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All Journal Jurnal Akuntansi dan Ekonomika JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Regress: Journal of Economics & Management CARE: Jurnal Pengabdian Multi Disiplin
Eddo Nanda Oktarici
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences Other

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Journal : journal of applied business administration

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Analisis Pengaruh Service Quality Digital Banking Wokee Dan Customer Experience Terhadap Customer Satisfaction Bank Bukopin Syahfitri, Delviranti; Oktarici, Eddo Nanda
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7042

Abstract

Wokee is a fintech application that was established in 2017. Nevertheless, company entities persistently pursue innovation and expansion by incorporating features and advantages that can be fully utilised by KB Bukopin customers. The public's need for convenient financial services and the gradual shift of transactions to the digital domain have given rise to several financial enterprises that are actively expanding their digital operations. This study investigates the operations and activities of PT Bank Bukopin KCU Nagoya Branch. The research utilised a national sample of approximately 100 respondents, obtained through the WOKE survey. The researchers utilised data processing software tools, specifically SPSS Version 25. The research findings demonstrated a direct and substantial impact of service quality on consumer satisfaction. The customer experience has a substantial impact on consumer satisfaction. The quality of service and customer experience have a simultaneous impact on customer satisfaction at Bank Bukopin KCU Nagoya Batam branch.
Which Works Better for Kampus Merdeka MSIB: Ads or Content? Ramadhan, Syahrul; Oktarici, Eddo Nanda
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10223

Abstract

This study aims to evaluate the influence of social media advertising and content marketing on the brand awareness of the Kampus Merdeka MSIB program at Infinite Learning. The research uses a quantitative approach with non-probability sampling through purposive sampling techniques. A total of 160 students who had been exposed to Infinite Learning's advertisements or content on Instagram participated as respondents, and data were collected through an online questionnaire. Data analysis was carried out using the SEM-PLS method. The results indicate that social media advertising has a positive and significant effect on brand awareness, while content marketing has a positive but not significant effect. Although the individual effects differ, the combination of both strategies shows a significant influence on increasing brand awareness. These findings suggest that the synergy between advertising and content strategies on social media is more effective than applying them separately in building brand awareness for Infinite Learning’s MSIB program.
Co-Authors Al Amany, Sarah Ulfah Almany, Sarah Ulfa Alrido Martha Devano Ameliah, Rizka Ananda, Lyra Ancala Laras Putri Anisya, Aliya Runi Aprayuda, Riyadi Aprizal Putra Aprizal Putra, Aprizal Dillah, Shalsha Elsa, Fransiska Febby Marissa Sirait Fuad Arif Rahman Himawan Mochtoha Khusniah, Riza Latifa, Nurul Lestari, Anggun Dwi Maharani, Fazila May sarah Multhahada Ramadhani Siregar Mutia Ulfah Nadia Fathurrahmi Lawita Naldi, Syafri Nasution, Lala Zakiya Ningsih, Fifi Suria Nova Sabrina Putri, Ancala Laras Rahmadhani, Alyssia Rahman, Fuad Arif Rahmat Hidayat Ranendra, ⁠Muhammad Egha Octa Riza Khusniah Sinaga, Inggrid Wahyuni Siregar, Multhahada Ramadhani Siti Nurhasanah Sri Zuliarni Syafri Naldi Syafriandana, Dava Syahfitri, Delviranti Syahrul R, Syahrul van Vasten, Muhammad Barat Wahyuni, Ninda Yanthi, Winda Dwi Yuliana, Natasha