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All Journal MEDIA KOMUNIKASI TEKNIK SIPIL Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Abdimas UNWAHAS : Jurnal Pengabdian Masyarakat UNWAHAS Media Aplikom Jurnal Informasi Sains dan Teknologi (ISAINTEK) Jurnal Cakrawala Informasi (JCI) Jurnal Pengabdian Teknik dan Ilmu Komputer (PETIK) International Journal of Economics and Management Research Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ekonomi Manajemen Akuntansi Jurnal Penelitian Sistem Informasi Jurnal Informasi Pengabdian Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Science Technology and Management Journal (STMJ) International Journal of Economics and Management Research
Andreas Tigor Oktaga, Andreas
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Journal : Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat

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Peran Logo Sebagai Simbol Identitas, Kreativitas, dan Penunjang Online Marketing UMKM Batik Mangklek Andreas Tigor Oktaga; Prihati Prihati; Aji Priyambodo; Kristiawan Nurdianto; Martinus Apun Heses
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 2 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i2.1241

Abstract

Batik Mangklek MSME, located in Margosari Village, Kendal Regency, faces challenges in strengthening its visual identity and branding. These MSMEs need a logo design as a symbol of identity that can increase the attractiveness and differentiate the products in the market, especially in supporting online marketing. The objective of this activity is to design a logo that represents the cultural values and creativity of Batik Mangklek, which is expected to support their digital marketing strategy. The logo creation process involved surveys, interviews, and research on design trends and logo philosophies that match the characteristics of local batik. As a result, the logo successfully combines elements of local culture and creativity, with a philosophy that reflects the character of Batik Mangklek. The logo was handed over to Batik Mangklek MSMEs, along with usage guidelines on online promotional media and product packaging. In conclusion, the creation of this logo has a positive impact on strengthening the visual identity of Batik Mangklek MSMEs and increasing the effectiveness of digital marketing strategies, so that their products are more easily recognized and demanded by consumers.
Co-Authors Aditya Eka Widyantoro Adji Seputro Agus Ariawan Aji Priyambodo Andreas Heri Kurniawan Anggun Putri Dwi Meilina Bambang Widjanarko Susilo bunga aditi Bunga Aditi Chevy Herli Sumerli Frans Sudirjo Galuh Aditya Galuh Aditya Gede Mandirta Tama Heru Yulianto Heses, Martinus Apun I Nyoman Tri Sutaguna Ida Ayu Gede Danika Esa Pradnyani Ika Susanti Ika Susanti Ika Susanti Kasidi Kristiawan Nurdianto Kristiawan Nurdianto Kristiawan Nurdianto Lavenia Permata Sari Permata Sari Made Konny Koswara Martinus Apun Heses Martius Apun Heses Martius Apun Heses Nanik Qosidah Nyoman Sri Padmini Permata Sari, Lavenia Permata Sari Prihati Prihati . Prihati Prihati Prihati Prihati Priyo Nugroho Adi Priyo Nugroho Adi Priyo Wibowo Putri, Marsiska Ariesta Ristanto, Hesti Riyono Rutna Anggaraeni S. Suripin Siska Narulita Suseno Darsono Susilo Adi Umi Fadlilah Hidayanti Widhy Setyowati Yoki Nawan Gunara