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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal ASPIKOM JURNAL PENDIDIKAN TAMBUSAI Ultimacomm: Jurnal Ilmu Komunikasi Maker: Jurnal Manajemen Communications COMMICAST Jurnal Pewarta Indonesia International Journal of Social and Management Studies (IJOSMAS) JURNAL KOMUNIKASI DAN BISNIS International Journal of Community Service Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Prosiding Konferensi Nasional PKM-CSR Jurnal Visi Komunikasi Journal of Social Research Komunika: Jurnal Dakwah dan Komunikasi KOMUNIKATA57 ASPIRATION Journal Komunitas: International Journal of Indonesian Society and Culture INJECT Interdisciplinary Journal of Communication
Afdal Makkuraga Putra
Universitas Mercu Buana
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KOMUNIKASI KELOMPOK PADA KOMUNITAS SENIMAN GUNA IMPLEMENTASI CHSE DI KAWASAN WISATA KOTA TUA JAKARTA Braga, Dea Dayana; Pandjaitan, Rosmawaty Hilderiah; Putra, Afdal Makkuraga
KOMUNIKATA57 Vol. 5 No. 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1555

Abstract

Pada kawasan wisata Kota Tua Jakarta ada banyak komunitas seniman yang masing-masing dipimpin oleh seorang ketua komunitas. Mereka wajib menerapkan protokol CHSE (Cleanliness, Health, Safety, Environtment Sustainability) sesuai ketentuan Kementerian Pariwisata dan Ekonomi Kreatif, sebagaimana hasil Rakornas Parekraf 26-27 November 2020 di Bali. Pertanyaannya, apa dan bagaimana cara pendekatan komunikasi kelompok yang dilakukan oleh para pemimpin pada masing-masing komunitas seniman tersebut agar protokol CHSE ini dapat diimplementasikan di kawasan wisata Kota Tua Jakarta? Penelitian ini dilakukan dalam paradigma konstruktivis tahun 2024. Menggunakan metode penelitian studi kasus jenis intrinsik. Alat analisis digunakan Teori Kontrol Relasional dan Teori Analisis Interaksi. Data primer dengan wawancara mendalam, kuesioner, dan observasi. Untuk keabsahan data, digunakan teknik triangulasi sumber, metode, dan waktu. Hasilnya, diketahui ada dua pendekatan komunikasi kelompok digunakan, yaitu pendekatan komunikasi kelompok peer group dan pendekatan komunikasi kelompok partisipatif. Pendekatan tersebut umumnya dilakukan secara berkesinambungan oleh ketuanya saja dan hanya internal komunitas mereka saja. Hambatan komunikasi yang muncul seperti perilaku, psikologis, gagap teknologi, kesehatan, lingkungan, sampai faktor alam. Solusi yang dilakukan yaitu, melakukan brifing, praktik langsung, himbauan dan dorongan dengan menggunakan teknologi informasi dan komunikasi melalui aplikasi WhatsApp, sampai pemberian sanksi berupa teguran, skors dan tidak diberi upah agar jera.
IMC Strategy and Strengthening of Restaurant Brand based on Sultanate Cultural Heritage in The Recovery Period Covid-19: Case Study Bale Raos Resto Yogyakarta Rahmawati, Shita; Gusfa, Henni; Makkuraga, Afdal
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1051

Abstract

The development of the hospitality business, especially special restaurants that serve the Sultan's favorite dishes, requires an appropriate marketing communication strategy. Tourism and hospitality business recovered the fastest during the recovery from the Covid-19 pandemic. This research aims to create the right integrated marketing communication (IMC) strategy to reach the targeted market. Using qualitative research methods, inductive and constructivist paradigms, as well as data collection through the field and virtual world observations, in-depth interviews, and literature studies and then triangulated to produce valid research results. Currently, IMC is experiencing rapid development, not only in terms of content but also in terms of media and selection of messengers. If IMC 1.0 focuses on product content, then in IMC 4.0 the customer must be the main focus, so the communication content material created must be based on the principle of benefits and added value received by customers. such as getting new experiences, enjoying a unique and authentic taste, self-existence and others. Bale Raos restaurant has been able to create the right IMC but of course it needs improvement for more optimal results. The most important suggestion, Bale Raos Resto must review and reorganize its IMC program and improve marketing media in terms of content, format and appearance so that it is more appealing to the customer's sensory senses. meet the principle of customer benefits.
Public Speaking Enhancement Workshop For Children of Migrant Workers In Penang Malaysia Makkuraga Putra, Afdal; Perwitasar, Eka; Budianto, Heri; Mardhiyyah, Mardhiyyah
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.936

Abstract

Public speaking is an essential skill in the era of globalization that enhances self-confidence, academic competence, and career opportunities. However, Indonesian migrant workers' children in Penang, Malaysia, face challenges in developing this skill due to a lack of training, limited access to communication education, and fear of speaking in public. Therefore, the Public Speaking Enhancement Workshop for Children of Migrant Workers in Penang, Malaysia is designed to equip participants with effective speaking skills through the Participative Active Learning (PAL) method. This two-day workshop, scheduled for May 4-5, 2025, will employ an interactive approach that includes speech exercises, simulations, and social media-based evaluations. The training have covered voice modulation techniques, speech style selection, and topic development. The POBC (Planning, Opening, Body, Conclusion) method were applied to help participants structure their presentations persuasively. Additionally, the evaluation process have involved monitoring participants' social media activities and assessing their short speech videos. This program supports higher education institutions' key performance indicators (IKU), particularly regarding lecturers' engagement outside the campus. The program’s sustainability will be ensured through post-workshop monitoring and collaboration with the local community. Expected outcomes include publications in national and international journals and the improvement of participants' communication skills in professional settings. With a systematic and participatory approach, this workshop is expected to create a lasting positive impact on migrant workers' children by enhancing their public speaking skills and preparing them for future challenges.
Creativity In Persuasive Communication y The Mosque Prosperity Council: Building Public Trust For The Ghairu Mahdha Worship Program At Usuwatun Hasanah Grand Mosque Firdha Nurbaiti; Rosmawaty Hilderiah Pandjaitan; Afdal Makkuraga Putra
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4520

Abstract

Building public trust to participate in a social program with a religious nuance that does not provide direct financial benefits is not simple. This study aims to describe the forms and obstacles to the creativity of persuasive communication of the Mosque Prosperity Council (DKM) in implementing the Ghairu Mahdha Worship Program at the Usuwatun Hasanah Grand Mosque. The study used a qualitative approach with a case study method and a constructivist paradigm. Data collection techniques were carried out through semi-structured, in-depth interviews. The theories used as analysis tools are relationship maintenance theory, adaptation interaction theory, and computer-mediated communication theory. The results of the study showed that DKM succeeded in building persuasive communication through transparency of fund reports during Friday sermons, an inclusive attitude towards all congregations, and active community involvement in program planning. Ghairu Mahdha worship programs, such as free circumcision, free marriage, dawn vegetable harvest, and Monday-Thursday iftar, are designed in a participatory manner and based on the values ​​of the Qur'an, especially Surah At-Taubah verse 18. DKM also transforms the function of the mosque from a mahdhah place of worship to a center for community solutions, inspired by mosques in Java Jogokariyan. Communication is carried out directly and indirectly through social media and live streaming. The main obstacle found was the lack of education during the change of management, which had an impact on the continuity of the program. This study contributes to the study of socio-religious communication and can be a practical reference for other mosques.
Communication Strategy of the Indonesian Ministry of Religious Affairs in the Performance and Affirmation Assistance Program (BKBA) through the REP-MEQR Project Susanto, Heru; Makkuraga Putra, Afdal
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.14497

Abstract

The rapid expansion of digital media has transformed government communication practices; however, its strategic application in large-scale education reform programs remains underexplored. In Indonesia, the Ministry of Religious Affairs utilizes digital platforms, particularly YouTube, to disseminate information on the Performance and Affirmation Assistance Program (BKBA) under the Realizing Education’s Promise Madrasah Education Quality Reform (REP-MEQR) Project. Despite the program’s critical role in reducing disparities among more than 78.000 madrasahs, empirical studies rarely examine how digital communication strategies function within a multi-level bureaucratic structure or how they are perceived by beneficiaries. This study aims to analyze the Ministry’s digital communication strategy in socializing the BKBA Program through video-based content and to assess responses from recipient madrasahs. The study contributes to the literature on digital government communication by providing empirical evidence on strategy effectiveness in a tiered governance context. A qualitative research design was employed, involving field observations, in-depth interviews with Ministry officials, project managers, and madrasah representatives, as well as content analysis of official YouTube materials. The findings reveal that the Ministry applies a systematic and tiered communication strategy combining digital platforms, technical guidance, and direct socialization. While generally effective, the strategy faces challenges related to unequal digital literacy, infrastructural limitations, and inconsistent regional support. Nevertheless, beneficiary madrasahs report positive impacts, particularly improvements in educational infrastructure and institutional capacity. The study concludes that coordinated, multi-level digital communication can enhance government program outreach, provided that inclusivity, contextualization, and regional capacity strengthening are prioritized.
PERSIAPAN DUNIA KERJA : PENGGUNAAN KOMPETENSI SOFT SKILL DAN HARD SKILL PADA ERA DIGITAL BAGI GENERASI Z DI WILAYAH KOTA TANGERANG SELATAN Hereyah, Yoyoh -; makkuraga, Afdal; Wahyu Wibowo, Indiwan Seto; Octa Wibowo, Claudia Shinta; Supriyanto, Agus; Didi Ahmadi, Muhammad
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2786

Abstract

Hard skills adalah pengetahuan dan kemampuan khusus yang kamu pelajari melalui pendidikan formal atau pelatihan, kelas online, kursus, atau program sertifikasi.Kemampuan ini sering juga disebut sebagai keterampilan teknis karena berkaitan dengan pemahaman dan kemahiran seseorang dalam aktivitas spesifik yang melibatkan metode, proses, prosedur, atau teknik. Kemampuan ini dapat diukur karena dapat dipraktikkan secara langsung. Soft skills adalah keterampilan yang terbentuk karena kebiasaan dan sangat berkaitan dengan kepribadian seseorang dalam bersikap, berinteraksi, dan berkomunikasi. Berbeda dari hard skills yang dapat diukur dan dipraktikkan secara langsung, keterampilan yang satu ini bersifat abstrak. Soft skills baru dapat dilihat seiring waktu dan pada situasi tertentu.kedua keterampilan ini sangat penting dalam kehidupan, hard skills dapat diukur,semakin dalam pemahaman mengenai materi-materi yang dikuasai maka akan semakin bagus mendapatkan nilai. Kedua kemampuan ini penting dikuasai siswa untuk menghadapi dunia kerja. Harapannya dengan mengikuti kegiatan ini, siswa mendapat pemahaman lebih dalam mengenai kedua kompetensi yang dapat membantunya mendapatkan pekerjaan yang sesuai dengan kemampuan dan minatnya.Target luaran Pengabdian yang dilakukan terbit pada Jurnal Prosiding PKMCSR Tahun 2025 dan HKI.
Adaptation of Using Instagram For Brand Awareness of Porcelain Tableware Products : A Case Study @zentableware Wulandari, Catur; Putra, Afdal Makkuraga; Jamil, Achmad
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.268

Abstract

This study aims to analyze the adaptation methode of brand awareness porcelain tableware product using new media Instagram . Zentableware is a Indonesia local brand of porcelain tableware. Has domestic market with targetting upper middle market and International market for Asian Countries. With potential and strength of product development, design, production facilities, production capacity made Zentableware growth easily. For enlarge the brand recognition,prompotion and brand awareness, they are need supports from new media such Instagram to reach the target market. Instagram as new media has good visual appearance and supporting features to support as tools of brand awareness. The background of research and purpose of this research are to provide an input to wider audiences and companies how to be using instagram as tool of brand awareness and promotion.This research was conducted from October 2021 to October 2022. This research used a qualitative research method, and konstruktivsm paradigm with case study by describing the phenomena that occur in the zentableware business such as tacticts uses as strategi brand awareness through Instagram. Data collection techniques were carried out by deep interview of Key Informan and observation Instagram @zentableware. According to McQuail, New Media is telematics media which is a different set of electronic technologies with different uses.
Communication Strategy For Handling Public Service Complaints On Instagram Account @disdukcapilkabtangerang Sunardi, Didi; Hereyah, Yoyoh; Putra, Afdal Makkuraga
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.269

Abstract

The quality of public services is still not sufficient to achieve community satisfaction. This is indicated by the presence of public complaints about public services. The government's implementation of public services still faces ineffective and inefficient government systems, and public dissatisfaction with public services is common due to the inadequate quality of human resources. Tangerang Provincial Provincial Ordinance No. 07 of 2010 on the Implementation of Population Control stipulates that the Population and Citizenship Status Service is obliged to issue population documents within 14 working days after receiving complete and accurate required documents. says. The purpose of this study is to describe communication strategies for dealing with public service complaints on the @disdukcapilkabterang Instagram account.This research examines communication strategy, organizational communication, digital communication, new media theory, social media, social media characteristics, public characteristics (intagram followers), handling public service complaints to increase public satisfaction.This study uses a case study method with a qualitative approach, with a constructivism paradigm and data collection techniques by interviewing eight people who have an important role on social media Instagram @disdukcapilkabtangerang. With data validity techniques using data triangulation.The results showed that there was a communication strategy for handling public service complaints on Instagram @disdukcapilkabtangerang, namely the Strategy for Handling Public Service Complaints at the Tangerang Regency Population and Civil Registration Service, Interactive Communication Strategy with the Community (Follower Instagram), Strategy for Sharing Tasks for Managing Instagram @disdukcapilkabtangerang, and Implementation Strategy Complaint Handling SOP. These communication strategies have been going well since the formation of Instagram and the entry of public complaints against public services in 2019.
Co-Authors Achmad Jamil Aditya Angga Yulianto Agus Supriyanto Ahmad Mulyana Andreas Dion Anggoro Annisa Febrina Apriyanti, Pratiwi Budi Aunul, Sofia Braga, Dea Dayana Catur Wulandari Darminto, Iqbal Dicky Andika Didi Ahmadi, Muhammad Didi Sunardi Eka Perwitasari Firdha Nurbaiti Henni Gusfa Heri Budianto Heri Budianto Heru Susanto Ira Purwitasari Irmulansati Tomohardjo Kristyawan Kristyawan Lukman Khakim, Lukman Mardhiyyah, Mardhiyyah Mikke Setiawati Mulyana, Yogi Nabawi, Raudhah Suffa Octa Wibowo, Claudia Shinta Pandjaitan, Rosmawaty Hilderiah Perwitasar, Eka Ponco Budi Sulistyo Raden Bagus Yuniadji Raden Bagus Yuniadji Rahmawati, Shita Rifardhi, Bima Petala Riza Darma Putra Rosyidi, Setiawan S, Muhammad Fajar Sajdahfath, Tiyo Saputra, Syarief Ade Setiawan Rosyidi Sinuraya, Veny Florencia Sofia Aunul St. Khadijah Wahyu Wibowo, Indiwan Seto Wibowo, Syatria Dwi Agung Yoyoh Hereyah