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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Pengabdian Masyarakat IPTEKS MBA: Journal of Management and Business Aplication ABM: International Journal of Administration, Business and Management Jurnal Ekonomi JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Abdi Panca Marga Riset Akuntansi (RISTANSI) Jurnal Ekonomi Manajemen Akuntansi Relasi : Jurnal Ekonomi ABM: International Journal of Administration, Business and Management Jurnal Pengabdian Masyarakat Journal of Business Economics and Management KUNKUN Journal of Multidisciplinary Research ARTOKULO: Journal of Accounting, Economic and Management Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis
Agustin HP, Agustin
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Social Sciences Other

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Bauran Pemasaran Obyek Wisata dan Pengaruhnya Terhadap Kepuasan Pengunjung Generasi Z di Pantai Papuma Jember Agustin HP; Yuliatin Azizah
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 1 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i1.199

Abstract

This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.
Pengaruh kecerdasan intelektual, kecerdasan emosional, love of money, locus of control, dan pemahaman kode etik profesi terhadap perilaku etis mahasiswa akuntansi perguruan tinggi di Jember Wulandari, Tuni; Agustin, HP; Mainatul, Ilmi
Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis Vol. 1 No. 2 (2024): Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/kurva.v1i2.1140

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Kecerdasan Intelektual, Kecerdasan Emosional, Love of Money, Locus of Control, dan Pemahaman Kode Etik Profesi terhadap Perilaku Etis Mahasiswa Akuntansi Perguruan Tinggi di Jember. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Penelitian ini mengambil populasi sebanyak 334 mahasiswa program studi Akuntansi angkatan 2020 Institut Teknologi dan Sains Mandala Jember, Universitas Jember, dan Universitas Muhammadiyah Jember. Penentuan sampel penelitian menggunakan rumus Slovin. Sehingga didapat sebanyak 77 responden. Metode pengumpulan data yang digunakan pada penelitian ini yaitu melalui kuesioner. Metode analisis data yang digunakan adalah uji keabsahan data, uji asumsi klasik, regresi linier berganda, uji koefisien determinasi R2, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Kecerdasan Intelektual, Locus of Control, dan Pemahaman Kode Etik Profesi berpengaruh secara parsial terhadap Perilaku Etis Mahasiswa. Kecerdasan Emosional dan Love of Money tidak berpengaruh secara parsial terhadap Perilaku Etis Mahasiswa Akuntansi. Kecerdasan Intelektual, Kecerdasan Emosional, Love of Money, Locus of Control, dan Pemahaman Kode Etik Profesi berpengaruh secara simultan terhadap Perilaku Etis Mahasiswa.
PENGARUH RASIO PROFITABILITAS, RASIO AKTIVITAS, INVESTMENT OPPORTUNITY SET, DAN KEBIJAKAN DIVIDEN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2017-2021 Azhari, Anggun; HP, Agustin; Sari, Nurshadrina Kartika
RISTANSI: Riset Akuntansi Vol. 5 No. 1 (2024): RISTANSI: Riset Akuntansi, Volume 5, Nomor 1, Juni 2024
Publisher : Program Studi Akuntansi Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/ristansi.v5i1.1819

Abstract

This study aims to analyze the influence of the variable profitability ratios, activity ratios, Investment Opportunity Set (IOS) and dividend policy on profit growth with sector manufacturing companies consumer non cyclicals as an object of research. This research was conducted over a period of five years, from 2017 to 2021 with a total sample of 14 companies. Sampling in this study using the technique purposive sampling and data were analyzed using multiple linear regression analysis. The results showed that partially the profitability ratio, activity ratio, Investment Opportunity Set (IOS) has no effect on profit growth while the dividend policy variable has an effect on profit growth. Simultaneously variable profitability ratios, activity ratios, Investment Opportunity Set (IOS), and dividend policy has an influence on profit growth.
Meningkatkan Penjualan Produk UMKM Di Desa Pugerwetan Melalui Kanal Media Sosial Dan Online Marketplace HP, Agustin; Handayani, Yuniorita Indah; Ramadhanti, Dias Nastiti
Abdi Panca Marga Vol 3 No 2 (2022): Jurnal Abdi Panca Marga Edisi November 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v3i2.1143

Abstract

Community Service is one of the pillars of the Tri Dharma of Higher Education, namely: education, research, and community service. One of the locations for community service carried out by the Mandala Institute of Technology and Science this year is Pugerwetan village where the majority of the population works as fishermen and the rest produce processed seafood into various superior products such as shrimp paste, condiment of the fermented shrimp, fish crackers, and dried fish. Many of these producers are hereditary business actors who still use traditional methods in the production process, as well as the marketing of their products. The purpose of this community service is to help producers to improve the quality of their products by using information technology. In this community service, our partners are shrimp paste producers and fish crackers producers in Pugerwetan village. Our service method is to provide public education, training, and advocacy regarding the importance of utilizing digital marketing through social media platforms and marketplaces as media for product sales promotion. The results of this Real Work Lecture are the use of social media platforms and marketplaces by shrimp paste and cracker producers as media for product sales promotion. Keywords: MSME, Pugerwetan, Social Media, Marketplace.
Pengaruh Kualitas Produk, Brand Image, Brand Ambassador, Content Marketing, Price Bundling Terhadap Keputusan Pembelian Produk Kosmetik Glad2glow (Studi Pada Konsumen G2g Di Jember) Anggia Davanya Fabianti; Agustin HP; Muhdar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to test and analyze the influence of product quality, brand image, brand ambassador, content marketing, and price bundling on purchasing decisions for Glad2Glow cosmetic products. The type of research used in this research is quantitative. The research population includes all Glad2glow consumers in Jember with a total sample of 60 samples using purposive sampling. The data analysis methods used are instrument tests, classical assumption tests, multiple linear regression tests, analysis of the coefficient of determination (R2) and hypothesis testing. Based on the results of the analysis, the results of the t test research show that the product quality, brand ambassador and price bundling variables have a positive and significant effect on purchasing decisions, while the brand image and content marketing variables have a significant and negative effect on purchasing decisions. The research shows that the F test variables product quality, brand image, brand ambassador, content marketing, and price bundling simultaneously influence purchasing desicions
Co-Authors Andi Wijaya Anggia Davanya Fabianti Azhari, Anggun Bagus Qomaruzzaman Caesar Ananta Putra, Ihrom Dedy Wijaya Kusuma Dimas Julius Hari Kencana Enita Lestine Aurriel A Eva Oktaviana Wulandari Fandi Ahmad Fatim Matus Zahro Galuh Ambarwati Gatot Sugeng Purwono Gatot Sugeng Purwono Geri Damayanto Haifah, Haifah Handayani, Yuniorita Indah Hanipan, Hanipan Hari Sukarno Harini Pujianti Haris Sutanto Hary Sulaksono Hayatul Maspufah Hidayah, Tamriatin Ilmi, Mainatul Imam Wahyudi Kurnia Fajrin Mega Utami Kusno Lia Rachmawati Lilis Handayani Mohammad Dimyati Muhaimin Dimyati Muhammad Firdaus Muhdar Mustofa Mustofa Noga Riza Faisol Nurshadrina Kartika Sari Purnama Miftahul Rizqi Qoni'atul Hanifah Ramadhanti, Dias Nastiti Rini Ekowati Saifudin Saifudin Saiful Amin Sunarsih Suryadi Suryadi Suwignyo Widagdo Wulandari, Tuni Yuliatin Azizah Yuniorita Indah Handayani