kentucky Fried Chicken (KFC) Arifin Ahmad Pekanbaru city, the remaining 14.8% is influenced by other variables not examined in this study.
Kemampuan Kerja Dan Pengaruhnya Terhadap Kinerja Karyawan PT. Mitra Pinasthika Mustika Motor Pekanbaru Asnahwati, Asnahwati
Eko dan Bisnis: Riau Economic and Business Review Vol. 14 No. 4 (2023): Dinamika Kinerja, Kepuasan, dan Perilaku Konsumen: Perspektif Ekonomi, Pendidi
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/ekobis.v14i4.450

Abstract

This research was conducted at PT. Pinasthika Mustika Motor Pekanbaru Partner. The aim of this research is to find out whether work ability influences employee performance at PT. Pinasthika Mustika Motor Pekanbaru Partner. The population in this study was 50 people. This research took samples using a saturated sampling technique, namely the entire population was sampled, namely 50 people. The data used is primary and secondary data with analysis using simple linear regression. The results of the research found that the regression equation was Y=17.614+ 0.617X and the value obtained was t_count > t_tabel (7.129 > 2.01063) with a significance value of 0.00 < 0.05 so that H_0 was rejected and H_a was accepted or it could be concluded that work ability had a positive effect on employee performance at PT. Pinasthika Mustika Motor Pekanbaru Partner. The results of the coefficient of determination obtained an R_square value or coefficient of determination of 0.514, which means the magnitude of the influence of the independent variable (work ability) on the dependent variable (employee performance) at PT. Mitra Pinasthika Mustika Motor Pekanbaru was 51.4 percent while the remaining 48.6 percent was influenced by other independent variables that were not observed in this research, such as compensation, work environment, etc
PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, DAN PERTUMBUHAN PENJUALAN TERHADAP PERTUMBUHAN LABA PERTAMBANGAN TAHUN 2019-2023 Indriani, Gusti; Asnahwati, Asnahwati
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4890

Abstract

Abstract: This research is motivated by the decline in profit growth in the mining sector from 2019 to 2023. The purpose of this study is to determine the effect of capital structure, firm size, and sales growth on profit growth, both partially and simultaneously, in mining companies listed on the Indonesia Stock Exchange during 20192023. The method used is quantitative research with an associative approach. The population of this study consists of 75 mining sector companies listed on the Indonesia Stock Exchange. The sampling technique used is purposive sampling with specific criteria, resulting in a sample of 8 mining companies. Observations were conducted over a 5-year period, from 2019 to 2023. The analytical tool used is multiple linear regression, complemented with classical assumption tests, hypothesis testing, and coefficient of determination analysis with the help of SPSS 25.0 software. The analysis results, both partially and simultaneously, indicate that capital structure, firm size, and sales growth do not have a significant effect on profit growth.Keyword: Capital Structure, Firm Size, Sales Growth, and Profit GrowthAbstrak: Penelitian ini dilatar belakangi oleh penurunan pertumbuhan laba sektor pertambangan tahun 2019-2023. Penelitian ini bertujuan untuk mengetahui pengaruh struktur modal, ukuran perusahaan, dan pertumbuhan penjualan terhadap pertumbuhan laba baik secara parsial maupun simultan pada perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia tahun 2019-2023. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini ialah 75 perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia. Pengambilan sampel yang digunakan penelitian ini adalah purpose sampling dengan kriteria tertentu sehingga diperoleh 8 perusahaan sektor pertambangan. Pengamatan dilakukan selama 5 tahun yaitu mulai tahun 2019 sampai dengan tahun 2023. Penelitian ini menggunakan alat analisis regresi linier berganda dilengkapi dengan uji asumsi klasik, uji hipotesis, dan uji kofisien determinasi menggunakan bantuan software SPSS 25.0. Hasil analisis secara parsial maupun secara simultan dimana struktur modal, ukuran perusahaan, dan pertumbuhan pernjualan tidak berpengaruh terhadap pertumbuhan laba.Kata kunci: Struktur Modal, Ukuran Perusahaan, Pertumbuhan Penjualan, dan Pertumbuhan Laba.
Pengaruh Leverage, Total Asset Turnover dan Cash Holdings Terhadap Kinerja Keuangan Sub Sektor Asuransi Yang Terdaftar di Bei Tahun 2020-2024 Halawa, Erinus; Asnahwati, Asnahwati
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial performance reflects the economic results achieved by a company at a specific time through its activities. Therefore, companies are required to have a competitive advantage. Furthermore, companies are expected to improve their performance and generate maximum profits to ensure the company's survival and future development. This study used a population of 18 insurance companies listed on the Indonesia Stock Exchange (IDX) in 2020-2024. The sampling technique used was purposive sampling, which involves determining the sample based on specific considerations. In accordance with the criteria, this study used a sample of 11 companies that met the criteria set by the researcher during the study period of 2020-2024. Based on the partial study, leverage, total asset turnover, and cash holdings did not affect financial performance. However, simultaneously, holdings did not affect financial performance.
Pelatihan Desain Logo Untuk Branding Usaha Jasa Jahit Kebaya di Romiana Fashion Lubis, Kartika Sari; Rafinda, M. Syarif; Arif, Zuhri; Ginting, Suranta Bill Fatric; Yusriadi, Yusriadi; Asnahwati, Asnahwati
ORAHUA : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Januari
Publisher : Faatuatua Media Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70404/orahua.v2i02.139

Abstract

Romiana Fashion adalah usaha jasa jahit kebaya yang telah berkembang di Kota X namun masih menghadapi tantangan dalam membangun identitas visual yang kuat. Salah satu upaya yang dilakukan untuk memperkuat brand image usaha ini adalah melalui pelatihan desain logo yang dilaksanakan untuk pemilik usaha dan staf terkait. Pelatihan ini bertujuan untuk meningkatkan pemahaman dan keterampilan dalam membuat desain logo yang efektif, serta memaksimalkan potensi branding melalui elemen visual yang profesional. Metode yang digunakan adalah pendekatan teori dan praktik langsung menggunakan software desain grafis. Hasil pelatihan menunjukkan bahwa peserta mampu merancang logo yang sesuai dengan karakter usaha mereka, serta memiliki pemahaman yang lebih baik mengenai pentingnya branding untuk keberhasilan usaha. Pelatihan ini diharapkan dapat memberikan kontribusi signifikan terhadap perkembangan Romiana Fashion dalam meningkatkan daya saing di pasar.
Pelatihan dan Pendampingan Pengelolaan Jurnal Berbasis Open Journal System di Universitas Tjut Nyak Dhien Medan Sumatera Utara Pakpahan, Evalina; Pasaribu, Donald Frensius; Manalu, Simon Patar Rixky; Asnahwati, Asnahwati
Inovasi Jurnal Pengabdian Masyarakat Vol 3 No 3 (2025): IJPM - Desember 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.1040

Abstract

Sesuai dengan peraturan yang dikeluarkan oleh Rektor Universitas Tjut Nyak Dhien maka untuk memudahkan akses jurnal sebagai wadah untuk publikasi artikel atau hasil penelitian baik mahasiswa maupun dosen. Berkembangnya publikasi jurnal berbasis Open merupakan peluang besar bagi hal tersebut dan ternyata membutuhkan kemandirian pengelola dalam manajemen jurnal sehingga dapat menghasilkan publikasi yang berkelanjutan dan artikel yang berkualitas. Ditemukan masih minimnya jumlah pengelola yang mampu mengoperasikan jurnal OJS di Universitas Tjuk Nyak Dhien Kota Medan Sumatera Utara menjadi awal dari kegiatan ini. Pengabdian bertujuan mengoptimalkan kompetensi dan pemahaman jurnal dan mampu mengoperasikan jurnal OJS. Metode kegiatan dilaksanakan dengan ceramah dan pelatihan langsung bagi para peserta yang merupakan dosen yang mewakili dari setiap program studi yang ada di Fakultas Bisnis dan Humaniora Universitas Tjut Nyak Dhien Medan. Hasilnya adalah kegiatan berjalan dengan baik, pengetahuan peserta meningkat yang dinilai dari hasil kuesioner pengetahuan konsep jurnal ilmiah 81,8 persen sangat paham perbedaan jurnal dan artikel, 45,5 persen peserta mampu menggunakan jurnal OJS dalam proses editorial, serta paham etika publikasi yakni plagiarism dan sitasi sekitar 91 persen peserta.
PENGARUH KEBIJAKAN DIVIDEN, KEPUTUSAN INVESTASI, DAN STRUKTUR MODAL TERHADAP HARGA SAHAM PERBANKAN TAHUN 2020-2024 Syafitri, Widiana; Asnahwati, Asnahwati
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4887

Abstract

Abstract: This research is motivated by the decline in stock prices in the banking sub-sector period 2020-2024. The purpose of this study is to determine the effect of dividend policy, investment decisions, and capital structure on stock prices, both partially and simultaneously. The method used is quantitative research with an associative approach. The research population consists of 47 banking sector companies listed on the Indonesia Stock Exchange (IDX), with a sample of 8 companies selected using purposive sampling based on specific criteria. The observation period covers five years, from 2020 to 2024. Data analysis is conducted using multiple linear regression with classical assumption tests, hypothesis testing, and the coefficient of determination test, assisted by SPSS 25.0 software. The results of the study indicate that dividend policy, investment decisions, and capital structure do not have a significant effect on stock prices, either partially or simultaneously.Keyword: Dividend Policy, Investment Decisions, Capital Structure, and Stock Price.Abstrak: Penelitian ini dilatarbelakangi oleh penurunan harga saham sub sektor Perbankan periode 2020-2024. Tujuan penelitian ini adalah untuk mengetahui pengaruh kebijakan dividen, keputusan investasi, dan struktur modal terhadap harga saham, baik secara parsial maupun simultan. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian mencakup 47 perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI), dengan sampel sebanyak 8 perusahaan yang dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Pengamatan dilakukan selama lima tahun, yaitu dari 2020 hingga 2024. Analisis data menggunakan regresi linier berganda dengan uji asumsi klasik, uji hipotesis, serta uji koefisien determinasi melalui bantuan perangkat lunak SPSS 25.0. Hasil penelitian menunjukkan bahwa kebijakan dividen, keputusan investasi, dan struktur modal tidak berpengaruh signifikan terhadap harga saham baik secara parsial maupun simultan..Kata kunci: Kebijakan Dividen, Keputusan Investasi, Struktur Modal dan Harga Saham.
Analisis Pengaruh Media Sosial Dalam Strategi Pemasaran Produk Usaha Mikro Kecil dan Menengah (UMKM) di Kota Tebing Tinggi Asnahwati, Asnahwati; Hutajulu, Benny Erickson Hamonangan; Simanungkalit, Tara Bunga
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.280

Abstract

This study aims to analyze the influence of social media usage on the effectiveness of MSME marketing strategies in Tebing Tinggi City, as well as to identify the obstacles faced by business actors and the forms of support needed to ensure optimal and sustainable use of social media. The research approach used was a qualitative case study design. Data were collected through in-depth interviews, observation, and documentation of MSME actors who actively use social media. Data analysis was conducted using the Miles and Huberman model through the stages of data reduction, data presentation, and conclusion drawing, with data validity strengthened through source triangulation and member checking. The results show that social media has become a primary promotional tool for MSMEs due to its ease of use, low cost, and broad market reach. Consistent use of social media has been shown to increase the effectiveness of marketing strategies, particularly in strengthening brand identity, increasing visibility, expanding market segmentation, and building interactive relationships with consumers.
Co-Authors Ananda, Rizqa Aziz, Andi Abdul Barus, Ben Setiawan Donald Frensius Pasaribu Fachri, Rizqi Fayza, Dhea Ginting, Suranta Bill Fatric Halawa, Erinus Hendrayani, Hendrayani Hutajulu, Benny Erickson Hamonangan Indriani, Gusti Jeli Nata Liyas Kasmin Hutagalung, Muhammad Abrar lubis, kartika sari Manalu, Simon Patar Rixky Maswir, Mulyadi Murtani, Alim Nurwidyanti, Ferisca Pakpahan, Evalina Panjaitan , Gabriel Prayoga, Mhd Nanda Purba, Ayu Azzari Rafinda, M. Syarif Reza Kurniawan Risman Risman Siburian, Maretta Selvana Simanungkalit, Tara Bunga Sirait , Yesicha Triarni Syafitri, Widiana Syafrina, Nova Yusriadi Yusriadi Zuhri Arif